Kym O.
KO
Kym O.
SDR
Mid-Market (51-1000 emp.)
"Intuitive and User-Friendly Survey Setup"
3.5/5
What do you like best about Qualtrics Market Research?

I like that Qualtrics Strategy & Research is very easy to fill up and create surveys. It's also very easy to set out surveys so that everyone can get a response linked to them. The setup was very intuitive and user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I feel like sometimes the forms are very long to fill up, but that's also because of my own fault because I create way too many questions to go along with it. Review collected by and hosted on G2.com.

Verified User in Research
GR
Verified User in Research
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Great Question Library and In-App Analytics for Fast Reporting"
4.5/5
What do you like best about Qualtrics Market Research?

the library of questions as well as in app data analysis and visuals - for simple ones, it is a quick step to report drafts Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

No un-do button or capability. Some finger slip up can mess up flow of a survey in one click, but fixing it can be 2-3 hours. Really needs a undo feature Review collected by and hosted on G2.com.

Carlos R.
CR
Carlos R.
Project Manager III, Systems Solutions and Deployment (SSD)
Enterprise (> 1000 emp.)
"Excellent Survey Creation Tool for Broad Audience Reach"
4.5/5
What do you like best about Qualtrics Market Research?

Great tool for creating surveys to gather responses from a wide array of users. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Would be great if it would be possible to text survey links! Review collected by and hosted on G2.com.

CC
Connor C.
Student
"User-Friendly Interface, Centralized Survey Solutions"
4.5/5
What do you like best about Qualtrics Market Research?

I like the user-friendly interface and tools for analysis in Qualtrics Strategy & Research. The simple process of importing survey templates is also a big plus for me. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I find that some guidance for placing filters and getting analysis could be improved. Review collected by and hosted on G2.com.

Jeremy W.
JW
Jeremy W.
Database Manager
Small-Business (50 or fewer emp.)
"Reliable Solution for Surveying"
5/5
What do you like best about Qualtrics Market Research?

The platform is simple to use and intuitive. You can create or update surveys on the fly with a wide range of options and tools for data analysis. Customer service is very helpful and responsive. Qualtrics is also very reliable. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The platform can be difficult to learn due to it's vast range of tools and options and can come off as a little intimidating or challenging to use. Pricing model may not be economical for small businesses. Review collected by and hosted on G2.com.

panth m.
PM
panth m.
Head of Marketing Automation
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Research Powerhouse That Transforms Data Into Strategy"
4/5
What do you like best about Qualtrics Market Research?

The best part of Qualtrics Strategy & Research is its flexibility. It is powerful enough for advanced, logic-heavy surveys yet intuitive enough for teams to get up and running without writing code. The ability to centralize brand tracking, market insights, and customer behavior analysis in one platform is a huge win for a marketer like me to use. The dashboard and real-time reporting make it easy to communicate findings with my teammates, clients and other members. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

While incredibly powerful, the learning curve can be steep for beginners. Some advanced features are hidden behind complex menus or require training to fully utilize. Collaboration between users such as real-time co-editing or comment threads feels limited too. Also, pricing tiers can be challenging for smaller teams like us or projects with a narrow scope, as you often pay for more capability than you actually use. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
GI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Qualtrics combines enterprise-level tools with an approachable interface"
4.5/5
What do you like best about Qualtrics Market Research?

Our company use Qualtrics for custom surveys with powerful results. It has integrated tools for deep insights. The best part is that it is integrated with AI, so we can trust that it's insightful, intuitive, and scalable. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

While the basics are intuitive, more complex functions (like embedded data, custom workflows, and advanced logic) can require significant training or support. Licensing can be expensive, especially when scaling to multiple departments or adding advanced features/modules. ROI depends heavily on usage depth. Review collected by and hosted on G2.com.

Keomi Lynnette A.
KA
Keomi Lynnette A.
Customer service Representative
Mid-Market (51-1000 emp.)
"Excellent Platform for Effortless Surveys"
5/5
What do you like best about Qualtrics Market Research?

It’s a great platform for intuitive survey design, powerful analytics turning data into strategy, deep customization, and features like AI-driven insights, automation, and seamless integration of qualitative/quantitative feedback for faster, impactful business decisions Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I dislike Qualtrics Strategy & Research for its steep learning curve, high cost (especially for small businesses), and restrictive survey features like limited previews Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Verified User in Education Management
Enterprise (> 1000 emp.)
"Easy-to-Understand Analytics That Deliver Clear Survey Insights"
4/5
What do you like best about Qualtrics Market Research?

I love how easy the analytics are to understand once the survey has been administered. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I don't really dislike a whole lot about qualitrics, honestly, its just finding the time and relearning any updates they give. Review collected by and hosted on G2.com.

Ayush P.
AP
Ayush P.
A
Enterprise (> 1000 emp.)
"Very Informative and user friendly application"
5/5
What do you like best about Qualtrics Market Research?

User friendly interface and informative dashboards. Very descriptive and easy to integrate Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Couple of dashboards and forms are not clearly represented. However with minor tweaks, it can be corrected Review collected by and hosted on G2.com.