--- title: Profound Reviews meta_title: 'Profound Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1129 reviews by the users' company size, role or industry to find out how Profound works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1129 scale: '5' date_modified: '2026-09-18' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- # Profound Reviews **Vendor:** Profound **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,129 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. ## Profound Reviews ### 1. Intuitive and Efficient, and an excellent insight to your GEO data **Rating:** 4.5/5.0 stars **Reviewed by:** Lewis A. | Administrative Assistant, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I really like Profound's simplicity. Whether it's the clarity of the data it provides or how easy the representatives are to interact with, it's incredibly user-friendly, intuitive, and reliable. The content generation feature is also a big plus for me. We're able to assess and target specific content easily, and it saves a lot of time, especially when bringing data into meetings or creating content to target new natural language. **What do you dislike about Profound?** Revenue tracking in shopping mode could be an added tool **What problems is Profound solving and how is that benefiting you?** I use Profound to handle tangibility issues in SEO, track brand visibility, and target content easily. Its simplicity saves time in meetings and content creation. It's intuitive, reliable, and helps us stay ahead in AEO and AIO trends. ### 2. Profound Delivers Deep Insights and Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Dana S. | Senior Manager, SEO & Content, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 29, 2026 **What do you like best about Profound?** I like the unique approach Profound takes to develop prompt results. Most other tools lean into the API method of gathering results, but Profound uses a more authentic method, which seems to drive more insights and accuracy. Their approach provides deeper results that are more aligned with how potential customers are seeing chats with LLMs. This gives us greater accuracy for our tracking. I also appreciate having access to the API, which allows us to incorporate the research and insights within our other AI workflows. Their API provides unlimited calls, so we can perform more comprehensive reports within Claude that incorporate both SEO and GEO opportunities. The setup of Profound was relatively simple to get started and understand. Profound provides much greater depth across all features compared to the product we used before. **What do you dislike about Profound?** It's not a limitation of Profound per se, but we would prefer to track as many prompts as possible, but that would require a much bigger budget than what we currently have. I would love to see some industry benchmark comparisons that extend beyond the competitors that we track. **What problems is Profound solving and how is that benefiting you?** Profound offers deeper analysis of our visibility, improves our brand's presence in LLM results, and allows competitor tracking. Its API enables comprehensive reports and integration in other AI workflows, enhancing accuracy and insights. ### 3. Collaborative AI SEO Platform with a Supportive Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 21, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** The best part of working with Profound has been the team. They consistently go above and beyond to support me, my team, and our clients in understanding both their platform and the broader AI SEO landscape. Whether we’re onboarding, troubleshooting, or looking for strategic guidance, they’re responsive, knowledgeable, and genuinely willing to dig into the details. Their partnership-oriented approach has made adoption much smoother and has helped build confidence internally and with clients in AI-powered search. **What do you dislike about Profound?** One area that could be improved is the ability to upload and manage assets directly within the platform. Right now, I have to rely on our Profound reps to upload content or make certain updates. Having more self-service options for asset management would make it easier to iterate quickly and execute faster. **What problems is Profound solving and how is that benefiting you?** Profound is helping address one of the biggest challenges in modern SEO: staying visible and competitive in AI-powered search environments. As generative engines become more common, traditional SEO strategies on their own are no longer enough. Profound offers a scalable way to monitor, optimize, and influence AI-generated answers - something that would be nearly impossible to manage manually at scale. For me and my team, this means we can proactively protect and grow brand visibility across emerging AI search experiences. It has also helped us educate clients and weave AI SEO into broader strategies, so they can gain a competitive edge early in the adoption curve. Overall, Profound has become an important part of how we future-proof our SEO programs. ### 4. Intuitive AI Visibility Tracking with Actionable Competitive Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 29, 2026 **What do you like best about Profound?** What I like best about Profound is that it makes AI search visibility much easier to understand and track. As someone who works in content marketing, I've found the platform incredibly useful for seeing how brands are showing up across AI-generated responses. I especially like the visibility and citation-tracking features because they make it easy to identify trends, understand where brands are mentioned, and spot opportunities to improve the overall content strategy. The dashboard is intuitive and easy to navigate, so I can quickly move from high-level insights to more detailed analysis. One unexpected benefit has been the competitive insights. I originally saw Profound as a reporting tool, but it's also helped uncover content gaps and opportunities where competitors are gaining more visibility in AI search. I've also had a positive experience with onboarding and training. The certification program made it easy to get up to speed, and the support resources helped me better understand not only how to use the platform but also how to apply the insights strategically. Overall, Profound provides intelligence that would be difficult and time-consuming to gather manually. For teams investing in AI search and content strategy, it delivers meaningful value by helping turn AI visibility data into actionable insights and measurable opportunities. **What do you dislike about Profound?** One area where I'd like to see improvement is platform performance. I've occasionally experienced slow load times when navigating between dashboards or looking into specific datasets. This can make it more difficult to quickly explore insights, especially when moving between multiple prompts, brands, or reporting views during analysis. While this issue hasn't prevented me from getting value from the platform, improvements to speed and responsiveness would make day-to-day workflows more efficient. **What problems is Profound solving and how is that benefiting you?** Before using Profound, it was difficult to understand how brands were appearing in AI-generated search experiences. I could track traditional SEO metrics, but had very little visibility into how AI platforms were citing, recommending, or discussing brands. Profound solves that by providing a centralized way to monitor AI visibility, citations, sentiment, and competitive presence across different AI search platforms. Instead of relying on manual checks, I can now quickly identify where competitors are being cited more frequently, which topics are driving visibility, and where content may not be adequately addressing the questions AI models are answering. One of the biggest benefits has been the ability to analyze which sources and content are being cited in AI-generated responses. This makes it much easier to identify content gaps, understand why certain brands are earning visibility, and find opportunities to create or optimize content that better aligns with the information AI platforms are surfacing. These insights have helped me make more informed content recommendations for my clients and prioritize areas with the greatest opportunity for growth. ### 5. Easy-to-Navigate Platform with Powerful Sentiment Tracking and Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 29, 2026 **What do you like best about Profound?** Profounds platform is easy to navigate and digestable for users of all different skill sets and experience. Our accounts integration with GSC has helped further influence performance reporting and quantify performance. I haven't run into any major bugs or issues with performance and funcitonally of the platform itself, and Profound has a wonderful team of folks commited to supporting their partners with industry defining knowledge, tutorials, and on-going maintenance/support. Brand sentiment tracking across LLMs and as well as competitor mentions breakdown for tracked prompts has been incredibly useful for competitive analysis as well. Additionally, sentiment tracking across 3rd party information aggregates and social platforms like reddit and YouTube has been extremely valuable in completing deeper brand sentiment analysis that influences our larger brand/nonbrand strategies. **What do you dislike about Profound?** I dislike the limitations to number of prompts. I also don't like the volatility and potential innacuracy in query fanout data. **What problems is Profound solving and how is that benefiting you?