--- title: Qualtrics Market Research Reviews meta_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3018 scale: '5' date_modified: '2026-08-09' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews **Vendor:** Qualtrics **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,018 ## About Qualtrics Market Research Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews ## Qualtrics Market Research Pros & Cons **What users like:** - Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management. (296 reviews) - Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features. (246 reviews) - Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options. (109 reviews) - Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis. (99 reviews) - Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options. (82 reviews) - User Interface (70 reviews) - Insights (69 reviews) - Templates (60 reviews) - Helpful (59 reviews) - Data Analysis (58 reviews) **What users dislike:** - Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes. (79 reviews) - Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement. (62 reviews) - Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging. (53 reviews) - Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively. (47 reviews) - Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives. (47 reviews) - Expensive (46 reviews) - Steep Learning Curve (46 reviews) - Complexity (36 reviews) - UX Improvement (35 reviews) - Not Intuitive (34 reviews) ## Qualtrics Market Research Reviews ### 1. Flexible Surveys, but Clunky Export Options **Rating:** 2.5/5.0 stars **Reviewed by:** Sasha K. | Head Librarian, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Qualtrics Market Research?** I like the flexibility and the number of options available for surveys and questionnaires. I’m currently using it to collect applications for a program, and it’s been a good fit for that. **What do you dislike about Qualtrics Market Research?** The export option is clunky and I wish there was an easier way to generate text files of each response rather than csv or pdf **What problems is Qualtrics Market Research solving and how is that benefiting you?** We’re currently using it to collect applications for a research program, and it’s been an easy way to build the form collaboratively with my team while also gathering all the necessary information. ### 2. Powerful AI Analytics and Reporting, but a Steep Learning Curve and High Costs **Rating:** 3.0/5.0 stars **Reviewed by:** Letso Daniel P. | Help Desk Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2026 **What do you like best about Qualtrics Market Research?** The best part about Qualtrics Market Research is its ability to combine enterprise-grade data collection with advanced AI-powered analytics. Users highly praise its intuitive survey builder, flexible logic, and automated reporting that quickly turn complex datasets into actionable insights **What do you dislike about Qualtrics Market Research?** Users often cite Qualtrics' steep learning curve, high enterprise costs, and clunky respondent experience as major drawbacks **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Market Research solves the challenges of slow, expensive research and siloed customer data ### 3. Comprehensive Survey Tool, But Needs Better Support **Rating:** 3.0/5.0 stars **Reviewed by:** Shira A. | Associate Director, Research Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** I like the functionality of survey building in Qualtrics Strategy & Research. There are lots of response formats to choose from, and the range is really comprehensive. Plus, I appreciate that there's no minimum number of questions required when creating surveys. The testing feature is also very helpful. **What do you dislike about Qualtrics Market Research?** The platform itself is not very intuitive for non-techies and support is lacking. More tutorials and more direct support from the platform customer service team in a timely manner would help. Initial setup was not easy. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to deploy surveys and manage panels. It provides a centralized place to send surveys, receive responses, and build a database. ### 4. Flexible Custom Surveys, Time-Consuming due to Less Intuitive UI **Rating:** 3.0/5.0 stars **Reviewed by:** Anoopkumar G. | Senior Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Qualtrics Market Research?** Flexibility for creating custom surveys. **What do you dislike about Qualtrics Market Research?** The user interface isn’t very intuitive given the number of options available. It takes a lot of time to create a moderately complex survey. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Gathering business requirements for complex needs. ### 5. Qualtrics Research Core – My Go-To **Rating:** 3.0/5.0 stars **Reviewed by:** Kit K. | Chief Polymath, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Qualtrics Market Research?** The power. There's so much that I can do with Qualtrics – and I keep on figuring out new ways to use the platform to deliver value to my clients. **What do you dislike about Qualtrics Market Research?** There's a learning curve, and while Qualtrics does a fine job with support its educational roots are obvious, and it could stand to be a little more intuitive. My biggest hangup is with customer service and support. It's deteriorated markedly since I first signed on with Qualtrics, with a new account manager every year who doesn't even do me the courtesy of reaching out to talk in person. I may seem like small potatoes to them, but I teach how to use Qualtrics at the local university in addition to using it in my business, so I'm actually influencing the next generation of Qualtrics users ... and they can't grasp that. Finally, every change that's been made to the product over the last five years has made it worse. I'm paying more for an arguably inferior product. **Recommendations to others considering Qualtrics Market Research:** Choose your options carefully – they can really add up. If you're used to "light" research platforms with limited capabilities you may need to devote some significant resources to learning this platform. But I guarantee it'll be worth it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I'm using Research Core to create research projects that can then be used to generate content, like blog posts and white papers. Not only does the research I do with Research Core help indicate new business directions, but it also helps establish thought leadership. ### 6. Gets the job done but hard to use **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Qualtrics Market Research?** The panel quality seems really good and they help you create checks to ensure you get the most for your $ **What do you dislike about Qualtrics Market Research?** It takes forever to buy online and then get a project launched. No less than 5 back and forths to be able to buy the $5k platform online **What problems is Qualtrics Market Research solving and how is that benefiting you?** Understanding and benchmarking brand awareness as well as a survey for content purposes ### 7. Good for general survey, bad for complexity **Rating:** 2.5/5.0 stars **Reviewed by:** hannah s. | Senior Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Qualtrics Market Research?** Easy UI, lots of customization of basic questions **What do you dislike about Qualtrics Market Research?