--- title: Qualtrics Market Research Reviews meta\_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 3018 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews & Product Details Visit Website Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews * * * Product Website Qualtrics Market Research Seller [Qualtrics](https://www.g2.com/sellers/qualtrics) Discussions [Qualtrics Market Research Community](https://www.g2.com/products/qualtrics-market-research/discuss) Languages Supported Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Persian, Finnish, French, Gujarati, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Central Khmer, Korean, Latvian, Lithuanian, Malayalam, Marathi, Macedonian, Mongolian, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) Qualtrics Solutions (1) See how Qualtrics products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Qualtrics XM SolutionBy Qualtrics ](/sellers/qualtrics/solutions/qualtrics-xm) Show More ## Qualtrics Market Research Integrations (12) What do users say about integrations? Verified by Qualtrics Market Research [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fuel Cycle ](https://www.g2.com/products/fuel-cycle/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hinterview ](https://www.g2.com/products/hinterview/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews) Show More ![Max M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max M.") MM Max M. Platform Manager Enterprise (\> 1000 emp.) 8/2/2024 "Great product" 5/5 What do you like best about Qualtrics Market Research? I really like how easy it is to build surveys Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Integration into Docebo does not function so well Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics does a good job analyzing our data Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") IH Verified User in Higher Education Enterprise (\> 1000 emp.) 3/7/2024 "Great integration with other platforms, clunky advanced scripting" 4/5 What do you like best about Qualtrics Market Research? As a researcher, it has great integration with survey company platforms because so many people use it. This ends up saving respondent time, with also saves me money. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Qualtrics seems to have its own version of jQuery, and it's hit or miss whether something that would work in a standard jQuery or javascript environment will work in Qtrics. Also, because it's not very transparent how Qtrics is displaying things and what is preloaded to the browser or not, when building your own custom widgets the platform seems to behave erratically due to race conditions, and then you have to spend a bunch of time messing around with the DOMS. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? I actually prefer to script my own studies in Python, but because of the name recognition Qtrics helps e get studies through IRBs faster. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MR Matli Prabhu Kumar R. Senior Software Engineer Enterprise (\> 1000 emp.) 7/25/2024 "Survey process in Qualtrics is Good" 5/5 What do you like best about Qualtrics Market Research? The way Qualtrics tool used in order to get good feedbacks from customers are good Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? it is very easy to identify the who are all having good skills and communications at work who are having indepth knowledge. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? once survey went to qualified customers qualtrics send the responces and answers from them and that help us to score and efficient surveys Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic DE Daniel E. Enterprise (\> 1000 emp.) 1/18/2024 "Best CX Platform" 5/5 What do you like best about Qualtrics Market Research? Qualtrics remains the best customer experience survey platform in the market. I've used all the top solutions in this space and nothing is as easy to setup and become familair with as Qualtrics CoreXM. My team uses this solution every week to support gathering customer intelligence for stakeholders across all areas of our business. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? We have at times struggled to get support for the software application we purchased. This is much more of a DIY application. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Great solution for spinning up quick surveys that are ad-hoc in nature. We use Qualtrics to gather customer intelligence focusing on specific strategic initiatives and we're very pleased with how Qualtrics supports this for our business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Enterprise (\> 1000 emp.) 3/7/2024 "Incredibly Dynamic Survey Development" 5/5 What do you like best about Qualtrics Market Research? Qualtrics CoreXM is super user friendly and offers me a wide variety of options to build surveys to meet my various needs. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I've had some issues in the past when I have a survey that needs periodic updates (based on things like staff turnover). If I don't want to completely start over or copy the original survey, I have to take several steps to create workarounds to preserve my data set while adding new selection options. I may be uninformed of easier options, but this has been tedious. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Qualtrics CoreXM offers me ways to survey our students in a way they are receptive to. I have also found Qualtrics to be useful during hiring processes as a means to quickly solitict reference information. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Pavan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pavan G.") PG Pavan G. Associate Programmer, Survey Operations Small-Business (50 or fewer emp.) 3/19/2024 "Robust and versatile platform for Brand Experience management" 4/5 What do you like best about Qualtrics Market Research? No coding skil is required. BrandXM's dashboard design module is unmatchable which encompasses real time data synchronisation, TextIQ and sentiments analysis. Wide range of available widgets facilitates to build a interactive and dynamic dashboard. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Inadequate availability of knowledge base and tutorials to learn it. Survey module is not that powerful to design complex surveys. Also it's a bit difficult to design maxdiff and conjoint analysis with this tool. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Used this tool for basic survey building and dashboard designing to identify the brand/product value and awareness accross the sample. Email invitation through automation and integration with other tools such as postman API, PowerBI for the exchange of collected data. Review collected by and hosted on G2.com. Show More 3/22/2024 Validated ReviewerIncentivizedSource: G2 invite ![Zahra M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zahra M.") ZM Zahra M. Mid-Market (51-1000 emp.) 3/26/2024 "Great tool - can do pretty much anything" 4.5/5 What do you like best about Qualtrics Market Research? I really like using qualtrics. I run interactive experiments and it is pretty handy to create time sensitive experiments there. Randomization works well. And it is all very smooth running. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Pretty expensive. The price could be brought down to accommodate more customers Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? I do not know much difference between different qualtrics brands - overall qualtrics is an amazing tool to be used by researchers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Emeka O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emeka O.") EO Emeka O. Staff Accountant Enterprise (\> 1000 emp.) 4/2/2024 "Upward feedback made easy" 5/5 What do you like best about Qualtrics Market Research? It allows you provide feedback to your leaders in an effective manner. Keeping anonymity Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? I don't dislike anything yet about them will sure update when I do Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? Managers and upward leadership are not easy to speak to directly but this surveys help your message get out to them without fear of being lashed out on Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") AE Verified User in Education Management Enterprise (\> 1000 emp.) 3/7/2024 "Great Platform to use for surveys" 4.5/5 What do you like best about Qualtrics Market Research? It's really easy to prepare a dashboard and to extract reports for school sites. The feature of IQ gave us a lot of ways to ease it up for the reports. Also the amazing Customer support that we can rely on if we have any question. We use Qualtrics frequently for all the district's surveys. It's ease of implemtation making it easier on us to use it. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? Almost nothing! Maybe only you can add more feature to analyse text answers, the text IQ table is not enough. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It's doing great job analyzing the data for us and preparing amazing reports with visualizations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") UR Verified User in Research Enterprise (\> 1000 emp.) 7/30/2024 "Versatile Survey Software" 5/5 What do you like best about Qualtrics Market Research? Qualtrics enables directories and participant flow control. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Market Research? The program sometimes runs a bit slowly, especially when loading data panes. Review collected by and hosted on G2.com. What problems is Qualtrics Market Research solving and how is that benefiting you? It enables me to distribute and conduct survey-based psychology research. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Qualtrics Market Research? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Qualtrics Market Research ](https://www.g2.com/products/qualtrics-market-research/discussions/new) ![Navaneeth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Navaneeth M.") NM Navaneeth Mohanan • Last activity 3 months ago What is the best-rated experience management service for tech companies? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-rated-experience-management-service-for-tech-companies) GU Guest User • Last activity about 1 year ago What is Qualtrics CoreXM used for? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) [ View all Discussions ](https://www.g2.com/products/qualtrics-market-research/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 20 months ### Average Discount 14% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/qualtrics-market-research/pricing) ## How much does Qualtrics Market Research cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 17 purchases. Get Price Estimate Qualtrics Market Research Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6ffadf9f899197c144496ba95c4ffac/surveymonkey.jpg "Product Avatar Image") SurveyMonkey 4.4/5(23,900) [ Compare Now ](https://www.g2.com/compare/qualtrics-market-research-vs-surveymonkey) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image") Medallia Customer Experience 4.5/5(210) [ Compare Now ](https://www.g2.com/compare/medallia-customer-experience-vs-qualtrics-market-research) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a15c569377490b264a25ebf2db4cd56/alchemer-survey.png "Product Avatar Image") Alchemer Survey 4.4/5(956) [ Compare Now ](https://www.g2.com/compare/alchemer-survey-vs-qualtrics-market-research) ##### ##### Qualtrics Market Research Features Survey Management Survey Builder Customizable Questions Templates Survey Customization Question Branching Branding Multimedia Support Survey Insights Reporting & Analytics BI Tools Integration Data Exporting Brand Signals Comparison [ View More Features ](https://www.g2.com/products/qualtrics-market-research/features) ## Top-Rated Alternatives [ ![SurveyMonkey](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SurveyMonkey") SurveyMonkey 4.4/5(23,900) ](https://www.g2.com/products/surveymonkey/reviews) [ ![SurveySparrow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SurveySparrow") SurveySparrow 4.4/5(2,067) ](https://www.g2.com/products/surveysparrow/reviews) [ ![QuestionPro](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "QuestionPro") QuestionPro 4.5/5(1,150) ](https://www.g2.com/products/questionpro/reviews) [ View All Alternatives ](https://www.g2.com/products/qualtrics-market-research/competitors/alternatives) ##### Categories on G2 [Survey](https://www.g2.com/categories/survey)[Market Intelligence](https://www.g2.com/categories/market-intelligence)[Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) [Survey](https://www.g2.com/categories/survey)[Market Intelligence](https://www.g2.com/categories/market-intelligence)[Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)[Experience Management](https://www.g2.com/categories/experience-management)[User Research](https://www.g2.com/categories/user-research)[Statistical Analysis](https://www.g2.com/categories/statistical-analysis)[Brand Intelligence](https://www.g2.com/categories/brand-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the most recommended tool for social media campaigns?](https://www.g2.com/discussions/what-is-the-most-recommended-tool-for-social-media-campaigns)[Which energy management solutions maintain baseline accuracy across seasonal changes and occupancy fluctuations?](https://www.g2.com/discussions/which-energy-management-solutions-maintain-baseline-accuracy-across-seasonal-changes-and-occupancy-fluctuations)[What connected worker platform works best for a mid-sized manufacturing company that wants real-time visibility on the shop floor without a 12-month digital transformation project?](https://www.g2.com/discussions/what-connected-worker-platform-works-best-for-a-mid-sized-manufacturing-company-that-wants-real-time-visibility-on-the-shop-floor-without-a-12-month-digital-transformation-project) [Leading data observability platforms](https://www.g2.com/discussions/leading-data-observability-platforms)[Which community association management systems offer integrated document management and digital record storage?](https://www.g2.com/discussions/which-community-association-management-systems-offer-integrated-document-management-and-digital-record-storage)[Pros and Cons Details](https://www.g2.com/products/qualtrics-market-research/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)