--- title: Purple Reviews meta_title: 'Purple Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 44 reviews by the users' company size, role or industry to find out how Purple works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 44 scale: '5' date_modified: '2026-08-07' parent_category: name: Office Management Software url: https://www.g2.com/categories/office-management-software --- # Purple Reviews **Vendor:** Purple **Category:** [Digital Wayfinding Software](https://www.g2.com/categories/digital-wayfinding) **Average Rating:** 4.2/5.0 **Total Reviews:** 44 ## About Purple Purple improves the way people connect in the real world. Our identity-based platform runs guest, staff, and multi-tenant WiFi from one place, integrating with the network infrastructure you already have. Guests log in once and become known customers, giving you first-party data you can act on to deepen loyalty and drive revenue. Staff get passwordless, zero trust access that provisions in seconds and revokes automatically when someone leaves, with no shared passwords or MAC whitelisting. Residents and students get their own private network bubble rather than a shared connection. Trusted by over 80,000 venues worldwide. ## Purple Pros & Cons **What users like:** - Users commend Purple for its **efficiency in administration and responsive support** , enhancing the overall system experience significantly. (4 reviews) - Users commend Purple's **highly responsive customer support** , appreciating their proactive approach and commitment to improving experiences. (3 reviews) - Users commend the **ease of use** of Purple, highlighting its intuitive interface and seamless setup process. (3 reviews) - Users appreciate the **intuitive setup and customizable features** of Purple, enhancing the overall user experience significantly. (3 reviews) - Users value the **collaborative support** from Purple, enhancing integration and overall patient experience through effective partnership. (2 reviews) - Personalization (2 reviews) - Users appreciate the **affordability** of Purple, finding it much less expensive than expected compared to competitors. (1 reviews) - Users value the **detailed analytics insights** and proactive support from Purple, enhancing their marketing strategies effectively. (1 reviews) - Users highlight the **business growth** achieved through a strong partnership and integration with Purple's evolving technology. (1 reviews) - Customer Experience (1 reviews) **What users dislike:** - Users find the **complex usability** of the splash page creator challenging, despite helpful support from the account manager. (1 reviews) - Users find the **difficult learning** curve of the splash page creator challenging despite helpful support from account managers. (1 reviews) - The setup for Purple can be **difficult** , but support from the account manager eases the learning process. (1 reviews) - Users find the **pricing unclear** on the website, leading to confusion about the true cost of Purple. (1 reviews) - Users find the **expertise required** for the splash page creator challenging, but appreciate the responsive support offered. (1 reviews) - Users find **integration issues** with partners challenging, hindering a seamless experience with Purple's product. (1 reviews) ## Purple Reviews ### 1. No one answers the phone, hard to understand definitions, screen shot everything and send via chat **Rating:** 0.0/5.0 stars **Reviewed by:** Steve S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2021 **What do you like best about Purple?** Great for people who do this thing all the time, nightmare for those who don't. The support number is constantly engaged and the chat makes my fingers ache. I have very little time available for making changes, so when I do I just want to get it done. Purple use a whole bunch of definitions I just do not understand. When you make changes there is no way of seeing how this affects the customer login. There is no way of testing the changes. Recently I spent 4 hours in total on chat explaining with screen shots making said changes and I was still faced with seething customers whose attempts to login were going round in circles! When the customer logs in they receive an email but the email doesn't come through because they are not logged in! I had spent the previous mentioned 4 hours trying to solve that specific issue!! Now I'm seething!! You think covid gives you mental health issues then you haven't used Purple!!! Purple suites pros who look after large multi businesses, not for very busy mere mortals who have single access points. Now I have to start the whole hopeless customer support process again, depressed. **What do you dislike about Purple?** Customer service, user definitions that only Purple understand, unable to test the system from a customers point of view, Chose a program thats easy to use and accessable customer support. You can always get through to sales but never to support. **Recommendations to others considering Purple:** Trial Purple and see if you find it intuitive? Customer support? **What problems is Purple solving and how is that benefiting you?** None, creating. Benefits of general customer logins make good emailing lists. ## Purple Discussions - [Do Purple sell direct?](https://www.g2.com/discussions/selling) - 1 comment, 2 upvotes - [How is the product priced?](https://www.g2.com/discussions/pricing-1d237ffb-e43e-480c-b617-6f422419e5bd) - 1 comment, 2 upvotes - [Is there a more easy to use program with great customer support? Is there a program that suites smaller businesses?](https://www.g2.com/discussions/is-there-a-more-easy-to-use-program-with-great-customer-support-is-there-a-program-that-suites-smaller-businesses) - 1 comment, 1 upvote - [Where does Purple have offices?](https://www.g2.com/discussions/office-locations) - 1 comment, 1 upvote - [How do I place an order?](https://www.g2.com/discussions/place-an-order) - 1 comment, 1 upvote - [View Purple pricing details and edition comparison](https://www.g2.com/products/purple/reviews?filters%5Bnps_score%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+14%3A22%3A49+-0500&secure%5Bsession_id%5D=dc7a3a88-3341-4f5f-ad1e-3b9b11e5921f&secure%5Btoken%5D=55a7c1370bfc9016eb2d107af396d7f8394ac251acacd5c6d9ca8f8645e6428f&format=llm_user) ## Purple Integrations - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [MyChart](https://www.g2.com/products/mychart/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Purple Features **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Customization** - Enhance maps - Themes - Update - Audio - Create maps **Login Portal** - Profile - Social WiFi - White Label - Multilingual Login **Reporting** - Visit Tracking - Visitor Retention - Visitor Engagement - Segmentation - Dashboards **Functionality ** - Integration - Location Tracking - Location Triggers - Location Determination **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Logistics - Digital Wayfinding** - Deployment - Analytics - Indoor and outdoor - Positioning systems **WiFi Usage** - Cost of Usage - Content Monitoring **Administration** - Integration - Performance and Reliability - User, Role, and Access Management **Management** - Fence Drawing - Compliance - Analytics - International Usability **Analytics** - Reports and Dashboards **Connectivity** - Hardware Integration - Number of Access Points **Mobile** - Mobile application **Agentic AI - Digital Wayfinding** - Proactive Assistance - Decision Making **Platform Additional Functionality** - Cloud - On-Premise **Integration ** - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Purple Alternatives - [Connecteam](https://www.g2.com/products/connecteam/reviews) - 4.6/5.0 (3,491 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (618 reviews) - [AirDroid Business](https://www.g2.com/products/airdroid-business/reviews) - 4.9/5.0 (427 reviews)