--- title: Qualtrics Market Research Reviews meta_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3018 scale: '5' date_modified: '2026-08-04' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews **Vendor:** Qualtrics **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,018 ## About Qualtrics Market Research Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews ## Qualtrics Market Research Pros & Cons **What users like:** - Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management. (296 reviews) - Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features. (246 reviews) - Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options. (109 reviews) - Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis. (99 reviews) - Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options. (82 reviews) - User Interface (70 reviews) - Insights (69 reviews) - Templates (60 reviews) - Helpful (59 reviews) - Data Analysis (58 reviews) **What users dislike:** - Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes. (79 reviews) - Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement. (62 reviews) - Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging. (53 reviews) - Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively. (47 reviews) - Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives. (47 reviews) - Expensive (46 reviews) - Steep Learning Curve (46 reviews) - Complexity (36 reviews) - UX Improvement (35 reviews) - Not Intuitive (34 reviews) ## Qualtrics Market Research Reviews ### 1. Go-to tool for research purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Qualtrics Market Research?** Qualtrics is an extremely powerful tool to conduct research with your target audience. It helps gather both qualitative and quantitative feedback and ensures targetted flow of the questionnaire to show specific questions to a certain audience base. Helps with insights for all research studies **What do you dislike about Qualtrics Market Research?** The learning curve can be slightly longer than expected to understand all features to make the best use of this tool **What problems is Qualtrics Market Research solving and how is that benefiting you?** It has helped to streamline the research studies conducted through the year , both annual and pulse surveys. The results from the survey have helped us to take calculated decisions basis insights gathered ### 2. Effortless Review and Monitoring with Impressive Results **Rating:** 4.5/5.0 stars **Reviewed by:** Ankush S. | Area Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2025 **What do you like best about Qualtrics Market Research?** The Qualtrics Strategy & Reserch has made the review and monitoring so simple to execute that it has helped tremendously to improve the output metrics **What do you dislike about Qualtrics Market Research?** The interface isn't that user friendly. Sometimes to find the right link takes time **What problems is Qualtrics Market Research solving and how is that benefiting you?** The consumer insights analytics is helping to understand customer verbatim and effective binning for a better root cause analysis driving a better CX ### 3. Qualtrics Offers In-Depth, Highly Relevant Survey Questions **Rating:** 5.0/5.0 stars **Reviewed by:** Emile D. | Investment Advisor Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Qualtrics Market Research?** Very in-depth questions that are relevant to current concerns. **What do you dislike about Qualtrics Market Research?** Sometimes redundant scenarios but not usually. **What problems is Qualtrics Market Research solving and how is that benefiting you?** How AI affects modern financial planning. ### 4. Qualtrics Makes Getting the Results I Need Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Qualtrics Market Research?** Qualtrics is very easy to use, and it provides the results I need. **What do you dislike about Qualtrics Market Research?** So far, I haven’t found anything I dislike about Qualtrics. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics helps us create the surveys we need to gather information from our customers. ### 5. Effortless Setup Makes Onboarding a Breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** The seamless integration with the Qualtrics platform enables easy visualization of findings and tracking of progress over time, supporting more informed strategic planning. **What do you dislike about Qualtrics Market Research?** Overall, while the service is valuable, there is room for more customization and industry-specific depth. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps us sort through all the feedback we receive and determine what actually matters. They make it easier to spot problems, understand what people need, and decide what to focus on. Because of that, we can make smarter decisions and take action based on real insights instead of guesswork. ### 6. Unmatched 360-Degree Company Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sai Krishna V. | Senior customer success specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Qualtrics Market Research?** This platform allows us to gain a comprehensive, 360-degree perspective on a company. **What do you dislike about Qualtrics Market Research?** Nothing at the moment. I will be able to tell later. **What problems is Qualtrics Market Research solving and how is that benefiting you?** This helps me to understand more about any organisation ### 7. AI Integration Boosts Research Efficiency—No Complaints **Rating:** 4.0/5.0 stars **Reviewed by:** Peter James III C. | Senior Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Qualtrics Market Research?** The AI integration helps me make my research more efficient and productive. **What do you dislike about Qualtrics Market Research?