I like that I can ask it questions in natural language. So far, it’s been pretty easy to use. The performance has been strong, and it analyzed large data sets quickly while keeping the insights succinct. It doesn’t just answer what I ask; it goes a step further and surfaces things I didn’t even realize I wanted to know. Overall, I think it’s very powerful, and we’re already making changes to our strategy and website based on its analysis. It integrates with everything we need, and onboarding has been straightforward so far. I also feel like we’re getting our money’s worth. Review collected by and hosted on G2.com.

I'm not sure, I'm still getting used to it! Review collected by and hosted on G2.com.

I like being able to see how our brand is performing with answer engines like ChatGPT, Claude, and Google AIO. It's very helpful to know since measurement is much trickier than with traditional SEO. Being able to see if we're mentioned in queries that matter to our brand as well as see what LLMs are saying about us is hugely important.

There is a lot of depth here and it allows us to slice and dice the data in many different ways. Also, being able to export almost every dataset is a huge +1 for me.

Their team is also very helpful and is always willing to show us how to utilize new and upcoming tools, They feel much more like a partner than a traditional vendor.

I also feel that they're constantly moving the ball down the court with AI workflows within the platform. The agent builder is a familiar canvas style setup, but the platform also allows built-in nodes to do everything you could ever want. The more context I can give an LLM the better and these account for that nicely.

The ability to integrate these into a table format has been intuitive for me. This is a great way to utilize AI at scale, while still keeping a human in the loop. I can simply place my agent in the table with the required fields and run the agent for up to 100 rows at a time.

Overall, I think this is one of the best platforms for AEO out there right now and I enjoy using it. Review collected by and hosted on G2.com.

This is likely subjective, but it took me quite a while to really grasp how their tool could fit into/expand existing SEO workflows. I totally understand positioning the platform something separate from traditional SEO, but it might be interesting to explore the positioning of the tools and how they compare and contrast from familiar practices.

This is more of a "nice to have" rather than a dislike, but most of the data seems deeply coupled to tracked prompts. Basically, if you happen to miss out on important prompts there is no way to have visibility into those. Which would be fine except that there isn't a super rock solid way to do prompt research currently. I'd love to have more visibility into general trends, themes, and data that I could pull. The prompt research is being released and I am hoping this will solve for this, but as a general experience I've felt a little bit less confident that I'm getting a good sample of all available themes and have had to augment with data from other tools to generate good prompts. Review collected by and hosted on G2.com.

The Profound team is responsive, transparent about methodology, and treats us like a partner rather than just a customer. The platform is intuitive enough that editorial leads (not just analytics folks) can pull insights and act on them directly. Being able to benchmark share-of-voice against competitors inside LLM answers is something we couldn't measure at all before. Review collected by and hosted on G2.com.

Honestly, most of what I'd flag is less about Profound itself and more about the early-stage nature of the LLM measurement category as a whole. The space is moving incredibly fast, and there are areas where the tooling is still catching up to where we'd like it to be - things like deeper historical trend data, more granular filtering, etc. The other piece is the learning curve. Because LLM analytics is so new, there's real onboarding work involved in getting a full team fluent in what the metrics mean and how to act on them. Review collected by and hosted on G2.com.

What I value most about Profound is that it turns AI search from something abstract into something actionable. It doesn’t just show where Knorr appears in LLM answers — it helps us understand why we appear (or don’t), and what specific actions will move the needle.

The biggest strength is how Profound allows us to break visibility down prompt by prompt, diagnose the real gap (authority, structure, narrative, or category framing), and then prioritise quick wins versus longer‑term bets. This made it possible to identify “jewel wins”, where one content or structural fix unlocks multiple prompts at once — which is critical in a resource‑constrained environment.

I also really like that Profound bridges measurement and execution. The Content Creator is especially useful for drafting LLM‑ready explanations and stress‑testing whether content actually answers the prompts we’re targeting, before investing heavily in full production. Used this way, it accelerates progress while still leaving brand, claims and tone decisions with the team.

Overall, Profound gave us a clear, confident way to prioritise, explain decisions to stakeholders, and move faster on AI visibility with focus rather than guesswork. Review collected by and hosted on G2.com.

he main limitation with Profound today is that it still requires a fair amount of interpretation and expertise to turn insights into action. The platform surfaces excellent prompt‑level data, but newer users may struggle to distinguish incidental visibility from true opportunity without guidance. It’s powerful, but not yet fully self‑explanatory.

Citation data can also be inconsistent or glitchy at times, which means teams need to rely more on qualitative citation review than the aggregated metrics. While this is manageable, it does add manual effort and can slow decision‑making if teams expect the dashboard to provide a single definitive answer.

Finally, the Content Creator is most effective as a drafting and testing accelerator, not a complete content solution. It still needs strong brand, claims and tone‑of‑voice oversight, which means teams must be clear on how to integrate it into existing workflows rather than expecting a push‑button outcome.

