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PK

Peter J P K.

Managing Partner

Small-Business (50 or fewer emp.)

4/23/2025

"Great tool for advancing your digital marketing strategy"

5/5

What do you like best about ProFundCom?

The detailed analysis you can conduct on project by project basis is extremely useful. We've been using ProFundCom for many years and the system has developed along the journey but the personal service you get from Paul and the team is second to none. Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

The system/platform has vast amount of functions that you may not use/need, it can be a little difficult to navigate through. Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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Thank you so much for your thoughtful review and for being a long-standing ProFundCom user Peter - remembering all those User Groups! We are delighted to hear that the detailed analysis has been valuable to your digital marketing strategy and that our team’s support has made a difference.

We understand your point about the platform's breadth of features and appreciate the feedback. We aim to continue making ProFundCom as intuitive and user-friendly as possible while maintaining the depth and flexibility our clients rely on. It is a fine balance—we try to make it as simple as possible on the surface, but as you scratch the product, it offers deeper functionality for fund management marketing teams. It's good to know that managing your monthly newsletters and tailored communications has been made easier with ProFundCom.

EC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

5/23/2025

"Game-Changer for Deliverability, Lead Quality & Sales Alignment in Fund Marketing"

4.5/5

What do you like best about ProFundCom?

What we value most is how ProFundCom has completely transformed our email deliverability and lead quality. Before using the platform, we struggled with emails getting flagged as spam, unknown bounces, and inconsistent engagement metrics.

ProFundCom's deliverability tools and domain monitoring features have not only improved our inbox placement but also flagged issues with our sender reputation early — something Marketing Cloud and Pardot never helped us proactively manage.

The bot filtering technology is also a standout. We were wasting sales time on false leads driven by bot activity that skewed our

engagement stats. ProFundCom's analytics are clean, human-verified, and accurate, which has significantly sharpened how we score and qualify leads.

Lastly, the integration with Salesforce is exceptional. Sales now receives real-time alerts when an investor shows intent — not just opens or clicks, but meaningful multi-touch behaviour. The result is a smoother, faster handoff from marketing to sales, based on actual investor interest. Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

There's a lot under the hood — so for teams used to generic tools, there's a bit of a learning curve.

That said, the documentation and onboarding support made the transition easier than expected. Review collected by and hosted on G2.com.

What problems is ProFundCom solving and how is that benefiting you?

We were battling low engagement, high bounce rates, and sales fatigue from chasing unqualified leads. ProFundCom solved this by:

Improving email deliverability with detailed sender reputation analysis, bounce categorization, and compliance checks.

Eliminating bot traffic with sophisticated filters that detect non-human interaction and clean up the engagement data.

Enhancing the marketing-to-sales handoff with automated alerts, synced CRM insights, and a timeline of genuine engagement touchpoints.

The benefit? Sales only talks to investors that are genuinely engaged, and marketing can focus on strategy - not firefighting technical issues or explaining away bad data. ProFundCom has helped us align around performance, not guesswork. Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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As always, I am really pleased to hear that ProFundCom has made such an actual impact — especially around deliverability, lead quality, and streamlining the sales handoff between marketing and sales and ultimately determining an element of marketing attribution and RoI. These are exactly the kinds of challenges the platform is built to solve for fund marketers. In addition, glad that the deliverability tools, bot filtering, and Salesforce integration are driving real results for your team.

Appreciate you calling out the learning curve too — and glad the onboarding process helped smooth that out.

CI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

5/23/2025

"Unmatched Support & Seamless Salesforce Integration – clearly a winner over generic providers"

5/5

What do you like best about ProFundCom?

What stands out most to us and our clients is the incredible speed and responsiveness of the support team.

When queries are raised, they are resolved not just quickly but with a deep understanding of the financial services industry. You're not entered in some kind of robotic workflow, having to repeat yourself everytime you speak to someone – that is if you get past the AI support bot.

On the tech side, the integration with Salesforce CRM is smooth, reliable, and tailored to fund marketing workflows. Whether syncing contact engagement, feeding campaign analytics into Salesforce, or using triggers for investor nurturing, everything just works — without the clunky workarounds we’ve needed with generic and indeed Salesforce native platforms.

Also worth noting: ProFundCom is built specifically for investment managers, so it avoids the bloated feature sets and poor UX we’ve seen in more generalist tools. Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

If I'm being picky, the depth of functionality can sometimes be a lot for newer users.

But, the onboarding and training materials (and again, the support team!) bridge that gap very well.