** There is nothing I dislike about it. I have no negative comments at the moment. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps me in research and surveys. ### 8. Effortless to Use and Understand—Highly Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Jessie Chris II B. | Information Security Analyst I, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Qualtrics Market Research?** Easy to use and collected data is easy to understand **What do you dislike about Qualtrics Market Research?** Nothing. This is Highly recommended. No issues found with. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The collection of data and how it is presented for analysis. ### 9. Sophisticated Logic and Text IQ Analysis with Expert-Level Research Templates **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Qualtrics Market Research?** Sophisticated logic , text iq analysis it also has built in templates for expert level research **What do you dislike about Qualtrics Market Research?** Bit pricey also has rigid collaboration and bit less responsive in small scale screen like mobile **What problems is Qualtrics Market Research solving and how is that benefiting you?** Burried insights in comments it helps in managing and tagging positive and negative review of the items ### 10. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Dhilip K. | Sr. Executive - Customer Success and Social Media, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2025 **What do you like best about Qualtrics Market Research?** If you're looking to conduct AI based surveys, this is the platform. **What do you dislike about Qualtrics Market Research?** None. So far, so good. Nothing negative. **What problems is Qualtrics Market Research solving and how is that benefiting you?** AI based survey creation works super smooth. ### 11. Reliable insights tool for collecting detailed feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Relaxing Vibes P. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2025 **What do you like best about Qualtrics Market Research?** It offers powerful features for building custom surveys and analyzing data in depth. The logic tools and reporting dashboards help us identify patterns and improve strategy across multiple teams. **What do you dislike about Qualtrics Market Research?** The learning curve can be steep, especially for new users. Some features feel buried under layers of menus, and the pricing is on the higher end for small businesses. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It helps us gather structured feedback from clients and team members, improving our services and identifying operational gaps. We use it to support data-driven decisions in high-risk project planning and customer experience. ### 12. Delivers the Best Answers and Strategies for Complex Cases **Rating:** 5.0/5.0 stars **Reviewed by:** Fausat Y. | Education Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Qualtrics Market Research?** It gives the best answer and strategies to every complicated case **What do you dislike about Qualtrics Market Research?** I don't dislike anything about the project **What problems is Qualtrics Market Research solving and how is that benefiting you?** It solves the problem of security issues and it performance is top notch ### 13. Qualtrics Strategy and Research Review **Rating:** 5.0/5.0 stars **Reviewed by:** Josh K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Qualtrics Market Research?** Streamlined, straightforward, clean User interface and user experience. **What do you dislike about Qualtrics Market Research?** Could have advanced polling features and customizable queries. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Collecting public opinion from a refined user group. ### 14. Qualtrics is reliable and credible **Rating:** 5.0/5.0 stars **Reviewed by:** Robin W. | Leader Finamce, Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Qualtrics Market Research?** Thorough results. The questions asked goes deep enough to make the data meaningful amd useful. **What do you dislike about Qualtrics Market Research?** Mailing surveys. They should be completed online or you should be given an option. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Providing business insights about my work. Helps eith process improvement. ### 15. Qualtrics Research Core – My Go-To **Rating:** 3.0/5.0 stars **Reviewed by:** Kit K. | Chief Polymath, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Qualtrics Market Research?** The power. There's so much that I can do with Qualtrics – and I keep on figuring out new ways to use the platform to deliver value to my clients. **What do you dislike about Qualtrics Market Research?** There's a learning curve, and while Qualtrics does a fine job with support its educational roots are obvious, and it could stand to be a little more intuitive. My biggest hangup is with customer service and support. It's deteriorated markedly since I first signed on with Qualtrics, with a new account manager every year who doesn't even do me the courtesy of reaching out to talk in person. I may seem like small potatoes to them, but I teach how to use Qualtrics at the local university in addition to using it in my business, so I'm actually influencing the next generation of Qualtrics users ... and they can't grasp that. Finally, every change that's been made to the product over the last five years has made it worse. I'm paying more for an arguably inferior product. **Recommendations to others considering Qualtrics Market Research:** Choose your options carefully – they can really add up. If you're used to "light" research platforms with limited capabilities you may need to devote some significant resources to learning this platform. But I guarantee it'll be worth it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I'm using Research Core to create research projects that can then be used to generate content, like blog posts and white papers. Not only does the research I do with Research Core help indicate new business directions, but it also helps establish thought leadership. ### 16. All the features you need and then some (possibly too many) **Rating:** 4.5/5.0 stars **Reviewed by:** Jake R. | Vice President of Marketing & CX, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics is simply the best-in-class product for experience management, especially surveys. It's got all the features you could ever want (possibly too many), and if you can dream of what insights you want to gather, Qualtrics has a way to do it. **What do you dislike about Qualtrics Market Research?