--- title: Qualtrics Market Research Reviews meta_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3018 scale: '5' date_modified: '2026-08-09' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews **Vendor:** Qualtrics **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,018 ## About Qualtrics Market Research Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews ## Qualtrics Market Research Pros & Cons **What users like:** - Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management. (296 reviews) - Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features. (246 reviews) - Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options. (109 reviews) - Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis. (99 reviews) - Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options. (82 reviews) - User Interface (70 reviews) - Insights (69 reviews) - Templates (60 reviews) - Helpful (59 reviews) - Data Analysis (58 reviews) **What users dislike:** - Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes. (79 reviews) - Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement. (62 reviews) - Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging. (53 reviews) - Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively. (47 reviews) - Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives. (47 reviews) - Expensive (46 reviews) - Steep Learning Curve (46 reviews) - Complexity (36 reviews) - UX Improvement (35 reviews) - Not Intuitive (34 reviews) ## Qualtrics Market Research Reviews ### 1. Outstanding Tool for Efficient Research and Data Collection **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail V. | Lpc-a, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Qualtrics Market Research?** Using Qualtrics Strategy & Research, I find it a sophisticated tool that's particularly great for university-level research. It allows me to easily gather, organize, and analyze research data which is crucial for presenting at conferences. The accessibility and ease of creating surveys, forming research questions, and sending out links make it extremely efficient. The ability to choose the right subjects and analyze data effectively has been invaluable. It stood out as more professional and organized compared to other tools like SurveyMonkey and Microsoft Forms, which I appreciate. **What do you dislike about Qualtrics Market Research?** I would say maybe a more organized app would be good. That way, you know, we are able to do it from, you know, the comfort of our phone or an iPad. I think, you know, updating an app would be good. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I find Qualtrics Strategy & Research best for collecting and analyzing data efficiently, making it specific to research needs compared to other general tools like SurveyMonkey. ### 2. Powerful Platform for Research and Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek S. | Associate Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Qualtrics Market Research?** What I like most about Qualtrics Strategy & Research is its advanced analytics and flexibility. It makes it easy to collect high-quality feedback and turn complex data into clear, actionable insights for decision-making. **What do you dislike about Qualtrics Market Research?** One downside of Qualtrics Strategy & Research is the steeper learning curve, especially for new users. Some advanced features can feel complex and may require training to use effectively. Pricing can also be on the higher side, which may be a limitation for smaller teams. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Strategy & Research helps solve the challenge of collecting and analyzing complex feedback at scale. It enables deeper insights through advanced survey logic and analytics, making it easier to understand customer and user behavior. This supports better decision-making, improves research quality, and helps turn data into actionable outcomes more efficiently. ### 3. Effective Survey Tool with a Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Aryan M. | Freelancer/Student, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** I use Qualtrics Strategy & Research for collecting information from different demographics, which helps me manage services or products effectively. The survey builder stands out for being intuitive, allowing me to drag and write different questions using conditional logic and check everything instantly. I find the voice features useful, and the comprehensive dashboard features are familiar and really helpful. The platform is excellent at interpreting customer feedback and understanding nuances in emotional or sentimental analysis. It's a significant time saver, allowing me to manage my work without wasting hours, as it seems to handle information seamlessly compared to other platforms. **What do you dislike about Qualtrics Market Research?** The platform isn't perfect. Sometimes the interface can get really, really heavy, especially when dealing with large datasets or multiple dashboards. It gets hard to comprehend the scale of the situation and understand what's in front of you. Also, sometimes the servers don't work very well, causing the pages to take too much time to load, which can hurt a bit. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to collect and interpret customer feedback, which helps me provide services effectively. It aids in filtering out specific demographics for projects. I find its survey builder and dashboard features comprehensive, saving me time in managing my work. ### 4. Empowers Strategic Decisions with Robust Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Saksham S. | Business Research analyst , Hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2026 **What do you like best about Qualtrics Market Research?** I appreciate how seamless Qualtrics Strategy & Research integrates the full research lifecycle from survey design and distribution to advanced analysis and reporting. The platform's flexibility allows me to create complex, customized surveys while maintaining data quality, and its analytics tools make it easy to extract actionable insights. The platform's robustness, advanced analytics capabilities, and ability to turn complex survey data into actionable insights make it extremely valuable for strategy and research teams. **What do you dislike about Qualtrics Market Research?** While Qualtrics is extremely powerful, managing very large data sets and highly complex survey logic can sometimes feel cumbersome, especially when multiple teams are collaborating on the same project. The platform could benefit from more intuitive workflow management features and smoother integration with certain analytics or visualization tools. Enhancements in real-time collaboration and automated reporting would also help reduce manual effort and speed up the delivery of insights to stakeholders. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for running structured customer and market research that aids strategic decision making. It helps us design surveys, collect reliable data, and analyze insights, translating raw data into clear recommendations for leadership and cross-functional teams. ### 5. Powerful Platform for Advanced Research and Insights **Rating:** 4.0/5.0 stars **Reviewed by:** farha n. | Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Qualtrics Market Research?** I use Qualtrics Strategy & Research to design and manage surveys, analyze customer and market research data, and generate actionable insights for strategic decision-making. It's a powerful and reliable platform for conducting advanced research and analytics. The survey design tools are highly flexible and intuitive, making it easy to create complex questionnaires with logic, branching, and customization. The analytics and reporting features are especially strong, allowing teams to turn raw data into meaningful insights through dashboards and advanced analysis. One of the biggest strengths of Qualtrics is its ability to handle large-scale research projects while maintaining data accuracy and quality. The platform also integrates well with other tools, which improves workflow efficiency. My favorite aspect is its ability to combine powerful survey design with advanced analytics in a single platform. The flexibility in creating complex surveys, paired with real-time dashboards and in-depth analysis, makes it easy to turn data into actionable insights, significantly improving efficiency and supporting confident, data-driven decision-making. **What do you dislike about Qualtrics Market Research?** The learning curve can be steep for new users, especially with advanced survey logic and analytics. Pricing and licensing can feel restrictive for smaller teams or individual researchers. Advanced analytics and reporting could use more customization options and faster performance with large datasets. Some export options and settings could be simplified to improve usability. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to manage complex research data effectively. It replaces fragmented processes with an all-in-one platform for survey creation, data collection, and analysis, reducing errors and saving time. The advanced analytics turn data into actionable insights for strategic decision-making. ### 6. Reliable Surveys with Room for Engagement Improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Rajat P. | IT administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Qualtrics Market Research?** I feel like the interface and the language are quite easily understandable and good, and it's quite attention-seeking. Qualtrics Strategy & Research acts like a bridge between us consumers and brands to shape up future products and tell the brands about our preferences and views. The quality of data and reliability is top-notch and most trustworthy. The initial setup was quite easy as their site is easy to understand, with everything laid out in a guide-like article. I would rate it a solid 9 and would surely recommend it to others as it is one of the best in business. **What do you dislike about Qualtrics Market Research?** It is very simple and plain and not much colorful and most importantly the surveys are sometimes boring and disqualify also. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics Strategy & Research acts as a bridge between consumers and brands, helping shape future products based on preferences and views. The quality and reliability of data are top-notch and trustworthy. ### 7. Tech-Savvy and Convenient, But Needs Speed Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Sharina M. **Reviewed Date:** January 12, 2026 **What do you like best about Qualtrics Market Research?** I really enjoy how everything is technical. I'm very tech savvy, and being able to use computers, iPads, phones, anything in that nature, it allows me to truly use things easily. I think the amount of data that it allows us to use is even more beneficial. So I just like how convenient it is as well. **What do you dislike about Qualtrics Market Research?** I would just say the inaccurate sometimes, and lagging it being very slow. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for surveys to gather information and improve our processes, helping us address issues and enhance research by delivering necessary data. ### 8. Elevated Survey Quality with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Numana F. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Qualtrics Market Research?** I use Qualtrics Strategy & Research to do surveys and I really appreciate the quality surveys it helps me provide, even with minimal quality questions. I like the presentation of the survey results provided by Qualtrics Strategy & Research. Plus, I find it great that their research team reaches out to the right people for the opinions needed. I switched from Bitlabs to Qualtrics Strategy & Research for better quality, and I'm happy with the transition. The initial setup was quite easy. **What do you dislike about Qualtrics Market Research?** There's nothing I remember that I dislike about qualtrics strategy **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to provide quality surveys with minimal quality questions. ### 9. Comprehensive Survey Tool, But Needs Better Support **Rating:** 3.0/5.0 stars **Reviewed by:** Shira A. | Associate Director, Research Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** I like the functionality of survey building in Qualtrics Strategy & Research. There are lots of response formats to choose from, and the range is really comprehensive. Plus, I appreciate that there's no minimum number of questions required when creating surveys. The testing feature is also very helpful. **What do you dislike about Qualtrics Market Research?** The platform itself is not very intuitive for non-techies and support is lacking. More tutorials and more direct support from the platform customer service team in a timely manner would help. Initial setup was not easy. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to deploy surveys and manage panels. It provides a centralized place to send surveys, receive responses, and build a database. ### 10. Powerful for complex, custom surveys. Very expensive. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Qualtrics Market Research?** QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time insights. It scales well for large projects, integrates smoothly with other systems (like our online community, for example) and still gives flexibility for customization when you need it. **What do you dislike about Qualtrics Market Research?** There is a steep learning curve for advanced features if you’re used to other platforms. Also it is a higher cost compared to lighter tools, and occasional frustrations with collaboration or survey ownership, especially if someone outside your organization is helping you. I also don’t find their text analytics to be great either. I haven’t explored the AI features, so I can’t comment on that yet. **What problems is Qualtrics Market Research solving and how is that benefiting you?