Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Seamless Data-to-Insight with Robust, Presentation-Ready Dashboards"
4.5/5
What do you like best about Qualtrics Market Research?

The most helpful part of the platform is the seamless integration between data collection and reporting. I love that I don't have to export data to a third party tool to see meaningful trends, the built in dashboards are robust and presentation-ready. It has significantly cut down our 'time-to insight, allowing us to pivot our strategies based on fresh feedback almost instantly Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The licensing costs are quite high compared to mid-level survey tools, which makes it a tough sell for smaller projects or teams with limited budgets Review collected by and hosted on G2.com.

Tony A.
TA
Tony A.
IT manager
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Survey Solving with Intuitive Design"
4.5/5
What do you like best about Qualtrics Market Research?

I find Qualtrics Strategy & Research to be a powerful tool for survey and research, with support for advanced logic that can handle complex studies. I participated in complicated studies efficiently, and Qualtrics made them look easy, logical, and simple. I like the studies designed with it because they seem logical, easy, and interested in every detail. It's also very important to me that it loads quickly and easily on the browser. The initial setup was very easy, especially with the drag & drop tool for designing surveys. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Qualtrics has many choices it need expertise to deal with Review collected by and hosted on G2.com.

Sasha K.
SK
Sasha K.
Head Librarian
Higher Education
Mid-Market (51-1000 emp.)
"Flexible Surveys, but Clunky Export Options"
2.5/5
What do you like best about Qualtrics Market Research?

I like the flexibility and the number of options available for surveys and questionnaires. I’m currently using it to collect applications for a program, and it’s been a good fit for that. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The export option is clunky and I wish there was an easier way to generate text files of each response rather than csv or pdf Review collected by and hosted on G2.com.

Aryan M.
AM
Aryan M.
Freelancer/Student
Small-Business (50 or fewer emp.)
"Effective Survey Tool with a Learning Curve"
3.5/5
What do you like best about Qualtrics Market Research?

I use Qualtrics Strategy & Research for collecting information from different demographics, which helps me manage services or products effectively. The survey builder stands out for being intuitive, allowing me to drag and write different questions using conditional logic and check everything instantly. I find the voice features useful, and the comprehensive dashboard features are familiar and really helpful. The platform is excellent at interpreting customer feedback and understanding nuances in emotional or sentimental analysis. It's a significant time saver, allowing me to manage my work without wasting hours, as it seems to handle information seamlessly compared to other platforms. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The platform isn't perfect. Sometimes the interface can get really, really heavy, especially when dealing with large datasets or multiple dashboards. It gets hard to comprehend the scale of the situation and understand what's in front of you. Also, sometimes the servers don't work very well, causing the pages to take too much time to load, which can hurt a bit. Review collected by and hosted on G2.com.

Letso Daniel P.
LP
Letso Daniel P.
Help Desk Assistant
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Powerful AI Analytics and Reporting, but a Steep Learning Curve and High Costs"
3/5
What do you like best about Qualtrics Market Research?

The best part about Qualtrics Market Research is its ability to combine enterprise-grade data collection with advanced AI-powered analytics. Users highly praise its intuitive survey builder, flexible logic, and automated reporting that quickly turn complex datasets into actionable insights Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Users often cite Qualtrics' steep learning curve, high enterprise costs, and clunky respondent experience as major drawbacks Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Easy-to-Use Surveys with Flexibility and Strong Tool Linking"
4/5
What do you like best about Qualtrics Market Research?

Very easy to use interface, really like the depth that we're able to go into in the surveys. Ability to link to tools the company is using is nice. While I don't typically watch for performance with survey software, it seems to run fine. We've compared Qualtrics to other tools used in our org and it allows us more flexibility and a better ability to ask exactly what we're looking for. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

It's a bit pricy compared to some of the other competitors. While Qualtrics is industry standard, would be good to spend similar to the other tools Review collected by and hosted on G2.com.

Saksham  S.
SS
Saksham S.
Business Research analyst
Hospitality
Enterprise (> 1000 emp.)
"Empowers Strategic Decisions with Robust Insights"
4.5/5
What do you like best about Qualtrics Market Research?

I appreciate how seamless Qualtrics Strategy & Research integrates the full research lifecycle from survey design and distribution to advanced analysis and reporting. The platform's flexibility allows me to create complex, customized surveys while maintaining data quality, and its analytics tools make it easy to extract actionable insights. The platform's robustness, advanced analytics capabilities, and ability to turn complex survey data into actionable insights make it extremely valuable for strategy and research teams. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

While Qualtrics is extremely powerful, managing very large data sets and highly complex survey logic can sometimes feel cumbersome, especially when multiple teams are collaborating on the same project. The platform could benefit from more intuitive workflow management features and smoother integration with certain analytics or visualization tools. Enhancements in real-time collaboration and automated reporting would also help reduce manual effort and speed up the delivery of insights to stakeholders. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
AO
Verified User in Oil & Energy
Mid-Market (51-1000 emp.)
"Powerful, Flexible Platform for Collecting and Analyzing Experience Data"
4/5
What do you like best about Qualtrics Market Research?

Qualitrics is a powerful, comprehensive, tool-based platform which helps to collect and analyse the experience data across multiple platforms. Their survey is also highly flexible, and their analytical tool helps us to uncover deeper data analysis. They also have automation and trigger-based capabilities, which are very efficient. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Since their platform has very complex features, their learning curve is also a bit slow and complex to understand. Also, some of their advanced modules and integration are a bit expensive when compared with the competitors in this space. Review collected by and hosted on G2.com.

farha n.
FN
farha n.
Content Creator
Small-Business (50 or fewer emp.)
"Powerful Platform for Advanced Research and Insights"
4/5
What do you like best about Qualtrics Market Research?

I use Qualtrics Strategy & Research to design and manage surveys, analyze customer and market research data, and generate actionable insights for strategic decision-making. It's a powerful and reliable platform for conducting advanced research and analytics. The survey design tools are highly flexible and intuitive, making it easy to create complex questionnaires with logic, branching, and customization. The analytics and reporting features are especially strong, allowing teams to turn raw data into meaningful insights through dashboards and advanced analysis. One of the biggest strengths of Qualtrics is its ability to handle large-scale research projects while maintaining data accuracy and quality. The platform also integrates well with other tools, which improves workflow efficiency. My favorite aspect is its ability to combine powerful survey design with advanced analytics in a single platform. The flexibility in creating complex surveys, paired with real-time dashboards and in-depth analysis, makes it easy to turn data into actionable insights, significantly improving efficiency and supporting confident, data-driven decision-making. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The learning curve can be steep for new users, especially with advanced survey logic and analytics. Pricing and licensing can feel restrictive for smaller teams or individual researchers. Advanced analytics and reporting could use more customization options and faster performance with large datasets. Some export options and settings could be simplified to improve usability. Review collected by and hosted on G2.com.

Saskia S.
SS
Saskia S.
Director, Research Compliance & Project Support
Non-Profit Organization Management
Enterprise (> 1000 emp.)
"Reliable for Data Collection, But Complex Setup"
3.5/5
What do you like best about Qualtrics Market Research?

I like that Qualtrics Strategy & Research is used by a lot of people, so it's a known quantity in the research world. People already know that if you're using it, you don't have to explain that it's HIPAA compliant, which makes it easier. And it's relatively straightforward to use. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I think the branching logic setup is a little bit complicated. I wish there were other ways to do it, like having options or visual cues. Review collected by and hosted on G2.com.