** The user interface is too complicated, leading to the necessity for dedicated training on the tool, which they seem to outsource to other firms for some reason. The ramp-up is a bit rough, and it's somewhat hard to integrate with other tools. Once you're up and running, it's great, but the learning curve is a bit too steep. I've found that we utilize probably a tenth of the feature set that we could use, which is great and powerful for us, but it is a little over-built and unnecessarily complex for our needs. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's helping us to understand our customer experience better, so we can take the appropriate steps to improve and provide more value. ### 17. Qualtrics Strategy & Research is a robust & flexible platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Caleb F. | Senior Customer Experience Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics is a robust platform with flexible features to meet nearly any need. It's pretty user friendly & intuitive, especially from a survey design standpoint. Surveys look nice. We use Qualtrics daily. The live dashboarding is second to none. **What do you dislike about Qualtrics Market Research?** Qualtrics can be too advanced for its own good in some cases. Certain tasks that should be simple are more complex than they should be. The platform I used prior to Qualtrics was a tenth of the cost and made certain things easier. Regardless, Qualtrics offers too many advantages to go back. Customer support is lackluster, but there's a large library of articles that typically can help. Calling support is much better than online chat. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Before I had Qualtrics, I was using Excel for all my survey dashboard needs. While it worked, it was much more difficult to provide fresh data, as it took me time to process it all. WIth Qualtrics, my key stakeholders can get in and look at their survey results in real-time via dashboards I've built specific to their needs. They can filter for nearly anything they could ever want to see. It has far advanced our ability to digest data & gather insights. The survey design itself provides advanced logic, allowing me to tailor any survey to our needs. The design looks slick & professional. Hundreds of leaders are able to look at the survey results I'm providing, and they are loving it! ### 18. Flexible Survey Design and Customizable Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Market Research?** The flexibility in being able to design and implement survey features and interface. **What do you dislike about Qualtrics Market Research?** Updates that remove features, not being able to edit all user privileges at once. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Data analysis and survey collection ### 19. Qualtrics is a well designed, user-friendly tool to conduct surveys **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Qualtrics Market Research?** Qualtrics is very user-friendly and intuitive to use. Beyond the many different question types, there are countless ways to customize your survey to achieve your goals. The addition of CSS and javascript code is a very useful function. When you are encountering challenges implementing something, the customer support and Qualtrics forums have proven to be useful tools. Additionally, it is very simple to integrate Qualtrics into Prolific (a participant recruiting platform), which also makes it a wonderful tool to conduct survey-based research. **What do you dislike about Qualtrics Market Research?** The biggest downside of Qualtrics is the cost associated with it. I am lucky enough to access it through my institution. Otherwise, it would be unaffordable. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is providing a very intuitive and user-friendly platform to build complex surveys that can achieve the complex research we aim to conduct. ### 20. The platform is very powerful but is a bit difficult to manage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Qualtrics Market Research?** What I like the most is that don’t only allows to get data driven insights that are important for our stakeholders in the decision making process; the methodology used allows us to deep dive into the market insights much more than other tools, actually the innovation part is a big plus for this tool, that’s very valuable for creating strategies. **What do you dislike about Qualtrics Market Research?** I enjoy using qualtrics strategy, but something that i find it’s a bit challenging is that there are many innovative tools every few months and that make us destinate time to master them, it’s very time consuming. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Allows to get insights and to dive deep on the market research’s. The insights are very clear and appreciated by our clients who rely not only on us but also in the platform. ### 21. Surveys **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Qualtrics Market Research?