--- title: Product Marketing Alliance Reviews meta_title: 'Product Marketing Alliance Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 905 reviews by the users' company size, role or industry to find out how Product Marketing Alliance works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 905 scale: '5' date_modified: '2026-08-09' parent_category: name: Education url: https://www.g2.com/categories/education --- # Product Marketing Alliance Reviews **Vendor:** Product Marketing Alliance **Category:** [Online Course Providers](https://www.g2.com/categories/online-course-providers) **Average Rating:** 4.7/5.0 **Total Reviews:** 905 ## About Product Marketing Alliance Product Marketing Alliance is a community-driven platform designed to connect product marketers from around the world. Established in February 2019, its mission is to unite professionals in the field, fostering collaboration and knowledge-sharing among over 100,000 members spanning various countries, including the USA, Russia, Greece, Germany, England, and Australia. This global network serves as a hub for individuals dedicated to enhancing product demand, adoption, and overall success. The platform primarily targets product marketers, product managers, and professionals involved in product development and strategy. By providing a space for these individuals to connect, the alliance facilitates discussions on best practices, industry trends, and innovative strategies. Members can engage in meaningful conversations, share insights, and learn from one another's experiences, ultimately contributing to their professional growth and the success of their respective products. Key features of Product Marketing Alliance include access to a wealth of resources such as articles, webinars, and case studies that cover a wide range of topics relevant to product marketing. Members benefit from exclusive content that delves into effective marketing strategies, customer engagement techniques, and product launch best practices. Additionally, the platform offers networking opportunities through events and forums, allowing members to build valuable connections within the industry. The value of Product Marketing Alliance lies in its ability to create a supportive community where product marketers can thrive. By bringing together a diverse group of professionals, the platform encourages collaboration and the sharing of ideas, which can lead to innovative solutions and improved marketing outcomes. The alliance stands out in its category by not only providing educational resources but also fostering a sense of belonging among its members, making it a vital resource for anyone looking to excel in product marketing. Through its commitment to uniting product marketers globally, Product Marketing Alliance has established itself as a key player in the industry, empowering its members to drive demand and achieve product success. ## Product Marketing Alliance Pros & Cons **What users like:** - Users commend the **high-quality content** of Product Marketing Alliance, finding it informative and transformative for their careers. (45 reviews) - Users highlight the **rich content offerings** of Product Marketing Alliance, enhancing knowledge and professional skills effectively. (25 reviews) - Users value the **comprehensive content** of Product Marketing Alliance, enhancing their knowledge and professional development significantly. (24 reviews) - Users value the **cutting-edge knowledge** and community support offered by Product Marketing Alliance, enhancing their marketing skills. (23 reviews) - Users commend the **high-quality teaching** of Product Marketing Alliance, enhancing their skills and career opportunities in digital marketing. (21 reviews) - Users find the **ease of use** of Product Marketing Alliance invaluable for tracking progress and accessing helpful resources. (20 reviews) - Engagement (19 reviews) - Content Comprehensiveness (17 reviews) - Certifications (15 reviews) - Customer Support (14 reviews) **What users dislike:** - Users find the **premium content pricey** , making it less accessible and sometimes misleading regarding membership benefits. (8 reviews) - Users find the **high subscription cost** prohibitive, with additional fees for essential content and no refund options. (8 reviews) - Users note an **inadequate assessment** due to irrelevant exam questions that focus on details rather than overall understanding. (5 reviews) - Users feel the **expensive membership** limits access to content, requiring additional payments for essential courses and resources. (4 reviews) - Users find the **information overload** from Product Marketing Alliance overwhelming, making it hard to determine relevant resources. (4 reviews) - Users find the **learning curve steep** due to overwhelming content that makes it hard to keep pace. (4 reviews) - Limited Courses (4 reviews) - Quiz Issues (4 reviews) - Lack of Certifications (3 reviews) - Lack of Detail (3 reviews) ## Product Marketing Alliance Reviews ### 1. The Finest Online Guide to Marketing Technology Products **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie B. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about Product Marketing Alliance?** Certification in Customer Advisory Boards from Product Marketing Alliance was insightful and helped me understand how successful businesses operate their customer advisory boards. I found it fascinating to see how they set goals, plan meetings, get feedback, and measure success. These insights have benefited my business endeavors as they've allowed me to improve the sense of community within my company and the quality of our offerings. **What do you dislike about Product Marketing Alliance?** I would like to see more live content in Product Marketing Alliance. Learning from Zoom calls and events, where product marketers from all over the world can network with one another, would be more beneficial than reading guides. Furthermore, the training programs appear to be quite expensive. **What problems is Product Marketing Alliance solving and how is that benefiting you?