# Pulley Reviews **Vendor:** Pulley **Category:** [Equity Management Software](https://www.g2.com/categories/equity-management) **Average Rating:** 4.7/5.0 **Total Reviews:** 134 ## About Pulley Pulley is an equity management platform for startups and growth-stage companies. Founders and finance teams use Pulley to manage cap tables, 409A valuations, RSUs, and employee equity with ease. Pulley streamlines compliance, automates tracking, and provides expert support. Features include scenario modeling, fundraising tools, and audit-ready reporting. With transparent pricing and real-time insights, Pulley gives users clarity and confidence in managing equity at any stage. ## Pulley Pros & Cons **What users like:** - Users appreciate the **ease of use** of Pulley, highlighting its straightforward interface and helpful support team. (10 reviews) - Users value the **responsive customer support** of Pulley, making their experience smooth and hassle-free. (6 reviews) - Users praise the **ease of use and comprehensive features** for effective cap table management with Pulley. (5 reviews) - Users appreciate the **ease of use and comprehensive cap table management features** that Pulley offers for teams. (5 reviews) - Users commend Pulley's team for their **exceptional helpfulness** , ensuring a smooth and supportive experience throughout. (3 reviews) - Users praise the **intuitive UX/UI** of Pulley, appreciating its design and ease of use. (3 reviews) - Document Management (2 reviews) - Onboarding (2 reviews) - Employee Engagement (1 reviews) - Equity Management (1 reviews) **What users dislike:** - Users experience **poor customer support** , facing challenges with onboarding and subscription cancellation requests being ignored. (3 reviews) - Users find the **difficult setup** of Pulley, especially for modeling, could be improved for a smoother experience. (1 reviews) - Users report **limited features** in Pulley, such as unreliable profit sharing and non-functional payroll integrations. (1 reviews) - Users face significant **onboarding issues** with Pulley, leading to frustrations with unresponsiveness and billing problems. (1 reviews) - Users find the **slow performance** of Pulley tedious, especially when converting multiple notes individually during large financings. (1 reviews) - Technical Issues (1 reviews) - Users find **workflow inefficiencies** in Pulley, as updating documents and note conversion can be tedious and cumbersome. (1 reviews) ## Pulley Reviews ### 1. Exceptional Support and Seamless Cap Table Management with Pulley - Highly recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin F. | CEO, Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2026 **What do you like best about Pulley?** I have used Carta at previous companies, but as those companies grew, it became harder and harder to get in touch with them. When we were raising our early round, I decided to give Pulley a try instead. Right from the start, their team was personable and attentive, and my experience with them has only gotten better over time. Now, with more than 100 investors managed through Pulley, our entire cap table is maintained electronically. They have also handled several 409A valuations for us, and their valuation team - especially Owen - has been outstanding. The customer success team—especially Michelle—and really everyone I've interacted with, have been fantastic. Whenever we need assistance or advice, I have tremendous peace of mind knowing they will respond quickly, kindly, and effectively, usually within just a few hours. All in all, working with Pulley has been a wonderful experience. I highly recommend them. **What do you dislike about Pulley?** No, I haven't experienced any downsides after relying on them for three years. **What problems is Pulley solving and how is that benefiting you?** Pulley has streamlined everything related to equity for us, from managing our internal cap table to coordinating with our large private investors. All documentation is online and easily accessible to everyone who needs it. With over 100 investors now managed through Pulley, our entire cap table is maintained electronically, which has made things much more efficient. They have also taken care of several 409A valuations for us, and their valuation team has been exceptional. The customer success team, especially Michelle, along with everyone else I’ve interacted with, has been fantastic. Whenever we need help or advice, I have great peace of mind knowing they will respond quickly, kindly, and effectively—usually within just a few hours. ### 2. Professional Sales and Outstanding Onboarding for Complex Cap Tables **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas M. | Member of the board of directors, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Pulley?** The product description by the Pulley sales professional was very professional. The onboarding specialist they assigned to me was extraordinary. We had a complex cap table with many stakeholders and she populated our Pulley platform with great patience and accuracy. **What do you dislike about Pulley?** I'm new to the platform but hav had enough experience to say that I have no complaints. It's exactly what we needed to solve a big cap table management problem. **What problems is Pulley solving and how is that benefiting you?