Product Management Experts. Practical by Design. Great products don’t happen by chance. They’re built by teams who understand their customers, align to outcomes, and know how to execute. At Productside, we help product managers and product teams develop the skills, strategies, and frameworks they need to build products people actually want to buy and use. Formerly known as 280 Group, Productside reflects our singular focus: helping organizations succeed through strong product management. We sit on the product side of the business: where strategy, discovery, delivery, and outcomes come together. Our promise is simple: practical training, proven frameworks, and advisory support that teams can apply long after the workshop ends.