** As an enterprise, we use XM for all our customer CX as well as primary research. It makes it easy to bring feedback from customers, employees, and partners into one place, which makes comparisons and feedback straightforward for all to see via dashboards. It also handles large respondent groups and complex survey designs without slowing down or breaking. ### 11. Intuitive and User-Friendly Survey Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Kym O. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Qualtrics Market Research?** I like that Qualtrics Strategy & Research is very easy to fill up and create surveys. It's also very easy to set out surveys so that everyone can get a response linked to them. The setup was very intuitive and user-friendly. **What do you dislike about Qualtrics Market Research?** I feel like sometimes the forms are very long to fill up, but that's also because of my own fault because I create way too many questions to go along with it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to mass set up surveys and emails efficiently. It's easy to create and distribute surveys, making it simple to gather responses. ### 12. User-Friendly Interface, Centralized Survey Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Connor C. | Student **Reviewed Date:** January 27, 2026 **What do you like best about Qualtrics Market Research?** I like the user-friendly interface and tools for analysis in Qualtrics Strategy & Research. The simple process of importing survey templates is also a big plus for me. **What do you dislike about Qualtrics Market Research?** I find that some guidance for placing filters and getting analysis could be improved. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for collecting feedback and sorting data. It centralizes survey responses, making analysis easier and offering suggestions for improvement. ### 13. Reliable Solution for Surveying **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy W. | Database Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2025 **What do you like best about Qualtrics Market Research?** The platform is simple to use and intuitive. You can create or update surveys on the fly with a wide range of options and tools for data analysis. Customer service is very helpful and responsive. Qualtrics is also very reliable. **What do you dislike about Qualtrics Market Research?** The platform can be difficult to learn due to it's vast range of tools and options and can come off as a little intimidating or challenging to use. Pricing model may not be economical for small businesses. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Highly efficient as it uses data-driven insights allowing my non-profit to evaluate the success of our programs. ### 14. Qualtrics combines enterprise-level tools with an approachable interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Qualtrics Market Research?** Our company use Qualtrics for custom surveys with powerful results. It has integrated tools for deep insights. The best part is that it is integrated with AI, so we can trust that it's insightful, intuitive, and scalable. **What do you dislike about Qualtrics Market Research?** While the basics are intuitive, more complex functions (like embedded data, custom workflows, and advanced logic) can require significant training or support. Licensing can be expensive, especially when scaling to multiple departments or adding advanced features/modules. ROI depends heavily on usage depth. **What problems is Qualtrics Market Research solving and how is that benefiting you?** As part of the Learning & Development team, Qualtrics Strategy & Research has become essential in how we design, evaluate, and continuously improve our programs. We use it to run post-training feedback surveys, skills assessments, and employee learning needs analyses across departments. For example, after a leadership training session, we can quickly deploy surveys, track response trends, and identify areas where additional support is needed. Its integration with our internal systems allows us to automatically trigger surveys based on learning milestones, and the AI-driven text analytics helps surface common feedback themes without manual sorting. This not only saves us time but ensures our L&D initiatives are data-informed, targeted, and aligned with employee development goals. ### 15. Excellent Platform for Effortless Surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Keomi Lynnette A. | Customer service Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Qualtrics Market Research?** It’s a great platform for intuitive survey design, powerful analytics turning data into strategy, deep customization, and features like AI-driven insights, automation, and seamless integration of qualitative/quantitative feedback for faster, impactful business decisions **What do you dislike about Qualtrics Market Research?** I dislike Qualtrics Strategy & Research for its steep learning curve, high cost (especially for small businesses), and restrictive survey features like limited previews **What problems is Qualtrics Market Research solving and how is that benefiting you?** fragmented data, slow insights, and guesswork by unifying qualitative & quantitative research on one AI-powered platform, helping businesses understand market trends ### 16. Very Informative and user friendly application **Rating:** 5.0/5.0 stars **Reviewed by:** Ayush P. | A, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2025 **What do you like best about Qualtrics Market Research?** User friendly interface and informative dashboards. Very descriptive and easy to integrate **What do you dislike about Qualtrics Market Research?** Couple of dashboards and forms are not clearly represented. However with minor tweaks, it can be corrected **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is one strop solution for all the survey and insights from the same. With simplest of the interface it provides a lot of information and insights based on the survey results ### 17. Go-to tool for research purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Qualtrics Market Research?** Qualtrics is an extremely powerful tool to conduct research with your target audience. It helps gather both qualitative and quantitative feedback and ensures targetted flow of the questionnaire to show specific questions to a certain audience base. Helps with insights for all research studies **What do you dislike about Qualtrics Market Research?** The learning curve can be slightly longer than expected to understand all features to make the best use of this tool **What problems is Qualtrics Market Research solving and how is that benefiting you?** It has helped to streamline the research studies conducted through the year , both annual and pulse surveys. The results from the survey have helped us to take calculated decisions basis insights gathered ### 18. Effortless Review and Monitoring with Impressive Results **Rating:** 4.5/5.0 stars **Reviewed by:** Ankush S. | Area Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2025 **What do you like best about Qualtrics Market Research?