** We have a large number of shareholders in a private company. Previous cap table management was done on a spreadsheet and was a nightmare. The benefit will be enabling us to manage our shareholder requests and gives us options for the future. ### 3. Efficient, Easy to Use, and Backed by Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Rene G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Pulley?** Efficient, with great customer service, and easy to use. **What do you dislike about Pulley?** It’s not the cheapest option, but they’re willing to work with you and help find something that fits your needs. **What problems is Pulley solving and how is that benefiting you?** Run our 409A valuation for stock options. ### 4. Simple, Efficient Onboarding with Constant Guidance **Rating:** 5.0/5.0 stars **Reviewed by:** Mark H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Pulley?** The onboarding was simple and efficient. I had constant guidance and assistance. **What do you dislike about Pulley?** That they don't do more corporate governance functions. **What problems is Pulley solving and how is that benefiting you?** Pulley is helping me manage my equity cap table in a credible and trustworthy manner ### 5. Effortless Cap Table Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Raquel T. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Pulley?** Compared to other aggregate, hosted cap table sites they easily use your existing cap table and take the work off your hands. **What do you dislike about Pulley?** So far, I haven't found anything I don't like. **What problems is Pulley solving and how is that benefiting you?** The ability to manage our cap table seamlessly. ### 6. Straightforward and Valuable with Excellent Cap Table Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2026 **What do you like best about Pulley?** This product is straightforward to use and offers good value for the features it provides, especially when compared to competitors. I particularly appreciate the option for cap table management services. **What do you dislike about Pulley?** There isn't anything specific to highlight, as it meets all of our needs. **What problems is Pulley solving and how is that benefiting you?** We use this tool to manage our cap table as a venture-backed startup with multiple stakeholders involved. It helps us keep track of ownership and changes efficiently, which is essential given the complexity of our investor base. ### 7. Very good cap table platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kathleen G. | Paralegal, Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Pulley?** Unlike carta, pulley lets you create template forms with variables so you can issue securities and get the corresponding documentation signed in one step. The support staff is very responsive and helpful. **What do you dislike about Pulley?** The note conversion tool is a bit crufty. When processing a huge financing where 100s of notes convert, it's a bit tedious to have to convert the notes one by one and not at the same time as when you enter the shares in, like on carta. **What problems is Pulley solving and how is that benefiting you?** Cap table management ### 8. Effortless to Use and Packed with Essential Features **Rating:** 5.0/5.0 stars **Reviewed by:** Tofique E. | Vp Tax, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Pulley?** Very easy to use and has everything we need **What do you dislike about Pulley?** I don’t have any thing I dislike about pulley **What problems is Pulley solving and how is that benefiting you?** Helps us maintain Company equity and issue grants seamlessly ### 9. Unresponsive Support and Billing Issues Overshadow Early Promise **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2025 **What do you like best about Pulley?** They were better than Carta, at first. Their onboarding was clearer, but they eventually dropped the ball and just asked us to fill in everything ourselves. **What do you dislike about Pulley?** They did not complete onboarding, and were unresponsive for a few months. Then they refused to cancel the subscription, after I repeatedly told them to cancel it. They have tried to bill, without permission, several times. **What problems is Pulley solving and how is that benefiting you?** They should solve cap table management, but they have yet to do it for us. ### 10. Exceptionally Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Pulley?** I appreciate how easy the product is to use, as well as the flexibility and support provided by the team. Their helpfulness has made my experience much smoother. **What do you dislike about Pulley?** So far, I haven't found anything to dislike about Pulley. **What problems is Pulley solving and how is that benefiting you?** Cap table management and 409A valuation ### 11. Onboarding Review **Rating:** 5.0/5.0 stars **Reviewed by:** Tony B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Pulley?** What I love most about the platform so far is how easy it is to use it. Everything is explained properly but also when I do have questions I’ve gotten great insight and wonderful customer service. **What do you dislike about Pulley?** There isn’t anything that I don’t like about pulley. **What problems is Pulley solving and how is that benefiting you?