Punchee Media was founded in the beginning with the intention of assisting new and upcoming musical artists with the administration and knowledge of the rapidly growing social media landscape (hence record player theme). Punchee Media gradually branched out and became advisors for a number of worldwide recognized music artists such as David Gray, Orbital, Lisa Hannigan, Damien Rice, and Ruarri Joseph thanks to the marriage of music and technology, two passion projects for the developer. Over the course of its existence, Punchee Media has transitioned from being primarily a social media management company to one that also handles the social media accounts of musicians and artists on Facebook and Twitter. Additionally, the company has inched its way into the murky waters of YouTube channel management, where it has become a consultant for organizations such as ATP Tennis, Inter Milan FC, DHL, Rugby 7s, and Channel 4. (UK).