** What I enjoy about qualtrics is how we can personalize the surveys and the questions. **What do you dislike about Qualtrics Market Research?** Sometimes the interface is not super user friendly. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's allowing me to quickly survey people ### 22. Worth the investment! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Qualtrics Market Research?** I can do just about anything in the platform, and investing the time up front to build out a new project saves us *so* much time and headache further down the line as we're dealing with complex data needs. **What do you dislike about Qualtrics Market Research?** If we had a more unified strategy as an organization, we could replace several of our specialized software tools with Qualtrics since the functionality is there. But that is an Us Problem. Also it's annoying and cumbersome to have to go through a third party to renew our contract. But again, that is an Us Problem. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Identifying dissatisfaction in our workforce early, while we can still address it and before it turns into attrition. Documenting commitments to return for another contract year, thereby letting us focus on specific staffing needs instead of just 'recruitment!!' broadly. ### 23. Used by almost all univsersities in The Netherlands **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Qualtrics Market Research?** Very, very much possibilities, professional, scientific. **What do you dislike about Qualtrics Market Research?** Expensive, sometimes not intuitive enough. **Recommendations to others considering Qualtrics Market Research:** Do buy the extra security module (with 2fa). **What problems is Qualtrics Market Research solving and how is that benefiting you?** We do voter research by Qualtrics. ### 24. Intuitive to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Qualtrics Market Research?** This tool is intuitive and easy to learn to use. It’s nice that you can easily slice and dice the data numerous ways. I like that I can see all of our survey results in one place. Lots of exciting updates to the tool are in the works too! **What do you dislike about Qualtrics Market Research?** There’s always an opportunity for more flexibility in the interface, but overall happy with the tool and the value. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Understanding the customer experience, NPS scores, specific survey results, finding issues quickly and in real-time. ### 25. It's serviceable as a UXR, but UI is horrid **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Qualtrics Market Research?** It presents the KPIs and the settings allow customization to my needs. It's built into Qualtrics so easy to pull in my existing surveys. **What do you dislike about Qualtrics Market Research?** The UI is horrid. The product managers on it should be laid off. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It allows me to roll up the insights and data points and allows me to strategize how to best utilize and present this data. ### 26. Gets the job done but hard to use **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Qualtrics Market Research?** The panel quality seems really good and they help you create checks to ensure you get the most for your $ **What do you dislike about Qualtrics Market Research?** It takes forever to buy online and then get a project launched. No less than 5 back and forths to be able to buy the $5k platform online **What problems is Qualtrics Market Research solving and how is that benefiting you?** Understanding and benchmarking brand awareness as well as a survey for content purposes ### 27. Good for general survey, bad for complexity **Rating:** 2.5/5.0 stars **Reviewed by:** hannah s. | Senior Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Qualtrics Market Research?** Easy UI, lots of customization of basic questions **What do you dislike about Qualtrics Market Research?** Terrible customer service, shuffled around to different teams and get no responses to questions, inability to do multiple complex survey practices in one survey. No support. We left because of poor customer service. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Speaking to customers and collecting survey data. Allowed me to do my job and analyze the data. ### 28. Efficient way to collect opinions using Qualtrics **Rating:** 4.0/5.0 stars **Reviewed by:** Subramanian C. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM offers an intuitive experience for creating and managing surveys and customer feedback. Its powerful analytics tools provide actionable insights, which has customizable templates and easy-to-use dashboards streamline data collection, making it ideal for informed decision-making and customer experience improvement. **What do you dislike about Qualtrics Market Research?** A common dislike about Qualtrics CoreXM is its pricing, which can be high for smaller businesses. Additionally, the platform's advanced features may present a steep learning curve for new users, requiring time and effort to fully master its capabilities. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM solves several key problems by streamlining data collection, feedback management, and analysis. It helps organizations gather insights from customers, employees, or market research in a structured way. By providing real-time insights, CoreXM allows businesses to make informed decisions, improve customer satisfaction, and optimize products or services. ### 29. Excellent and assists with students dissertation as a third party **Rating:** 5.0/5.0 stars **Reviewed by:** Laverne S. | General Psychology, PhD., student, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Qualtrics Market Research?