Grafton R.

Head of Marketing

Insurance

Mid-Market (51-1000 emp.)

10/2/2019

"Excellent Content and PR Services"

5/5

Describe the project or task Propllr helped with:

We asked Propllr to augment our content creation and strategic capabilities, and help with local and digital PR. They exceeded expectations in every way - they raised the bar for content, and got us the local traction we needed to help recruit and make hires for key positions. Review collected by and hosted on G2.com.

What do you like best about Propllr?

The obvious focus for any project is a desired result, which Propllr exceeded. What make the experience truly outstanding, though, was the research done, forethought put into strategic initiatives, and the education we received from working with them. Review collected by and hosted on G2.com.

What do you dislike about Propllr?

There was nothing major to dislike about working with Propllr, but sometimes communication can be a challenge, particularly in advance of discussions while they're doing heads-down work. This manifested itself in getting deliverables very shortly before meetings to discuss them, which meant we occasionally needed follow ups to thoroughly review the material. Review collected by and hosted on G2.com.

Recommendations to others considering Propllr:

Just be clear about projects and priorities, as with any content or PR agency. They're not fully embedded in your organization, so when things change, make sure they know so they can adjust their priorities accordingly. Review collected by and hosted on G2.com.

What problems is Propllr solving and how is that benefiting you?

On the content front, Propllr helped us generate evergreen keystone content that generates links, social traction, and helps guide our tertiary content and improve overall semantic relevancy for Google.

On the PR front, we were looking to hire very quickly following a round of funding, and their help was immediate and essential. They took the lead on generating some local buzz and outlet placements that eased the hiring process and got our key roles filled. Review collected by and hosted on G2.com.

Jessie A.

VP of Marketing

Small-Business (50 or fewer emp.)

10/1/2019

"Professional PR & content team with a gift for mastering the changeability of startups"

5/5

Describe the project or task Propllr helped with:

We originally engaged Propllr to help us announce our Series A funding round, then moved into a full PR program designed to establish awareness and credibility. The exceptional work they did landing and writing a few contributed articles led us to add a content development program as well. Review collected by and hosted on G2.com.

What do you like best about Propllr?

I've worked with, and for, various PR and marketing agencies in the past, so I have the unique ability to compare and contrast both from the client side and the agency side. I love that Propllr is focused and strategic—we always know exactly what they're working on and why. They're extremely organized, and that keeps us organized too. They are not complacent—they push us to stay active, to find ways to communicate our message even when we don't have specific announcements or low-hanging PR fruit. I feel like they're really invested in our success. In particular, they have been tremendous at rolling with the inevitable changes that come with working with a company that's just getting started and finding its way. Their perspective having worked with many startups has been invaluable for us. On the content side, they have quickly grasped our business and our goals, and how we are hoping to use content to help reach them. They are frankly good, journalistic writers, which keeps us from sounding too sales-y and ensures we're providing valuable information to our audience that doesn't feel like it's wrapped in a pitch. Review collected by and hosted on G2.com.

What do you dislike about Propllr?

Nothing, really. I have noticed a time or two in which it seems like they're getting pulled in multiple directions taking care of other clients, and so we haven't gotten things as quickly as they might have been originally expected, but it's never been an actual problem and we've never missed a deadline. As someone with an agency background, I understand the adjustments you have to make to get all the work done for all the clients. Review collected by and hosted on G2.com.

What problems is Propllr solving and how is that benefiting you?

As a new company, we believed that the third-party credibility of PR would be key for us. We absolutely could not have done it ourselves. With Propllr, I feel confident that PR is in good hands, that we're building our reputation not just among our audience, but also among reporters who hopefully appreciate the professional and customized attention they receive from Propllr on our behalf. On the content side, we've been able to get into a groove of creating consistent content that provides value to our audiences, which has allowed us to start using it not only on our website, but in sales conversations, in our outbound communications to customers and prospects and even internally. Review collected by and hosted on G2.com.

Lou F.

EVP

Small-Business (50 or fewer emp.)

10/1/2019

"Tech friendly PR and content boutique with no B.S."

4.5/5

Describe the project or task Propllr helped with:

We tasked Propllr to help us in 2 ways 1) creating brand awareness via media relations for our unknown challenger fintech brand and 2) writing and publishing unique content in various forms for our company to boost our credibility and educational offering Review collected by and hosted on G2.com.

What do you like best about Propllr?

After working with the entire spectrum of PR pros, from independent contractors to the likes of Edelman and Weber, I can say that Propllr will give you better ROI for your PR $ than firms 10x their size. Some of the reasons: right sized for a growing business like ours. There is no overhead, no B.S. like we got at larger firms, and there's more accountability than we got from solo "domain expert" PR mercenaries we tried. Their fees are low compared to what other PR firms charge for the same scope, sometimes 50% lower than what other firms quoted me for same thing. They have a midwestern work-ethic (yes it still exists). And I would say the learning curve is shorter and faster with Propllr than other PR pros I worked with. Always there is this commitment to help beyond the scope of what we asked for. For instance: nominating our firm for all the awards out there we've never heard of as a perfect value add to what's in the scope. And they do not over promise like I've seen time and time again with firms who got lucky with one client (hot product, right timing) and then turn around and try to promise me same thing. Refreshing...! Review collected by and hosted on G2.com.

What do you dislike about Propllr?

Propllr for sure has capacity limitations, depending on the scope of the deliverable you are asking for, and limits to turnaround time, although I've rarely run into this issue. Best approach is if you can plan 30+ days in advance, but that goes for most PR folks I've ever worked with. Review collected by and hosted on G2.com.

Recommendations to others considering Propllr:

you cannot spend enough time thinking through exactly what the deliverable is that you want. Is it B2B business development through specific industry events? Is it consumer PR centered around education through key media channels? Or do you want to focus on the content only, to create SEO landing pages or blog articles that showcase your expertise? Don't be afraid to quantify things. Review collected by and hosted on G2.com.

What problems is Propllr solving and how is that benefiting you?

When you look at the what we published before vs. what we publish today with Propllr, it's a different league all together. What we see is a steady increase in both direct and organic search traffic and conversion from the work we are doing together. Propllr continues to help generate more backlinks and inclusion in key lists in articles around the web, and good content that is aligned with the kinds of customers we are looking for--knowledgeable, thoughtful, enthusiastic. Another hidden benefit is that the quality of the content and the requirements they bake into the work has allowed us to streamline the compliance approval process...actually creating a good problem for us to solve on our side in terms of output. Review collected by and hosted on G2.com.