** Profound is giving us exponentially more insight into our brands general sentiment and reputation across LLMs, search engines, and 3rd party sources. This is a large priority for us and our client, as their brands reputation is a big factor in their success as a business. ### 6. Seamless Reddit Monitoring with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Brianna C. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 29, 2026 **What do you like best about Profound?** I really like how easy Profound is to use. The reporting is great, making it really easy to save specific posts that we're looking to monitor to see if they're actually getting cited, rather than having to dig through exports or lists. I love being able to monitor specific posts that I've worked really hard on to understand whether or not they're being cited, which helps us learn as a team. The team was really helpful in getting me up to speed post-onboarding, and their customer support has been great, continuing to listen to our requests for features and improvements. **What do you dislike about Profound?** Nothing right now, so far everything has been exactly what we expected. **What problems is Profound solving and how is that benefiting you?** I use Profound to check Reddit citations, helping us understand which content performs best. It's easy to use and offers great reporting, allowing us to monitor specific posts effectively without digging through lists. This tool gives us better content direction and ensures our work gets cited. ### 7. Your AEO/GEO agency has become a platform to define and execute your strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Joanmi M. | Senior Consultant, Business Strategy, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** I like the strategic approach of using tags with prompts. It helps me understand my current situation in terms of visibility, and it makes it clearer where I need to focus my efforts by category/topic. They have built a easy to use UI to check and go deeper in further analysis. Profound works as GEO specialist to mark where your content/web team needs to work to improve our position in the most used LLMs. **What do you dislike about Profound?** They need to improve tags and prompt suggestions in some languages like spanish. Some times it feels they just translate tags and prompts from english to spanish, but may lag of context. **What problems is Profound solving and how is that benefiting you?** Profound helps you build your GEO & AIO strategy. But not only strategy, thanks to their internal AI they launch suggestions based on your GEO scoring. For example, they suggest you an article that can be integrated as an "agent" in your CMS. They act as a traditional SEO agency but for GEO, all in one (stragegy + tactical). ### 8. Intuitive experience with influential insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 17, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** One of the biggest developments since my original review is that Profound has increasingly become the gold standard for measuring AI visibility. The platform continues to move quickly, and the agents features in particular feel impactful and genuinely useful. There are now many competitors trying to replicate parts of what Profound does, but it still feels clear that Profound is ahead of the pack. The pace of innovation is almost difficult to keep up with as a user, but that is also a sign of how quickly the product is evolving and how seriously the team is shaping this category. **What do you dislike about Profound?** One area for improvement would be easier in-platform analysis of the raw data. Currently, the experience sits at two ends of the spectrum: you either use the pre-built dashboard views, which are useful but fairly top-line, or you export the data and analyse the CSVs yourself. A middle layer for more advanced users would be a valuable addition, allowing people to explore the data more flexibly, identify patterns, and go deeper without always needing to move into spreadsheets. **What problems is Profound solving and how is that benefiting you?** The biggest challenge it helps deal with is the monitoring and measurement of AI search performance, clients see this as an important area to monitor and Profound does provides insights and recommendations to navigate this new and to some extent unknown world of search experiences. ### 9. Insightful AEO Tool with Robust Data and AI Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin L. | Ecosystem Director, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 28, 2026 **What do you like best about Profound?** I like that Profound provides so much data that we wouldn't have visibility to otherwise, which helps us understand our visibility and share of voice by AI engine. The AI features and agents are incredibly beneficial, allowing us to do what's needed much faster. We're able to analyze data, create optimized content, and see our improvement over time. It's valuable to have sentiment data, which aids our product and support teams in making improvements. Additionally, I appreciate the analytics that differentiate between bot and human traffic. We benefit from agents built to optimize existing content, create new content, and provide insights and suggestions. I'm also really pleased with the great account management team, who offer the support and guidance we need with regular meetings. **What do you dislike about Profound?** There's just too much data and it's easy to suffer from analysis paralysis, as we don't know what we should create and tackle first. The product is also evolving so fast, it can be hard to keep up with what's new. These are more our issues than with Profound though. **What problems is Profound solving and how is that benefiting you?** We use Profound to understand our AI answer engine visibility, compare to competitors, and create content for citations. It provides valuable sentiment data, separates bot from human traffic, and helps optimize content efficiently with its AI features and analytics. ### 10. Keeps Us Visible and Competitive in AI-Driven Search **Rating:** 4.5/5.0 stars **Reviewed by:** Kris W. | Director of Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 28, 2026 **What do you like best about Profound?** What I like best about Profound is that it helps us stay visible and competitive as AI search becomes more important. Traditional SEO alone is no longer enough, and Profound gives us insight into how our brands and websites are appearing across AI-driven search experiences. It’s helped us better understand where we’re losing visibility, where we’re winning, and how to adapt before we fall behind as search behavior continues to evolve. **What do you dislike about Profound?** It can be a little daunting at first if you're not familiar, however the support is incredible and the onboarding process quickly gets you up to speed. **What problems is Profound solving and how is that benefiting you?** We wereProfound is solving the problem of visibility in AI search, which is quickly becoming just as important as traditional search. It helps us understand how our websites and brands are performing across AI-driven search results, where we are showing up, where competitors are gaining ground, and what we need to improve. The benefit is that we can make smarter decisions instead of guessing. From a performance standpoint, it gives us a clearer picture of what is working and where we need to focus. From a pricing standpoint, it helps justify the investment because the insights are directly tied to protecting and improving visibility, which is extremely valuable as customer search behavior shifts toward AI platforms. ### 11. C-suite saw ROI before the ink dried **Rating:** 5.0/5.0 stars **Reviewed by:** Ashwin U. | Executive, Operations, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 28, 2026 **What do you like best about Profound?** Three things stand out. First, setup was genuinely easy — we were up and running far faster than most platforms in this category, with minimal lift from our team. Second, the customer support has been excellent; responsive, knowledgeable, and proactive rather than reactive. Third, and most importantly, Profound gives us deep visibility into what's actually working and what isn't, which means we can pivot quickly instead of waiting weeks for a postmortem. The biggest win has been internal credibility. Our C-suite saw immediate ROI on the spend, which is rare with a new platform — usually there's a 'trust us, it's working' period. With Profound, the data spoke for itself early. **What do you dislike about Profound?** Honestly, nothing material at this point. We've been very happy with the decision. **What problems is Profound solving and how is that benefiting you?** Profound has given us the visibility layer we were missing — we can see what's driving results and reallocate quickly, which has translated into measurable ROI that leadership can see without needing a deck to explain it. ### 12. Rapid Upgrades and Powerful Agents That Make Getting the Right Insights and Content Creation Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 27, 2026 **What do you like best about Profound?** I really like how the platform is continuously and rapidly upgrading itself to meet the required market standards and keep up with new technology. The Agents feature is especially interesting to use, and it can help automate so many routine tasks. It also makes content generation much easier and quicker. **What do you dislike about Profound?** One thing that concerns me is that it limits performance tracking to only the prompts we choose to track. While that core set is being followed, we may be missing all the other prompts users are actually searching for but we aren’t tracking. Understanding how the brand performs for those untracked prompts would give a clearer picture of where we need to focus and put more effort. So, ideally it should be topic+persona+brand offering consideration for the platform to synthetically generate prompts for tracking (keeping in mind profound has such a great set of real time prompts data) **What problems is Profound solving and how is that benefiting you?