PulseQED is a connected data and analytics platform developed by ScanmarQED that gives marketing, insights, and commercial teams a unified, always-current view of what is driving performance — and what to do next. At its core, PulseQED addresses a problem that affects most marketing teams: data that is fragmented, lagging, and disconnected from the decisions that need to be made. The platform brings together sales, media, and marketing data into a single harmonized source, with dashboards and reports that update automatically and insights that are ready when planning cycles demand them. PulseQED operates across two primary capability areas. The first is marketing effectiveness planning — MMM-informed scenario planning and budget optimization that connects modeling outputs to real-time spend decisions and what-if analysis. The second is market and consumer insights — automated, AI-powered reporting that surfaces brand, market, and consumer intelligence without manual data assembly. The platform is built for teams that need analytical depth without analytical overhead. Modeling is transparent by design, no black box, and the architecture is cloud-based, scalable, and built to integrate with existing marketing and sales tech stacks. Key capabilities: - Data harmonization — unified sales, media, and marketing data in one clean, continuously updated source - Marketing effectiveness planning — MMM-informed scenario planning, spend reallocation, and what-if analysis - Market & consumer insights — automated, AI-powered brand, market, and consumer intelligence reporting - Automated dashboards & reporting — reports that run themselves, aligned to management reporting cadences - Predictive analytics — forecasting that factors in seasonality, trends, and market conditions - Budget optimization — real-time spend decisions connected to modeling outputs - Transparent architecture — no black box; full visibility and control over data, insights, and planning