** How to properly pass out equity without having to do a lot of math lol ### 12. Immature stock admin platform with good customer support **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Semiconductors | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Pulley?** Customer service support is speedy & timely. **What do you dislike about Pulley?** Quite a few: 1. not fully function for financial audit purpose as stock admin platform 2 lack of bulk import data feature for mass import of grants, employee cost center or employee ID 3 customer service support lacks of help clients through financial audit experiences fg I asked some basic stock grants report for financial audit and customer service had hard time to understand my request. 4 duplicate grant numbers without warning or stop by the system **What problems is Pulley solving and how is that benefiting you?** Pointed how to customize the standard report, correct cancellation report with reasons, grants reports spread into different areaas. ### 13. Fantastic team + amazing turnaround time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Pulley?** I had an amazing experience with Pulley. We needed to get a 409A valuation completed in record time and our team from sales to onboarding to valuations was able to work with us (incredibly prompt responses) to move everything forward. This has definitely been one of the most impressive feats by a vendor that I've experienced. **What do you dislike about Pulley?** Honestly, nothing really. The only ding was inconsistent messaging between website and webapp around delivery estimates. **What problems is Pulley solving and how is that benefiting you?** For now the main purpose we wanted to use Pulley was for its 409A valuation, and now we're able to use them for Cap Table management, which should simplify our lives. ### 14. Excellent Captable Management Platform at Reasonable Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2025 **What do you like best about Pulley?** Lots of features for managing the captable including automatic generation of option agreements, board consents and other legal docs as well as spectacular 409A reports. Excellent reporting features and nice-to-have features such as dataroom, automated investor updates, hiring, etc. Product is easy to use and has detailed documentation. We have yet to find any substantial bugs in the software. Customer support is incredibly fast and resolves issues quickly. Transitioning to Pulley is easy in that they can help do the bulk of the data porting for you. **What do you dislike about Pulley?** No major downsides. ASC-718 feature is great but still requires some work on the company side for accounting **What problems is Pulley solving and how is that benefiting you?** Captable management, dataroom management, investors updates, automated option grants ### 15. Seamless transition from Carta — Great product at a better price **Rating:** 5.0/5.0 stars **Reviewed by:** Guillaume C. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2025 **What do you like best about Pulley?** The onboarding process was incredibly smooth, and the support team made the transition effortless. Pulley offers all the features we need for equity management in a clean, intuitive interface—at a much more founder-friendly price point. **What do you dislike about Pulley?** Nothing major so far—we haven’t had extensive use of Pulley yet, but everything has worked smoothly to date **What problems is Pulley solving and how is that benefiting you?** Pulley helps us keep everything related to equity in one place, which has been a huge benefit. We used to rely on spreadsheets and emails, and it was easy for things to get messy or outdated. Now, we have a single source of truth for our cap table, SAFEs, and employee grants—with accurate, up-to-date data we can actually trust. It gives us peace of mind, especially when onboarding new team members. Everything just feels more organized and under control. ### 16. Strong Carta competitor **Rating:** 4.0/5.0 stars **Reviewed by:** Cyril D. | Co-founder, Investment Banking, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2025 **What do you like best about Pulley?** This platform is easy to use and stands out as a strong competitor to Carta. **What do you dislike about Pulley?** The customer support team could be more responsive. **What problems is Pulley solving and how is that benefiting you?** Cap table management ### 17. Ignored all requests to cancel subscription and don't have a dashboard to self manage **Rating:** 0.5/5.0 stars **Reviewed by:** Arslan A. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2025 **What do you like best about Pulley?** They have a nice design and easy to use platform **What do you dislike about Pulley?** Bad customer support. It's nearly impossible to cancel the subscription. They don't have a way to do so from their dashboard and don't do it even after several email **What problems is Pulley solving and how is that benefiting you?** Cap table management ### 18. Very Good Product **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | Co-Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2025 **What do you like best about Pulley?** Really easy to use and manage our entire cap table alongside our investors and legal teams **What do you dislike about Pulley?