** The problem that Product Marketing Alliance Professionals have is that their options for continuing education are few and rigid. The course offered by the alliance is user-friendly. It contains numerous valuable templates, but it can only be accessed at set times and does not offer much room for customization. **Official Response from Megan Evans:** > Hey Jamie, So great to hear that you enjoyed the CAB certification! I'll take your comment about live content on board and share it with our course team. Thank you for being part of the community! All the best, Megan ### 2. Robust curriculum and community **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Product Marketing Alliance?** I like how in-depth the PMA course is, with bonus videos from incredible product marketers across incredible tech organizations. It adequately equips one to be ready for their next PMM opportunity, especially with its incredible PMM template available to course takers. **What do you dislike about Product Marketing Alliance?** I think the payment structure would be great with a little more ability to manually change payment plan flexibility from maybe a smaller installment to a larger installment (as economic capacity changes or people change jobs); without reaching out to an internal team member and having to stick to one plan throughout the coursework (Thanks to the team member who came through for me internally when I was trying to solve the changing payment plan issue.) Also wish there was more dedication to supporting people trying to transition into PMM roles. **What problems is Product Marketing Alliance solving and how is that benefiting you?** PMA is solving the issue of giving Product Marketers access to resources, knowledge, and community to deliver excellently in their roles. It also provides robust templates, tool suggestions, and presentations, relevant to present realities in Product Marketing Management. **Official Response from Megan Evans:** > Hello, Thank you for taking the time to leave a review :) Great to hear that you enjoyed the course. I have flagged your comment about payments to the team. Hope to see you at another course soon Megan ### 3. Great course, but room for improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Brianna C. | Product Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Product Marketing Alliance?** I loved all the content the course provided. Being I had no product marketing experience, I learned a lot. I was also surprised at how much I did know already. **What do you dislike about Product Marketing Alliance?** The one thing that I was quite frustrated with was the course content. We were given the slide presentations as course materials. But PMA had done a course update the month prior, and it appeared our course did not get the update. There is some instructor material in the course slides that were not in the slides available to us, but that wasn't the problem. The problem was that after week 1, the slides were missing nearly half of the material covered in the class. When we told the instructor she dismissed this. When we further brought it up over and over, she finally had us reach out to PMA. PMA then dismissed us saying that they had already updated the courses. I even provided the downloaded slides for them to compare and they still dismissed us. It finally was updated correctly in the last week of the course. This also means that I had to either take meticulous notes while the instructor was talking (I tried but I was bound to miss some content) or google answers I had no reference of. The course is not cheap, and the fact that PMA dismissed us so many times over the content and didn't fix it until the last week was extremely frustrating. On top of that, it wasn't until halfway through the course that I had to request the recording of the class be provided to us, which still took until the following week. Why record the class if you're not going to share it with the participants, especially when we were missing content to study for the test after each week and end of the course? **What problems is Product Marketing Alliance solving and how is that benefiting you?** PMA is helping me in my role to implement new programs our company was not doing. It's also strengthening my relationship with sales and my sales enablement content. **Official Response from Megan Evans:** > Hi Brianna, Thank you for taking the time to leave us a review. I am so pleased that you enjoyed the course content. I am sorry to hear about your experience regarding the slides. I will be taking this up with courses team, to avoid future mishaps. We hope to see you on another course soon. Thanks, Megan ### 4. Grateful for the well-rounded Product Marketing education I received from PMA. **Rating:** 4.5/5.0 stars **Reviewed by:** Brian H. | Director Of Youth, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Product Marketing Alliance?** The course was well designed and came with resources like templates and examples that I could access even after completing the course. I think enabling continued education was what I liked most about the PMA Core course. **What do you dislike about Product Marketing Alliance?** I think this may just be a byproduct of offering a general introduction level course like Core, but some modules weren't very relevant. For example, as a product marketing specialist, rarely am I involved in the onboarding process. Perhaps it's just how our team is set up, but our partner marketing manager typically handles that. It was helpful to have this additional information, but sometimes it was hard to focus when it felt distant from my daily responsibilities. **What problems is Product Marketing Alliance solving and how is that benefiting you?