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# Proton.ai Discussions

Proton is the industry cloud for distribution. We're on a mission to eliminate the point solutions that have forced distributors to run their businesses on workarounds for decades. Our platform brings all of a distributor's data onto one shared foundation, and a growing suite of modular products puts AI to work across the entire operation. Instead of forcing people to be the bridge between disconnected systems, Proton's AI handles the busywork: servicing wallet share growth and upsell opportunities, drafting quotes from inbound emails, enriching product records from vendor PDFs, cleaning up catalog taxonomy, building orders from spreadsheets. People stay in the loop, reviewing, approving, and sending, but the manual work that used to eat up their day gets handled for them. Industry leaders trust Proton to drive growth, from publicly traded companies like MSC Industrial, to PE-backed distributors like ORS Nasco, to family-owned businesses like BPI. On average, customers increase their growth rate 2.6x in their first year and see up to 11x ROI.

 ![Proton.ai](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ab5cb8cba461f9a68253857501e13d91/proton-ai.png "Proton.ai")

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## What is Proton used for?
](/discussions/what-is-proton-used-for)
What is Proton used for?

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AI Sales Assistant Software

](https://www.g2.com/tags/ai-sales-assistant-software)[

CRM Software

](https://www.g2.com/tags/crm-software)[

E-Commerce Personalization Software

](https://www.g2.com/tags/e-commerce-personalization-software)

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