Purpleplum is a modern, full-stack engagement banking platform designed to help banks, NBFCs, credit unions, and fintechs deliver seamless digital experiences across both retail and business banking segments. Built for speed, compliance, and personalization, Purpleplum enables financial institutions to digitise onboarding, retail and business banking, digital lending, embedded financial tools, and drive smarter engagement, without replacing their core systems.
Key Features:
1. Digital Onboarding:
Purpleplum offers a highly configurable digital onboarding engine designed to support both retail and business account opening, as well as card issuance and product-specific journeys.
a. Supports individual KYC, multi-role business onboarding, and custom workflows per product type (e.g., accounts, loans, deposits, cards).
b. Pre-integrated with third party KYC/AML partners such as Onfido, M2P-Syntigen, Sumsub etc.
c. Allows banks to digitize onboarding for any financial product — including savings accounts, current accounts, prepaid or credit cards, and loan applications.
d. Integrations with Document upload, e-signature, and real-time verification
e. This reduces onboarding time from days to minutes while ensuring compliance with regulatory standards.
2. Digital Banking Experience Layer:
The platform provides a modern, mobile-first user interface to power banking operations for both retail, SME, Corporate and private & wealth management users. Key capabilities include:
a. Custom-branded portals and mobile apps with configurable layouts, themes, and journeys.
b. Role-based dashboards for business owners, finance teams, and employees
c. Embedded financial tools like invoicing, expense tracking, and accounting software integrations — designed to attract and retain SME customers
d. Real-time access to balances, transactions, and card controls
e. Support for multilingual interfaces and regional formats
3. Digital Lending (Customer App and LOS)
Purpleplum enables banks, fintechs, credit unions, and NBFCs to digitize their entire lending lifecycle, from application to disbursement, with speed, flexibility, and compliance.
a. Workflow-driven loan origination front-ends, configurable for personal, business, and invoice-based lending products
b. Pre-integrated with leading LMS platforms through our partner ecosystem, ensuring seamless data flow and faster deployment
c. Built-in modules for income validation, credit bureau checks, and document upload, supporting both salaried and self-employed borrower profiles
d. Borrower dashboards to track application status, view repayment schedules, download agreements, and make EMI payments
e. White-labeled web and mobile applications for customers to apply, submit KYC, receive approvals, and manage loan servicing
f. Supports lending products across secured, unsecured, term loans, credit lines, and more
4.Embedded Financial Tools
Purpleplum brings embedded finance to life by offering a suite of tools for spend management and financial automation:
a. Expense Management: Business cards with category-level controls, team budgets, and real-time transaction feeds
b. Accounts Payable (AP): Invoice scanning, vendor approvals, scheduled payouts, and reconciliation
c. Accounts Receivable (AR): Invoice generation, payment reminders, and status tracking
d. These tools are especially powerful for SME-focused banks and fintechs looking to offer value-added services beyond basic banking.
5. Banking-as-a-Service (BaaS) Stack
Purpleplum provides a plug-and-play BaaS infrastructure for launching modular financial products:
a. Digital Accounts: Open and manage individual and business accounts with KYC, role controls, and ledger sync
b. Card Issuance: Issue debit, credit and prepaid co-branded corporate cards with spend controls, real-time activation, and analytics.
c. Payments Layer: Enable ACH, SEPA, IMPS, RTGS, and international payouts via API or embedded interface.
Why Choose Purpleplum?
i. Go live in under 60 days with pre-built journeys
ii. Designed to support retail + business customers
iii. Built-in support for regulatory compliance (SOC 2, ISO 27001 PCI-DSS)
iv. White-labeled and fully customizable for brand consistency
v. Modular stack to activate only what you need
vi. Supports integrations with Corebanking, Card Management and Payment rails
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Overview by
Jeevan Kumar (Marketing Lead)