** The Qualtrics Strategy & Reserch has made the review and monitoring so simple to execute that it has helped tremendously to improve the output metrics **What do you dislike about Qualtrics Market Research?** The interface isn't that user friendly. Sometimes to find the right link takes time **What problems is Qualtrics Market Research solving and how is that benefiting you?** The consumer insights analytics is helping to understand customer verbatim and effective binning for a better root cause analysis driving a better CX ### 19. Effortless Setup Makes Onboarding a Breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** The seamless integration with the Qualtrics platform enables easy visualization of findings and tracking of progress over time, supporting more informed strategic planning. **What do you dislike about Qualtrics Market Research?** Overall, while the service is valuable, there is room for more customization and industry-specific depth. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps us sort through all the feedback we receive and determine what actually matters. They make it easier to spot problems, understand what people need, and decide what to focus on. Because of that, we can make smarter decisions and take action based on real insights instead of guesswork. ### 20. Effortless to Use and Understand—Highly Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Jessie Chris II B. | Information Security Analyst I, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Qualtrics Market Research?** Easy to use and collected data is easy to understand **What do you dislike about Qualtrics Market Research?** Nothing. This is Highly recommended. No issues found with. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The collection of data and how it is presented for analysis. ### 21. Qualtrics Strategy & Research is a robust & flexible platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Caleb F. | Senior Customer Experience Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics is a robust platform with flexible features to meet nearly any need. It's pretty user friendly & intuitive, especially from a survey design standpoint. Surveys look nice. We use Qualtrics daily. The live dashboarding is second to none. **What do you dislike about Qualtrics Market Research?** Qualtrics can be too advanced for its own good in some cases. Certain tasks that should be simple are more complex than they should be. The platform I used prior to Qualtrics was a tenth of the cost and made certain things easier. Regardless, Qualtrics offers too many advantages to go back. Customer support is lackluster, but there's a large library of articles that typically can help. Calling support is much better than online chat. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Before I had Qualtrics, I was using Excel for all my survey dashboard needs. While it worked, it was much more difficult to provide fresh data, as it took me time to process it all. WIth Qualtrics, my key stakeholders can get in and look at their survey results in real-time via dashboards I've built specific to their needs. They can filter for nearly anything they could ever want to see. It has far advanced our ability to digest data & gather insights. The survey design itself provides advanced logic, allowing me to tailor any survey to our needs. The design looks slick & professional. Hundreds of leaders are able to look at the survey results I'm providing, and they are loving it! ### 22. Flexible Survey Design and Customizable Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** The flexibility in being able to design and implement survey features and interface. **What do you dislike about Qualtrics Market Research?** Updates that remove features, not being able to edit all user privileges at once. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Data analysis and survey collection ### 23. Qualtrics is a well designed, user-friendly tool to conduct surveys **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Qualtrics Market Research?** Qualtrics is very user-friendly and intuitive to use. Beyond the many different question types, there are countless ways to customize your survey to achieve your goals. The addition of CSS and javascript code is a very useful function. When you are encountering challenges implementing something, the customer support and Qualtrics forums have proven to be useful tools. Additionally, it is very simple to integrate Qualtrics into Prolific (a participant recruiting platform), which also makes it a wonderful tool to conduct survey-based research. **What do you dislike about Qualtrics Market Research?** The biggest downside of Qualtrics is the cost associated with it. I am lucky enough to access it through my institution. Otherwise, it would be unaffordable. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is providing a very intuitive and user-friendly platform to build complex surveys that can achieve the complex research we aim to conduct. ### 24. Worth the investment! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Qualtrics Market Research?** I can do just about anything in the platform, and investing the time up front to build out a new project saves us *so* much time and headache further down the line as we're dealing with complex data needs. **What do you dislike about Qualtrics Market Research?** If we had a more unified strategy as an organization, we could replace several of our specialized software tools with Qualtrics since the functionality is there. But that is an Us Problem. Also it's annoying and cumbersome to have to go through a third party to renew our contract. But again, that is an Us Problem. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Identifying dissatisfaction in our workforce early, while we can still address it and before it turns into attrition. Documenting commitments to return for another contract year, thereby letting us focus on specific staffing needs instead of just 'recruitment!!' broadly. ### 25. Intuitive to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Qualtrics Market Research?** This tool is intuitive and easy to learn to use. It’s nice that you can easily slice and dice the data numerous ways. I like that I can see all of our survey results in one place. Lots of exciting updates to the tool are in the works too! **What do you dislike about Qualtrics Market Research?** There’s always an opportunity for more flexibility in the interface, but overall happy with the tool and the value. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Understanding the customer experience, NPS scores, specific survey results, finding issues quickly and in real-time. ### 26. Good for general survey, bad for complexity **Rating:** 2.5/5.0 stars **Reviewed by:** hannah s. | Senior Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Qualtrics Market Research?** Easy UI, lots of customization of basic questions **What do you dislike about Qualtrics Market Research?