** Greatly assists students earn doctorate degrees. **What do you dislike about Qualtrics Market Research?** Few students are able to progress to this level to earn their degree. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics can provide participants to participate in surveys that will greatly assist with my disseration to graduate with a ph.D degree. ### 30. Easy to use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Laurie K. | Marketing and Partnerships Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Qualtrics Market Research?** I like the ease of qualtrics and the questions **What do you dislike about Qualtrics Market Research?** The customer support is not the best in my opinion **What problems is Qualtrics Market Research solving and how is that benefiting you?** It has helped us gain market research ### 31. Exceptional Software **Rating:** 5.0/5.0 stars **Reviewed by:** Allie S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics is very easy to use inorder to implement the survey you are creating. Once you have created a survey you are happy with it can be adapted and edited for use on future projects. I have personally built one survey and used it on a weekly basis changing only minor details (title, location, names) to work for that project. I took one online seminar through my employer and felt compfortable and excited to use this software for my work. The customer support has been outstanding as they have offered additional sessions for help or pointed me in the right direction for my answer. I have nothing but good things to say about this product. **What do you dislike about Qualtrics Market Research?** I have not run into any issues while using Qualtrics. It has been my go to software. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is working to be integrated with our existing tools and services for ease of reporting and recording of data. ### 32. Best Survey Product **Rating:** 5.0/5.0 stars **Reviewed by:** Peeyush B. | Lead CX Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2022 **What do you like best about Qualtrics Market Research?** User friendly tool, anyone can use without much knowledge **What do you dislike about Qualtrics Market Research?** no regular updates told to users by team **What problems is Qualtrics Market Research solving and how is that benefiting you?** make easy to roll all kind of surveys for employee or customer. ### 33. Experience management platform **Rating:** 5.0/5.0 stars **Reviewed by:** Aanya S. | Project Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Qualtrics Market Research?** It is user-friendly interface makes it accessible for users of all skill levels. Its flexible survey design and it can collect data, analysis it, I like the tracking feature, the template it has built in and last survey designs. **What do you dislike about Qualtrics Market Research?** Nothing as of now, but it's bit costly and customer service needs to be approve. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It resolve many problems like easy our work, help in survey, feedback, data silvos. ### 34. Ease of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Lynn J. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2024 **What do you like best about Qualtrics Market Research?** It's so easy to use,anyone can use it without hinderances. Also it's so effective in delivering what's needed. **What do you dislike about Qualtrics Market Research?** I hate nothing about Qualtrics,I really love it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It has helped me gain more information from clients about what they think concerning our products and make suggestions on how to improve them more. ### 35. Great Program with a ton of features to deploy surveys **Rating:** 5.0/5.0 stars **Reviewed by:** WC L. | Manager, Market Research, Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Qualtrics Market Research?** All of the features associated with the Qualtrics platform allows us to create dynamic surveys for our users. **What do you dislike about Qualtrics Market Research?** The support for the platform could be better. I have been given inaccurate information from support that affected the data collected. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Allows our team to deploy surveys to our customers as well as some employee feedback surveys. ### 36. Great Survey Development Website **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2024 **What do you like best about Qualtrics Market Research?** Resources to create reports from quantitative data. Easy to access whenever there is a question. **What do you dislike about Qualtrics Market Research?** Provides a lot of information but lacks emphasis on the most important. **What problems is Qualtrics Market Research solving and how is that benefiting you?** How to approach different users with proper survey methodology. More accurate than just convenience sampling. ### 37. Review for using Qualtrics as an educator **Rating:** 3.5/5.0 stars **Reviewed by:** Yiqiu Y. | UX & Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** I like the way that the layout looks professional, and the user flow for participants is easy to navigate. I like how when building the multiple-choice questions, there are suggested options for researchers to build up these questions. **What do you dislike about Qualtrics Market Research?** I don't like the new interface in Qualtrics. The updated buttons are difficult to find (e.g., research flow, validation, and others). I also hope that the rich content box can be easier for people to use and customize. I do think the customization of the survey can be better. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It offers measurement validity and suggests questions (e.g., open-ended questions, it offers data validation suggestions). I think it will be very cool to have more AI integrations with the survey design, which can save time for survey-administrators. ### 38. Qualtrics Review from a Student **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics has many advanced features that, if used properly, can lead to an extremely well-crafted survey. For example, you can utilize display logic to skip certain questions based on how previous questions were answered. This means that a researcher can craft an in-depth survey catered to the respondent, and only relevant questions will be asked. As a university student, I used Qualtrics for both a market research class, and for a survey on behalf of a client as project manager for my school's consulting group. Both times I felt I was able to create a quality survey that yielded actionable insights, and crafting my questions always felt straightforward. There is also a great variety of options when it comes to analyzing results. **What do you dislike about Qualtrics Market Research?** My only issue with Qualtrics is that it is a little difficult when it comes to collaboration. In my case (specifically in my market research class), multiple group members would frequently work at the same time and have different parts of the survey assigned to them. This meant that when analyzing results from different sections of the survey through crosstabs, it was easy to accidentally mess with another group member's crosstab, as when you go to view crosstabs, it does not automatically default to your personal crosstab. Furthermore, only the person who created the project can add on collaborators, so if another collaborator needs to be added, but the project creator is unavailable, you are out of luck. Also, when editing the survey, the question numbers never change, meaning that, even if you delete certain questions or switch the order of certain questions, the displayed question number will not change. This means that in order to organize your questions numerically post-edits, you have to manually change the question number. This was slightly annoying, but a rather small inconvenience of what is otherwise a very solid platform. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It solves the problem of traditionally difficult survey-creation platforms. It was an easy way for me to create complex surveys and gather actionable results. ### 39. Making simple or complex surveys are easy **Rating:** 4.5/5.0 stars **Reviewed by:** Philip M. | Graduate Research Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** Survey design—writing questions, piping in text, and controlling survey flow—is really easy. I like that Qualtrics allows me to save questions from previous projects and import them into one ones. I also like that it comes pre-loaded with common response options. I like that you can preview one block of questions at a time, instead of having to go through the whole survey to get to a certain item. **What do you dislike about Qualtrics Market Research?** You can't select all the text in the questionnaire at once to change all the font in one go. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I do academic research, so it helps me solve the problem of designing a survey that fits my needs for customizability, randomization, and shareability (with co-workers). ### 40. Great tool to send out customer feedback surveys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about Qualtrics Market Research?** Easy to configure, simple URLs that can be configured in email templates, Survey responses can be easily associated with respective support cases **What do you dislike about Qualtrics Market Research?** Reporting is not great when it comes to segregating customer feedbacks, From integration standpoint it is difficult to receive survey events when certain action takes place at customer end **What problems is Qualtrics Market Research solving and how is that benefiting you?** We send out feedback survey to our customers using Qualtrics. This way we can sense the pulse of our customers when they interact with our support team. ### 41. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Max M. | Platform Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Qualtrics Market Research?** I really like how easy it is to build surveys **What do you dislike about Qualtrics Market Research?** Integration into Docebo does not function so well **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics does a good job analyzing our data ### 42. Great integration with other platforms, clunky advanced scripting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** As a researcher, it has great integration with survey company platforms because so many people use it. This ends up saving respondent time, with also saves me money. **What do you dislike about Qualtrics Market Research?** Qualtrics seems to have its own version of jQuery, and it's hit or miss whether something that would work in a standard jQuery or javascript environment will work in Qtrics. Also, because it's not very transparent how Qtrics is displaying things and what is preloaded to the browser or not, when building your own custom widgets the platform seems to behave erratically due to race conditions, and then you have to spend a bunch of time messing around with the DOMS. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I actually prefer to script my own studies in Python, but because of the name recognition Qtrics helps e get studies through IRBs faster. ### 43. Survey process in Qualtrics is Good **Rating:** 5.0/5.0 stars **Reviewed by:** Matli Prabhu Kumar R. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Qualtrics Market Research?