** So far so good, very cost effective option for us. **What problems is Pulley solving and how is that benefiting you?** Pulley is giving us clarity and alignment with our cap table for all stakeholders ### 19. Excellent platform, with all the features that I need for equity stakeholder management and beyond! **Rating:** 5.0/5.0 stars **Reviewed by:** Boris B. | CEO & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Pulley?** Helps me convert new hires, explain equity value to employees, as well as manage all of existing equity stakeholders! Excellent usability. **What do you dislike about Pulley?** Haven't found any yet. I don't dislike anything. **What problems is Pulley solving and how is that benefiting you?** Employee hiring, value explanations to employees, equity management ### 20. Helped us to automate Cap Table management in a straightforward way **Rating:** 4.5/5.0 stars **Reviewed by:** Ole S. | CPO & Co-Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Pulley?** Your captable always stays udpated as time goes. And I'm never getting back to spreasheets after this experience 😁 **What do you dislike about Pulley?** The platform was missing one specific setup that we had with one of our investors, but we've found a workaround. **What problems is Pulley solving and how is that benefiting you?** CapTable management ### 21. Great support, solid system **Rating:** 5.0/5.0 stars **Reviewed by:** Sam S. | Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2024 **What do you like best about Pulley?** The team is very hands on when onboarding new companies and they're there to help make everything go smoothly. Cap table management is a necessity if you plan to establish and maintain an equity incentive plan and the price is far better than alternatives out there. 10/10 would recommend. The 409As are quick and painless. **What do you dislike about Pulley?** There are certain security and profit sharing features that don't work exactly right, including vesting for double trigger, and profit sharing is not useable. The payroll integrations have not manifested as promised. **What problems is Pulley solving and how is that benefiting you?** Running a vast system of equity incentives. ### 22. Pulley Customer Support - Always Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Mark P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Pulley?** I'm new to the world of running your own business and taking on investors. Pulley has been a God-send product for me and my small founding team. It takes out all of the guess work and helped me interact with existing and potential investors seamlessly. Many times I've chatted with Igor, my customer support rep, who is always able to answer my question and 99% of the time on the first try. **What do you dislike about Pulley?** The site can be a bit overwhelming at first to understand what is what as a new founder. There are lot of terms and parameters that I had to google what it meant - my only feedback would be to include more help text or tool tip bubbles to help me figure things out - maybe an example too. **What problems is Pulley solving and how is that benefiting you?** Pulley is my one-stop-shop for issuing new SAFE notes and managing my Cap table ### 23. Excellent early experiences with Pulley **Rating:** 5.0/5.0 stars **Reviewed by:** Svenne J. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2024 **What do you like best about Pulley?** The onboarding process was very fast and positive. Completed in a couple of days! We also got a 409A valuation done right away. The report was thorough, reflecting the state of our business accurately and fairly, and sets a great basis for our equity-based compensation plan. The web-based userinterface is intuitive and so far seems to offer everything we need, and a few that I didn't relaize I needed. - Like a solid boiler-plate option agreement for use (as as a starting point) when using options to compensate international contractors. **What do you dislike about Pulley?** There has been nothing to dislike at this point **What problems is Pulley solving and how is that benefiting you?** Pulley replaces spreadsheets for CAP table management and puts us on a strong footing for starting an options-based compensation plan ### 24. The best equity and cap table mgmt system hands down **Rating:** 5.0/5.0 stars **Reviewed by:** Wes S. | CEO, Board Chairman and Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2024 **What do you like best about Pulley?** Well-built platform with intuitive UX/UI. Tremendous customer service. **What do you dislike about Pulley?** Nothing! Evaluated a few others including Carta, and Pulley addressed everything we needed best. **What problems is Pulley solving and how is that benefiting you?** Easy to set up, easy to manage, and very knowledgable support team that goes above and beyond with problem solving. ### 25. extremely helpful to startups **Rating:** 4.0/5.0 stars **Reviewed by:** Eric K. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Pulley?** got a startup team of 6, got to handle equitey admin work myself before growing team to include admin personnel, however it's critical to manage equity properly to retain key talents, can't pull it off without pulley, keep up the great work ! **What do you dislike about Pulley?