Prospect Intelligence™ is a data intelligence platform designed to help B2B sales and marketing teams identify, prioritise and engage the prospects most likely to convert. Unlike traditional data providers that rely heavily on static SIC codes or broad industry classifications, Prospect Intelligence™ analyses over 5.5 million UK businesses using AI-driven modelling to decode “organisational DNA” — including values, behaviours, audience signals and commercial positioning. The platform identifies high-fit lookalike accounts, prioritises them by conversion likelihood and integrates directly into CRM systems to support targeted outbound and demand generation strategies. Prospect Intelligence™ also provides access to 34 million UK B2B contacts via a unique waterfall selection process, helping teams source the best available decision-maker records while maintaining data quality and compliance. By replacing volume-based list building with intelligence-led targeting, Prospect Intelligence™ improves decision-maker contact rates, increases funnel conversion and enables more predictable revenue growth.