![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

10/6/2025

"Promising AEO platform with room to mature"

4/5

What do you like best about Profound?

Profound is one of the very few tools that takes AI visibility seriously while the category is still forming. The core idea is strong, and it’s genuinely useful for understanding how brands show up in AI answers and citations. Review collected by and hosted on G2.com.

What do you dislike about Profound?

As an early-stage AEO product, Profound still feels rough around the edges in terms of performance, stability, and workflows. Some insights require a lot of manual work across prompts, citations, and exports before they become actionable.

The biggest gap for me is data grouping and interpretation. Profound is good at surfacing raw signals, but it’s harder than it should be to quickly understand what to prioritize or act on. Better aggregation around things like brand mentions and response-level visibility would make the product much more powerful day to day.

This feels more like a maturity gap than a fundamental issue, and it’s solvable. Review collected by and hosted on G2.com.

What problems is Profound solving and how is that benefiting you?

Profound makes AI visibility measurable helping us understand where and how our brand appears (or doesn’t) in AI-generated answers. While we don’t yet rely on it as a fully automated decision-making system, it’s still valuable as an intelligence layer for tracking trends and validating assumptions around AI discovery. Review collected by and hosted on G2.com.

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Response from Carlos Hernandez of Profound

[Editedit](https://www.g2.com/survey_responses/profound-review-11755703/official_response/edit)

Hi Polina,

Thank you for the candid review and feedback. It's heartbreaking to hear about the lackluster experience but our team is committed to making it right.

After a thorough investigation from our engineering team, we've identified a bug caused the prompt and account issue, and agree that the disconnected support process added to the frustration.

What we’re doing now:

1. Prompt & Billing issue —we've confirmed with our team that this bug has been fixed and will continue to monitor.

2. Performance and Reliability —our team shipped significant changes to accelerate performance and reliability but encourage anyone to contact us if this is not the case. This is one of our top priorities.

3. Improving Support Ownership — we are making changes to the team to have a single point of contact with full context and regular updates until closure.

Next steps: I'd like to schedule a quick call to see what else we can do to make things right and will send you an email.

Thank you again for your feedback.

Rating Updated (2/3/2026)
Current UserValidated ReviewerSource: Organic

See what 1123 reviewers think of Profound

4.5 out of 5 · Verified reviews from real users

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