Ashish C.
AC
Ashish C.
Central Operations - Associate
Enterprise (> 1000 emp.)
"Easy-to-Create Surveys That Are Simple to Send in Bulk"
4/5
What do you like best about Qualtrics Market Research?

The surveys are easy to make and send to multiple people at a time! Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The tracking of the responses is little difficult and confusing for me and my team. Review collected by and hosted on G2.com.

Zeshan A.
ZA
Zeshan A.
Mid Market Business Development - Uber For Business
Enterprise (> 1000 emp.)
"Great for Gathering Customer Data, but Data Quality Needs Better Moderation"
3.5/5
What do you like best about Qualtrics Market Research?

Helps me gather consumer and business customer data to help improve and refine the product Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Some of the information needs to be moderated and can lack data quality Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"A Great Tool For Conducting Research & Gathering Insights"
4.5/5
What do you like best about Qualtrics Market Research?

What I like best about Qualtrics Strategy & Research is how comprehensive and flexible the platform is for gathering and interpreting insights. It allows us to design sophisticated research studies and quickly turn feedback into actionable strategies. The dashboards and data visualization tools make it easy to share findings across teams, helping us make more informed, customer-driven decisions at scale. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

What I dislike about Qualtrics Strategy & Research is that the platform can feel a bit complex at first, especially when setting up advanced studies or custom logic. Some of the deeper analytics features require more technical know-how or support to fully leverage. Additionally, the cost can be high for smaller teams that don’t need the full suite of enterprise capabilities. Review collected by and hosted on G2.com.

Sharina M.
SM
Sharina M.
"Tech-Savvy and Convenient, But Needs Speed Improvements"
4/5
What do you like best about Qualtrics Market Research?

I really enjoy how everything is technical. I'm very tech savvy, and being able to use computers, iPads, phones, anything in that nature, it allows me to truly use things easily. I think the amount of data that it allows us to use is even more beneficial. So I just like how convenient it is as well. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I would just say the inaccurate sometimes, and lagging it being very slow. Review collected by and hosted on G2.com.

Numana F.
NF
Numana F.
Freelance
Small-Business (50 or fewer emp.)
"Elevated Survey Quality with Ease"
5/5
What do you like best about Qualtrics Market Research?

I use Qualtrics Strategy & Research to do surveys and I really appreciate the quality surveys it helps me provide, even with minimal quality questions. I like the presentation of the survey results provided by Qualtrics Strategy & Research. Plus, I find it great that their research team reaches out to the right people for the opinions needed. I switched from Bitlabs to Qualtrics Strategy & Research for better quality, and I'm happy with the transition. The initial setup was quite easy. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

There's nothing I remember that I dislike about qualtrics strategy Review collected by and hosted on G2.com.

Radek V.
RV
Radek V.
Frontend developer
Mid-Market (51-1000 emp.)
"Advanced Questionnaires with Powerful Branching, Stats, and Analytics"
4/5
What do you like best about Qualtrics Market Research?

Well prepared questionnaire service with advanced features like branching and stats and analytics at the end Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

Might be a bit overwhelming for beginners. Loading time of the whole solution on client side. Review collected by and hosted on G2.com.

Shira A.
SA
Shira A.
Associate Director, Research Operations
Mid-Market (51-1000 emp.)
"Comprehensive Survey Tool, But Needs Better Support"
3/5
What do you like best about Qualtrics Market Research?

I like the functionality of survey building in Qualtrics Strategy & Research. There are lots of response formats to choose from, and the range is really comprehensive. Plus, I appreciate that there's no minimum number of questions required when creating surveys. The testing feature is also very helpful. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The platform itself is not very intuitive for non-techies and support is lacking. More tutorials and more direct support from the platform customer service team in a timely manner would help. Initial setup was not easy. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Enterprise (> 1000 emp.)
"Powerful for complex, custom surveys. Very expensive."
3.5/5
What do you like best about Qualtrics Market Research?

QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time insights. It scales well for large projects, integrates smoothly with other systems (like our online community, for example) and still gives flexibility for customization when you need it. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

There is a steep learning curve for advanced features if you’re used to other platforms. Also it is a higher cost compared to lighter tools, and occasional frustrations with collaboration or survey ownership, especially if someone outside your organization is helping you. I also don’t find their text analytics to be great either. I haven’t explored the AI features, so I can’t comment on that yet. Review collected by and hosted on G2.com.

Verified User in Research
UR
Verified User in Research
Small-Business (50 or fewer emp.)
"Qualtrics is an excellent software to create clean, clear online surveys"
5/5
What do you like best about Qualtrics Market Research?

I like the interface is super easy to use. You just add your questions and there's a ton of ways to customize each question. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

I think the interface could be a bit brighter to be more engaging. Review collected by and hosted on G2.com.

Anoopkumar G.
AG
Anoopkumar G.
Senior Business Analyst
Enterprise (> 1000 emp.)
"Flexible Custom Surveys, Time-Consuming due to Less Intuitive UI"
3/5
What do you like best about Qualtrics Market Research?

Flexibility for creating custom surveys. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Market Research?

The user interface isn’t very intuitive given the number of options available. It takes a lot of time to create a moderately complex survey. Review collected by and hosted on G2.com.