** Terrible customer service, shuffled around to different teams and get no responses to questions, inability to do multiple complex survey practices in one survey. No support. We left because of poor customer service. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Speaking to customers and collecting survey data. Allowed me to do my job and analyze the data. ### 8. Automation of Documentation and Analysis **Rating:** 3.0/5.0 stars **Reviewed by:** Russell A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** * The question construction is mostly easy to use. * Respondents (even midddle school students) generally have no issues entering data. * I can automatically pull responses using R qualtRics package. * I can generate custom links for users. **What do you dislike about Qualtrics Market Research?** * I need to be able to change the 'owner' of a survey. In particular, once given access to a survey, I need to be able to add additional owners. * I need better documentation on qsf format exports. In particular, I need to be able to export surveys to a standard format for project documentation. IMPORTANT: Standards for reporting data from government sponsored projects are evolving, and are likely to include such a requirement in the future. * I need to be able to mark certain questions (e.g., name and email address) as "confidential" and have a separate access policy for the complete data including the confidential data, and the de-identified data with the confidential questions removed. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I primarily use this for pretest--posttest for surveys for educational experiments. It is fairly straightforward to have subjects fill out the surveys. ### 9. Meh, not great **Rating:** 2.5/5.0 stars **Reviewed by:** Chance Y. | Staff Quantitative User Researcher, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2023 **What do you like best about Qualtrics Market Research?** There's a couple advantages it has over Alchemer: (1) Ability to see survey flow in a landscape view, (2) easier to branch / randomize those branches. **What do you dislike about Qualtrics Market Research?** Auto re-numbering response outcomes after copying a question (please please stop). Inability to format certain aspects of the entire survey's font (I think it's survey font color or typeface, but I'm not sure offhand). Limited customizability. Outdated survey templates. Random problems with login credentials. Lack of useful UI updates--lots of polish but still has some poor fundamentals under the hood. A focus on sales over support. **What problems is Qualtrics Market Research solving and how is that benefiting you?** This is one of the survey programs we use at my company. Having used this product in the past, I argued against purchasing it. We use Alchemer, which has its own problems, but Qualtrics has problems that are unique to it that Alchemer can do waaayyy better. Support is excellent with Alchemer, too. ### 10. There are a lot of great options to using this platform but it's hard to navigate. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** I really like all the options to edit questions and structure the flow of a survey. This is the best part of this platform. Also the look and feel tab is really helpful. **What do you dislike about Qualtrics Market Research?** I dislike how busy the interface is, its cumbersome to work in. Sometimes I click on a tab and I don't know what that tab is until I'm in it. There needs to be simple language for what to label the tabs and how to complete what you want out of survey. Honestly, it needs to be more like Google Forms. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Communicating with our stakeholders in various ways and designing protected surveys for studies, including focus groups and other research. It also helps us work as a team since multiple people can have access and edit surveys. ### 11. Steep learning curve, needs better templates, good user support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** If you have the time, patience and skills, you can create surveys that do exactly what you envision. Getting there is another matter. Fortunately, support is very good. Some reps are more patient than others. **What do you dislike about Qualtrics Market Research?** Surprised there aren't more templates that would be relevant to our work. The learning curve is also relatively steep; I find the platform largely unintuitive and hard to troubleshoot when things aren't working as you expected. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We use Qualtrics for surveys of all kinds, sometimes for scientific research purposes, other times for more internal tracking and feedback. ### 12. Used for tracking of Covid 19 documentation survey and response **Rating:** 2.5/5.0 stars **Reviewed by:** Krystle A. | Freelance Writer, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about Qualtrics Market Research?** I liked that we used this system to have a one stop shop for all new hires and their vaccination status. We previously used HireRight in order to keep tabs as part of the background check. Qualtrics became a separate link tied into the onboarding experience and it was a place to hold every new hire and staff's information in one place. **What do you dislike about Qualtrics Market Research?** I did not like the interface of the Qualtrics website. Finding and searching for new hires was a very difficult process. There was no easy tracking system or way to look up each new hire by name, and we often needed to use the employee Id number to find the new hire. It was also unclear at times whether or not the new hire actually completed the survey or if the just clicked on the links. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is solving the issue of having vaccination documentation held in one place instead of in each individual background check. A separate link provided the health support team with just using one platform for vaccination review. ### 13. Qualtrics is a great platform for measuring changed in brand health **Rating:** 3.0/5.0 stars **Reviewed by:** Cora L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Qualtrics Market Research?** I love that it's a self-service platform that allows you to build, test, and measure results of the surveys you create. **What do you dislike about Qualtrics Market Research?** I think cost is a barrier to entry. It was quite expensive to use the tool for one of our larger clients. We only needed it for a month, but had to pay for a full year of service. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps me create my own brand surveys and measure the impact of our initiatives. ### 14. It is a complete offering, but with some buggy elements that make it frustrating at times **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Qualtrics Market Research?** The suite of offerings is all in one place. Survey Design and Distribution, Data Collection and Management, Advanced Survey Functionality, Powerful Analytics and Reporting, Text Analysis and Sentiment Analysis. **What do you dislike about Qualtrics Market Research?** The lack of tech support for API. This means we need to rely on another vendor to support our needs **What problems is Qualtrics Market Research solving and how is that benefiting you?** Giving insights into the needs of our members ### 15. Powerful survey software with lacking reporting capabilities **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Qualtrics Market Research?