** It’s very easy to use, and the integration/setup is pretty straightforward as well. That makes it simple for us to get everything set up and get started quickly. It’s also helping us solve the problem of getting nuanced AI insights for the prompts we track, and it lets us drill deeper so we can pull out clearer, more actionable insights. ### 13. A Strong Early Leader in AI Search Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 27, 2026 **What do you like best about Profound?** Profound has been one of the more useful AI SEO tools I’ve used for understanding how brands show up across AI search experiences. The visibility tracking across platforms like ChatGPT and other LLMs is especially valuable, and the insights help connect traditional SEO with where search is clearly heading. **What do you dislike about Profound?** One challenge with Profound is that, like most AI search analytics tools right now, the space is evolving so quickly that some reporting and benchmarks can still feel early-stage compared to traditional SEO platforms. **What problems is Profound solving and how is that benefiting you?** Profound is helping solve the growing visibility gap between traditional search engines and AI-driven discovery platforms like ChatGPT and other LLMs. As user behavior shifts, it’s becoming increasingly important to understand how and where brands are being surfaced in AI-generated answers — not just in Google rankings. Profound gives visibility into those emerging search experiences, helping identify content gaps, brand mention opportunities, and competitive positioning across AI platforms. For our team, that’s been valuable in shaping content strategy, prioritizing optimizations, and staying ahead of where search behavior is moving. ### 14. Invaluable Prompt Volume Insights and an Easy-to-Use AI Ask Feature **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 27, 2026 **What do you like best about Profound?** Profound's biggest value is the insight it provides into prompt volumes and topic clusters and related query volume. This is invaluable in helping us guide our content / AEO strategy. Prior to using Profound we had virtually no tool for reliable visibility into this area. Additionally the AI "Ask" feature is incredibly easy to use. It very quickly analyzes volume data (amongst other key insights) to generate useful insights even with relatively complex queries. Our Engagement Manager Bipan has been incredibly valuable in helping our team understand how to maximize the the platform's value. **What do you dislike about Profound?** There is a bit of a steeper barrier to learning the platform vs. many other products I've used. The UI can also be a little overwhelming at first. It's not extreme, it just takes a bit more to really understand all the potential uses and value it offers. However, since we had really strong support from Bipan – our Engagement Manager, it made it much less daunting to onboard and start seeing value from the platform. The AI "Ask" feature while very helpful can also sometimes be a tad tricky, leading to you having to rethink your prompts. **What problems is Profound solving and how is that benefiting you?** The main problem Profound helps us solve is providing real insight into LLM query volume, topic cluster volume as well as opportunities for queries to target to support our content / AEO strategy. Profound works quickly to show us what users are searching for in AI models, what queries competitors are capturing volume for, and where the topic gaps exist that we can target for our content strategy. ### 15. Empowers Non-Tech Users with Intuitive AI Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Silvio V. | SEO Team Lead, Information Technology and Services, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** I really like Profound's ease of use and the support they provide. They're constantly updating the platform, providing new integrations almost on a weekly basis. The user interface is amazing, though I reckon it may be overwhelming at first unless you are already familiar with all new metrics and layers within LLMs. I obviously love their Agents (workflows) builder, which I consider the best solution in the market after having tested every other service out there. Initially, building a workflow required advanced technical knowledge, but with their AI assistant, anyone can build really useful workflows using conversational language. Plus, they guide and support you throughout the whole setup process, which can take 1-2 months from scratch or 2-3 weeks if your data is well-organized. **What do you dislike about Profound?** The API has some gaps for development when compared with the web ui. **What problems is Profound solving and how is that benefiting you?** I use Profound to track brand visibility, sentiment, citations, and to monitor traffic and conversions. It helps discover AI Search Visibility gaps, perform competitive intelligence, track AI citation sources, analyze brand reputation and sentiment, and understand AI bot and crawler behavior. ### 16. Robust AEO Analytics Tool with a Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Tina F. | Vice President of AI Strategy, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 27, 2026 **What do you like best about Profound?** One of the things I appreciate most about Profound is the overall user experience, including the dark mode interface. I am also a big fan of the platform's data visualizations, particularly within Keyword Lists > Keyword > Intent. Profound University is another standout feature. We had our entire company complete the training and certification, and it was an excellent way to build familiarity and confidence with the platform across teams. **What do you dislike about Profound?** Profound can feel somewhat complex and layered from a navigation standpoint, with several deep-click paths that may be challenging for less technical users. In my view, it is better suited to analyst-minded or tech-savvy teams, and less experienced brands using it without agency support may find the platform harder to navigate and setup effectively. The initial setup process was a little less intuitive than other tools we've used, and we didn't realize it would take 24-48 hours to get data which was a bit of a unexpected slowdown. The prompt volume tool feels somewhat misnamed, feeling more keyword focused. The available data for that tool also appears to stop at January 11, 2026. That limitation is definitely a drawback, given how quickly user behavior in this space can change. **What problems is Profound solving and how is that benefiting you?** I use Profound not only to track AI visibility across the prompts that matter to our brand and clients, but also to validate findings across other AEO tools and see how similar/different the data is. I feel it provides another layer of insight and verification as we evaluate performance in emerging AI search environments. ### 17. Intuitive AI Visibility with Actionable Insights and a True Partner Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** Profound does a really nice job of taking a pretty complex (and still evolving) space, AI visibility, and making it actually usable for day-to-day teams. The platform is very intuitive, and it’s easy to move from insight to action without digging through too many layers. The team has also been great to work with. Onboarding was smooth, and they’ve been proactive and responsive throughout - more like a partner than a typical vendor, especially when it comes to helping think through use cases and how to apply the insights. When it comes to AI knowledge and translating insights into something actionable, Profound really stands out. **What do you dislike about Profound?** Since AI visibility is still an emerging space, some of the reporting and benchmarks aren’t always as standardized as more established channels, so it can take a bit of interpretation. That said, the team does a great job helping connect the dots and making the insights actionable, so it’s not a major drawback. **What problems is Profound solving and how is that benefiting you?** Profound is helping to address a gap when it comes to understanding how brands show up in AI-driven search and answer engines. Traditionally, this has been a bit of a black box. There hasn’t been a clear way to measure visibility or understand how content is being interpreted and surfaced in those environments. What Profound does well is bring structure and clarity to that. It helps us see where we’re showing up, identify gaps, and understand how to improve. That’s been especially helpful in informing content strategy and making smarter decisions around where to focus. ### 18. Efficient AI Agent Builder with Room for Growth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** I really appreciate our engagement manager, Rachel Seipp; she's amazing. I find the agent building feature in Profound to be one of the easier AI tools to use, especially when compared to OpenAI and Gemini. **What do you dislike about Profound?** Tracking is constrained by the keywords, prompts, and topics we choose to track, which makes it difficult to see what may be happening outside these self-inputs that we could be engaging on and can create a bias loop. The content optimization tool is very thin in terms of output and suggestions, and as an editor, the suggestions feel purposely for LLMs rather than humans. Implementing them or an inexperienced/new content specialist who is asked to rely on them by a senior manager would be put in a precarious position. **What problems is Profound solving and how is that benefiting you?