Proshort (https://proshort.ai/) is a contextual rep empowerment platform designed to supercoach your sales team using the behaviors of your best performers. Instead of relying on generic training or static playbooks, Proshort uses AI to analyze your sales calls, emails, CRM notes, and workflows to identify what’s actually working in your organization. It then delivers these winning behaviors directly to reps through personalized views, short video learning, and AI-driven playbooks. This means reps don’t just learn more they learn what works for your buyers, your product, and your sales motion. For managers, Proshort brings clarity to what drives performance. It highlights how top reps operate, what’s really happening inside deals, and where targeted coaching can have the biggest impact. Proshort isn’t another LMS or call recorder. It’s a supercoach that helps you scale the impact of your best reps and systematically raise the bar for everyone else.