** Instant mobile preview of surveys, piped answers and text works well. A large variety of question types are available. I've never had an issue with distributions failing in almost a decade which is impressive in today's age of system failures and outages. **What do you dislike about Qualtrics Market Research?** Reporting and report formatting is severely lacking for such a large platform. All data for my use cases have to be exported to CSV and manually formatted in external programs. Email distributions look very bland and are difficult to be engaging for our respondents. Subject lines for saved messages in your library do not carry over, so if you use piped text in a subject line, you'll have to go back and look up what you used previously. **What problems is Qualtrics Market Research solving and how is that benefiting you?** CoreXm allows us to receive instant feedback and collect data for long-term analysis and trend reporting. Customizable survey paths allow for a tailored experience for our respondents. ### 16. Useful, takes practices **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Qualtrics Market Research?** This software is useful for collecting information **What do you dislike about Qualtrics Market Research?** Not the most intuitive; some functions seem redundant, which can be confusing **What problems is Qualtrics Market Research solving and how is that benefiting you?** I am unaware of what problems Qualtrics is solving ### 17. Cisco Qualtrix CoreXM review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Qualtrics Market Research?** Ability to export and import templates that we share amongst team members. Creating different types of question blocks. **What do you dislike about Qualtrics Market Research?** The reports are somewhat hard to read and interpret results. Perhaps I just need to play around with it some more to create pie charts and graph bars where I can control what are x and y variables. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We need to create a post project assessment survey for the team to fill in. This allows our project team to provide valuable feedback to benefit future projects. ### 18. Good Software **Rating:** 2.5/5.0 stars **Reviewed by:** Justin B. | Help Desk admin, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** How easy I can send surveys to the end user with little knowledge of how to use the application. **What do you dislike about Qualtrics Market Research?** I would like to see better features on how we can better interact with the end user. **What problems is Qualtrics Market Research solving and how is that benefiting you?** This application helps us gather feed back from the end user a company that deals with the community. ### 19. Easy to configure **Rating:** 3.0/5.0 stars **Reviewed by:** Ganesh K. | Test Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Qualtrics Market Research?** The UI is simple and easy to understand. Even a non technical person can understand the navigation and create surveys **What do you dislike about Qualtrics Market Research?** Probably the licence cost. Also sometimes it's resourcing consuming as it is not light weight **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps business create quick surveys and circulate among colleagues and also to external members to get feedback or information regarding certain offering or products ### 20. Best designing tool used in management and orograms. **Rating:** 3.0/5.0 stars **Reviewed by:** Alok K. | Lead Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Qualtrics Market Research?** Employee management and product management. **What do you dislike about Qualtrics Market Research?** Pricing is too expensive and support is not that helpful **What problems is Qualtrics Market Research solving and how is that benefiting you?** This is helping me to create employees management application as well as product management applications. ### 21. Overpriced for what it delivers **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics was the highest-rated of all the vendor products we reviewed to meet our custom survey capability needs. That year, they touted Oprah and Obama as guests at their big show. Qualtrics representatives seemed like they knew their product and worked with us on fitting our needs. **What do you dislike about Qualtrics Market Research?** There was alot of time and cost involved in trying to use the product for our needs. Involved cost for a team that works with Qualtrics to customize. Even more costly was my team's time to work with the group. Ultimately, the custom integration layer is very low-tech, data heavy, and not very practical. Just to dynamically populate drop-downs in the surveys was costly and complex. We made it work using a custom program we wrote on our side to generate the survey's core html then concatenate with html generated via the Qualtrics OOB wizards. It was the worst of all techniques "duct taped together" at an unreasonable cost. IMPORTANT: I saw similar reviews like mine, and Qualtrics responded with attacks in the reply very Trump-esque. I'm not saying Qualtrics is a bad company, but our companies don't plan to do more business with them. Their reps indicated our needs could be easily met. Kinda lied. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Collect information about client hospital attributes, equipment, etc. ### 22. Clunky but effective **Rating:** 2.5/5.0 stars **Reviewed by:** Will T. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2021 **What do you like best about Qualtrics Market Research?** The survey technology worked and got responses. The integration with email was very helpful in distributing the surveys. The reports were easy enough to read. One possible thing for Qualtrics to improve on in the future would be for them to integrate with a gift card service like Tremendous. Doing so would be fairly straightforward given there current platform and would make the expereince that much more enjoyable. Typeform is probably a more elogent tool but less robust in terms of sending out surveys. **What do you dislike about Qualtrics Market Research?** Most of the UI was disappointing. It was much more challenging than it needed to be to add contacts, especially with custom column values such as company name. Navigating on the site was aweful. For example, if you were looking at a contact list and wanted to navigate back to the main contact list page, you would not be able to hit the back arrow and instead would have to navigate through the menu. A number of design flaws similar to this made Qualtrics an unpleasant experience. There were also some survey features I wish they included. For example a slider for a ratio would have been helpful, but I could not make that. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We are running surveys to learn about industry practices of various experts. We have gained valuable knowledge from these surveys. It has saved us a lot of time with regards to sending out a large volume of personal emails at once. ### 23. Solid Tool When You Need It **Rating:** 3.0/5.0 stars **Reviewed by:** Jessica Y. | Quality Assurance Engineer 3, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2021 **What do you like best about Qualtrics Market Research?** It does a good job at everything you need to have in survey software. Especially for doing academic research, it is especially useful to have control over viewing/accessing/etc securely. It is also nice to have a variety of question types in order to better understand people's responses. **What do you dislike about Qualtrics Market Research?