** As someone new to a product marketing role, my problem was that I had a limited understanding of the core responsibilities of a product marketer. PMA provided a thorough and digestible education that equips me for my core concentrations of research, GTM strategies/planning and post-launch analysis. **Official Response from Megan Evans:** > Hey Brian, Thanks for the review we really do appreciate it. We're glad you enjoyed the course and found a direct improvement in your work-based skills. We hope to see you on another course soon. Thanks, Megan ### 5. Highly valuable for those beginning their Product Marketing career. **Rating:** 5.0/5.0 stars **Reviewed by:** Corey L. | Product Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Product Marketing Alliance?** From switching to a career in product marketing, from product one of the main goals me was to learn best practices to organize and structure my approach to the role. PMM Core was instrumental in allowing me to do that and I look forward to applying my learnings to my current role! **What do you dislike about Product Marketing Alliance?** There was not much that I disliked - by taking this course I was able to get a trusted baseline for the role. It was not only helpful to have lessons instructed by the PMA staff, but presentations and additional learning from product marketing thought leaders that are currently in the industry. That is helpful to me to see how other organizations operate, specifically in the technology industry. **What problems is Product Marketing Alliance solving and how is that benefiting you?** PMA solved the problem of shedding light on an otherwise ambiguous role to many in organizations, to be honest. To deliver value in your own role, it is crucial that you understand how you can deliver value for other segments within your organization. And with the lesson plans within Product Marketing Core, provided a great deal of clarity on how to solve that problem that many PMMs face early on in their career. **Official Response from Megan Evans:** > Hey Corey, We're glad you enjoyed the course and found a direct improvement in your work-based skills. We hope to see you on another course soon. Thanks, Megan ### 6. PMA-Core is an excellent course for bringing tactics and strategy together. **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas S. | GTM and Product Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Product Marketing Alliance?** I am relatively new to the PMA, but the most helpful aspect of the group is how active and engaging the community can be. There's a wealth of ideas from a diverse group of members from all over the world. The product marketing course certification was also a great course as it reminded me of how tactical elements in product marketing can be versatile and used in a variety of strategic ways. The bonus footage and webinars are a huge plus, the weekly webinars with Harvey Lee or a really great opportunity to learn and pick the brains of other product marketing professionals. Lastly, all of the resources provided in the course certification are brilliant. They're very thorough but also easily customizable and can be easily adapted with pre-existing frameworks. **What do you dislike about Product Marketing Alliance?** There is nothing that I necessarily disliked, however, I think there are some ways to make the course a little bit better. Blended learning is a tricky thing to master, and coming from a history of education background I would've liked to of seen different instructors for different sections of the course. That way it would keep the content and the delivery a little bit more dynamic throughout the 10-hour course. Byrony did a great job of being clear and concise, she was never confusing and always drove the key takeaways home. From an adult learning perspective, the content is definitely applicable, but it's hard to stay focused with a mostly video-based format. **What problems is Product Marketing Alliance solving and how is that benefiting you?** We want to drive awareness of what we do as go-to-market and product marketing consultants and being able to help and be a resource in the community is really valuable for us. At the same time, we always search for continuous improvement in both our professional abilities and our frameworks, so being able to tap into the wealth of knowledge in the PMA is incredibly important as it pushes us to be better in what we do. **Official Response from Megan Evans:** > Hello Nicholas, Thanks you for this great review! We're glad you enjoyed the course and found a direct improvement in your work-based skills. Thank you for your comments regarding improvements for the course. We are always working towards an impactful learning experience and will take your comments to our next review. We hope to see you on another course soon. Thanks, Megan - Customer Success Manager ### 7. Good professional network **Rating:** 3.0/5.0 stars **Reviewed by:** Nicole N. | Head Of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Product Marketing Alliance?** Useful tools, strong network of professionals. **What do you dislike about Product Marketing Alliance?** North american focus, expensive courses, accreditation doesn't stand up to other training programmes that are equally relevant **What problems is Product Marketing Alliance solving and how is that benefiting you?** I am in a one-person team, so I benefit from the "hive mind" **Official Response from Georgia Horsley:** > Hi Nicole, Thank you for your feedback. I'm glad to hear you've found the "hive mind" within our community beneficial. Your feedback around our accreditation courses has been taken on board. Georgia Customer Success Manager ### 8. PMA's Product Marketing Core Certification is amazing!! **Rating:** 5.0/5.0 stars **Reviewed by:** Rohan D. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Product Marketing Alliance?** I liked all the content. It was structured for established PMMs as well as aspiring. The course length is just right, and I could fit it into my work day schedule. The instructor Collette was amazing! **What do you dislike about Product Marketing Alliance?