[ Purple Reviews ](https://www.g2.com/products/purple/reviews) [ Purple Reviews ](https://www.g2.com/products/purple/reviews) # Purple Features ##### ## Administration (8) Integration Integrates with software or mobile apps via SDK or API Geofencing Allows users to designate geofences for location-based marketing campaigns Wi-Fi Marketing Targets customers based on their Wi-Fi connection Beacons Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns IP Geolocation Targets customers based on IP data Integration Integrate with a variety of data sources, such as guest wifi, customer data platforms, visitor counters, POS systems, and third-party data sources. Performance and Reliability Provide consistent performance and reliable data on each visitor. User, Role, and Access Management Allow administrators to provision access based on the individual user and their role. Show More ##### ## Marketing (4) Geolocation Identifies users when they enter or exit a predefined geolocation Campaign Automation Generates an automated notification, text message, or in-app message to users in a predefined geolocation Analytics Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc. Security Compliance Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy Show More ##### ## Customization (5) Enhance maps Allow users to enhance maps with images, videos, text and more Themes Allow users to create multiple themed-tours for one site Update Update content in live time Audio Offer audio in multiple languages Create maps Create digital maps of a business's space Show More ##### ## Logistics - Digital Wayfinding (4) Deployment Software can be deployed on a mobile app, an interactive touch kiosk, or a web-based app Analytics Provide analytics on visitor demographics and behaviors Indoor and outdoor Offer the ability to create maps of indoor and outdoor sites Positioning systems Can work in tandem with indoor positioning systems Show More ##### ## Login Portal (4) Profile Capture users with a profile to explain personal data consumption and general terms of service. Social WiFi Allow users to log on the the WiFi through a social network profile. White Label Customize the login screen to align with company branding. Multilingual Login Offer a variety of languages to ensure a seamless login process for all users. Show More ##### ## WiFi Usage (2) Cost of Usage Charge a fee to login to the WiFi based on amount of time, data usage, or bandwidth options. Content Monitoring Block inappropriate content based on restriction settings. Show More ##### ## Connectivity (2) Hardware Integration Connect to WiFi network hardware manufacturers. Number of Access Points Provide scalability so that businesses can provide multiple access points at multiple locations. Show More ##### ## Reporting (5) Visit Tracking Track the location of each individual visitor to better understand behavior. Visitor Retention Monitor repeat visitors to understand motivations and influences. Visitor Engagement Record the actions of each visitor through integrations with POS systems, visitor counters, and other data sources. Segmentation Provide the ability to segment reports by a demographic information. Dashboards Allow users to easily build relevant and useful dashboards to digest data. Show More ##### ## Functionality (4) Integration Integrate into software or apps via API or SDK. Location Tracking Identify a user's physical location. Location Triggers Generate notifications, alerts, or in-app events upon reaching a geofenced location(s). Location Determination Differentiate between behavioral and proximital locations for users. Show More ##### ## Management (4) Fence Drawing Designate specific geofences, such as store locations, airports, or residential areas. Compliance Maintain compliance (e.g., GDPR) regarding location data management. Analytics Generate analytics dashboards and reports based on location data. International Usability Expand geofencing capabilities to multiple countries with up-to-date geographic data. Show More ##### ## Data Management (5) Consolidation Consolidates data from multiple sources Data types Gather multiple types of data from various sources Correction Allow users to update the data to ensure its accuracy and validity Cleansing Detect innacurate, incomplete, or duplicate data Validation Ensure that the data complies with internal quality standards Show More ##### ## Analytics (1) Reports and Dashboards Creates reports and dashboards to analyze retail KPIs and metrics Show More ##### ## Mobile (1) Mobile application Support or include dedicated app for iOS and/or Android Show More ##### ## Integration (2) Retail POS Easily integrate with POS software to monitor sales and customer data Other software Allows integration with marketplace such as Amazon, eBay, Walmart, etc Show More ##### ## Platform Additional Functionality (2) Cloud Provides a cloud based version of the platform On-Premise Provides an on-premise version of the platform Show More ##### ## Generative AI (1) AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Agentic AI - Location-Based Marketing Features (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Retail Analytics (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Wayfinding (2) Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Connecteam](https://images.g2crowd.com/uploads/product/hd_favicon/b4756bff91de7c0d3a6676272a368c98/connecteam.svg "Connecteam") Connecteam 4.6/5(3,505) ](https://www.g2.com/products/connecteam/reviews) [ ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") SAP Engagement Cloud (formerly SAP Emarsys) 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ ![AirDroid Business](https://images.g2crowd.com/uploads/product/hd_favicon/a9d152ef0d41a4a764635bad3e6ede26/airdroid-business.svg "AirDroid Business") AirDroid Business 4.9/5(426) ](https://www.g2.com/products/airdroid-business/reviews) [ View All Alternatives ](https://www.g2.com/products/purple/competitors/alternatives) Purple Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab6765581e07b01c4429978d4ef3671d/mywifi-networks.png "Product Avatar Image") MyWiFi Networks 3.9/5(16) [ Compare Now ](https://www.g2.com/compare/mywifi-networks-vs-purple) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8fce4cdac434b53f25936f9cbf18d3d1/cisco-meraki.jpg "Product Avatar Image") Cisco Meraki 4.3/5(217) [ Compare Now ](https://www.g2.com/compare/cisco-meraki-vs-purple) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75edc7bc5108faa36960544db5a27e96/aislelabs.png "Product Avatar Image") Aislelabs 4.5/5(15) [ Compare Now ](https://www.g2.com/compare/aislelabs-vs-purple) ##### Categories on G2 [ Geofencing ](https://www.g2.com/categories/geofencing)[ Retail Analytics ](https://www.g2.com/categories/retail-analytics)[ Location-Based Marketing ](https://www.g2.com/categories/location-based-marketing) [ Digital Wayfinding ](https://www.g2.com/categories/digital-wayfinding)[ Visitor Behavior Intelligence ](https://www.g2.com/categories/visitor-behavior-intelligence)[ Guest Wi-Fi Providers ](https://www.g2.com/categories/guest-wi-fi-providers) Show More ##### Explore More [ Which encryption software integrates transparently with enterprise productivity suites like Microsoft 365 and Google Workspace? 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