** All of the tools available make it harder to find the thing that you are looking for especially if you don't use qualtrics regularly. There are a bunch of different menus and it's not always easy to find what you are looking for. **Recommendations to others considering Qualtrics Market Research:** Carefully evaluate what you need and if its worth the cost as well as the added complexity of using qualtrics. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I have created surveys to collect opinions for research as well as assessments to evaluate student learning. ### 24. Qualtrics gets a meh **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Qualtrics Market Research?** When I went through the sales process for Qualtrics I was very intrigued and excited about the opportunities it would give us. However, once we implemented I quickly became disappointed that the features described during sales were not actually features of the platform. **What do you dislike about Qualtrics Market Research?** I dislike that the Zendesk integration into Qualtrics is lackluster. Qualtrics acquired Delighted, but they don't offer the same functionality and capabilities, making it a very difficult transition. **Recommendations to others considering Qualtrics Market Research:** Double and triple-check that the features you need are available. Get it in writing. If you're switching from Delighted to Qualtrics make sure to understand how you will replicate your surveys. **What problems is Qualtrics Market Research solving and how is that benefiting you?** At the moment we're solving none. We have yet to implement the system. ### 25. Good tool bad UI **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2021 **What do you like best about Qualtrics Market Research?** Personalized links to send to my customers. I am able to put in company name and contact names and able to generate specific links for NPS scores. With other free tools, links are not personalized and survey results are anonymous. **What do you dislike about Qualtrics Market Research?** The UI is not user friendly and hard to navigate. I'm not able to generate specific survey links without downloading a CSV file every single for time. I also cannot see at a glance what my customers are saying- I have to search by their specific email address to see what they have rated our product. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I'm able to send out personalized unique links to NPS surveys to recently integrated partners to collect vital relational NPS and know who our promoters are. Previously, we were using Google surveys and this enables us to capture this information in a more concise way. ### 26. Not my favorite, but gets the job done **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about Qualtrics Market Research?** Clean look, ability to move questions around, customizable **What do you dislike about Qualtrics Market Research?** Not very adaptable with my other programs, can be a little bit unnecessarily complicated, frequently need admin approvals (at least at my organization), not much room for a creative design compared to other platforms, exporting data can be a hassle **Recommendations to others considering Qualtrics Market Research:** There may be simpler platforms that better suit your needs but this gets the job done **What problems is Qualtrics Market Research solving and how is that benefiting you?** Having a standard survey platform has been very helpful, people are familiar with qualtrics, it does what it needs to do ### 27. Great software **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about Qualtrics Market Research?** The upsides are the freedom you have with it, you have a lot more control than other platforms **What do you dislike about Qualtrics Market Research?** It can be quite complex and can take a long time to learn its capabilities **What problems is Qualtrics Market Research solving and how is that benefiting you?** We were able to record massive amounts of research and build insights ### 28. Getting there **Rating:** 3.0/5.0 stars **Reviewed by:** Caitlin K. | Teacher, Consumer Electronics, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Qualtrics Market Research?** The platform is relatively easy to use but the support team is the real plus - they're helpful and responsive if anything comes up. **What do you dislike about Qualtrics Market Research?** It's a bit clunky with the survey and logic creation portions separate - it would be much easier if they were located together, so you could write logic in the same place you create questions rather than navigating to a separate page to overlay the logic. **Recommendations to others considering Qualtrics Market Research:** Great for simple projects, but anything complex or custom it's not the best. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Custom research projects for teams across the business, from product to marketing. ### 29. Disappointed in pricing for sole proprietor **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Qualtrics Market Research?** I actually love Qualtrics. I started using it many years ago first as a consultant and then as a corporate employee. I convinced my corporate employer to use it for all of our domestic work instead of farming out work to contractors. I love that it is easy to quickly design sophisticated surveys, and the reporting features have continuously improved over time. **What do you dislike about Qualtrics Market Research?** The pricing structure. I used to be able to afford using Q as a sole proprietor, but the changes in pricing put it beyond my reach for the needs that I have. I wish there were a way to a limited use package that made more sense for my small business that only has intermittent needs for survey software. I have resorted to using inferior products. **Recommendations to others considering Qualtrics Market Research:** Great, if you are in a bigger organization. Not so good if you are a little guy. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I have quit using it. I used to use it to run my online diary studies and larger scale market research studies. As a UX researcher, I loved the card sorting feature and the ability to have a lot of participants respond to questions pertaining to interface design. ### 30. Fine platform for surveys **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Qualtrics Market Research?** Qualtrics allows the user to extract many different forms of data for analysis **What do you dislike about Qualtrics Market Research?** Qualtrics is, simply put, not easy to use. **Recommendations to others considering Qualtrics Market Research:** It would be good to take a course to get certified in qualtrics before actually usin the platform **What problems is Qualtrics Market Research solving and how is that benefiting you?** Used for market research and economic research. Collaborative platform and able to extract a lot of data ### 31. Useful survey tool but requires additional time to learn all its tools **Rating:** 3.0/5.0 stars **Reviewed by:** Samantha G. | Project manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Qualtrics Market Research?** Qualtrics offers a variety of tools to make a thorough survey that also provides a variety of options for distributing the survey making it much more convenient for sending out the survey. I really enjoy how there are a variety of options for different types of questions in order to allow for nuanced results to analyze. **What do you dislike about Qualtrics Market Research?** Because there are a variety of tools that can be used in creating the best survey, it does take some personal time to make sure you fully understand each one to make sure there is no misuse of any of the tools provided. One major confusing tool that comes to mind is the survey flow. I've had to answer a variety of questions regarding this functionality for those who have not looked into this tool and have created mistakes in the flow of the survey due to misunderstanding of how the tool even functions as a whole. **Recommendations to others considering Qualtrics Market Research:** Make sure to attend any trainings regarding Qualtrics as provided or search for online training that may assist you in any and all understanding of how Qualtrics can be best used. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qulatrics is being used for customer satisfaction surveys that are being quite useful for data reporting. Its surveys have also been used by a variety of graduate research studies that are taking place at our university. ### 32. Qualtrics Core XM simplified excellence **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2020 **What do you like best about Qualtrics Market Research?** Building surveys is easy . The software is incredibly user-friendly. Very friendly supports staff. **What do you dislike about Qualtrics Market Research?** It's not as visually appealing as other as other survey applications. Not a major downside, but noticeable enough for those of us that do various surveys with multiple companies **Recommendations to others considering Qualtrics Market Research:** Surveys are easy to build, its worth trying out. Support staff is available to assist if needed. Attend online training to get the full spectrum and capabilities that Qualtrics has to offer **What problems is Qualtrics Market Research solving and how is that benefiting you?** We are able to build surveys and compile large amounts of data in a seemless manner ### 33. A powerful tool for those with the time to learn it **Rating:** 3.0/5.0 stars **Reviewed by:** Ben S. | Senior Technical Support, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Qualtrics Market Research?** You can spin up a survey form in only a few minutes. There is also a flexibility if you have advanced integration, or can be clever. I use a form to automatically collect info for software license requests, and then send a formatted email into my ticketing system to kick off the process based on the formatted email. Rather than having end users contact us directly, I can automate a lot. I appreciate being able to edit responses, because users often submit things with incorrect info and I can retroactively replace their bad info with the right stuff. **What do you dislike about Qualtrics Market Research?** There is really limited support for customizing the look and feel of the form and some of its behaviour. The instructions are not always clear, so I ended up contacting support for something I thought was a big, but was really expected behavior. Support is also broken for our organization since the changeover. I cannot log into the support portal, and every time I call support they have trouble finding me in the system. I end up having to dig up previous tickets and have them cross reference it against my profile. It is very difficult to understand the differences between reports and analytics. I typically end up exporting results to a CSV and manually manipulating them to achieve my goals. **Recommendations to others considering Qualtrics Market Research:** Support has been incredibly difficult because my account is assigned from our centralized IT, but when you switched to the new support system it makes it impossible for me to log into the support portal. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Automating requests that require certain information... Rather than having back and forths with my end users and then trying to keep track of their user information, I can ensure they have all the necessary information, and then I can use one report to massage the data when I need to turn around and bill them. I am also able to skirt paying for advanced integration with systems like Salesforce by setting up email triggers. ### 34. Solid software, but a steep learning curve **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2020 **What do you like best about Qualtrics Market Research?** I found qualtrix better than, say, survey monkey for analyzing data and designing questions. I liked the database of existing questions and the website seemed professional and easy to use. The overall dashboard was user friendly but anything beyond regular survey questions seemed impossible to implement. **What do you dislike about Qualtrics Market Research?** I didn’t like how difficult it was to design more intensive surveys. It felt like you needed to be more fluent in html to even add an introduction page before the survey. In this, survey monkey was better. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I generally use the software to evaluate trainings as well as the progress of new programs at the university. I was the one put in charge of evaluating these programs, and people at my institution recommended qualtrix. ### 35. My organization uses Qualtrics because there isn’t a better alternative for our purposes **Rating:** 2.5/5.0 stars **Reviewed by:** Maisy R. | Assistant Researcher, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2019 **What do you like best about Qualtrics Market Research?** The layers of backend logic that can be applied to surveys, for example: automating videos or other slides that don’t need a response, randomization (even complex randomizing), variety of question types and options, ability to import questions from other surveys and to move questions and whole blocks around with relative ease. **What do you dislike about Qualtrics Market Research?** How large the surveys can get in terms of files or like a certain level of processing power on the computer it’s taken. We’ve been having a lot of issues with surveys crashing or sending participants to the end without letting them actually completing (or sometimes even taking) the survey. It’s also not intuitive to use and the search feature on the support site is difficult and not always accurate at finding relevant results. **Recommendations to others considering Qualtrics Market Research:** Call for best customer support. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We are solving the issue of needing a survey platform that can perform complex configurations within a survey. I realize the benefit of the difficulty of using the site can be a positive as it allows for high levels of customization within a survey. ### 36. Good by not Great **Rating:** 2.5/5.0 stars **Reviewed by:** Will T. | Book Content Research Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Qualtrics Market Research?** For the most part, Qualtrics is easy to use, at least for very simple surveys. **What do you dislike about Qualtrics Market Research?** The back end result data files are horrible. Question coding can easily be screwed up because Qualtrics screws up answer option coding. Instead of 1,2,3,4,5, etc. coding, it can easily switch to 1,4,5,6, etc. with absolutely no warning. Also is a PAIN to insert answer options after a question has been set up, very hard to more things around in survey, block setup is not intuitive. It is often far easier to delete a survey and start all over again rather than modifying a survey. **What problems is Qualtrics Market Research solving and how is that benefiting you?