--- title: Purple Reviews meta\_title: 'Purple Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 44 reviews by the users' company size, role or industry to find out how Purple works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 44 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Office Management Software url: https://www.g2.com/categories/office-management-software --- # Purple Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Purple but has limited features. Are you part of the Purple team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Purple improves the way people connect in the real world. Our identity-based platform runs guest, staff, and multi-tenant WiFi from one place, integrating with the network infrastructure you already have. Guests log in once and become known customers, giving you first-party data you can act on to deepen loyalty and drive revenue. Staff get passwordless, zero trust access that provisions in seconds and revokes automatically when someone leaves, with no shared passwords or MAC whitelisting. Residents and students get their own private network bubble rather than a shared connection. Trusted by over 80,000 venues worldwide. * * * Seller [Purple](https://www.g2.com/sellers/purple) Discussions [Purple Community](https://www.g2.com/products/purple/discuss) Languages Supported Arabic, Bulgarian, Catalan, Czech, Welsh, German, Greek, Basque, Finnish, French, Galician, Hebrew, Croatian, Hungarian, Indonesian, Italian, Japanese, Central Khmer, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Serbian, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/purple/pricing) ## Top-Rated Alternatives [ ![Connecteam](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connecteam") Connecteam 4.6/5(3,505) ](https://www.g2.com/products/connecteam/reviews) [ ![SAP Engagement Cloud (formerly SAP Emarsys)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAP Engagement Cloud (formerly SAP Emarsys)") SAP Engagement Cloud (formerly SAP Emarsys) 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ ![AirDroid Business](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AirDroid Business") AirDroid Business 4.9/5(429) ](https://www.g2.com/products/airdroid-business/reviews) [ View All Alternatives ](https://www.g2.com/products/purple/competitors/alternatives) ## User Insights Average based on 44 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Purple Integrations (4) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bloomreach ](https://www.g2.com/products/bloomreach-bloomreach/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MyChart ](https://www.g2.com/products/mychart/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/28/2026 "Intuitive Platform with Supportive Team and Fast, Practical Customer Polls" 5/5 What do you like best about Purple? They're incredibly supportive, always open to feedback and suggestions, and continuously introducing new features that are genuinely useful and can be put into practice straight away. The platform itself is also very intuitive and easy to use. One of my favourite features is how quickly I can create and launch customer polls, it takes as little as five minutes to gather valuable feedback from my audience. It makes engaging with customers and collecting meaningful insights incredibly simple. Review collected by and hosted on G2.com. What do you dislike about Purple? Honestly, I don't have any particular dislikes. The platform is easy to use, continues to evolve with useful new features, and the team are always available and happy to help. Any questions or suggestions I've had have always been listened to and, where possible, acted upon, so there's nothing that stands out as a negative from my experience so far.far. Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? Purple has made it much easier for us to understand our customers and make informed decisions quickly. Instead of relying on assumptions, we can gather real-time feedback through surveys and polls in just a few minutes, helping us shape events, campaigns and commercial opportunities around what our visitors actually want. Also provides free Wi-Fi for our guests. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic NA Natasja A. App Manager Enterprise (\> 1000 emp.) 7/31/2026 "Seamless Auto-Login and Easy Connection" 5/5 What do you like best about Purple? Easy to connect if you already have an account with the specific business. You don’t have to log in every time, it automatically recognises your device. Review collected by and hosted on G2.com. What do you dislike about Purple? Train WiFi often drops out or isn’t strong enough for the amount of people trying to use it. Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? Creates a strong WiFi presence in all of our pubs for guests to easily access. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 7/21/2026 "Great Support and Easy Access to Performance Data" 4/5 What do you like best about Purple? Great support and access to performance data. Review collected by and hosted on G2.com. What do you dislike about Purple? I don’t have any particular concerns regarding Purple. That said, I acknowledge that our system has typically enjoyed strong relations due to the dedicated staff who oversee our partnership and handle the work on our site. Organizations with fewer resources or without dedicated personnel supporting both the partnership and client activities may encounter a different experience. Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? Offering an additional layer of branding, data collection, and corporate compliance on top of the free Wi-Fi provided to visitors. The data gathered by Purple is valuable for location-specific marketing and overall visitor analytics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AM Amy M. CRM Marketing Manager Enterprise (\> 1000 emp.) 8/4/2026 "Quick Connectivity and Innovative Support—Always Great with Purple" 5/5 What do you like best about Purple? Quick connectivity, Innovative, helpful! They provide exceptional service to our over 300 pubs in the UK Review collected by and hosted on G2.com. What do you dislike about Purple? Nothing! Always great to work with Purple. Connection is always seamless. Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? Log ins to wifi via the MIXR app. This will enable us to increase downloads and users of our loyalty app! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Cieran D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cieran D.") CD Cieran D. Senior CRM Executive Mid-Market (51-1000 emp.) 9/12/2025 "Invaluable customer insights and data" 5/5 What do you like best about Purple? We've been using Purple as our WiFi captive portal provider for three years now, and I've been really impressed with both the flexibility of the platform and how easy it is to administrate. The fully-customisable four-question mini-survey has been ridiculously helpful in terms of gathering a large volume of customer feedback, quickly and unobtrusively, allowing us to track sentiment across individual trains and stations over time. The integration with our Salesforce CRM platform has been crucial in acquiring high-quality, opted-in customer data and has allowed us to synchronise customer preferences across multiple touchpoints. I feel looked-after as a customer, and our support contacts couldn't be more helpful. Review collected by and hosted on G2.com. What do you dislike about Purple? The splash page creator was historically somewhat difficult to use, requiring HTML knowledge, however our account manager was always helpful and quick to respond whenever new requests were raised, meaning we don't have to worry about scheduling or making changes ourselves. Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? - By sampling from customers across all demographics, the insights gained from the WiFi survey have been extremely helpful in managing customer feedback and satisfaction - The Salesforce integration was easy to set up and has meant we are automatically ingesting and managing customer data within our CRM - We are required to provide customers with high-quality, accessible WiFi and Purple provides an excellent gateway to that - The customisable splash pages let us promote partner events and special offers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Allison Lee G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allison Lee G.") AG Allison Lee G. Lead Innovation Strategist Enterprise (\> 1000 emp.) 8/13/2025 "Great partner, friendly staff, always striving for improvements" 4.5/5 What do you like best about Purple? I have been working personally with Purple for 3+ years, and my organization has for almost 10. We've had a great partnership integrating their technology into our system and have collaborated over my past three years very well. It's been exciting to see how their product has evolved and how it's benefitted our system. Review collected by and hosted on G2.com. What do you dislike about Purple? I don't have any negatives specifically for Purple, but do acknowledge that our system has always had positive relations due to dedicated staff who manage our partnership and the work that is done on our site. It's possible that orgs who don't have have as many resources as ours, or the dedicated staff who support both the partnership and the client work, could experience something different. Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? Wayfinding is our primary, however we have been fortunate enough to hold pilots to test out their other features as well. Our system is large, with many campuses varying in our region, so the wayfinding support has been tremendous for our customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sophie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sophie H.") SH Sophie H. Global CRM Manager Small-Business (50 or fewer emp.) 7/7/2026 "Responsive Account Support and a Helpful Team" 4.5/5 What do you like best about Purple? Account support and quick responses from team Review collected by and hosted on G2.com. What do you dislike about Purple? UX can be quite complex and multiple places to do things Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? capturing interest of potential customers Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Grant G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grant G.") GG Grant G. Digital and Technical Lead Enterprise (\> 1000 emp.) 8/27/2025 "Good system and fast, friendly, responsive team" 5/5 What do you like best about Purple? The system works well across multiple venues, giving us interesting insights and valuable marketing opt-in data. The team at Purple are attentive, quick to respond and typically go above and beyond the initial request to provide first-class service. They're also proactive - for example briefing customers ahead of the Apple mac address randomisation change, and providing useful mitigations against the impacts of that change. Review collected by and hosted on G2.com. What do you dislike about Purple? This is no criticism of Purple, but it can be tricky to get various partners - networking, hardware, and wifi setup - working together to achieve a seamless experience for customers. Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? Providing a layer of branding, data capture and corporate compliance on top of the free wi-fi that we offer to visitors. The data captured by Purple is useful for location-based marketing and general visitor analytics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") AH Verified User in Hospital & Health Care Enterprise (\> 1000 emp.) 9/12/2025 "Wayfinding assistance at our hospitals" 4.5/5 What do you like best about Purple? Working in healthcare, we understand how stressful it can be to navigate a hospital environment. That’s why our wayfinder tool, available both on our website and on-site kiosks, has been helping patients and visitors for over eight years. It offers step-by-step guidance using an interactive map, supporting users from the moment they leave home to when they reach their final destination. Purple continues to enhance this experience—making it intuitive for administrators to update locations and access performance metrics. What truly sets them apart is their personalized account management. Their support team is highly responsive and proactive, consistently seeking to understand our challenges and collaborate on solutions that improve the overall patient experience. Review collected by and hosted on G2.com. What do you dislike about Purple? One of our ongoing challenges is leveraging the kiosk display as part of our broader marketing toolkit. From a marketing perspective, we're still exploring how to effectively use the on-site kiosks as a secondary channel to support our initiatives. Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? Our healthcare locations are continuously growing and navigating around the hospital can be a dissatisfier for our patients and visitors. This tool helps them as well as our staff with a digital map around the campus. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Primary/Secondary Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Primary/Secondary Education") AP Verified User in Primary/Secondary Education Mid-Market (51-1000 emp.) 8/12/2025 "Setup in minutes and a very low cost" 5/5 What do you like best about Purple? Ease of setup and use, it is very intuitive to use and the features and functions are well thought out. Cost also a major bonus, much less than I expected and compared to the other two we looked at. Review collected by and hosted on G2.com. What do you dislike about Purple? The pricing could have been clearer on teh website Review collected by and hosted on G2.com. What problems is Purple solving and how is that benefiting you? Onboarding of our staff, students and visitors integrating with Google Workspace Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Purple? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Purple ](https://www.g2.com/products/purple/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 5 years ago How is the product priced? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/pricing-1d237ffb-e43e-480c-b617-6f422419e5bd) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 5 years ago Do Purple sell direct? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/selling) [ View all Discussions ](https://www.g2.com/products/purple/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 10 months ### Average Discount 14% [ View More Pricing Information ](https://www.g2.com/products/purple/pricing) Purple Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab6765581e07b01c4429978d4ef3671d/mywifi-networks.png "Product Avatar Image") MyWiFi Networks 3.9/5(16) [ Compare Now ](https://www.g2.com/compare/mywifi-networks-vs-purple) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8fce4cdac434b53f25936f9cbf18d3d1/cisco-meraki.jpg "Product Avatar Image") Cisco Meraki 4.3/5(217) [ Compare Now ](https://www.g2.com/compare/cisco-meraki-vs-purple) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75edc7bc5108faa36960544db5a27e96/aislelabs.png "Product Avatar Image") Aislelabs 4.5/5(15) [ Compare Now ](https://www.g2.com/compare/aislelabs-vs-purple) ##### ##### Purple Features Login Portal Profile Social WiFi White Label Connectivity Hardware Integration Number of Access Points [ View More Features ](https://www.g2.com/products/purple/features) ##### Categories on G2 [Geofencing](https://www.g2.com/categories/geofencing)[Retail Analytics](https://www.g2.com/categories/retail-analytics)[Location-Based Marketing](https://www.g2.com/categories/location-based-marketing) [Geofencing](https://www.g2.com/categories/geofencing)[Retail Analytics](https://www.g2.com/categories/retail-analytics)[Location-Based Marketing](https://www.g2.com/categories/location-based-marketing)[Digital Wayfinding](https://www.g2.com/categories/digital-wayfinding)[Visitor Behavior Intelligence](https://www.g2.com/categories/visitor-behavior-intelligence)[Guest Wi-Fi Providers](https://www.g2.com/categories/guest-wi-fi-providers) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which contact center payments platforms enable agents to process transactions directly during customer calls?](https://www.g2.com/discussions/which-contact-center-payments-platforms-enable-agents-to-process-transactions-directly-during-customer-calls)[What salary benchmarking solutions work well for mid-market teams that need solid comp data without paying for a Radford or Mercer report every year?](https://www.g2.com/discussions/what-salary-benchmarking-solutions-work-well-for-mid-market-teams-that-need-solid-comp-data-without-paying-for-a-radford-or-mercer-report-every-year)[Tontine](https://www.g2.com/glossary/tontine-definition) [What are the best data de-identification platforms that remove PII from databases without application code changes or complex integrations?](https://www.g2.com/discussions/what-are-the-best-data-de-identification-platforms-that-remove-pii-from-databases-without-application-code-changes-or-complex-integrations)[Is ProfitWell Metrics by Paddle worth it as a payment analytics platform for a SaaS company that needs subscription payment analytics, or does Paddle's own analytics cover the same ground?](https://www.g2.com/discussions/is-profitwell-metrics-by-paddle-worth-it-as-a-payment-analytics-platform-for-a-saas-company-that-needs-subscription-payment-analytics-or-does-paddle-s-own-analytics-cover-the-same-ground)[Pros and Cons Details](https://www.g2.com/products/purple/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)