** I am yet to go through the rest of the master's courses, but the Core certification was great. There were times that the material seemed lengthy and thin kit could have been spread out a little bit and given more room for back and forth interation **What problems is Product Marketing Alliance solving and how is that benefiting you?** PMA is making the PMM knowledge accessible to the world. With this course, I now now only know what PMM's do but I have the templates and tools to be successful. **Official Response from Megan Evans:** > Thanks for taking the time to leave us such a glowing review. We're thrilled to have you as a part of our community. Please don't hesitate to let us know if you need anything Thanks, Megan ### 9. Great source of knowledge **Rating:** 5.0/5.0 stars **Reviewed by:** Geovane Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Product Marketing Alliance?** Endless content, practical advice and expertise about PMM challenges. **What do you dislike about Product Marketing Alliance?** It takes time to learn how to navigate in the website. **What problems is Product Marketing Alliance solving and how is that benefiting you?** It brings me up to speed in topics such as GTM and Sales Enablement. **Official Response from Georgia Horsley:** > Hi Geovane, Thanks for your review. I'm happy to hear that you're finding the PMA content and community valuable. Your feedback around website navigation has been taken on board. Georgia Customer Success Manager ### 10. A beautiful community of product marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Steven M. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Product Marketing Alliance?** I love having access to SO many templates (personas, sales scripts, interviews, etc.) and unlimited access to videos for training purposes. It's also great to get exclusive content and blogs get sent periodically by email. **What do you dislike about Product Marketing Alliance?** Is too much content a bad thing? The resources are unlimited! No downsides on my end. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Providing templates for building product-related content **Official Response from Georgia Horsley:** > Hi Steven, Thank you for your glowing feedback! I'm glad to hear that you've found our templates, content, and on-demand videos useful. Please let us know if there are any other content/templates ideas you'd like to see on the website in future! Thanks for being part of our community :) Georgia Customer Success Manager ### 11. PMA delivers great insight on key themes of Product Marketing success **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren H. | SSR Product Marketing Manager, Amazon Pay, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Product Marketing Alliance?** PMA delivers a definitive view of the core responsibilities and skills that underpin a really nebulous job role. I find incredible value in hearing Senior PMMs and experts analyze and break down the key mechanisms for role success. **What do you dislike about Product Marketing Alliance?** Because it has to serve so many different functions of Product Martketing, I think PMA can often feel a little too surface-level in its guidance for success. Individualized or deep understanding of particular mechanisms require even more time and money spent. **What problems is Product Marketing Alliance solving and how is that benefiting you?** By developing a shared language for Product Marketing functions, strategies and tools, I feel really empowered to lean on proven methods rather than guesswork. That's an incredible value to me. **Official Response from Megan Evans:** > Hey, Thanks for taking the time to leave us such a glowing review. We're thrilled to have you as a part of our community. Please don't hesitate to let us know if you need anything. All the best, Megan ### 12. Great foundational knowledge and templates **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Product Marketing Alliance?** I enjoyed the structure of the PMA courses. It allows users to take their time on the lessons, while also digesting the coursework in a way that keeps them accountable. I had a great set of takeaway templates that I could use for projects I was working on at the time with work. I've also recommended this to a few folks who have reached out to me about starting a career in PMM. **What do you dislike about Product Marketing Alliance?** It's a bit cost prohibitive if you don't have an organization's budget to help fund the class. Additionally, I think it could be helpful to have B2C and B2B versions of the content that are separated to be more relevant to the course taker. **What problems is Product Marketing Alliance solving and how is that benefiting you?** It helped to close up some knowledge gaps in my product marketing experience. It will continue to support me as I progress in my career and have growing responsibilities. **Official Response from Megan Evans:** > Hey, Thank you for this great review. It's so great to hear that you've enjoyed your course and had use of the resources. Thanks, Megan ### 13. The best PM community ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Jeshurun A. | Market Launcher - US/Canada , Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Product Marketing Alliance?** Incredible community with great resources. One-stop shop for all PM- related needs. **What do you dislike about Product Marketing Alliance?** Absolutely nothing. However, I would like to see more and more connects. **What problems is Product Marketing Alliance solving and how is that benefiting you?** One-stop shop for all PM-related needs, doubts and insights **Official Response from Christina Graham:** > Hi Jeshurun Thank you for taking the time to leave this review! Great to have you part of the community :) Christina Community Manager ### 14. Great community **Rating:** 4.0/5.0 stars **Reviewed by:** Steven J. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Product Marketing Alliance?