1. [Home](https://www.g2.com/) 2. ... 3. [Other Retail Software](https://www.g2.com/categories/other-retail) 4. [Promo2Go Discussions](https://www.g2.com/products/promo2go/discuss) [ ![Promo2Go](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e45b7ccfe88de0cb2f46bd4b7c7e9877/promo2go.png "Promo2Go") ](/products/promo2go/reviews) # Promo2Go Discussions Promo2Go is a promotional effectiveness analytics platform that automates the evaluation of marketing promotions and delivers actionable insights through guided storylines, replacing manual analysis with a consistent, repeatable process that runs at the pace promotions actually happen. For brands and retailers running multiple promotions across channels, markets, and SKUs, the volume of activity to evaluate is typically beyond what manual analysis can sustain. Promo2Go automates this evaluation, calculates key promotional KPIs — including forward buying, retailer margins, promotional ROI, market share impact, and sales uplift — and presents results through storylines that guide analysts and commercial teams through the relevant findings without requiring specialist data skills to interpret. Key capabilities: - Automated promotion evaluation: all promotions assessed automatically — no manual event-by-event analysis - Promotional KPIs: forward buying, retailer margins, promotional ROI, market share, and sales uplift calculated and visualized - Comparative analysis: compare promotions against each other, across time periods, channels, and markets - Guided storylines: results presented through structured narrative pathways that guide users to the right conclusions - Visualization: clear, shareable charts and outputs built for commercial and trade marketing teams - Scalability: evaluates promotion portfolios at scale without proportionally scaling analyst headcount Promo2Go is designed for trade marketing, category management, and commercial analytics teams at consumer goods brands and retailers who need to understand promotional effectiveness systematically — not just for individual promotions, but across their full promotional portfolio. ![Promo2Go](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e45b7ccfe88de0cb2f46bd4b7c7e9877/promo2go.png "Promo2Go") Promo2Go Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+Promo2Go+used+for%3F&title=What+is+Promo2Go+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-promo2go-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+Promo2Go+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-promo2go-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-promo2go-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+Promo2Go+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-promo2go-used-for%0aWhat+is+Promo2Go+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+Promo2Go+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-promo2go-used-for%0aWhat+is+Promo2Go+used+for%3F) - Copy link - [ ## What is Promo2Go used for? ](/discussions/what-is-promo2go-used-for) What is Promo2Go used for? [ Other Retail Software ](https://www.g2.com/tags/other-retail-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-promo2go-used-for) ## Browse by popular topics [Other Retail Software](/products/promo2go/discuss?filters%5Btags%5D%5B%5D=other-retail-software)