** The way Qualtrics tool used in order to get good feedbacks from customers are good **What do you dislike about Qualtrics Market Research?** it is very easy to identify the who are all having good skills and communications at work who are having indepth knowledge. **What problems is Qualtrics Market Research solving and how is that benefiting you?** once survey went to qualified customers qualtrics send the responces and answers from them and that help us to score and efficient surveys ### 44. Best CX Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel E. | Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics remains the best customer experience survey platform in the market. I've used all the top solutions in this space and nothing is as easy to setup and become familair with as Qualtrics CoreXM. My team uses this solution every week to support gathering customer intelligence for stakeholders across all areas of our business. **What do you dislike about Qualtrics Market Research?** We have at times struggled to get support for the software application we purchased. This is much more of a DIY application. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Great solution for spinning up quick surveys that are ad-hoc in nature. We use Qualtrics to gather customer intelligence focusing on specific strategic initiatives and we're very pleased with how Qualtrics supports this for our business. ### 45. Incredibly Dynamic Survey Development **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM is super user friendly and offers me a wide variety of options to build surveys to meet my various needs. **What do you dislike about Qualtrics Market Research?** I've had some issues in the past when I have a survey that needs periodic updates (based on things like staff turnover). If I don't want to completely start over or copy the original survey, I have to take several steps to create workarounds to preserve my data set while adding new selection options. I may be uninformed of easier options, but this has been tedious. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM offers me ways to survey our students in a way they are receptive to. I have also found Qualtrics to be useful during hiring processes as a means to quickly solitict reference information. ### 46. Robust and versatile platform for Brand Experience management **Rating:** 4.0/5.0 stars **Reviewed by:** Pavan G. | Associate Programmer, Survey Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Qualtrics Market Research?** No coding skil is required. BrandXM's dashboard design module is unmatchable which encompasses real time data synchronisation, TextIQ and sentiments analysis. Wide range of available widgets facilitates to build a interactive and dynamic dashboard. **What do you dislike about Qualtrics Market Research?** Inadequate availability of knowledge base and tutorials to learn it. Survey module is not that powerful to design complex surveys. Also it's a bit difficult to design maxdiff and conjoint analysis with this tool. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Used this tool for basic survey building and dashboard designing to identify the brand/product value and awareness accross the sample. Email invitation through automation and integration with other tools such as postman API, PowerBI for the exchange of collected data. ### 47. Great tool - can do pretty much anything **Rating:** 4.5/5.0 stars **Reviewed by:** Zahra M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Qualtrics Market Research?** I really like using qualtrics. I run interactive experiments and it is pretty handy to create time sensitive experiments there. Randomization works well. And it is all very smooth running. **What do you dislike about Qualtrics Market Research?** Pretty expensive. The price could be brought down to accommodate more customers **What problems is Qualtrics Market Research solving and how is that benefiting you?** I do not know much difference between different qualtrics brands - overall qualtrics is an amazing tool to be used by researchers. ### 48. Upward feedback made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Emeka O. | Staff Accountant, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Qualtrics Market Research?** It allows you provide feedback to your leaders in an effective manner. Keeping anonymity **What do you dislike about Qualtrics Market Research?** I don't dislike anything yet about them will sure update when I do **What problems is Qualtrics Market Research solving and how is that benefiting you?** Managers and upward leadership are not easy to speak to directly but this surveys help your message get out to them without fear of being lashed out on ### 49. Great Platform to use for surveys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Qualtrics Market Research?** It's really easy to prepare a dashboard and to extract reports for school sites. The feature of IQ gave us a lot of ways to ease it up for the reports. Also the amazing Customer support that we can rely on if we have any question. We use Qualtrics frequently for all the district's surveys. It's ease of implemtation making it easier on us to use it. **What do you dislike about Qualtrics Market Research?** Almost nothing! Maybe only you can add more feature to analyse text answers, the text IQ table is not enough. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's doing great job analyzing the data for us and preparing amazing reports with visualizations. ### 50. Versatile Survey Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Qualtrics Market Research?** Qualtrics enables directories and participant flow control. **What do you dislike about Qualtrics Market Research?** The program sometimes runs a bit slowly, especially when loading data panes. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It enables me to distribute and conduct survey-based psychology research. ## Qualtrics Market Research Discussions - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote - [View Qualtrics Market Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-market-research/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+06%3A29%3A35+-0500&secure%5Bsession_id%5D=5f7fca17-ac70-4580-8edb-ec8f3c84740d&secure%5Btoken%5D=a668d42d78612171ccf89d84e4eb2cffba90c99ac5e897d8e501c01ae8b36f57&format=llm_user) ## Qualtrics Market Research Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Hinterview](https://www.g2.com/products/hinterview/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Qualtrics Market Research Features **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **Administration** - Quality Control - Data Sampling - Collaboration - Multiple Data Sources - Real-Time Data - Statistical Process Control **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution - Mobile Survey - Site Intercept Survey **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes - Question Branching - Conditional Logic **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool - Single Sign On **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis - Multivariate Analysis - What-if Analysis - Statistical Analysis - Bayesian Analysis - Trend Analysis - Regression Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions - Customizable Branding - Knowledge Management - Workflow Management - Email Management - Feedback Management - Survey/Poll Management - Negative Feedback Management **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels - Real-Time Data **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Methodology** - ANOVA Support - Regression - Time Series Analysis **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions - Collaboration Tools - Presentation Tools - Data Analysis Tools - Real-Time Data - Visual Analytics **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Summarization - Generative AI **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - Social Media Integration - Multi-Language **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making - Dynamic Content **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms - Generative AI **Additional Functionality** - Single Sign On - Phone Polling - Online Polling - Support Audio/Images/Video - Engagement Tracking - Question Library - Data Visualization - Survey/Poll Management - Generative AI - Word Clouds - Alerts/Notifications - AI Copilot - Customizable Fields - Template Management - Email Management - Interactive Content - Q&A Management - Surveys & Feedback - Activity Tracking - Feedback Management - API - Data Cleansing - Email Marketing - Data Security - Anonymous Feedback - URL Customization - Question Piping - Offline Response Collection - Activity Dashboard - NPS Survey Structure - Drag & Drop - Data Import/Export - Response Validation - Customer Segmentation - Response Quotas - Multi-Language - Sentiment Analysis - Email Reminders - Gamification - Randomization **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting **Additional Functionality** - Compliance Tracking - Real-Time Reporting - Statistical Simulation - Forecasting - Neural Network Modeling - Visual Analytics - Access Controls/Permissions - Data Connectors - Customizable Reports - Drag & Drop - Self Service Data Preparation - Performance Metrics - Data Transformation - Activity Dashboard - Data Extraction - Reporting/Analytics - Predictive Analytics - API - AI Copilot - Association Discovery - Ad hoc Reporting - Reporting & Statistics - Third-Party Integrations - Customization - Search/Filter - Monitoring - Data Clustering - Data Import/Export - SSL Security - File Storage - Decision Tree - Multiple Scoring Models **Additional Functionality** - Real-Time Reporting - Drag & Drop - Surveys & Feedback - Dashboard - NPS Survey Structure - Customizable Forms - Visual Analytics - Data Visualization - Customer Segmentation - Tagging - Customer Journey Mapping - Text Analysis - Customizable Reports - Real-Time Notifications - Alerts/Notifications - Access Controls/Permissions - CRM - Multi-Channel Data Collection - Multi-Channel Communication - Customizable Fields - Real-Time Analytics - Predictive Analytics - Collaboration Tools - Sentiment Analysis - Trend Analysis - API - AI Copilot - Engagement Tracking - Customizable Templates - Reporting/Analytics **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces - Third-Party Integrations - Social Media Integration - Customizable Reports **Additional Functionality** - Customizable Questions - Alerts/Notifications - Reporting & Statistics - Surveys & Feedback - Sentiment Analysis - Activity Tracking - Search/Filter - Trend Analysis - Charting - Real-Time Reporting - Face-to-Face - Survey Sample Management - Multi-Channel Distribution - Customer Segmentation - SSL Security - Reporting/Analytics - Multi-Language - Data Visualization - Monitoring - Drag & Drop - Offline Access - Data Import/Export - Customizable Fields - Phone-Based - Template Management - Reminders - Visual Analytics - Real-Time Analytics - Customizable Branding - Panel Management - Question Library - Paper-Based - Benchmarking - API - Single Sign On - Survey/Poll Management - Customizable Templates - Access Controls/Permissions - Multiple User Accounts - Email Management - Statistical Analysis - Email Reminders - AI Copilot ## Top Qualtrics Market Research Alternatives - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,543 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) - 4.4/5.0 (2,025 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) - 4.5/5.0 (1,139 reviews)