** Super helpful way to connect with other product marketers and find jobs. **What do you dislike about Product Marketing Alliance?** No real critcism about PMA. Think they do a great job. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Helping me connect with other product marketers and find jobs. **Official Response from Georgia Horsley:** > Hi Steven, Thanks for your review. I'm happy to hear that you've been able to connect with other product marketers through our community. Georgia Customer Success Manager ### 15. Content marketer making a transition to PMM, love this course!! **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren K. | Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Product Marketing Alliance?** I love how the full scope of the role was broken down into digestible sections full of insightful and very detailed information. **What do you dislike about Product Marketing Alliance?** I couldn't watch the videos on my iPad which was a bit disappointing. I don't have a laptop at home, so I couldn't be mobile with my learning. **What problems is Product Marketing Alliance solving and how is that benefiting you?** You're helping filter all of the information out their on the role and providing expert material in one place. **Official Response from Christina Graham:** > Hi Lauren, Thank you for taking the time to leave this review and will consider how the course is on mobile! Great to have you part of the community :) Christina Community Manager ### 16. This course gave me the base I needed for Product Marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin M. | Editor In Chief, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Product Marketing Alliance?** The option to learn at your own speed is incredible, there's plenty of opportunity to learn with online classes, tutoring and homework. **What do you dislike about Product Marketing Alliance?** The slides could be a little more in-depth; when reviewing important points after classes, it can be hard to remember specific topics without context. **What problems is Product Marketing Alliance solving and how is that benefiting you?** It took a beginner with ambition to someone whose ready to delve deeper into the world of Product Marketing! **Official Response from Christina Graham:** > Hi Kevin, Thank you for taking the time to leave this review! Great to have you part of the community :) Will be taking your comments about content onboard Christina Community Manager ### 17. Solid Baseline and Jumping Off Templates for Success **Rating:** 5.0/5.0 stars **Reviewed by:** Jacklyn S. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Product Marketing Alliance?** There were many options to choose from with regards to when and how long the course could be. I took the one-day intensive course. The takeaways and materials available were the same as if I'd spent the longer period to get the certification The instructor was engaging and very knowledgeable, had good suggestions to our questions. **What do you dislike about Product Marketing Alliance?** This isn't related to the PMA specifically. It's more related to the value from the one-day course versus what I imagine the longer course would have been. While the one-day course was attractive because you can plow through the material, they actually had to skip some of the material in order to get through everything. Not to mention attention span for 8-9 hours for one day. My recommendation would be two days versus the one. **What problems is Product Marketing Alliance solving and how is that benefiting you?** I'm a new product marketer and wanted to get a solid foundation for the role. Realising the scope of the PMM role is different everywhere, this course provides a solid well of informaiton from which to draw. **Official Response from Natasha Beresford:** > Hi Jacklyn, Thanks for taking the time to leave us such a wonderful review. It's great to know that you enjoyed the course, we really appreciate your feedback about the length of sessions. Please do stay in touch, we'd love to hear about how your career progresses. All the best, Nat ### 18. it's all there! **Rating:** 4.0/5.0 stars **Reviewed by:** Erwan L. | Head of Global Pricing and Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** January 02, 2023 **What do you like best about Product Marketing Alliance?** The comprehensive contents build on each other, from the clear and concise decks, relevant examples, and simple tools to professional lecturers. **What do you dislike about Product Marketing Alliance?** One course and lecturer was of lower performance. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Product Marketers most likely know the job to be done, and PMA provides the process of where to start and tools to measure success. **Official Response from Christina Graham:** > Hi Erwan Thank you for taking the time to leave this review! Great to have you part of the community :) Would like to follow up about the course lecturer. Christina Community Manager ### 19. Fantastic PMM Training, content and community **Rating:** 4.0/5.0 stars **Reviewed by:** Matt T. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Product Marketing Alliance?** The library of templates and examples available through the PMM core course has helped me massively in my marketing role as well as the foundational training course **What do you dislike about Product Marketing Alliance?** There are lots of different course types available, many are repeated as online versions, online spread throughout multiple weeks, in-person, group training. It would be much simpler if the core course were available by itself and then you select the method you would like to learn. **What problems is Product Marketing Alliance solving and how is that benefiting you?