We'd rather have a powerful platform that needs a short learning curve than a limited one that’s easy but ineffective with a very high cost-of-ownership. Review collected by and hosted on G2.com.

What problems is ProFundCom solving and how is that benefiting you?

ProFundCom allows us to deliver compliant, highly-targeted digital campaigns for fund, asset and wealth managers — with real engagement intelligence that surfaces investor interest long before a human conversation happens.

Having worked with more generic providers (which have their place), we’re seeing faster time-to-value, more precise reporting, and dramatically better alignment between marketing and sales with our clients.

It's removed the friction from managing events, distributing insights, and tracking engagement across emails, webinars, and websites — all within a framework that our Salesforce users can act on immediately.

Ultimately, ProFundCom isn’t just a better platform — it’s a better partner. Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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Thank you so much for your gushing and detailed review and for your kind words about our support team. From a ProFundCom perspective, we work hard to ensure that our culture enables both the platform and our people to make a difference to our clients and partners.

We are committed to keeping doing everything we can to stay a step ahead of the generic platforms (you know who they are) — and try to always remain a true partner, not just another provider.

Thanks again for your trust and support - and for not getting stuck in an AI Robot Support Agent!!!

UF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

5/2/2025

"Outstanding Service and True Partnership"

4.5/5

What do you like best about ProFundCom?

We've had an exceptional experience with ProFundCom. Beyond their platform, what truly sets them apart is their service. Their team truly understands the nuances of fund marketing, which sets them apart from many of the more generic, mainstream platforms. They are responsive, knowledgeable, and genuinely invested in helping us succeed. Whether we needed a custom integration, support navigating a campaign, or best-practice guidance, they are always ready to collaborate and tailor solutions to our specific needs. We came in with a number of custom requirements, and their team supported us every step of the way through onboarding. Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

The platform has a lot of great features and multiple ways to analyze campaign, which offers flexibility, though it can take some time to learn the best approach. Review collected by and hosted on G2.com.

What problems is ProFundCom solving and how is that benefiting you?

Creating polished and engaging email templates, helping us solve the challenge of engaging and tracking investor interest in a highly targeted, compliant, and efficient way across email and website, allows us to see who’s interacting with our content, gives our sales and IR teams actionable insights to follow up more effectively. Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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Thank you so much for your detailed review of ProFundCom and I am glad to hear that your experience with ProFundCom has been positive, especially when it comes to our support and general fund marketing expertise. And also that this was reflected the onboarding experience.

We also appreciate your feedback on the learning curve around campaign analysis. We aim to provide powerful insights without complexity, so we'll continue working to make that experience even more intuitive. The balance is how do we go from just engagements to a deeper level of AI insights. Two options for this are the LeadDeckAI and also the PowerBI/ Tableau connectors. If you connect with me or the support team we can show how these should make the process easier.

Great to know that ProFundCom is helping you engage investors more effectively and helping your sales and IR teams with actionable data.

AS

Andrew S.

Managing Director

Investment Management

Mid-Market (51-1000 emp.)

5/19/2025

"Lead gen & automation for investment managers"

4.5/5

What do you like best about ProFundCom?

ProFundCom is very focused on the use cases for hedge fund and asset management firms - specifically helping them raise investment inflows. This drives a focus on the features that are relevant and excludes the bloat that comes from trying to be a product across industries. Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

Only that it is specific to the investment management industry - so if you're in a different industry you may not find it so flexible. Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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Thank you so much for your review Andrew - and that dedicated focus on the investment management sector is delivering real value for you.

It's at the heart of what we try and do—building features specifically designed to help hedge funds and asset managers drive inflows and execute smarter, more coordinated campaigns. Some work and some don't - but it is a continuous road of improvement.

You're absolutely right about our industry-specific approach. While it does limit broader use, it allows us to go much deeper where it counts—providing automation, analytics, and integrations that speak directly to the challenges and opportunities faced by investment marketing teams. As I often say, we are a useful David in a Goliath world!!

JP

James P.

General Manager

Mid-Market (51-1000 emp.)

4/11/2025

"Excellent eMarketing Solution for Investment Management"

5/5

What do you like best about ProFundCom?

ProFund Com provides the best Industry Specific eMarketing solution for the Investment Management industry. Their highly engaged Customer Service team is always available to not only help with the feature-set, but also provides best practices to make the most out of your digital marketing efforts. In addition, they provide regular thought-provoking webinars to help you consider options you may not have otherwise thought of yourself. Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

The user interface is slightly less flashy than the non-industry specific leaders, but I have yet to find a task ProFundCom wasn't able to help me complete!!! Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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Thank you so much, Jamie, for your review and kind words! We're thrilled to hear that ProFundCom has been a valuable asset to your digital marketing efforts in investment management. Our team takes great pride in providing industry-specific support and best practices - those are weirdly what the big players get wrong - so it's great to hear that our webinars and customer service have made a real impact. TK Kader said - You can't out-spend your competition - but you sure can out-teach them!!!