** I use Profound to create agents, track AEO metrics, and conduct large-scale projects like city research. It helps identify user search trends, competitor presence in LLMs, and content gaps on our site. ### 19. Intuitive Insights Into Plaid’s Generative AI Search Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Tom S. | Content Strategist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** It gives me a solid understanding of how Plaid is performing in generative AI search by topic across a broad range of topics, which makes it easier to know where we should devote resources and create content to improve our rankings. It's also pretty intuitive and easy to use, and the Profound team is helpful and engaged. **What do you dislike about Profound?** Content recommendations could be a little more specific for certain topics **What problems is Profound solving and how is that benefiting you?** It's helping us understand how we are showing up in generative AI results, where we're succeeding and where we're not showing up strong enough. This is something that the company and higher level execs are interested in and it gives us a clear understanding and ability to report. ### 20. Powerful Insights, but Plan for a Ramp-Up Period **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** I really appreciate having access to information that we otherwise wouldn't be able to see. Specifically, seeing what different LLMs are referencing about our brand has been really insightful. Also, seeing that certain negative news articles that we thought were getting lots of traction were not being cited at all was reassuring. **What do you dislike about Profound?** We've had some struggles with the blog content Profound creates. It tends to be fairly robotic and clearly looks like it's coming from an AI bot. I'm trying to make the blog content more tailored to our brand voice and follow our legal guidelines. The initial setup was fairly clunky. We had issues setting up all the different prompts. It was difficult to deal with branded versus non-branded keywords and accurately pulling insights on our actual share of voice. It took a few months for us to finally get into a good groove, but a lot of that was also on us in terms of finding time to navigate the platform. **What problems is Profound solving and how is that benefiting you?** We use Profound to monitor online conversations about our brand, helping us see both positive and negative sentiment, seeing trends and how our products rank vs competitors, and use that insight to shift how we want to show up on our site and in our content. ### 21. Elevated Brand Visibility with Custom Agentic Features **Rating:** 5.0/5.0 stars **Reviewed by:** Keenlow K. | Director, Search and Social, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** Profound helps us track a brand's visibility across multiple AI search engines. One feature I especially like is its agentic workflows, which allow you to create agents that solve specific problems - from generating content briefs to identifying gaps in citations and sentiment, which is something other AI tracking tools lack. The initial setup was also incredibly easy, and the Profound team provided hands-on support throughout every step of the process. **What do you dislike about Profound?** There were times when it was difficult to compare individual reports for competitors I was benchmarking against. Doing so required enabling the whitelist feature so the entire dashboard would have to refresh each time I switched between competitors. **What problems is Profound solving and how is that benefiting you?** Using Profound to audit and track visibility helps me show brands where they appear in AI search results and guide them on the steps that can take to improve their visibility scores. For many brands, it sheds light on an area that is still unfamiliar and turns it into a new opportunity to grow their brand's presence. ### 22. Excellent All-in-One AI Visibility Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** Profound is an excellent all-in-one solution for understanding brand visibility across AI platforms. It’s especially strong at measuring visibility against key competitors and then turning those findings into actionable insights. Those insights can help improve brand mentions and citations across a range of LLMs and can form a central part of your strategy. **What do you dislike about Profound?** The Profound dashboard is still going through a series of iterations. For example, sharing custom dashboards with users outside of your own instance, so they can have edit permissions, isn’t quite perfected yet. That said, the support team is on hand and helps very quickly. **What problems is Profound solving and how is that benefiting you?** I’m able to get a solid snapshot of AI performance, more specifically, how a brand is performing not just at a high-level topic area, but also at a more granular level. This enables me to share insights to a variety of different stakeholders, that translate into tangible actions and help grow visibility across different areas. ### 23. A go-to tool for LLM visibility and AI search tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** Profound has become an essential part of my inbound marketing workflow. As someone focused on LLM visibility and AI search performance, it gives me such important insights- which AI models are surfacing our brand, how we stack up against competitors, and where there are gaps to close. The competitor benchmarking features are particularly strong; being able to see how Finout compares in AI-generated responses has shaped our content strategy in meaningful ways. The depth of data is genuinely impressive. **What do you dislike about Profound?** The main thing I'd love to see improved is proactive alerting, specifically dashboards and alerts that flag significant changes in visibility (both increases and drops). Right now you have to go looking for the insights rather than having them surface to you. For a tool tracking something as dynamic as LLM visibility, that kind of monitoring would be a game-changer. **What problems is Profound solving and how is that benefiting you?** Profound is solving the challenge of understanding how your brand appears in AI-generated answers. As AI search becomes a bigger part of how buyers discover products, knowing where you stand, and how you compare to competitors is critical. Profound gives me that visibility in a clear, actionable way. ### 24. All-In-One AI Visibility Tool, with Real-Time Data and Intuitive UX **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** Profound lets me turn AI visibility insights into a clear strategy and translate citation and mention data into actions distributed across departments — from SEO to brand to affiliate. I can also benchmark our brand's visibility against competitors to better understand how we're performing. Profound uses real-time scraping to collect data instead of relying on API calls, so I can trust that the citation and mention data is accurate. Considering how many data points Profound delivers, the UX is still intuitive. After a few days of using it, I was able to find my way around without any special onboarding. **What do you dislike about Profound?** The sentiment dashboard needs improvement. Profound measures positive and negative sentiment and identifies the main themes, but the themes aren't grouped together semantically. The report shows "no [X feature]", "lack of [X feature]", and "has no [X feature]" as separate items, so measuring lift on a specific sentiment requires me to export the data and analyse it semi-manually. Sentiment is also measured from a different set of prompts than visibility, which makes the Growth plan with its 100 tracked prompts feel limited. **What problems is Profound solving and how is that benefiting you?** Profound data informs our AI visibility strategy across all marketing departments. It has also helped us surface negative sentiment about a specific product aspect that we wouldn't have realised existed otherwise. The product team has since implemented a feature to address it and improve the user experience. ### 25. Great tool for the evolving AI search landscape **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 20, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** What I like best about Profound is how clearly it surfaces brand visibility and presence across AI-driven search and discovery experiences. The platform makes it much easier to understand where and how your brand is showing up, identify gaps, and track changes over time without digging through endless manual checks. **What do you dislike about Profound?** Because the space is evolving so quickly, there are still areas where I’d love to see deeper benchmarking and more historical trend analysis over longer time periods. Some workflows also take a bit of onboarding initially if you’re newer to AI visibility tracking as a category. That said, the platform is moving fast and the team has been very responsive to feedback. **What problems is Profound solving and how is that benefiting you?** Profound helps solve the challenge of understanding how brands show up across AI-driven search and discovery platforms. It gives much better visibility into brand mentions, positioning, and overall presence in a space that’s becoming increasingly important. ### 26. Profound Enhances AI Operations but Needs More Customization **Rating:** 4.5/5.0 stars **Reviewed by:** Rashprit S. | Corporate Relations and Placement coordinator, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 25, 2026 **What do you like best about Profound?