Proofpoint Social Discover is a cloud-based solution designed to help organizations identify and monitor social media accounts associated with their brand. By scanning leading social networks, it detects both authorized and unauthorized accounts, enabling businesses to manage their social media presence effectively and mitigate potential risks.
Key Features and Functionality:
- Comprehensive Scanning: Automatically scans platforms like Facebook, Twitter, Google+, LinkedIn, and others to discover all brand-related accounts, including fraudulent ones.
- Risk Assessment: Analyzes and prioritizes discovered accounts to identify those posing the highest risk, allowing for prompt action.
- Automated Monitoring: Continuously monitors for new accounts using the brand's name or assets, providing real-time alerts when unauthorized accounts are created.
- Categorization and Management: Offers tools to categorize accounts using preset or customized tags, facilitating efficient management of the brand's social media footprint.
Primary Value and Problem Solved:
Proofpoint Social Discover addresses the challenge of managing and securing a brand's presence across multiple social media platforms. By identifying unauthorized or fraudulent accounts, it helps prevent potential threats such as brand impersonation, phishing attacks, and the spread of malicious content. This proactive approach safeguards the organization's reputation, ensures compliance with security policies, and enhances overall social media governance.