** so far so good, hopefully not finding anything bad going forward **What problems is Pulley solving and how is that benefiting you?** equity management with no dedicated admin personnel ### 26. Pulley is a great experience **Rating:** 4.5/5.0 stars **Reviewed by:** Balázs S. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2024 **What do you like best about Pulley?** When I signed up I was torn between Pulley and its competitors (Carta and AngelList). Similar services, similar prices. Pulley was promoting their service with a simpler/faster onboarding process and I can confirm that it was really smooth. The rep was friendly and walked me through the process. We had every feature in Pulley we needed thus far (at seed stage, with a sizable team). The interface is simple, good UX, etc. **What do you dislike about Pulley?** Not much to dislike really, we are using our own document templates, and not the ones built in, but mostly because our lawyers prepared those as a part of our incorporation process. **What problems is Pulley solving and how is that benefiting you?** Pulley is the single source of truth for our captable. We use it to record option/share grants and it is used by our employees as a employee portal. ### 27. Pulley is simple enough for a novice to use but has the functionality that we need **Rating:** 5.0/5.0 stars **Reviewed by:** Matt P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Pulley?** The flows for creating SAFEs and reviewing stakeholders **What do you dislike about Pulley?** Pulley had a great idea to let you share investor updates through Pulley, but rather than inserting full text into email, it forces investors to click on a link which not enough do. I wish Pulley would just put full text in the email. **What problems is Pulley solving and how is that benefiting you?** Need to track and manage employee and investor equity ### 28. Incredibly helpful cap table management software + team! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael W. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Pulley?** It's a very step-by-step and intuitive way to manage our cap table, issue equity, and receive 409A valuations. Everything was very straightforward and felt fair. Florence by representative from Pulley was also extremely friendly and great to speak with. **What do you dislike about Pulley?** Not much! It's a great platform. One small thing is that I feel like the onboarding call could have been a bit earlier in the process. **What problems is Pulley solving and how is that benefiting you?** Need to be able to issue shares to our employees and team. ### 29. Fast & responsive **Rating:** 5.0/5.0 stars **Reviewed by:** Marek C. | Chief AI Officer & co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2024 **What do you like best about Pulley?** I was working on a very short timeline - I wanted to get pulley to issue ESOP and then SAFE's. Pulley's employees were very responsive and helpful in setting me up and running. **What do you dislike about Pulley?** It would be perfect to have a discounted price on 409(a) for early startups. **What problems is Pulley solving and how is that benefiting you?** Managing cap table. Issueing SAFE's and ESOP. ### 30. Pulley rocks! **Rating:** 5.0/5.0 stars **Reviewed by:** Jean S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2024 **What do you like best about Pulley?** My favorite aspect of Pulley has been it's simplicity from Day 1. Navigating financing and managing a captable is daunting regardless of whether you're a first time founder or not. Pulley has been pretty seamless and I've found their educational tools, insights and services teams all very helpful. **What do you dislike about Pulley?** Pricing will likely increase as they grow. Hopefully Pulley will continue to segment based on history and years as client in addition to users. **What problems is Pulley solving and how is that benefiting you?** Manaing our equity and captable. ### 31. Solid Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mike K. | Strategic Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Pulley?** Pulley are innovating in the Cap Table Management space. Clear interface and well-thought-out features for helping existing shareholders and illustrating value to prospective employees. They are also experimenting with using LLMs to interpret Term Sheets, which is great to see. 409A's (paid version) are fast and painless. Responsive customer support. **What do you dislike about Pulley?** While intuative, there's still a learning curve to getting the most out of the patform. **What problems is Pulley solving and how is that benefiting you?** Cap Table Management & 409A Valuations ### 32. Responsive, Great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Bidhan C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Pulley?** Easy to use, easy to navigate, clear reports, bundled 409A **What do you dislike about Pulley?** Learning cycle is and set up, particularly for modeling, could be streamlined **What problems is Pulley solving and how is that benefiting you?** Cap table - tracking and summary. Made simple and easy for tracking ### 33. Pulley has always been very helpful through the chat service to get a live support person's assist **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie F. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Pulley?