** I love Profound's prompt intelligence and query monitoring. The prompt monitoring capabilities are particularly valuable, especially with the ability to structure prompts by intent, audience type, and competitive scenarios, which creates a much more scalable GE operating model. Profound has evolved beyond the traditional monitoring platform and is increasingly becoming an operational system for AI with security management. The initial setup of Profound was fairly easy, with steps that are pretty easy for any novice to follow. The Profound University was very helpful, explaining concepts clearly for any new person setting it up. We switched to Profound from Semrush and think things are going really well now. **What do you dislike about Profound?** I believe with Profound, I would like to see more on dashboards and widgets. Currently, the cuts and dimensions are limited. In the future, more widgets and areas to plug and play metrics for developing dashboards of our own would be helpful for developing better insights. **What problems is Profound solving and how is that benefiting you?** Profound has evolved beyond a monitoring platform to an operational system for AI with security management. ### 27. Essential Content and Topic Feedback That Clarifies Our Marketing Direction **Rating:** 4.5/5.0 stars **Reviewed by:** Erikka Y. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 02, 2026 **What do you like best about Profound?** The content created by Profound has been essential in helping us educate our audience about our product, especially since it’s a new offering. The feedback from Topics has helped Marketing clarify direction and prioritize messaging. **What do you dislike about Profound?** Sometimes the final draft of content is not complete and we have to direct the AI to complete draft. **What problems is Profound solving and how is that benefiting you?** Before Profound, we struggled to write strong content. By using the tools in Profound, we not only receive top-notch content, but we can also see which topics need attention. After only eight months of use, we’ve gone from 1% visibility to an average of 25% visibility across all topics. Great support team as well! ### 28. Promising Results: 2.5x AI Visibility and a Beautiful Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 05, 2026 **What do you like best about Profound?** It has actually helped us increased our AI visibility almost 2.5x since we've implemented the solution and ranking in the top 3 spots in topics that are relevant and matter to us. There is still work to be done on other high-value topic, but even with 6-month results it is promising. The interface is really nice too. **What do you dislike about Profound?** There isn't much I don't like about it - I would like to use it more to support strategic messaging and positioning initiatives. **What problems is Profound solving and how is that benefiting you?** Improving our visibility within AI search engines and understanding how customers are actually searching for answers related to the problems we solve. Traditional SEO analytics were a bit limited to just keywords -- not the full context and depth of question the user really wants answered. It allows us to get ahead of the curve to create more rich, targeted content with less guesswork. ### 29. Powerful Prompt Analysis and AI Agents for Better AEO Visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Satyendra K. | Marketing and PR Manager, Computer Software, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** What I like best about Profound is its prompt analysis capabilities and the AI agents that help create and optimize content for AEO (Answer Engine Optimization). It provides useful insights into how content performs in AI-driven search experiences and helps improve visibility across AI platforms. **What do you dislike about Profound?** I don’t have anything major to dislike about Profound, but I do think the custom agent creation process could be simplified even more to make it easier and quicker to set up. **What problems is Profound solving and how is that benefiting you?** Profound helps us understand how our brand and content show up in AI-driven search results. It supports our AEO strategy by highlighting content gaps and guiding us as we optimize content for stronger visibility across AI platforms. ### 30. Essential Platform for AEO Strategy with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Matt F. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Profound has been instrumental in driving our Answer Engine Optimization strategy. The platform provides incredible visibility into how our brands ranks against competitors, paired with highly actionable insights to improve our standing. The dashboarding makes measuring progress seamless, while the agent builder is both robust and intuitive - allowing us to deploy complex or simple agents for nearly any use case. Additionally, the sheets function provides excellent scalability, and the onboarding process was incredibly smooth, taking only a couple of weeks thanks to their top-notch customer support and training. **What do you dislike about Profound?** The more pre-built templates in their library the better. The continue to build here but I'm always looking for more. Also their AI agent builder could use some fine tuning - many times building custom agents it's easier uploading the file into another LLM to improve it. **What problems is Profound solving and how is that benefiting you?** I use Profound to improve my AEO strategy by benchmarking against competitors and acting on insights. It provides actionable steps to gain a competitive edge. Profound's dashboard, agent building, and sheets function allow me to research, build, and deploy strategies efficiently. ### 31. Boosts Competitor Analysis with Powerful Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Will H. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** February 09, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** My favorite feature is probably the agent builder, which lets me effectively chat with it to create an agent using all of the data available in its system. I can then update the features of that system to fit specific use cases or target specific parts of the business. The agent feature in general is one of the most useful parts of Profound because, while agents can be created in other programs, they don't have all the data that Profound houses. Profound's agent is also flexible, and even in areas it lacks data, it can pull from live web SERPs. The Profound team has been invaluable in assisting with setting up and tracking new prompts, creating dashboards and agents. **What do you dislike about Profound?** It takes a bit of time to ramp up. I've had to train every single person on my team on how to use and leverage it the best. So they could definitely work on the kind of ABCs of getting started. **What problems is Profound solving and how is that benefiting you?** Profound gives us deeper insights by showing data beyond our keyword tracking and indicates where competitors are winning. ### 32. Empowers AI Visibility with Valuable Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Caroline A. | Senior SEO Data Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** February 09, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** I like that Profound has a firsthand contract with OpenAI that allows us to get all of their data directly from the source, meaning there's no modeling or estimations. All of the data is firsthand and represents what real users are actually searching for. I also like the interface of how the data is presented, as it's very easy to find our competitors and see where we stand. The rankings and percentage scores are easy to identify on a historical basis, making it super helpful to compare our data from three months ago versus today. It also provides specific insights on a prompt by prompt basis by capturing the exact LLM responses to our prompts, helping us with optimization tools. Additionally, Profound's customer service was amazing during the initial setup, and the seamless process handled by our account executive allowed us to quickly get started. **What do you dislike about Profound?** Yeah. I've had some issues with the UX. So it can be very difficult when you're tracking an enterprise level website across multiple regions to really filter out the specific prompt data you're looking for. We're tracking probably, like, a 100 topics with 1500 prompts in Profound right now. And our specific core subset of topics is only about 10. Which means that each time I want to access just our core keyword data, I have to deselect a bunch of different prompts and that can get a little time consuming. The other thing is the prompt research feature. It's been very helpful for identifying where we could show up, where we're not currently showing up, as well as potential prompts that could be valuable to track for our business. However, I had a some issues transitioning the research prompts into our tracking tools. It uploaded each separate prompt under a separate topic, so for two weeks, I had to unselect probably a 100 topics within the platform to actually see the ones that I cared about, and that was time consuming. It took a little bit longer for the engineering team to resolve that than I would have liked. So there's definitely just some issues with the platform being a little buggy. **What problems is Profound solving and how is that benefiting you?