** As a product owner coming in to a PMM role, the foundation course gave me all the background knowledge and confidence I needed to effectively carry out my role. **Official Response from Megan Evans:** > Hey, Thanks for dropping us this line, we really appreciate it. It's incredible to hear you've enjoyed our course and we hope to see you on another course soon. All the best, Megan ### 20. PMA - A product marketer's Go-To Source for Success **Rating:** 5.0/5.0 stars **Reviewed by:** Linda F. | Lead Product Marketing Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Product Marketing Alliance?** The PMA has resources for every phase of product marketer's career - from articles, templates, on-demand and certs. Your learning continues here! **What do you dislike about Product Marketing Alliance?** The only downside for me/what I struggle with is that there is So.Much. info and I want to consume it all but not enough time. However, they have organized it so that you can go deep in specific areas **What problems is Product Marketing Alliance solving and how is that benefiting you?** When I hit a challenge or stumbling block in my role, PMA helps me with their resources to solve it. AND having a meetups to share insights and bounce ideas to help solve real-time work challenges - priceless! **Official Response from Megan Evans:** > Hello Linda, Great to hear that you are loving all our resources. It's great to have you as part of the community. Thanks, Megan ### 21. A fantastic, comprehensive course **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Product Marketing Alliance?** The course did an excellent job establishing the foundations of product marketing. It was helpful reinforcing my existing skillset with actionable tips and tools compiled by fellow product marketers. **What do you dislike about Product Marketing Alliance?** Specific topics weren't as robust, and these were usually topics that PMA has separate (paid) courses for. It wasn't a personal dislike, but it'd be good to know for anyone who wants to dive deeper into a specific subject. **What problems is Product Marketing Alliance solving and how is that benefiting you?** I was informally introduced to product marketing, so it was great having a structured course that was informative and based on industry best practices. **Official Response from Christina Graham:** > Hello, Thank you for taking the time to leave this review! Great to have you part of the community :) Will relay your comment about topics to the team! Christina Community Manager ### 22. Great community and tons of resources! **Rating:** 4.5/5.0 stars **Reviewed by:** Adam M. | Demand Generation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Product Marketing Alliance?** Enjoyed connecting with so many great people. The community is warm and welcoming, which makes it easy to level up, network and compare experiences. **What do you dislike about Product Marketing Alliance?** The classes can be a bit basic. At times, it doesn't feel applicable to what I'm doing in my day-to-day job. **What problems is Product Marketing Alliance solving and how is that benefiting you?** PMA is helpful for leveling up my skills in product marketing. **Official Response from Georgia Horsley:** > Hi Adam, Thank you for your feedback. It's great to hear that you've enjoyed being part of the community. Your feedback about our classes/courses has been taken on board. Georgia Customer Success Manager ### 23. Amazing Network **Rating:** 5.0/5.0 stars **Reviewed by:** Pooja J. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Product Marketing Alliance?** Networking, Insights, Current trends, Job opportunities, and resources! **What do you dislike about Product Marketing Alliance?** Can be more responsive, but not everyone is active and the fact that most of them don't use it very often makes it less dependable sometimes . **What problems is Product Marketing Alliance solving and how is that benefiting you?** It really bridges the gap i had to network with various experts in the industry and the same field . **Official Response from Georgia Horsley:** > Hi Pooja, Thank you for your feedback. I'm glad to hear that the PMA community has helped you to network with others in the industry. Georgia Customer Success Manager ### 24. PMA Course Review **Rating:** 4.5/5.0 stars **Reviewed by:** Gracie D. | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Product Marketing Alliance?** I loved the visuals and templates PMA provides and the end-of-module quizzes that kept me on my toes. **What do you dislike about Product Marketing Alliance?** It was sometimes difficult to listen to the main instructor for each module **What problems is Product Marketing Alliance solving and how is that benefiting you?** PMA helped me understand the basics of product marketing, and I was able to apply their modules to real projects. **Official Response from Georgia Horsley:** > Hi Gracie, Thank you for taking the time to leave us a review. I'm glad that you found the visuals, templates and quizzes useful; and applicable to real-world projects. We'll take on board your feedback about the module videos. Georgia Customer Success Manager ### 25. Amazing course **Rating:** 4.5/5.0 stars **Reviewed by:** Nino L. | PMM, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Product Marketing Alliance?** The course was very interesting for me. Despite the fact that I'm not the novice in the marketing and product marketing industry I learned a lot, collected valuable insights and materials. **What do you dislike about Product Marketing Alliance?** Generally I liked the structure, context and materials given by this course. However, as I operate in the B2B industry I wished be more focus on B2B marketing. **What problems is Product Marketing Alliance solving and how is that benefiting you?** I collected tons of materials and frameworks which will be quite useful for me. I'll introduce new practices and strategies based on this materials. It's very well thought course and I'm happy to be a part of PMM community. **Official Response from Christina Graham:** > Hi Nino, Thank you for taking the time to leave this review :) So glad you enjoyed the course and will pass on your note about B2B marketing! Hope to see you at another course :) Christina Community Manager ### 26. From content to strategy, the PMA is a fantastic help to me on a regular basis. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Product Marketing Alliance?** Content and network opportunities. Plus, the few times I had support issues, they were resolved promptly. **What do you dislike about Product Marketing Alliance?** I don't believe this is a bad thing or a reason to dislike it, but there is a lot of opportunity to engage, review content, and participate, which may seem a bit much to some. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Understanding the varying approaches to product marketing depending upon GTM strategies and end-user personas have been a big help to me. **Official Response from Christina Graham:** > Hi, Thank you for taking the time to leave this review and will be taking your comments onboard! Great to have you part of the community :) Christina Community Manager ### 27. PMA is a great resource for product marketing everywhere! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Product Marketing Alliance?** What I like most about PMA is the ability to network with product marketers. **What do you dislike about Product Marketing Alliance?** I don't have anything negative to say about PMA. **What problems is Product Marketing Alliance solving and how is that benefiting you?** PMA is offering a community of product marketers, benefiting me professionally. **Official Response from Marbie Somoza:** > Hi there, Thank you so much for taking the time to share your positive experience with us! We truly appreciate your kind words and your support. Here at PMA, fostering a strong sense of community is at the heart of what we do. We understand the significance of networking and creating meaningful connections in today's professional landscape. That's why we have dedicated efforts to provide opportunities for members like you to broaden their professional circles and forge valuable relationships. Remember, building a strong network is a continuous process, and our community is here to support you along the way. We encourage you to actively participate, engage with fellow members, and seize the opportunities available within our community. Thank you for being an integral part of our community, and we look forward to seeing your connections grow and flourish within the Product Marketing world. Warm regards, Marbie ### 28. Great guidance and strong community **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Product Marketing Alliance?** Good templates to use for all facets of product marketing plus a good community to help answer questions. **What do you dislike about Product Marketing Alliance?** Based in the US means there's a delay in responses to their UK team (so no immediate support). The conferences are good but I've found others as beneficial and or better. Also, Pragmatic is a more formalized and corporate applicable framework if you can afford it. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Guiding PMMs and Marketers through the battlefields ahead, namely GTM (go to market) and positioning and outreach. The templates help in this respect and some of the Slack convos. **Official Response from Christina Graham:** > Hello, Thank you for taking the time to leave this review! Great to have you part of the community :) We're working on expanding our CS team in the states so stayed tuned! Christina Community Manager ### 29. PMA Competitive Intel Masters Course is great for CI Program Revamps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Product Marketing Alliance?** The bonus content at the end had many different speakers that provided great insight, actionable templates, and customizable CI strategies. It's optional to do but I highly recommend watching the bonus content all the way through while taking notes -- some of my most insightful and actionable information came from the bonus content! **What do you dislike about Product Marketing Alliance?** I wish the bonus content would have come with downloadable templates and slides like the core content did, same with a section to take notes for all the bonus content. I managed with my note-taking software and taking screenshots of the videos, but it would've been nice. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Our market is converging and it's causing our organization to rethink how we conduct CI and how it's segregated in terms of what collateral to make, who to focus on, et cetra. This course allowed me to get in a creative thinking mode and armed me with many new strategies in order to rethink how we conduct CI and where it can be optimized to better serve our solutions and teams. **Official Response from Megan Evans:** > Hey, Thanks for dropping us this line, we really appreciate it. It's incredible to hear you've enjoyed our course and we hope to see you on another course soon. All the best, Megan ### 30. I recommend PMA to all product Marketeurs **Rating:** 4.5/5.0 stars **Reviewed by:** Ibrahima Xalil S. | Product Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2022 **What do you like best about Product Marketing Alliance?** I recommend this course if you want a solid foundation in product marketing. - Clear explanations - Templates to take action - Lectures from experienced product marketers - I recommend it 100%. **What do you dislike about Product Marketing Alliance?** Need more time to assimilate everything learned **What problems is Product Marketing Alliance solving and how is that benefiting you?** Learn the basic and advanced skills to become a successful product marketer ### 31. Covers all the core topics well & provides valuable frameworks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Product Marketing Alliance?** I found a lot of value in having breakout sessions with the other people in my cohourt. Div did a great job instructing our group. The value and education doesn't end after you finish your core certification. You have access to a community and a lot of takeaway resources and frameworks. **What do you dislike about Product Marketing Alliance?