** Terrible customer service, shuffled around to different teams and get no responses to questions, inability to do multiple complex survey practices in one survey. No support. We left because of poor customer service. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Speaking to customers and collecting survey data. Allowed me to do my job and analyze the data. ### 27. Efficient way to collect opinions using Qualtrics **Rating:** 4.0/5.0 stars **Reviewed by:** Subramanian C. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM offers an intuitive experience for creating and managing surveys and customer feedback. Its powerful analytics tools provide actionable insights, which has customizable templates and easy-to-use dashboards streamline data collection, making it ideal for informed decision-making and customer experience improvement. **What do you dislike about Qualtrics Market Research?** A common dislike about Qualtrics CoreXM is its pricing, which can be high for smaller businesses. Additionally, the platform's advanced features may present a steep learning curve for new users, requiring time and effort to fully master its capabilities. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM solves several key problems by streamlining data collection, feedback management, and analysis. It helps organizations gather insights from customers, employees, or market research in a structured way. By providing real-time insights, CoreXM allows businesses to make informed decisions, improve customer satisfaction, and optimize products or services. ### 28. Exceptional Software **Rating:** 5.0/5.0 stars **Reviewed by:** Allie S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics is very easy to use inorder to implement the survey you are creating. Once you have created a survey you are happy with it can be adapted and edited for use on future projects. I have personally built one survey and used it on a weekly basis changing only minor details (title, location, names) to work for that project. I took one online seminar through my employer and felt compfortable and excited to use this software for my work. The customer support has been outstanding as they have offered additional sessions for help or pointed me in the right direction for my answer. I have nothing but good things to say about this product. **What do you dislike about Qualtrics Market Research?** I have not run into any issues while using Qualtrics. It has been my go to software. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is working to be integrated with our existing tools and services for ease of reporting and recording of data. ### 29. Experience management platform **Rating:** 5.0/5.0 stars **Reviewed by:** Aanya S. | Project Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Qualtrics Market Research?** It is user-friendly interface makes it accessible for users of all skill levels. Its flexible survey design and it can collect data, analysis it, I like the tracking feature, the template it has built in and last survey designs. **What do you dislike about Qualtrics Market Research?** Nothing as of now, but it's bit costly and customer service needs to be approve. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It resolve many problems like easy our work, help in survey, feedback, data silvos. ### 30. Ease of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Lynn J. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2024 **What do you like best about Qualtrics Market Research?** It's so easy to use,anyone can use it without hinderances. Also it's so effective in delivering what's needed. **What do you dislike about Qualtrics Market Research?** I hate nothing about Qualtrics,I really love it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It has helped me gain more information from clients about what they think concerning our products and make suggestions on how to improve them more. ### 31. Great Survey Development Website **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2024 **What do you like best about Qualtrics Market Research?** Resources to create reports from quantitative data. Easy to access whenever there is a question. **What do you dislike about Qualtrics Market Research?** Provides a lot of information but lacks emphasis on the most important. **What problems is Qualtrics Market Research solving and how is that benefiting you?** How to approach different users with proper survey methodology. More accurate than just convenience sampling. ### 32. Review for using Qualtrics as an educator **Rating:** 3.5/5.0 stars **Reviewed by:** Yiqiu Y. | UX & Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** I like the way that the layout looks professional, and the user flow for participants is easy to navigate. I like how when building the multiple-choice questions, there are suggested options for researchers to build up these questions. **What do you dislike about Qualtrics Market Research?** I don't like the new interface in Qualtrics. The updated buttons are difficult to find (e.g., research flow, validation, and others). I also hope that the rich content box can be easier for people to use and customize. I do think the customization of the survey can be better. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It offers measurement validity and suggests questions (e.g., open-ended questions, it offers data validation suggestions). I think it will be very cool to have more AI integrations with the survey design, which can save time for survey-administrators. ### 33. Qualtrics Review from a Student **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics has many advanced features that, if used properly, can lead to an extremely well-crafted survey. For example, you can utilize display logic to skip certain questions based on how previous questions were answered. This means that a researcher can craft an in-depth survey catered to the respondent, and only relevant questions will be asked. As a university student, I used Qualtrics for both a market research class, and for a survey on behalf of a client as project manager for my school's consulting group. Both times I felt I was able to create a quality survey that yielded actionable insights, and crafting my questions always felt straightforward. There is also a great variety of options when it comes to analyzing results. **What do you dislike about Qualtrics Market Research?** My only issue with Qualtrics is that it is a little difficult when it comes to collaboration. In my case (specifically in my market research class), multiple group members would frequently work at the same time and have different parts of the survey assigned to them. This meant that when analyzing results from different sections of the survey through crosstabs, it was easy to accidentally mess with another group member's crosstab, as when you go to view crosstabs, it does not automatically default to your personal crosstab. Furthermore, only the person who created the project can add on collaborators, so if another collaborator needs to be added, but the project creator is unavailable, you are out of luck. Also, when editing the survey, the question numbers never change, meaning that, even if you delete certain questions or switch the order of certain questions, the displayed question number will not change. This means that in order to organize your questions numerically post-edits, you have to manually change the question number. This was slightly annoying, but a rather small inconvenience of what is otherwise a very solid platform. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It solves the problem of traditionally difficult survey-creation platforms. It was an easy way for me to create complex surveys and gather actionable results. ### 34. Making simple or complex surveys are easy **Rating:** 4.5/5.0 stars **Reviewed by:** Philip M. | Graduate Research Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** Survey design—writing questions, piping in text, and controlling survey flow—is really easy. I like that Qualtrics allows me to save questions from previous projects and import them into one ones. I also like that it comes pre-loaded with common response options. I like that you can preview one block of questions at a time, instead of having to go through the whole survey to get to a certain item. **What do you dislike about Qualtrics Market Research?** You can't select all the text in the questionnaire at once to change all the font in one go. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I do academic research, so it helps me solve the problem of designing a survey that fits my needs for customizability, randomization, and shareability (with co-workers). ### 35. Great tool to send out customer feedback surveys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about Qualtrics Market Research?** Easy to configure, simple URLs that can be configured in email templates, Survey responses can be easily associated with respective support cases **What do you dislike about Qualtrics Market Research?** Reporting is not great when it comes to segregating customer feedbacks, From integration standpoint it is difficult to receive survey events when certain action takes place at customer end **What problems is Qualtrics Market Research solving and how is that benefiting you?** We send out feedback survey to our customers using Qualtrics. This way we can sense the pulse of our customers when they interact with our support team. ### 36. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Max M. | Platform Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Qualtrics Market Research?** I really like how easy it is to build surveys **What do you dislike about Qualtrics Market Research?** Integration into Docebo does not function so well **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics does a good job analyzing our data ### 37. Best CX Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel E. | Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics remains the best customer experience survey platform in the market. I've used all the top solutions in this space and nothing is as easy to setup and become familair with as Qualtrics CoreXM. My team uses this solution every week to support gathering customer intelligence for stakeholders across all areas of our business. **What do you dislike about Qualtrics Market Research?** We have at times struggled to get support for the software application we purchased. This is much more of a DIY application. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Great solution for spinning up quick surveys that are ad-hoc in nature. We use Qualtrics to gather customer intelligence focusing on specific strategic initiatives and we're very pleased with how Qualtrics supports this for our business. ### 38. Incredibly Dynamic Survey Development **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM is super user friendly and offers me a wide variety of options to build surveys to meet my various needs. **What do you dislike about Qualtrics Market Research?** I've had some issues in the past when I have a survey that needs periodic updates (based on things like staff turnover). If I don't want to completely start over or copy the original survey, I have to take several steps to create workarounds to preserve my data set while adding new selection options. I may be uninformed of easier options, but this has been tedious. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM offers me ways to survey our students in a way they are receptive to. I have also found Qualtrics to be useful during hiring processes as a means to quickly solitict reference information. ### 39. Robust and versatile platform for Brand Experience management **Rating:** 4.0/5.0 stars **Reviewed by:** Pavan G. | Associate Programmer, Survey Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Qualtrics Market Research?** No coding skil is required. BrandXM's dashboard design module is unmatchable which encompasses real time data synchronisation, TextIQ and sentiments analysis. Wide range of available widgets facilitates to build a interactive and dynamic dashboard. **What do you dislike about Qualtrics Market Research?** Inadequate availability of knowledge base and tutorials to learn it. Survey module is not that powerful to design complex surveys. Also it's a bit difficult to design maxdiff and conjoint analysis with this tool. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Used this tool for basic survey building and dashboard designing to identify the brand/product value and awareness accross the sample. Email invitation through automation and integration with other tools such as postman API, PowerBI for the exchange of collected data. ### 40. Great Platform to use for surveys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** It's really easy to prepare a dashboard and to extract reports for school sites. The feature of IQ gave us a lot of ways to ease it up for the reports. Also the amazing Customer support that we can rely on if we have any question. We use Qualtrics frequently for all the district's surveys. It's ease of implemtation making it easier on us to use it. **What do you dislike about Qualtrics Market Research?** Almost nothing! Maybe only you can add more feature to analyse text answers, the text IQ table is not enough. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's doing great job analyzing the data for us and preparing amazing reports with visualizations. ### 41. Used it for my class and research. Very easy to setup and use. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** It is very easy to setup and collect data. I have used it multiple times for my research. I like that the features it provides such as distributing for different platforms, able to collaborate etc. I can integrate the questions from other survey in the new one I am creating as well. **What do you dislike about Qualtrics Market Research?** Sometimes it can be confusing when you want to add few logics on the survey. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I can transfer the older surveys and also they provide template. It is very easy to create and distribute. I also like its feature for data report. ### 42. Does what we need **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** I like that the platform has never given me or the clients an issue- it is reliable. It also allows you to upload templates and share those easily for others to use. **What do you dislike about Qualtrics Market Research?** I think for company use, it would want the anonymous option in addition to a verified one where we can see who each person is answering the questions. It would require a log in with their email, and they would be notified that the information will be tracked. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics allows us to receive feedback from customers audience members regarding the events we are doing. Its a tool we can offer our clients so they can better the outcome of their future events. Without qualtrics they would not be able to receieve this feed back. ### 43. Qualtrics for the Win **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics has been so helpful for so many things for our organizations. It helps us to collect and aggregate data so easily. There are so many ways to use it also and if you have any questions they are always quick to help. **What do you dislike about Qualtrics Market Research?** It does take a bit of a learning curve to learn how to use Qualtrics well. I wish it were a bit more intitutive. You can definetely find all the answers and how to do things but it takes some digging. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Pulling data quickly ### 44. Great to use for large and small projects **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** The layout is very organized and it is easy to figure out how to do even the most complex of protocol. I often use it for small surveys in class and large research projects. I also easily train students to use it for their own projects. All in all, a fantastic tool. **What do you dislike about Qualtrics Market Research?** No downsides to using it - lots of great features and easy to learn **What problems is Qualtrics Market Research solving and how is that benefiting you?** I need to build complex surveys for research and this has the tools to do it all ### 45. Easy to use and comprehensive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Qualtrics Market Research?** Front and back ends were both user-friendly **What do you dislike about Qualtrics Market Research?** With too many options, a question's answers could visually fall off the side of the computer screen. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It had easy-to-share and use surveys. It compiled our data at the end well, too. ### 46. Intuitive Survey Design **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** Qualification has an intuitive layout for addressing common concerns and problems in survey design. They include helpful recommendations for every step throughout the survey design and fielding process. This is especially helpful for beginners. **What do you dislike about Qualtrics Market Research?** Quaker does not yet have the international survey capacity that other specialized survey firms possess. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualification includes multiple ways to randomize survey blocks and questions. It is easy to adapt survey flow through their interface. ### 47. Qualtrics Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2024 **What do you like best about Qualtrics Market Research?** Lots of different question types. Reasonably good support service. Reasonably easy to use. **What do you dislike about Qualtrics Market Research?** A few times the customer support have given me an incorrect response. The interface isn't always user friendly when setting up surveys (switching between projects is cumbersome). I would like a greater number of randomisation features. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Platform for hosting surveys ### 48. One of the great tool for customer insights analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Akanksha S. | Data Analyst (Quality Assurance), Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2023 **What do you like best about Qualtrics Market Research?** I use Qualtrics on my day-to-day basis, and it is one of the easiest and most convenient tool to understand the customer insights. We use designer to make our rules and rubrics, using this we can simply analyze that what kind of feedback our customers are giving and can understand how we need to train our customer support agents around. **What do you dislike about Qualtrics Market Research?** I really like this tool, but sometimes it's very slow and it takes a lot of time to do the classification of the model. Also, it should have more options for aggregation related functionality. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is helping us to understand the customer feedback and improve our customers experience. It also help us to train our customer support agent to provide the best services. We have created a QA dashboard which help to analyse what kind of language our agents are using, and using those scores we work towards improvement. ### 49. Best way to gather information for a survey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Qualtrics Market Research?** Gives you the opportunity get honest perspective of collegues for different questions. Provides the ability design and create your own surveys. Also, gives you the ability to improve the quality of your survey. Easy to analyze survery responses. **What do you dislike about Qualtrics Market Research?** I dislike the fact that I can't find broader training on advanced features of qualtrics. For the average user it might take a while to fully get the jist on how to properly use all of qualtrics functions. Other than that there is not big dislikes that a user can't handle. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's a quick way to gather responses from faculty and staff members of my college. Many of my collegues are always "on the go" so when you need answers the important questions or you want others opinions on particular subject, then it's a quick and easy solution to getting the information you need. In particular, I am on the governance committee for my college and i have used the qualtrics to get input on when to schedule meetings for upcoming semesters. ### 50. excellent service **Rating:** 4.5/5.0 stars **Reviewed by:** Lucía G. | Directora de estrategia de marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Qualtrics Market Research?