--- title: PubMatic Reviews meta_title: 'PubMatic Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 11 reviews by the users' company size, role or industry to find out how PubMatic works for a business like yours. aggregate_rating: rating_value: 3.2 review_count: 11 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # PubMatic Reviews **Vendor:** PubMatic **Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Average Rating:** 3.2/5.0 **Total Reviews:** 11 ## About PubMatic PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide. ## PubMatic Reviews ### 1. Love this product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2017 **What do you like best about PubMatic?** I like how easy it is to navigate and move around in the software and how intuitively designed it is. It speaks a lot about the company's desire to improve user experience. **What do you dislike about PubMatic?** I dislike how hard it is to get in contact with customer service when you need issues resolved. **What problems is PubMatic solving and how is that benefiting you?** I am solving problems when it comes to publishing and marketing of materials. It makes it a lot more standardized approach. ### 2. Pivoting Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2015 **What do you like best about PubMatic?** I like the new direction they're going with analytic capabilities and dashboards that allow the user to make decisions and not pull data. I also think that they have a respectable platform that scales decently well. **What do you dislike about PubMatic?** They're still not fully integrated with some of the big mobile DSP's so there's a push to build out that capability. However, there are challenges with mobile, when using this display first platform. **Recommendations to others considering PubMatic:** Depending on your goals this platform might be perfect. However, using PubMatic is a necessity in digital display and eventually will be in mobile because of the sheer size of the platform. It's not without its technological challenges but can be an essential part of your mix, whether you're a DSP looking for inventory or a Publisher looking to monetize your own. **What problems is PubMatic solving and how is that benefiting you?** Looking for diversity of publishers and scale in doing so. PubMatic is giving me options for inventory in the open market and through private marketplaces to get more premium inventory. ### 3. Was ok but didn't work effectively when using other SSPs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2015 **What do you like best about PubMatic?** always filled my impressions with a paying ad **What do you dislike about PubMatic?** technology crashed our ad server and we had not ads appear. **What problems is PubMatic solving and how is that benefiting you?** trying to increase the yield of my unsold inventory. - [View PubMatic pricing details and edition comparison](https://www.g2.com/products/pubmatic/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+06%3A15%3A19+-0500&secure%5Bsession_id%5D=881e2dc6-0c93-4a05-bed0-a00db3021bd5&secure%5Btoken%5D=f035781cfd1ad48f09d6bd8bb999b1af537232d375bec7099b8f95542d6e58b8&format=llm_user) ## PubMatic Features **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management - Bid Management - Banner Management - Template Management - Advertising Management - Campaign Management - Channel Management - Content Management - Real-Time Data - Multiple File Format Support **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics - Website Analytics - Reporting/Analytics - Impression Forecasting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **SSP Functionality ** - SSP Functionality **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - AI/Machine Learning - Third-Party Integrations - Media Planning - Campaign Planning **Additional Functionality** - Filtering - Multi-Channel Marketing - Customizable Reports - A/B Testing - Generative AI - Activity Dashboard - Data Import/Export - API - Mobile Ad Serving - Engagement Tracking - Customizable Branding - Newsletter/Email Ad Serving - Real-Time Monitoring - Role-Based Permissions - Native Ad Serving - Click Tracking - Ad Optimization - Social Advertising - Ad Tag - Rich Media Ad Serving - Performance Metrics - Email Marketing - Video Ad Serving - Customizable Templates - Prioritization - Conversion Tracking - Search/Filter - Multi-Campaign - Ad Unit Creation - Drag & Drop - AI Copilot **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top PubMatic Alternatives - [OpenX](https://www.g2.com/products/openx/reviews) - 3.2/5.0 (18 reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (232 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) - 3.2/5.0 (19 reviews)