** problems that could be solved using any platform. Qualtrics doesn't offer any reason to use it over other survey platforms. Other platforms are in fact more robust and easier to use, ### 37. A good product with scope for a lot of development **Rating:** 3.0/5.0 stars **Reviewed by:** Sumesh S. | Senior Market Research Analyst, Research, Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2019 **What do you like best about Qualtrics Market Research?** Has a good graphical interface with attractive looking UI. I also like the template projects as it gives us the right framework depending on the kind of project we work on. We have the ability to create various kind of questions and keep the questionnaire interesting for the respondents. The Reports and Results feature is good too as it helps to create effective dashboard representations for data. **What do you dislike about Qualtrics Market Research?** I would have liked if the platform had scripting support on some higher-level programming using VBScript/JScript/Python etc that would enable us to make backend coding without having to be dependent on Javascript for it. These languages are easier to do data programming compared to Javascript which requires a certain degree of expertise. Some of the features still require development. For example, there should be only 1 Unsubscribe option provided to the respondent in the email invite and they should be marked Opted-out throughout the database based on it. This is not the case currently due to the dual option provided. **Recommendations to others considering Qualtrics Market Research:** If your work is based on research and requires simple to medium complex surveys then Research core is a good option. In cases where the survey is expected to be highly complex with custom programming, you will have to be good with Javascript to get the desired results as it does not have a higher-level programming language to work with as in some other survey programming tools. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics helps me with developing and managing surveys for various market research projects. It also helps me to analyze this data with the features that are accessible with the Research core platform. I am also able to manage our panel respondents without having to be dependent on external vendors. Overall is it an important tool for us to solve a lot of our business problems through the different customer research projects that we conduct with it. ### 38. Good for basics, not the most sophisticated platform **Rating:** 3.0/5.0 stars **Reviewed by:** Caitlin K. | Caitlin Kirkpatrick, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Qualtrics Market Research?** Research Core is good for relatively simple studies with straightforward logic that require simple analysis. Reporting is good as long as what you need is a simple output. **What do you dislike about Qualtrics Market Research?** In my opinion the separate pages for building the survey and adding logic are a bit clunky. Also, it's limited in the advanced logic you can build, and the crosstabs/reporting features on the back end are not great if you're running something complex - you end up doing a lot of heavy lifting by hand. **Recommendations to others considering Qualtrics Market Research:** Consider how involved your projects are and how involved you want to be in their creation/analysis - know that for more complex projects you'll likely have to lean on support to create a solution for you, and that more complex analyses will require you to do some heavy lifting on the back end. **What problems is Qualtrics Market Research solving and how is that benefiting you?** This is great for our internal teams who are running very simple, straightforward, repeatable studies, like basic 90-day NPS blasts. ### 39. Works for basic CSAT studies, but is limited in it's capacity to do complicated research and quotas **Rating:** 3.0/5.0 stars **Reviewed by:** Ty S. | Sr Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Qualtrics Market Research?** Qualtrics is an easy to use platform which opens the door of research to startups and college students. It can continue being useful by allowing larger organizations to bring some of the research efforts in-house. **What do you dislike about Qualtrics Market Research?** It's "sold" as a solution for all your research needs, but without education on how to get the most out of your research. This leads to false data. The platform also has limitations in programming and quota management that become more difficult to manage than other survey platforms. Overall, I'd rather work with an agency if I'm a large company and use Qualtrics as my data collection platform rather than do it myself until education tools are provided. **Recommendations to others considering Qualtrics Market Research:** Qualtrics is a solid easy to use platform for small businesses. Larger organizations with the budget should still consider using a Market Research consultancy to design the research and assist in interpreting the responses. **What problems is Qualtrics Market Research solving and how is that benefiting you?** As a small business, it opens doors that we previously didn't have access to. We can run small projects without significant cost and get quick real-time data. This is important when you are looking to collect quick responses from your customer base. ### 40. Great if you're not a market research supplier **Rating:** 3.0/5.0 stars **Reviewed by:** Laura N. | Vice President of Research, Insights & Innovation, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Qualtrics Market Research?** The tool does most things I need, and most things are intuitive **What do you dislike about Qualtrics Market Research?** It's too expensive & doesn't meet all my needs. Some things are not intuitive at all (why can't I just select an option and see "terminate" or "skip" in the drop down as an option if the participant selects that option? That would be far more intuitive and easier than doing that in survey flow. Survey Flow by itself is NOT intuitive at all. **Recommendations to others considering Qualtrics Market Research:** I think it could work well for a client-side company looking to do their own internal research. We're using it as a research vendor, and it's been a costly solution that hasn't provided the value we need. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I'm programming surveys for other business units in my company. It's easy enough to do and keeps costs down for those business units who would otherwise have to pay a vendor for each survey they do. ### 41. Qualtrics Review **Rating:** 3.0/5.0 stars **Reviewed by:** Elena E. | Communication and Events Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2019 **What do you like best about Qualtrics Market Research?** I like that Qualtrics allows you to make surveys that are easily shareable and accessible. The surveys were customized and unique to one’s own qualitative or quantitative research surveys. **What do you dislike about Qualtrics Market Research?** Using Qualtrics was slightly hard at times, especially in the creating of the survey. Also, customizing the questions to go to the correct following question was hard to navigate. **What problems is Qualtrics Market Research solving and how is that benefiting you?