We appreciate your feedback on the user interface — while we focus heavily on functionality and compliance for the investment sector, we're always looking for ways to improve the UX.

It’s great to hear that the integration with SatuitCRM is working seamlessly for your needs.

Thanks again for taking the time to share your experience - See you in Boston soon enough!

DH

David H.

Founder, Director

Small-Business (50 or fewer emp.)

4/6/2025

"15 years using this integrated, sophisticated, comprehensive package with great support"

4.5/5

What do you like best about ProFundCom?

Over 15 years of use, I've seen the service grow into a leading, integrated, sophisticated package that enables us to be both targeted and comprehensive with minimal fuss and great support. Reporting is great and the multiple features are rich: web usage, email targeting, webinars, calendar, MS outlook and LinkedIn integration etc. Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

Maybe it's outgrown my own sophistication and ability to get the most out of it. Perhaps more ideally suited for larger businesses than mine, perhaps mid-sized or larger asset managers, better able to resource, support and thus maximise its benefits across multiple products and jurisdictions. Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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Thank you for your continued support and for sharing your experience with ProFundCom over the past 15 years. We are truly grateful for your feedback and your recognition of the platform’s growth and comprehensive features. It’s fantastic to hear that the integration and reporting capabilities, as well as features like email targeting, webinar management, and MS Outlook and LinkedIn integration, have been valuable to you.

PH

Philip H.

Director

Small-Business (50 or fewer emp.)

4/10/2025

"An excellent service from a professional and trustworthy supplier"

5/5

What do you like best about ProFundCom?

Profundcom has supported buy business for may years. They have always been professional and helpful. Their advice when needed has always been first rate and saved us money on several occasions. Their pricing plans and range of features are thoughtfully organised and their customer service is friendly and efficient. Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

We have always been satisfied and I have only had a good experience. Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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Thank you so much, Phil, for your kind words and long-standing support - it has been a while!!! We're truly grateful to have worked with you over the years, and it's wonderful to hear that our advice, service, and platform have positively impacted your business.

We’re especially proud of our customer service team, so it’s great to hear about their friendly and efficient support. Your satisfaction means a lot to us, and we’re continually investing to deliver the value and professionalism you’ve come to expect.

Thanks again for taking the time to share your experience—it really means a lot to the entire team at ProFundCom!

KB

Kieran B.

Head of Investor Relations

Small-Business (50 or fewer emp.)

4/24/2025

"Excellent Email Delivery and Web Tracking Tool - Tailor made for Asset Management"

4.5/5

What do you like best about ProFundCom?

Excellent customer service model - white glove Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

Opportunity to streamline and automate workflows Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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Thank you for your review, Kieran. We’re delighted that you value our white-glove customer service and that ProFundCom is helping you deliver emails, track engagement, and seamlessly push data into your CRM - the virtuous cycle of fund marketing!!!

We also appreciate your feedback on streamlining and automating workflows. As discussed, we’ve already added your request to our development roadmap and are excited to bring even more enhancements to the platform to support your needs better.

Thank you for your continued partnership and trust in ProFundCom - as they say, feedback is a gift, and see you soon in CT, NYC or LHR!!.

CB

Charles B.

Co-Founder

Small-Business (50 or fewer emp.)

4/4/2025

"Best dedicated Marketing Automation solution for Asset Managers"

5/5

What do you like best about ProFundCom?

This solution has clearly been built from scratch to help asset managers raise and preserve AUM. Review collected by and hosted on G2.com.

What do you dislike about ProFundCom?

Not really, it has been exceptionally well-designed and continuously updated to adapt to the changing market requirements Review collected by and hosted on G2.com.

Response from Paul Das of ProFundCom

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Thank you so much for your review Charles!Thanks for your kind words and are glad that ProFundCom is helping you and your team raise and preserve AUM more effectively.

I am glad that ProFundCom is making a meaningful difference in helping your funds stand out in a competitive market. Your feedback affirms our mission to continually evolve and deliver real value to marketing and sales teams in the investment space. I think it was you that said "All things being equal it is the fund that communicates best that wins" - or words to that effect!!

We look forward to supporting your continued success in raising and preserving AuM.