Recommendations to others considering Profitero+:
Look at the free output from the Profitero data. Especially Keith Anderson's blog posts. Proof to us that they have data chops. The animation of price changes over a six month period on Amazon by brand was a game changer to our strategy. Review collected by and hosted on G2.com.
What problems is Profitero+ solving and how is that benefiting you?
This has become one of our main competitive research tools for Amazon in particular. For some categories the sales volume on Amazon mimics the market so we use that as a barometer for market share. The fact that we can drill down to exact ASINs to see which are the top sellers is critical for our own new product development. Once we identify the ASINs we can research them using our Clarabridge platform to determine the star rating rationale. Very powerful and the combination gives the product managers extremely detailed and actionable insight. Review collected by and hosted on G2.com.