** With Qualtrics, I was able to survey a large sample of people within a certain population on the effects of news consumption on mental well-being. It was a great way get a lot of information from one place. ### 42. Qualtrics use in higher ed **Rating:** 2.5/5.0 stars **Reviewed by:** Shani B. | Assistant to the Dean of International Education, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2019 **What do you like best about Qualtrics Market Research?** Qualtrics allows you to create quick and easy surveys, and as long as they're simple surveys, setting them up is a breeze. The option to either direct e-mail the survey to a list of recipients or send a link to all who need it (and therefore allow the survey to be completed anonymously) are fantastic and have increased our response percentages. **What do you dislike about Qualtrics Market Research?** Qualtrics is not as user friendly as it could be. Setting up more complicated surveys (those which might require conditional questions to be asked) is not very intuitive. Also, I would love more info regarding how to use the data in charts and graphs. There's some functionality there, but I feel like it could do so much more than it does. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We are able to easily and quickly create and send surveys. This has resulted in an increase in the number of participants who actually fill out the survey, and allows for more accurate information since they can fill it out while we're in the heat of the event. In allowing for electronic assessments of our programs, we can assure that we are providing high quality experiences for out students. ### 43. Good tool for surveys **Rating:** 2.5/5.0 stars **Reviewed by:** Michael S. | HR Recruitment System Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Qualtrics Market Research?** It's easy to set up surveys, and the reporting tool makes data look good. **What do you dislike about Qualtrics Market Research?** The reporting tool doesn't have a function to sort based on distribution groups (that I've found). **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics provides the tools for us to receive feedback our onboarding, and find ways to improve our practices. ### 44. Powerful but unintuitive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Qualtrics Market Research?** Lots of powerful features like offline surveys, mapping to Salesforce, and response mapping. Overall, it has 99% of the features I am looking for in a surveying tool. **What do you dislike about Qualtrics Market Research?** The powerful features are tough to figure out. It takes a lot of contacting the support team to get what you need. More importantly, customizing the looks and feel of the surveys and the email invitations is awful. There are some basic options but some defaults make absolutely no sense and require programming knowledge outside of just basic CSS to clean up. Sharing report findings took awhile to figure out as well. Would be nice to have different user tiers with pricing. We need admins but also would like to have someone who can create surveys or another who can just manipulate the data and build the reports. **Recommendations to others considering Qualtrics Market Research:** Definitely trial it out to see if it fits your needs and you can use it. There is a lot of power in this system but for someone trying to really make it presentable and easy to use, it can be a pain to build out what I need. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We were looking for a tool to help us integrate our surveying tool with our CRM. Something that would trigger a survey off a CRM action and port our data back into our CRM. ### 45. Gets the job done ... but it's hard **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about Qualtrics Market Research?** The DIY functionality of Qualtrics is good, but is much more complicated than other solutions in the industry. It allows you to build your own surveys, which for a small business is important. **What do you dislike about Qualtrics Market Research?** The interface is pretty complicated compared to other solutions, especially for simple surveys. It also doesn't provide and pre-made templates or guidance (or if it does, it's hard to find and use), so you don't have any best practices to start working with. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I needed a short NPS survey and it was able to complete the job, but it was harder than it probably should have been compared to other survey solutions. ### 46. Powerful Platform for Website Feedback and Customer Sentiment Analysis **Rating:** 2.5/5.0 stars **Reviewed by:** Matthew M. | President & Chief Project Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Qualtrics Market Research?** It is extremely easy to build Website feedback campaigns. We were particularly impressed with the ability to create a variety of campaign types, including exit intent, for feedback gathering via our website. **What do you dislike about Qualtrics Market Research?** The platform is extremely expensive, and cutting through the bureaucracy can be troublesome when first getting up and running. Also, there is no quizzing/assessment capability with survey features. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We needed a platform to gather real-time feedback via our Web and perform sentiment analysis on our surveys and data gathered on our site. Qualtrics lives up to this promise but is price-prohibitive for most mid-market companies. ### 47. Not very user friendly. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2019 **What do you like best about Qualtrics Market Research?** I liked all the data result charts. The cross reference reports helped with organizing the survey takers, showed the highest to lowest preferences, gave options on that variables to cross reference which resulted in finding what variables mattered. **What do you dislike about Qualtrics Market Research?** It was very difficult to navigate, the sharing project function caused irritation and the reports were not good to transfer in documents to write reports over. **Recommendations to others considering Qualtrics Market Research:** It takes trial and error to understand how to use it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** My team used it to gather data on the market of a new geographic market. To see if the clients product would interest the new market. If it could compete with the current competition of the area. ### 48. Holding My Breath Regarding New Owner **Rating:** 3.0/5.0 stars **Reviewed by:** Doug S. | Managing Director & Founder, Oil & Energy, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2019 **What do you like best about Qualtrics Market Research?** Prior to being sold to Salesforce, the Qualtrics platform had must about everything you could hope for, including outstanding customer support. **What do you dislike about Qualtrics Market Research?** Since the sale of Qualtrics to Salesforce, the quality of support and communication with the company has fallen off materially. **Recommendations to others considering Qualtrics Market Research:** Salesforce recently purchased Qualitrics. History suggests such acquisitions hurt existing customers, and so far it seems to be the case. Fingers crossed Salesforce improves its quality and level of service. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I run annual customer satisfaction surveys for the broader energy industry. ### 49. Poor Set Up **Rating:** 2.5/5.0 stars **Reviewed by:** Benjamin P. | Consumer Insights Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Qualtrics Market Research?** Very good software, it doesn't crash when putting it under heavy pressure. **What do you dislike about Qualtrics Market Research?** Regardless of future intent, sales reps don't care about getting people started and then upgrading them later, they only care about making a big sale then and there even if it goes against the client needs and objectives. **Recommendations to others considering Qualtrics Market Research:** Pray to God that you dont need help over a holiday, all the sales reps will leave and nobody in the company will have authority to help you **What problems is Qualtrics Market Research solving and how is that benefiting you?** Quick distribution and interaction with surveys ### 50. It does not save where I left off **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Qualtrics Market Research?** I like that they list all the steps and some of them have images. It is easier for me to follow the instructions as I do it myself. **What do you dislike about Qualtrics Market Research?** It is NOT easy to navigate. I complete sections that do not appear as completed and is difficult to move to the next module. It does not save where I left off and every time I finish a section it tells me that I have completed it. I have to jump to the next section manually and I dont know if it has been recorded **What problems is Qualtrics Market Research solving and how is that benefiting you?** I've never had a training and I have been learning as I go. Now that I am going step by step I am finding it easier to understand. ## Qualtrics Market Research Discussions - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote - [View Qualtrics Market Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bnps_score%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+21%3A24%3A51+-0500&secure%5Bsession_id%5D=95568dcd-7ca4-47df-8663-86ed47761b11&secure%5Btoken%5D=12fdb66c5ff51156adaf36212ae0b90f6484864c289295ae0053c1f54134c807&format=llm_user) ## Qualtrics Market Research Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Hinterview](https://www.g2.com/products/hinterview/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Qualtrics Market Research Features **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **Administration** - Quality Control - Data Sampling - Collaboration - Multiple Data Sources - Real-Time Data - Statistical Process Control **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Customizable Questions - Templates - Survey Distribution - Mobile Survey - Site Intercept Survey - Pulse Surveys **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes - Question Branching - Conditional Logic **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool - Single Sign On **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis - Multivariate Analysis - What-if Analysis - Statistical Analysis - Bayesian Analysis - Trend Analysis - Regression Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions - Customizable Branding - Knowledge Management - Workflow Management - Email Management - Feedback Management - Survey/Poll Management - Negative Feedback Management **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Question Branching - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels - Real-Time Data **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Methodology** - ANOVA Support - Regression - Time Series Analysis **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions - Collaboration Tools - Presentation Tools - Data Analysis Tools - Real-Time Data - Visual Analytics **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Summarization - Generative AI **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - Social Media Integration - Multi-Language **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making - Dynamic Content **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms - Generative AI **Additional Functionality** - Single Sign On - Phone Polling - Online Polling - Support Audio/Images/Video - Engagement Tracking - Question Library - Data Visualization - Survey/Poll Management - Generative AI - Word Clouds - Alerts/Notifications - AI Copilot - Customizable Fields - Template Management - Email Management - Interactive Content - Q&A Management - Surveys & Feedback - Activity Tracking - Feedback Management - API - Data Cleansing - Email Marketing - Data Security - Anonymous Feedback - URL Customization - Question Piping - Offline Response Collection - Activity Dashboard - NPS Survey Structure - Drag & Drop - Data Import/Export - Response Validation - Customer Segmentation - Response Quotas - Multi-Language - Sentiment Analysis - Email Reminders - Gamification - Randomization **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting **Additional Functionality** - Compliance Tracking - Real-Time Reporting - Statistical Simulation - Forecasting - Neural Network Modeling - Visual Analytics - Access Controls/Permissions - Data Connectors - Customizable Reports - Drag & Drop - Self Service Data Preparation - Performance Metrics - Data Transformation - Activity Dashboard - Data Extraction - Reporting/Analytics - Predictive Analytics - API - AI Copilot - Association Discovery - Ad hoc Reporting - Reporting & Statistics - Third-Party Integrations - Customization - Search/Filter - Monitoring - Data Clustering - Data Import/Export - SSL Security - File Storage - Decision Tree - Multiple Scoring Models **Additional Functionality** - Real-Time Reporting - Drag & Drop - Surveys & Feedback - Dashboard - NPS Survey Structure - Customizable Forms - Visual Analytics - Data Visualization - Customer Segmentation - Tagging - Customer Journey Mapping - Text Analysis - Customizable Reports - Real-Time Notifications - Alerts/Notifications - Access Controls/Permissions - CRM - Multi-Channel Data Collection - Multi-Channel Communication - Customizable Fields - Real-Time Analytics - Predictive Analytics - Collaboration Tools - Sentiment Analysis - Trend Analysis - API - AI Copilot - Engagement Tracking - Customizable Templates - Reporting/Analytics **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces - Third-Party Integrations - Social Media Integration - Customizable Reports **Additional Functionality** - Customizable Questions - Alerts/Notifications - Reporting & Statistics - Surveys & Feedback - Sentiment Analysis - Activity Tracking - Search/Filter - Trend Analysis - Charting - Real-Time Reporting - Face-to-Face - Survey Sample Management - Multi-Channel Distribution - Customer Segmentation - SSL Security - Reporting/Analytics - Multi-Language - Data Visualization - Monitoring - Drag & Drop - Offline Access - Data Import/Export - Customizable Fields - Phone-Based - Template Management - Reminders - Visual Analytics - Real-Time Analytics - Customizable Branding - Panel Management - Question Library - Paper-Based - Benchmarking - API - Single Sign On - Survey/Poll Management - Customizable Templates - Access Controls/Permissions - Multiple User Accounts - Email Management - Statistical Analysis - Email Reminders - AI Copilot ## Top Qualtrics Market Research Alternatives - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,554 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) - 4.4/5.0 (2,025 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) - 4.5/5.0 (1,140 reviews)