** I like the support Pulley has given me when I have questions. **What do you dislike about Pulley?** Keeping the cap table up to date by uploading the latest documents is a challenge for me. **What problems is Pulley solving and how is that benefiting you?** Managing access to our capitalization table by investors and employees. Pulley makes it easy to keep all investor and employee stock option documentation in one place. ### 34. A+++ product and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Vitaliy P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Pulley?** Product for founders and teams, not attorneys who are paid for every second of their time **What do you dislike about Pulley?** there is not much I dislike at the moment, I will be sure to let you know if I ever discover it **What problems is Pulley solving and how is that benefiting you?** Make cap table and equity mangement transparent and easy ### 35. Great experience w Pulley **Rating:** 5.0/5.0 stars **Reviewed by:** Anna B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2024 **What do you like best about Pulley?** The platform is really founder-friendly. I learned how to use it quickly and it offers everything I need at this stage of my company. **What do you dislike about Pulley?** There isn't anything I don't like about the platform. It definitely offers what I need for right now. **What problems is Pulley solving and how is that benefiting you?** Easy SAFE creation and execution; clear Cap table management ### 36. Pulley is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Pulley?** I've used it both from the Founder side and from the investor side. Great platform. They were very supportive with set up and one of the easier platforms to execute a SAFE through. **What do you dislike about Pulley?** There's some potential for redundancy with Clerky. Most founders incorporate their company through Clerky, so making the jump from one the the other is a bit odd. **What problems is Pulley solving and how is that benefiting you?** Pulley simplifies the processes surrounding fundraising ### 37. Love Pulley **Rating:** 5.0/5.0 stars **Reviewed by:** Jared B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Pulley?** After using other cap table products we finally found Pulley. Pulley is simple and easy to use not just for the company, but also for our shareholders and board of directors. Their tools for communication, resolutions, stakeholder tracking, and more in my opinion are unmatched in the user experience. **What do you dislike about Pulley?** There is really nothing that we dislike about Pulley. I hope they add more features to the newsletter soon, but those will just be additional value add. **What problems is Pulley solving and how is that benefiting you?** Stakeholder management & communications as well as board management. ### 38. CFO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2024 **What do you like best about Pulley?** Simple, easy to use platform. The migration process was smooth as silk and completed in 2 days. Great platform support also. **What do you dislike about Pulley?** So far, nothing. It's been great from start to finish. **What problems is Pulley solving and how is that benefiting you?** Our previous solution costs increased beyond our budget and we were able to implement Pulley for 40% less. ### 39. Pulley has been a great business partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Defense & Space | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Pulley?** Sales team open to dialog addressing new business needs and providing a number of reasonable solutions. Very responsive customer service team. 409a team was patient with all of our questions and performed a very thorough analysis. System is very user friendly. Overall a very positive experience. **What do you dislike about Pulley?** We did not encounter any real issues with Pulley. **What problems is Pulley solving and how is that benefiting you?** Cap table management, recordkeeping and analysis. ### 40. Nothing special about Pulley and their sales tactics are self-serving at best **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2024 **What do you like best about Pulley?** Not sure...it's basically the same features & functionality as everything else out there. **What do you dislike about Pulley?** Their account management/sales org doesn't act very professional. **What problems is Pulley solving and how is that benefiting you?** It's a place to track options and investors...no more or less. **Official Response from Jeremy Sullivan:** > I'm sorry to hear that you feel you've had a negative experience with Pulley. We'd love to get your thoughts and feedback directly to understand where in the process we can improve. We'd also want to see if there's anything we can do to change your perspective. Feel free to email g2@pulley.com. Thanks. ### 41. Pulley is essential for streamlining your startup's cap table management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2023 **What do you like best about Pulley?