** What I like best about Qualtrics DesignXM is the ability it provides to streamline the entire process of designing and developing digital products. Its powerful visual editor allows you to build interfaces very quickly using an extensive library of components, and also to program the behavior between elements directly from the design rules without the need to code. Additionally, integration with Qualtrics Test&Survey makes it possible to easily export prototypes for user testing, collect usability metrics, and then import those valuable insights into the design for iterative improvement. In this way, DesignXM turns the design team into a much more agile unit, capable of quickly exploring options, validating with user data, and continuously delivering digital products that truly meet their needs **What do you dislike about Qualtrics Market Research?** While the variety of templates, widgets, and features available is vast and allows you to create virtually any type of project, for someone new to the world of quantitative design, the initial learning curve can be somewhat steep. It requires hours of practice and trial and error to fully master all the available menus, options, and shortcuts. It is the only bad thing that I have been able to perceive from the service **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics DesignXM is helping to solve important problems in the design process and data collection for market studies. With a wide range of templates, widgets and built-in analytics tools, the software greatly streamlines the creation of professional surveys and quizzes. This translates into direct benefits for me by being able to more quickly and efficiently design different quantitative projects for clients. Likewise, the possibility of implementing advanced logic and adaptive routes in the surveys makes the data collection process more enriching for the participants ## Qualtrics Market Research Discussions - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote - [View Qualtrics Market Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+22%3A19%3A19+-0500&secure%5Bsession_id%5D=31f9eb03-09d0-4e7e-b84b-324c48c36fe6&secure%5Btoken%5D=7e8b5dfb5afaf0cce9f71b6f6e2456430e4a3282e755e7da07aba092dcd4e373&format=llm_user) ## Qualtrics Market Research Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Hinterview](https://www.g2.com/products/hinterview/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Qualtrics Market Research Features **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **Administration** - Quality Control - Data Sampling - Collaboration - Multiple Data Sources - Real-Time Data - Statistical Process Control **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Customizable Questions - Templates - Survey Distribution - Mobile Survey - Site Intercept Survey - Pulse Surveys **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes - Question Branching - Conditional Logic **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool - Single Sign On **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis - Multivariate Analysis - What-if Analysis - Statistical Analysis - Bayesian Analysis - Trend Analysis - Regression Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions - Customizable Branding - Knowledge Management - Workflow Management - Email Management - Feedback Management - Survey/Poll Management - Negative Feedback Management **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Question Branching - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels - Real-Time Data **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Methodology** - ANOVA Support - Regression - Time Series Analysis **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions - Collaboration Tools - Presentation Tools - Data Analysis Tools - Real-Time Data - Visual Analytics **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Summarization - Generative AI **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - Social Media Integration - Multi-Language **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making - Dynamic Content **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms - Generative AI **Additional Functionality** - Single Sign On - Phone Polling - Online Polling - Support Audio/Images/Video - Engagement Tracking - Question Library - Data Visualization - Survey/Poll Management - Generative AI - Word Clouds - Alerts/Notifications - AI Copilot - Customizable Fields - Template Management - Email Management - Interactive Content - Q&A Management - Surveys & Feedback - Activity Tracking - Feedback Management - API - Data Cleansing - Email Marketing - Data Security - Anonymous Feedback - URL Customization - Question Piping - Offline Response Collection - Activity Dashboard - NPS Survey Structure - Drag & Drop - Data Import/Export - Response Validation - Customer Segmentation - Response Quotas - Multi-Language - Sentiment Analysis - Email Reminders - Gamification - Randomization **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting **Additional Functionality** - Compliance Tracking - Real-Time Reporting - Statistical Simulation - Forecasting - Neural Network Modeling - Visual Analytics - Access Controls/Permissions - Data Connectors - Customizable Reports - Drag & Drop - Self Service Data Preparation - Performance Metrics - Data Transformation - Activity Dashboard - Data Extraction - Reporting/Analytics - Predictive Analytics - API - AI Copilot - Association Discovery - Ad hoc Reporting - Reporting & Statistics - Third-Party Integrations - Customization - Search/Filter - Monitoring - Data Clustering - Data Import/Export - SSL Security - File Storage - Decision Tree - Multiple Scoring Models **Additional Functionality** - Real-Time Reporting - Drag & Drop - Surveys & Feedback - Dashboard - NPS Survey Structure - Customizable Forms - Visual Analytics - Data Visualization - Customer Segmentation - Tagging - Customer Journey Mapping - Text Analysis - Customizable Reports - Real-Time Notifications - Alerts/Notifications - Access Controls/Permissions - CRM - Multi-Channel Data Collection - Multi-Channel Communication - Customizable Fields - Real-Time Analytics - Predictive Analytics - Collaboration Tools - Sentiment Analysis - Trend Analysis - API - AI Copilot - Engagement Tracking - Customizable Templates - Reporting/Analytics **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces - Third-Party Integrations - Social Media Integration - Customizable Reports **Additional Functionality** - Customizable Questions - Alerts/Notifications - Reporting & Statistics - Surveys & Feedback - Sentiment Analysis - Activity Tracking - Search/Filter - Trend Analysis - Charting - Real-Time Reporting - Face-to-Face - Survey Sample Management - Multi-Channel Distribution - Customer Segmentation - SSL Security - Reporting/Analytics - Multi-Language - Data Visualization - Monitoring - Drag & Drop - Offline Access - Data Import/Export - Customizable Fields - Phone-Based - Template Management - Reminders - Visual Analytics - Real-Time Analytics - Customizable Branding - Panel Management - Question Library - Paper-Based - Benchmarking - API - Single Sign On - Survey/Poll Management - Customizable Templates - Access Controls/Permissions - Multiple User Accounts - Email Management - Statistical Analysis - Email Reminders - AI Copilot ## Top Qualtrics Market Research Alternatives - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 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