** I use Profound to measure our AI visibility footprint across LLM platforms. It helps identify high opportunity prompts and opportunities for improvement, narrowing our focus on search volumes that actually generate business impact. It also supports us with an organic performance score shared with leadership. ### 33. Effective Visibility Tool, Needs Better Candidate Experience **Rating:** 2.0/5.0 stars **Reviewed by:** Evangelia S. | Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I use Profound to make my company visible and ensure it stands out among other competitors, especially in a world where large language models are taking over. I like that Profound ensures my company name and products come up first when searched, which was very valuable for my makeup brand. The initial setup of Profound was very good, making the experience smooth. **What do you dislike about Profound?** I don't think nothing needs improvement other than not ghosting their applicants or rescheduling 3 times. I had an interview got rescheduled 3 times then ghosted me, got an email that things come up and they elaborate very fast ( exactly start ups work fast, not the case here!) tragic irony because I told them it's unacceptable to ghost applicants like you wouldn't do to your customers. **What problems is Profound solving and how is that benefiting you?** Profound ensures my company is visible and found before competitors, making sure my brand stands out in a world dominated by LLMs. ### 34. Facilitate Visibility Analysis, But It Requires More Autonomy **Rating:** 4.0/5.0 stars **Reviewed by:** Alexis Jesus J. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I like that Profound is quite friendly, interesting, and easy to use. Above all, its 'ask' function is very good, it makes the work much easier, since with this tool it is simpler to find visuals or specific data that are not easily available, adding extra information in a simple way. **What do you dislike about Profound?** Yes, I think I would like the user to have more autonomy in changing their own themes, their keywords when referring to something specific, to have more authority over what to add, which countries to add and which countries to remove. I think that is something to improve, like the autonomy that the user can have to conduct their searches, since as an SEO team in a specific region, we often need many topics and well-organized ones, so we don't have that possibility. **What problems is Profound solving and how is that benefiting you?** I use Profound to analyze visibility in LLM models, understand Adidas's visibility compared to the competition, and gain insights into how we are searched. It helps me a lot to solve visibility and citation issues, optimizing our site to appear more. ### 35. Profound: Effortless Setup and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Francis V. | Senior Business Designer / Innovation Consultant, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I like that the first setup of Profound was quite easy, and we got help from the Profound team to figure out the topics. It's best to set these up in alignment with the traffic goals each brand has. After that, adding prompts was straightforward, allowing us to be more complete. Multiple dashboards in Profound make it easy to keep track brand mention scoring, but what I love most is that you can see where your mentions are coming from (split per model). Profound provides an overview of the sources ChatGPT (and others) use, helping us to either reach out to those websites or create similar content. I also appreciate how easy it is to reach the Profound team and how quickly they push new features and functionality. **What do you dislike about Profound?** I'd love a way to see which prompts people are actually in our category, similar to keyword volume in Google. At the moment, there is an experimental feature, but I'd like to see this improved. **What problems is Profound solving and how is that benefiting you?** I use Profound to track how clients in the beverage sector rank in AI searches across various engines. It provides insights into important topics, source websites, allowing us to tailor content and improve PR outreach effectively. ### 36. Streamlined AI Task Management with Intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron T. | Product Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 20, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** I think the UI is pretty simple for as complex as AI search is, which makes it super easy to just jump in and start using it. I also like how Profound provides visibility across all of the major consumer LLMs, so we don't have to manually track the performance of each model. They do that for us, which is very convenient. Plus, it seems like their dataset is more comprehensive than any of the competitors. **What do you dislike about Profound?** Sometimes it feels like there's not enough granularity to some of the data. It's sometimes hard to narrow in on a specific page. So sometimes trying to optimize a specific landing page, but you can't really track just the performance of that specific page and how much that page gets cited. It kind of only gives you a domain level view. **What problems is Profound solving and how is that benefiting you?** I use Profound to track AEO performance over time without manual work. It helps us report on visibility impacts, understand the effectiveness of AI search efforts, and pinpoint improvement areas. Plus, it offers tools for exploring prompts and trains our team on AI search essentials. ### 37. Empowers Data-Driven SEO Strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin S. | Director, SEO, Online Media, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 20, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** I use Profound for my work as an SEO director, and I like being able to quickly see performance across topics and identify the competitor set for those topics. Additionally, I find digging into sentiment helpful to show clients how LLMs are talking about their brand. Profound allows me to target the analysis to the audience I'll be presenting to, which helps increase engagement and client interest. The initial setup of Profound was very easy, made manageable by my team member who handles the relationship with Profound. **What do you dislike about Profound?** I'd love to be able to get data from Claude as it grows in usage, but I understand that might be related to how Claude works. Also, sometimes a client's brand name can also be a commonly used word, which can cause some data issues, but those can be fixed in a couple of days. **What problems is Profound solving and how is that benefiting you?** I use Profound to uncover insights and opportunities, helping highlight why clients should work with us. It helps me quickly see performance across topics, target analysis for specific audiences, and increase client engagement. ### 38. Intuitive Navigation, Precise Results **Rating:** 4.5/5.0 stars **Reviewed by:** Fiorella O. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I use Profound to search for content opportunities related to LLMs, and it provides me with clear metrics such as the visibility score, SOV, and citation share, which are useful for understanding the state of my brand. I like the ease of navigation within the platform and I really appreciate the 'Answer Engine insights' section, because the monitoring of sentiment and the accuracy it offers allows me to detect if an LLM is providing outdated or incorrect information about us. Being able to audit AI responses in real-time is invaluable for protecting our digital reputation. Additionally, I found that the initial setup was straightforward. **What do you dislike about Profound?** The section 'Explore what people are prompting in AI' does not always have related prompts. **What problems is Profound solving and how is that benefiting you?** It gives me clear metrics like visibility score and citation share to evaluate my brand. It also helps me audit AI responses in real-time, detecting incorrect information and protecting our digital reputation. ### 39. Turning AI Search into actionable strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** What do you like best about Profound? What I love most about Profound is how it takes the mystery out of AI search and gives us a practical way to optimize for the future of search. It helps me understand exactly how AI search engines talk about my brand, which prompts drive visibility, and where our best opportunities lie. The UI is super clean and streamlined, so finding what you need is effortless. The Answer Engine Insights tab is incredibly fast for checking content performance across LLMs, and the Citation Shares feature is an awesome rabbit hole—you can see the exact landing pages, prompts, and actual quotes the AI models are pulling. We also use it to track prompts across LLMs to keep tabs on our visibility and market share against competitors. Plus, their built-in AI tools speed up the content creation process when we're optimizing. On top of a great product, their customer support and account teams are amazing partners, constantly helping us refine our strategy and navigate the data. **What do you dislike about Profound?** I have not found any issues or dislike at the moment. **What problems is Profound solving and how is that benefiting you?** AI search engines have traditionally been a complete "black box," making it incredibly difficult to know how your brand is being represented or why certain sources are being cited. Profound solves this problem by bringing transparency to AEO/GEO (AI and Generative Engine Optimization). The biggest benefit for us is turning data into actual day-to-day action. Instead of just guessing what prompts drive visibility, we can track our market share against competitors across multiple LLMs in real time. Features like Citation Shares show us the exact landing pages and quotes AI models are pulling, which takes the guesswork out of our content strategy. Plus, the built-in AI capabilities speed up our execution, allowing us to quickly create and optimize content tailored to our tracked prompts. ### 40. Intuitive, Actionable Insights for Tracking Brand Visibility in AI Search **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** What I like most about Profound is the visibility it gives into how AI search and discovery platforms are mentioning and understanding our brand. The platform makes it much easier to track brand presence across emerging AI channels and identify opportunities to improve visibility and positioning. The interface is intuitive, the insights are actionable, and the reporting helps our team quickly understand trends without needing a lot of manual analysis. It’s been especially useful for monitoring how our brand appears in AI-generated answers and conversations. **What do you dislike about Profound?** One downside is that some of the more advanced agent and AI workflow functionality can take a bit of time to fully set up and optimize. There’s definitely a learning curve when configuring everything correctly, especially if you want more customized use cases. That said, once everything is implemented properly, the platform becomes much more valuable and the insights are very strong. **What problems is Profound solving and how is that benefiting you?** Profound is solving the challenge of understanding and optimizing how brands appear across AI-powered search and answer engines. As more consumers rely on tools like ChatGPT and AI assistants to discover products and information, traditional SEO alone is no longer enough. Profound gives visibility into how AI models reference, rank, and describe brands, which helps teams adapt their content and strategy for this new search landscape. For us, the biggest benefit has been gaining actionable insights into AI-driven brand visibility that we previously had no way to measure. It has helped us better understand how our brand is being surfaced in AI-generated responses, identify opportunities to improve discoverability, and stay ahead as search behavior continues to evolve. ### 41. Profound's Insights Elevate AI Answer Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Edidiong A. | Developer Advocate, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I use Profound to get insights that are genuinely difficult to find elsewhere, particularly in understanding which forums and technical discussions are shaping LLM responses. I love how actionable the insights are; they directly inform where we should focus our community engagement and technical contributions. Additionally, I like how straightforward the initial setup was and how responsive their team is whenever issues arise. **What do you dislike about Profound?** One area I'd love to see improve is even deeper visibility into why certain community discussions are surfaced more prominently in AI-generated answers compared to others. The current insights are already very valuable, but having more context around why specific sources or discussions are picked up by LLMs would make the platform even stronger. **What problems is Profound solving and how is that benefiting you?** I use Profound to uncover how developer conversations shape AI-generated answers, offering insights into community influence on LLM visibility. It clarifies which discussions drive impact and helps us focus our engagement efforts effectively. ### 42. A must-have for modern marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** February 11, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Profound?** We rely on Profound as a core part of our GEO and AI-driven content strategy. What stands out most is how Profound turns abstract AI visibility data into actionable insights that directly inform the content we create and prioritize. The platform’s Answer Engine Insights dashboard gives us a unified view of how our brand and key content are appearing across major AI models: from ChatGPT to Perplexity, Gemini, Claude, etc., and lets us track visibility, sentiment, and citation trends over time. That level of cross-model visibility simply wasn’t possible with the traditional SEO tools we were using before. It's a great tool for reviewing performance against your competitors too with how you are showing up in AI search comparatively and then adjusting your strategy accordingly. It's very intuitive and easy to use. **What do you dislike about Profound?** While Profound is incredibly powerful for tracking AI search visibility and helping guide our GEO strategy, there is an initial learning curve that teams will need to be patient with. Because the platform surfaces a lot of detailed, data-rich insights, it can feel overwhelming at first; especially if you’re not already familiar with GEO concepts. Having a designated person from Profound’s team to help with onboarding and navigate hurdles has made a big difference for us, but this level of support is typically only available on higher-tier or enterprise plans and may not be included at lower tiers. But it is 100% worth the investment. **What problems is Profound solving and how is that benefiting you?** Before using Profound, our team faced a major gap in our content strategy: we didn’t have reliable insight into how our content was performing in AI-powered search environments like ChatGPT, Perplexity, Gemini, and others. Traditional SEO tools could only show us how we ranked on Google, but as AI assistants increasingly deliver answers directly to users, we had no clear way to measure or improve our visibility in these generative engines. As a result, we often felt like we were guessing which topics or pages AI would surface, which made it difficult to prioritize our efforts and to clearly demonstrate impact. ### 43. Standout offer in the GEO category, broad functionality and rapid dev as the category evolves **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Props to the team at Profound for changing the tyres on a moving car. GEO is a new and very rapidly evolving discipline, and the platform does a great job of both supporting existing practitioner requirements, and quickly developing and releasing features that support new requirements. The visibility score in particular does a great job of both providing a 'north star' metric to reflect brand orientation, and sufficient transparency into the underlying dynamics to enable it to be positioned as part of a brand performance story. **What do you dislike about Profound?** The UX can feel highly complex and in some cases a little unintuitive. However, given the pace of launch and ongoing development, I think this is ultimately understandable. This does mean that users need to invest some significant time in understanding platform capabilities, and setting outputs into a narrative context for less engaged users. **What problems is Profound solving and how is that benefiting you?** Profound is in use both as an optimisation tool deployed in direct support of performance marketing objectives, and as a unique and valuable market intelligence signal that helps to understand brand positioning in a competitive and market context. ### 44. Profound: Intuitive Platform with Standout Agents **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Profound is an intuitive platform with several standout features. It's easy to navigate, and tools like Opportunities and Agents really help it stand out amongst competitors. **What do you dislike about Profound?** The sheer volume of data Profound collects can feel slightly overwhelming, and the frequent volatility in visibility means I often spend considerable time reviewing outputs to understand why our visibility percentage may have dropped. Additionally, I would love the ability to set default settings upon login, for example, automatically excluding certain tags from visibility, since they contain our brand name and can slightly skew the AI-generated insights. **What problems is Profound solving and how is that benefiting you?** Before using Profound, we felt in the dark about how LLMs were representing our brand. Since implementing Profound, we’ve gained clear visibility into how AI responds to queries that are relevant to our industry. We used to struggle to identify where competitors were consistently outperforming us in LLM responses. Now we can pinpoint exactly where those content gaps exist and take action to address them. ### 45. Profound: The Backbone of Our AI Search Visibility Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Profound is the only tool we trust to measure how we show up in AI search. It's become the backbone of our AEO/GEO strategy. Answer Engine Insights just works. We track visibility, citations, sentiment, and share of voice across ChatGPT, Perplexity, Gemini, and Copilot, slice by engine and prompt cluster, and pull raw answers when we need to dig in. The UI is clean and dense without feeling overwhelming, which matters when you're navigating this much data daily. Performance is solid too. Dashboards load fast and reports are ready when we need them. The AI capabilities are where Profound really separates itself. Agent Assistant lets you describe what you want in plain English and builds the agent for you. Ask surfaces content and citation gaps automatically. Prompt Research Reports pull real prompts being run in LLMs so we're not guessing at what to track. The whole platform is opinionated about how to operate in AI search, not just a passive analytics layer. Onboarding was smooth and the support has been exceptional. The team is proactive, shares playbooks, runs prompt research on our behalf, and flags industry shifts before we'd catch them ourselves. The white-glove experience is real. **What do you dislike about Profound?