** Pulley has been a game changer for manaing our cap table. It's user-friendly and packed with features that are essential for cap table management. Pulley's UI is intuitive, it isn't overly busy, but is still feature-rich. Inputting stock agreements is super simple, including uploading new stock agreements for the same investor. Understanding your cap table at a glance is a key strength, especially for complex equity dynamics with multiple stock classes, SAFEs, etc. The standout features for me are 1) Pulley's Excel export function (it's perfect for diving into the details of the cap table or when you need to share it) and 2) Pulley's scenario modeling for future fundraising situations. I recommend Pulley to startup founders and entrepreneurs. It simplifies cap table management like no other tool I've used. Strongly recommended! **What do you dislike about Pulley?** The automated feature when uploading a stock purchase agreement or SAFE still needs work, but it can be helpful. Sometimes the navigation can feel a bit TOO layered, but this isn't a make or break issue for me. **What problems is Pulley solving and how is that benefiting you?** Pulley solves the problem of cap table management and understanding where your future equity ownership will fall, which is so important when raising on SAFEs in particular. ### 42. Amazing Experience with Pulley **Rating:** 5.0/5.0 stars **Reviewed by:** Russell P. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Pulley?** Pully gave me a quote pretty much immediately, responded at off-hours to questions and onboarding, and had a great price point. They handled the labor of switching off of a legacy platform. I got fully implemented with Pulley in 45 minutes of work over a span of 12 hours. **What do you dislike about Pulley?** It would have been nice if you provided more specific instructions on how to close my legacy cap table management software account. **What problems is Pulley solving and how is that benefiting you?** Saving money. Keeping investors and the business organized. ### 43. Easy to use. Responsive support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2024 **What do you like best about Pulley?** The interface is friendly and intuituive. **What do you dislike about Pulley?** None, so far. I have not found anything I dislike about Pulley. **What problems is Pulley solving and how is that benefiting you?** Maintaining cap table. ### 44. Complicated waterfall handled perfectly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Pulley?** They handled a portfolio company's very complicated waterfall perfectly **What do you dislike about Pulley?** The waterfall model itself could be a little more intuitive or provide interpretation instructions. **What problems is Pulley solving and how is that benefiting you?** Cap Table Management and Waterfall Scenario Analysis ### 45. A Stellar Experience Thus Far, Especially the Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2023 **What do you like best about Pulley?** The experience with Pulley has been nothing short of exceptional over the last 2 years. The team at Pulley has demonstrated an unparalleled commitment to providing top-notch customer service, a lightning-fast response rate, and a deep well of expertise in the field. From the moment I engaged with Pulley, their team was attentive, professional, and genuinely eager to help. Their customer service representatives were always available to answer my questions, no matter how trivial or complex. I was particularly impressed by their ability to respond to my inquiries in a timely manner, often within minutes of receiving my email or phone call. This level of responsiveness is a rare find in today's business landscape, and it truly sets COMPANY apart from their competitors. One of the standout aspects of Pulley services is their knowledgeable team members. It is clear that they invest in hiring the best talent in the industry, ensuring that each team member possesses a deep understanding of the intricacies involved in cap table management. This expertise was evident in the way they meticulously handled every aspect of our cap table, from ensuring accurate documentation to providing insightful advice on best practices. The level of detail and care that Pulley's team demonstrated throughout the entire process was simply exceptional. They continuously kept me in the loop during onboarding, and they made sure to address any concerns or questions that arose along the way. This proactive approach to communication not only put my mind at ease but also contributed to the overall success of our project. **What do you dislike about Pulley?** The automated document system can be improved but has made significant additions over time. I think a slightly better documentation structure for some of the common flows would be helpful e.g. a swimlane type diagram and triggers / which variables are changed at each stage of the process. **What problems is Pulley solving and how is that benefiting you?** Staying compliant and up-to-date on all equity management, as well as a source of truth for all legal documentation, templates, automation, and support along the way for someone knew to the whole ecosystem. ### 46. Great Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Maria M. | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Pulley?** I've only used Pulley a few times and I do really enjoy the Platform. They're are a lot of good things about the platform. The workflows are pretty user friendly and even though they don't have a direct phone number they're always very responsibe and helpful. **What do you dislike about Pulley?