** As someone who is trying to make a career transition into product marketing from a background in digital marketing in the agency world–I thought there was a lack of education or follow-up on how to make that transition for someone who doesn't have Product Marketing as a job title they've held. **What problems is Product Marketing Alliance solving and how is that benefiting you?** I gave me a strong base understanding of the core functions of product marketing, and templates to launch my success. **Official Response from Megan Evans:** > Hey, Glad you got alot of value out of the breakout sessions, Div is a popular instructor. There's a 'Transitioning into PMM' course that recently launched that will focus on the transitioning aspect. Thank you for being part of the community! All the best, Megan ### 32. Customer Success Collective - Customer Retention Masters Course **Rating:** 4.5/5.0 stars **Reviewed by:** Fleur B. | Customer Success Consultant , Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Product Marketing Alliance?** I've thoroughly enjoyed taking this Customer Retention course! It's not only helped to reinforce some of my existing knowledge in this area but has provided me with new and invaluable insights and learnings. The inclusion of company case studies, quotes from Customer Success leaders and bonus webinar recordings brings this to life. I also feel confident knowing that I can revisit all of the content at any time in the future and am now fully equipped with a wide range of takeaway resources which I can use to support CR strategies. **What do you dislike about Product Marketing Alliance?** Not applicable in this case. I took a stand alone course **What problems is Product Marketing Alliance solving and how is that benefiting you?** n/a **Official Response from Christina Graham:** > Hi Fleur, So glad to hear that you enjoyed the Customer Retention Course and that you can rely on returning to the info at a later date! Great to have you part of the community! Christina Community Manager ### 33. The best in its class **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa G. | Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about Product Marketing Alliance?** I love the information and the tools that come with each course. I use them all the time with my product marketing team as well as education non-product marketers what we do. **What do you dislike about Product Marketing Alliance?** The tools are sometimes hard to find after completing a certification, and I also have trouble adding badges to my website and Linkedin profile. But these critiques pail in comparison to the value I've received. **What problems is Product Marketing Alliance solving and how is that benefiting you?** It's helped me train and level up the skills on my team--transforming them into true product marketers. **Official Response from Megan Evans:** > Hey Melissa, Glad to hear that the resources were helpful! Thank you for flagging your issue with tools after completing the certification. Great to have you part of the community! All the best, Megan ### 34. Great certification from a fantastic community **Rating:** 5.0/5.0 stars **Reviewed by:** Deborah K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Product Marketing Alliance?** The in-person course was valuable as I enjoyed the hands-on instruction and real-life examples. **What do you dislike about Product Marketing Alliance?** The PMA Core certification was comprehensive, yet it left little time to cover each topic in detail. **What problems is Product Marketing Alliance solving and how is that benefiting you?** PMA Core certification for a solo product marketing role. **Official Response from Georgia Horsley:** > Hi Deborah, Thank you for taking the time to leave us a review. I'm glad to hear you found our in-person core course beneficial. Georgia Customer Success Manager ### 35. PMM Core Certified: Thorough Content, Worth the Outlay **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Product Marketing Alliance?** It's a very useful community both for ideas and networking. I did their PMM course and thought the content went far further in depth than the competition, especially at the pricepoint, and felt very deliberate. **What do you dislike about Product Marketing Alliance?** Some of their bonus videos aren't of the best quality in the course. This is especially frustrating with how long they are. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Personal growth, career paths. **Official Response from Christina Graham:** > Hello, Thank you for taking the time to leave this review and will be taking your comments about the video quality onboard! Great to have you part of the community :) Christina Community Manager ### 36. Very useful and with a lot of resources **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2022 **What do you like best about Product Marketing Alliance?** I have done the certification in enablement, and if you are a beginner like me this course is super complete. It gives you the basics, and resources and also goes in-depth on the relevant topics for the position. Even in the creation of the department, as is my case. **What do you dislike about Product Marketing Alliance?** I didn't quite understand how to upload the exercises, all the info is in the community there is no chat. (and if there is I didn't see it) **What problems is Product Marketing Alliance solving and how is that benefiting you?** Above all, the amount of knowledge available and the resources, I believe, are of great value and help in the day-to-day as well as for long-term planning. **Official Response from Christina Graham:** > Hello Thank you for taking the time to leave this review! Great to have you part of the community :) Will take your comment about communications onboard. Christina Community Manager ### 37. Memorable Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Adebola O. | Product Marketing Manager, