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Pulse Planner

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(1)4.0/5

Pulse Planner is an AI-powered MMM planning and optimization platform that closes the gap between marketing mix model outputs and real budget decisions. Most teams lose weeks between receiving MMM results and acting on them — rebuilding scenarios in spreadsheets, translating model outputs into planning formats, and running sensitivity analyses by hand. Pulse Planner eliminates that translation layer entirely. Connecting directly to MMM model outputs and live data pipelines, Pulse Planner turns econometric models into a hands-on planning engine. Spend reallocation, outcome simulation, and scenario comparison happen in real time — across markets, brands, and channels — so teams are always working with current information, not last quarter's numbers. Key capabilities: - Real-time scenario planning: test what-if strategies on the fly and compare outcomes across spend configurations - Budget optimization: identify highest-ROI channels, account for diminishing returns, and reallocate spend dynamically - Multi-brand, multi-market: handles complex portfolios with granular channel structures and real-world media flighting - Live data connection: feeds directly from MMM model outputs and data pipelines — always current, never stale Spend constraints: apply total and campaign-level constraints that reflect real-world media buying realities Cloud-based: no installation required, accessible from day one, globally distributed teams supported Real-time replanning: reforecast mid-campaign as conditions change, without rebuilding from scratch Pulse Planner is designed for marketing performance leads, media planning teams, and the analytics leads who support them. It is available as a standalone planning tool and as the planning module within PulseQED, ScanmarQED's integrated marketing analytics platform. A recent ScanmarQED study found that strong measurement techniques, operationalized at planning speed, increased marketing ROI by up to 30%.

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