** I don't dislike anything really about Pulley. **What problems is Pulley solving and how is that benefiting you?** CTM management. ### 47. Simple and convenient Cap Table interface **Rating:** 5.0/5.0 stars **Reviewed by:** Timothy G. | General Counsel, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Pulley?** I like the fact that we can use our own documents, especially for options. Combine that and other futures with the competitive pricing and you have a win. **What do you dislike about Pulley?** So far I have no complaints about the service or the product. **What problems is Pulley solving and how is that benefiting you?** Pulley makes it easy for investors and option holders to review their equity and monitor changes to the cap table. ### 48. Fantastic Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Larry B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Pulley?** We are an 18 year old company that has kept our cap table on a spreadsheet. We tried another leading cap table software provider and had to abandon them after 6 months of trying to set things up. The Pulley team was able to work with our spreadsheet and our management team to set things up in a fraction of the time it was taking the other leading company. We were able to get a 409a done from that setup with minimal effort on our side. We are thrilled with the product and the service we have received. This will be a much larger company in a few years. **What do you dislike about Pulley?** While we are thrilled with Pulley they still lack a few features that will show our employees the value of their holdings now and in the future. We are optimistic that future releases will provide that. **What problems is Pulley solving and how is that benefiting you?** Moving our cap table online and providing access to share holders ### 49. Product and customer led company that is figuring out what's most valuable & painful. **Rating:** 4.0/5.0 stars **Reviewed by:** Alex P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2023 **What do you like best about Pulley?** The customer-focused team is working on understanding what pains exist and how to remedy them. From the product experience to customer support and sales, everyone is responsive and interested in figuring out what provides value. **What do you dislike about Pulley?** I wish the fundraising modeler was more powerful and usable. Carta still leads in that regard, but they have stopped innovating in other areas. I trust that Pulley will catch up and outpace. I wonder if how it's priced (per stakeholder) may become an issue at some point (Angel List Stack does that part better). **What problems is Pulley solving and how is that benefiting you?** Cap table management is essential and difficult. Pulley does that well, with reasonable next steps for how to improve. Overall, between Carta, Angel List Stack, and Pulley, I have to choose Pulley. ### 50. A modern, nimble product with first class customer experience **Rating:** 4.5/5.0 stars **Reviewed by:** Lydia G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Pulley?** As a small & learn team, we need to move quickly to resolve our employee's needs around equity and comp. Pulley makes it super simple and easy to find what I need, and get my team answers when they need it. It's also surprisingly powerful, and isn't as "lightweight" as I thought when first signing up. The best part of my experience with Pulley has been with their support team, who is responsive, helpful, and willing to jump in to solve specific hardstops I encounter. They work with their own engineering team to resolve issues for me on the backend within hours. It's really been a great experience. **What do you dislike about Pulley?** Pulley probably maxes out if you have a highly complex equity plan that requires a lot of edge-case handling. Fortunately, that's not us, but I would imagine you may need a more robust solution at 500+ employees. **What problems is Pulley solving and how is that benefiting you?** Pulley helps us effectively manage our equity, allows employees to self-serve questions about their equity, and get fast and easy board approvals. ## Pulley Discussions - [What is Pulley used for?](https://www.g2.com/discussions/what-is-pulley-used-for) - [View Pulley pricing details and edition comparison](https://www.g2.com/products/pulley-pulley/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-02+04%3A31%3A20+-0500&secure%5Bsession_id%5D=1938f186-2eb8-481e-927a-e7a80e1f9759&secure%5Btoken%5D=ed9eaa38b38b1d7474d9eb8639de036a0761211bc3cc7ebae0810e384ea823b7&format=llm_user) ## Pulley Integrations - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) ## Pulley Features **Platform Basics** - Reporting **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Platform Data** - Visualization - Platform Search - Dashboard **Platform Content** - File Sharing **Platform Additional Functionality** - Cap Table - 409a - Equity Governance **Agentic AI - Equity Management** - Autonomous Task Execution ## Top Pulley Alternatives - [Carta](https://www.g2.com/products/carta-carta/reviews) - 4.4/5.0 (228 reviews) - [Ledgy](https://www.g2.com/products/ledgy/reviews) - 4.7/5.0 (63 reviews) - [Cake Equity](https://www.g2.com/products/cake-equity/reviews) - 4.8/5.0 (130 reviews)