** Genuinely hard to come up with much. The only thing on our wishlist is cleaner segmentation between deep research prompts and standard prompts, since a lot of buyers now kick off evaluations with deep research. Already raised it with the team and they're on it, which is consistent with how responsive they are to feedback. **What problems is Profound solving and how is that benefiting you?** LLMs are where our buyers now start their evaluation, and we needed visibility into how we were showing up in those answers. Profound gave us that visibility and a system to act on it. Since coming on board, we've seen meaningful gains across our priority prompt clusters, a steady climb in citation share, and real progress closing the gap on competitors who had a big head start. We're now in the top 10 for the majority of the clusters we track, with a clear roadmap to the rest. ### 46. Great for Tracking Brand Visibility in AI Search, with Room to Grow **Rating:** 3.5/5.0 stars **Reviewed by:** Chris B. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** It helps me understand where my brand shows up in AI search, what AI platforms are saying about it, and how I can improve content so the brand is more visible, accurate, and competitive in AI-generated results. **What do you dislike about Profound?** One thing that could be improved about Profound is making the insights more actionable and easier to turn directly into content. While the platform is helpful for identifying AI visibility gaps and monitoring how the brand appears across AI platforms, it would be even more valuable if it provided clearer next-step recommendations, content briefs, or prioritized actions based on the data. It could also improve by offering more customization in reporting, better integrations with content or SEO tools, and more guidance on how specific changes impact AI visibility over time. Since AI search is still evolving, it can sometimes be hard to know which actions will have the biggest effect, so more predictive insights or clearer performance tracking would make the platform even stronger. **What problems is Profound solving and how is that benefiting you?** Profound is valuable because it helps me scale content creation in a smarter and more efficient way. It shows where my brand is missing from AI-generated answers, highlights content gaps, and gives direction on what topics to focus on. This makes it easier to create relevant content at scale, improve AI visibility, and ensure the brand is represented accurately across AI platforms. ### 47. Feature-Rich AI Visibility Tracking with Strong Citations, Topics, and Personas **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** For me it's probably the AI visibility tracker with the most features - the citation information it has is very strong, and allowing you to add, and then analyse by, topics and personas is great. Sentiment analysis is also very good, as well as the overall visibility scoring **What do you dislike about Profound?** I think in general Profound is limited in the same way that all AI visibility trackers are - people are searching prompts in much more unique ways than ever before so no tool will be able to get a completely accurate picture of things. However, I think Profound has done the best job of doing so. I'm not so much into some of the content generation tools or some recs but each to their own. **What problems is Profound solving and how is that benefiting you?** Tracking AI visibility and having that information available to brands and clients. This includes breaking down by persona and topic, as well as understanding citations driving AI appearances. This helps us to track and report the performance of brands within AI search, allowing us to show impact for clients in a way that before was impossible. ### 48. Granular LLM Visibility Tracking Across Models with Clear, Queryable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound gives us a structured, queryable view of how our brand and tracked content surface across multiple LLMs (ChatGPT, Google AI Overview, Gemini, Perplexity, etc.) for the same prompts. The data is granular, with topics and models attached, so we can compute a visibility score and tie it back to spend. **What do you dislike about Profound?** One area for improvement would be more detailed API data documentation. Some field behaviors only become clear after profiling the raw data - things like which models populate certain fields, how arrays are delimited, and how duplicate run_ids should be handled. More thorough docs with examples and edge-case notes would make the API much easier to work with, especially for teams building custom metrics on top. **What problems is Profound solving and how is that benefiting you?** Profound is helping us answer a question that's increasingly business-critical: how visible is our brand and our paid content in LLM-generated answers compared to competitors. It lets us track weighted share-of-voice across the major answer engines, see where we're winning vs. lagging by topic, and tie affiliate content spend back to actual citation and run-coverage outcomes - none of which we could measure before with traditional SEO or analytics tools. ### 49. Strategic Insights with Room for Scalability **Rating:** 4.0/5.0 stars **Reviewed by:** Jaimee D. | Director of Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I love that Profound has everything I want it to have: information on multiple generative AI engines, prompt information, share of voice and similar metrics, competitive intel, and agents to generate content where you need it most. I was happily surprised by its recommendations section, which had valuable actions we could take to make an impact quickly. The recommendations section included smart, strategic, and actionable suggestions like finding ways to weigh in on relevant topics in Reddit. It's great to see where content resonated across different platforms (like ChatGPT vs Claude) and to understand how much of a share of voice we have in key service areas. Also, getting access to the trial environment was very easy and intuitive. **What do you dislike about Profound?** I honestly didn't try the agents for creating content. They seemed very proud of those, but we are still working to create content on our own and don't yet want to go that route. In terms of improvement, we're an absolute match for our own AEO/GEO efforts, but we struggled to translate it into something we could use with our clients. We had several sessions with a sales rep and welcomed a consultative conversation on our specific use case, but it was clunky at best on how we would scale it and make it work without becoming unaffordable fast. I'm disappointed honestly because the data inside the platform was so strong. **What problems is Profound solving and how is that benefiting you?** Profound helps us establish a baseline and gather insights into AI visibility and discoverability for ourselves and our clients. Its recommendations section offers strategic, actionable suggestions, and I value the insight into where our content resonates across different engines. ### 50. In-depth Prompt Tracking Analysis with Agentic Report Building Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** The prompt tracking is pretty straightforward. I’m not a power user of Profound, but it does a really nice job of offering both high-level analysis and more granular, detailed views when I want to dig deeper. The UI is easy to use, and I personally like the minimalist design. On top of that, I’ve found the drilldown views especially helpful for getting into more refined details. The "agents" feature is pretty cool, and potentially powerful the more I understand them (i.e. "Above the Fold + Below the Fold Copy Generation"" is exactly the type of insights I'm looking for as a Search Marketer. **What do you dislike about Profound?** As a technical lead, I would personally appreciate any sort of technical/site architecture analysis to better understand how our site is performing in LLMs (i.e. is all our content readable?). **What problems is Profound solving and how is that benefiting you?** The AI insights and prompt tracking have become a critical part of what we do as SEOs, and Profound delivers that analysis for us. - [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-09-20+14%3A25%3A22+-0500&secure%5Bsession_id%5D=1498a056-6696-47e4-91e8-418497b5bac8&secure%5Btoken%5D=02800bf6f4b3564dfc831c5ffa39697f60e6b619dcb041b9cd412155f1dca444&format=llm_user) ## Profound Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization - Content Gap Analysis - Sentiment Analysis - Response Position Analysis - Trend Analysis **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis - Brand Entity Analysis **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics - Multi-Language Tracking - Prompt Visibility Monitoring - AI Crawler Analytics - Reporting/Analytics **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - BI Integration - BI Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - AI Visibility Score - Share of Voice (SoV) - AI Content Scoring - AI Traffic Attribution - Prompt Organization - Citation Intelligence - AI Accessibility Audit - White Label - Change Simulation - Schema Guidance - LLMs Text File Management - Multi-Platform AI Coverage - API - GEO-Optimized Content Creation - Prompt Library - Collaboration Tools - Persona-Based Segmentation - Multi-Brand Management - SEO Management - Misinformation Detection - Real User Prompt Dataset - Alerts/Notifications - Competitive Benchmarking ## Top Profound Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,930 reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - 4.6/5.0 (73 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (834 reviews)