1. [Home](https://www.g2.com/) 2. ... 3. [Digital Wayfinding Software](https://www.g2.com/categories/digital-wayfinding) 4. [Purple Discussions](https://www.g2.com/products/purple/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_35d9c4a35c8aeaad6c4cfcd32b3bfd37/purple.png "Product Avatar Image") ](/products/purple/reviews) [ Purple ](/products/purple/reviews) (40)4.1/5 Purple is a guest WiFi software and location-based marketing platform that helps venues turn their WiFi network and interactive maps into a powerful guest engagement and analytics engine. Through branded captive portals, Purple captures first-party data at the point of connection, while WiFi presence and footfall analytics reveal how guests move, dwell, and return across a venue. By integrating with existing network hardware, Purple's secure platform lets organisations understand guest behaviour, automate personalised marketing campaigns, and guide visitors with digital wayfinding and indoor navigation. Trusted by over 80,000 venues worldwide - across retail, hospitality, healthcare, stadiums, and public spaces - Purple's data-driven approach deepens guest loyalty, optimises marketing, and drives revenue growth. Show More * * * ### 45.0 Nps Score Already have Purple? ### All Purple Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Purple Posted by Purple More Options - [ # Who do Purple work with? ](/discussions/purple-customers) Purple customers [ Digital Wayfinding Software ](https://www.g2.com/tags/digital-wayfinding-software)[ Geofencing Software ](https://www.g2.com/tags/geofencing-software)[ Lead Capture Software ](https://www.g2.com/tags/lead-capture-software)[ Loyalty Management Software ](https://www.g2.com/tags/loyalty-management-software) [ Location-Based Marketing Software ](https://www.g2.com/tags/location-based-marketing-software)[ Guest Wi-Fi Providers ](https://www.g2.com/tags/guest-wi-fi-providers)[ Visitor Behavior Intelligence Software ](https://www.g2.com/tags/visitor-behavior-intelligence-software) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.&title=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Purple Posted by Purple More Options - [ # Business types ](/discussions/business-types-abefe053-411c-41b7-8ed9-5cb4a6d18fb3) What businesses benefit from Purple [ Digital Wayfinding Software ](https://www.g2.com/tags/digital-wayfinding-software)[ Geofencing Software ](https://www.g2.com/tags/geofencing-software)[ Lead Capture Software ](https://www.g2.com/tags/lead-capture-software)[ Loyalty Management Software ](https://www.g2.com/tags/loyalty-management-software) [ Location-Based Marketing Software ](https://www.g2.com/tags/location-based-marketing-software)[ Guest Wi-Fi Providers ](https://www.g2.com/tags/guest-wi-fi-providers)[ Visitor Behavior Intelligence Software ](https://www.g2.com/tags/visitor-behavior-intelligence-software) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.&title=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Purple Posted by Purple More Options - [ # Can you install Purple in multiple venues? ](/discussions/multiple-venues) Multiple venues [ Digital Wayfinding Software ](https://www.g2.com/tags/digital-wayfinding-software)[ Geofencing Software ](https://www.g2.com/tags/geofencing-software)[ Lead Capture Software ](https://www.g2.com/tags/lead-capture-software)[ Loyalty Management Software ](https://www.g2.com/tags/loyalty-management-software) [ Location-Based Marketing Software ](https://www.g2.com/tags/location-based-marketing-software)[ Guest Wi-Fi Providers ](https://www.g2.com/tags/guest-wi-fi-providers)[ Visitor Behavior Intelligence Software ](https://www.g2.com/tags/visitor-behavior-intelligence-software) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.&title=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Purple Posted by Purple More Options - [ # Which countries does Purple work in? ](/discussions/global) Global [ Digital Wayfinding Software ](https://www.g2.com/tags/digital-wayfinding-software)[ Geofencing Software ](https://www.g2.com/tags/geofencing-software)[ Lead Capture Software ](https://www.g2.com/tags/lead-capture-software)[ Loyalty Management Software ](https://www.g2.com/tags/loyalty-management-software) [ Location-Based Marketing Software ](https://www.g2.com/tags/location-based-marketing-software)[ Guest Wi-Fi Providers ](https://www.g2.com/tags/guest-wi-fi-providers)[ Visitor Behavior Intelligence Software ](https://www.g2.com/tags/visitor-behavior-intelligence-software) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.&title=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Purple Posted by Purple More Options - [ # Which languages does Purple support? ](/discussions/supporting-languages) Supporting languages [ Digital Wayfinding Software ](https://www.g2.com/tags/digital-wayfinding-software)[ Geofencing Software ](https://www.g2.com/tags/geofencing-software)[ Lead Capture Software ](https://www.g2.com/tags/lead-capture-software)[ Loyalty Management Software ](https://www.g2.com/tags/loyalty-management-software) [ Location-Based Marketing Software ](https://www.g2.com/tags/location-based-marketing-software)[ Guest Wi-Fi Providers ](https://www.g2.com/tags/guest-wi-fi-providers)[ Visitor Behavior Intelligence Software ](https://www.g2.com/tags/visitor-behavior-intelligence-software) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.&title=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Purple Posted by Purple More Options - [ # Which social media channels does Purple offer? ](/discussions/social-integration) Social integration [ Digital Wayfinding Software ](https://www.g2.com/tags/digital-wayfinding-software)[ Geofencing Software ](https://www.g2.com/tags/geofencing-software)[ Lead Capture Software ](https://www.g2.com/tags/lead-capture-software)[ Loyalty Management Software ](https://www.g2.com/tags/loyalty-management-software) [ Location-Based Marketing Software ](https://www.g2.com/tags/location-based-marketing-software)[ Guest Wi-Fi Providers ](https://www.g2.com/tags/guest-wi-fi-providers)[ Visitor Behavior Intelligence Software ](https://www.g2.com/tags/visitor-behavior-intelligence-software) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.&title=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Purple+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Purple+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%0aAsk+Purple+questions+and+get+answers+from+expert+users+in+our+Purple+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") - [‹ Prev‹ Prev](/products/purple/discuss) - [1](/products/purple/discuss) - 2 - Next ›Next › ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/purple/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/2a6fe274544e3612c154b7809cdb30f4/purple.svg "Product Avatar Image") ### Have you used Purple before? Answer a few questions to help the Purple community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpurple%2Fdiscuss%3Fpage%3D2%26small_ask%3Dpurple) No ## Top Contributors in Purple 1 ![Jessica T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica T.") JT Loading... ### [Jessica T.](https://www.g2.com/users/25f53a18-7b54-4135-bf11-64ae557fa42a "Jessica T.") Product Marketing Manager 11 pts 2 ![Steve S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve S.") SS Loading... ### [Steve S.](https://www.g2.com/users/d59cd06b-e0c8-4031-8f78-ddc4c3d9b828 "Steve S.") Director 1 pt 3 ![David H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David H.") DH Loading... ### [David H.](https://www.g2.com/users/bc65dfcf-223b-46df-bca9-24ca2e3f5d97 "David H.") Member 1 pt