Overall, Profound is extremely strong for analysis and prioritisation, but it works best when paired with clear strategic thinking and internal ownership of execution. Review collected by and hosted on G2.com.

The biggest win for me is being able to actually see how AI engines are talking about my clients, not by spot-checking prompts manually or guessing from vibes, but with structured, repeatable data. Profound pulls back the curtain on ChatGPT, Perplexity, Gemini, and Google AI Overviews in a way nothing else I've tried really does. Review collected by and hosted on G2.com.

The biggest downfall for me is the lack of local and state-level granularity. I can see how AI engines are talking about a brand at a national or general level, but when I need to understand how a brand shows up in a specific region or state, which matters a lot for clients with local footprints, there's no real way to slice the data that way. That's a gap I'd love to see closed. Review collected by and hosted on G2.com.

One of the things I like most about Profound is that it helps to understand something that is usually very difficult to measure: how your brand appears in the responses of AI tools. It is useful for identifying which brands are being mentioned most by AIs, in which topics they appear, and where there are opportunities to gain more space. This greatly facilitates the definition of content strategies and the prioritization of what makes the most sense to work on.

Another positive point is that the platform gathers a lot of data that would be difficult and time-consuming to collect manually. For those working with GEO or trying to understand the impact of AI on brand discovery, this represents a good time saving and makes the analysis much more practical.

For daily use, I consider the interface good; I can understand where the components I need are and easily reach the final information. Review collected by and hosted on G2.com.

As it is still a very new category, some metrics and methodologies require initial learning to be interpreted correctly. Teams that have never worked with GEO or AI monitoring may need an adaptation period to extract the maximum value from the platform. Review collected by and hosted on G2.com.

The product experience is good. The initial dashboard page provides a real-time summary of rank changes and competitive positioning using generative ai, which makes it easy to quickly grasp how optimization efforts are progressing. The overall layout of the dashboard is logical and easy to use. The analytics data loads quickly and it is easy to compare performance against competitors. The platform integrates with google analytics for richer insights into the overall impact of AEO and additional site tagging provides visibility into frequency of site crawls by LLMs. The support from the profound team is also solid, with the team readily available through a dedicated slack channel. Review collected by and hosted on G2.com.

Some of the product features that our team has been looking forward to leveraging, especially those related to content generation, have been slower to roll out than we were initially led to believe. Review collected by and hosted on G2.com.

I think the 'Answer Engine Insights' section is most helpful. I particularly find the Prompts, Query Fanouts, Sentiment, and Citation sections super valuable.

Within the "prompts" section, you are able to see a brand's visibility across several hundred prompts, you get metrics such as 'visibility rank', 'visibility score' (which is on a scale of 1-100%), share of voice, etc. This has been really helpful for crafting targeted content optimizations such as key takeaways, FAQs, and so on.

Within the 'Sentiment' section. You can identify common pain points for customers or users. This allows you to help a brand craft content around resolving these issues, address common concerns within their website or app content and respond directly to poor reviews mentioning these negative items. Review collected by and hosted on G2.com.

The "Agents" section is undoubtedly valuable. But it is not user-friendly. I think clear direction on how to set Agents up, with a step-by-step process would be incredibly helpful and allow people to get the most out of it. Review collected by and hosted on G2.com.

I like Profound's interface and their marketing efforts, especially how they try to educate their customers through initiatives like Profound University. I find their tool really clear and useful. The interface is valuable to us because we're able to use the information within it for reporting and in conversations with our clients, showing how their websites are performing in AI search visibility in ChatGPT answers and other AI platforms. Also, Profound provides interesting and useful first-party data about what's happening in AI search, which helps inform our AI search and SEO marketing strategies for clients. Review collected by and hosted on G2.com.

They have recently launched AI agents, and I have found that they sometimes work well, but sometimes could be improved or are not working as smoothly as they intend. I know they are working to continue developing these, which is exciting! Review collected by and hosted on G2.com.

I use Profound to track multiple clients for visibility and citations against competitors, and it helps me accurately poll various platforms on those metrics and understand the differences between platforms. Profound provides a tool that I can trust for visibility and citation information. They stay up to date on various AEO changes within the industry and make frequent updates to their tools, sharing this information in release notes, events, and articles. As an agency, I have direct access to people inside Profound via email or Slack, which allows me to get answers quickly when I have any questions. Profound also provides guidance on workarounds in their knowledge area, which has been helpful. The initial setup is straightforward and our clients get value out of the insights within days. Review collected by and hosted on G2.com.

The aspect I would like to see improvement is in Shopify analytics data, but I think this is more of a Shopify limitation than Profound as all other tools have this issue as well. I am hoping that with Profound leading the industry here, that they will be able to exert more influence on getting better data out of Shopify. They have provided guidance on workarounds in their knowledge area, which has been helpful. Review collected by and hosted on G2.com.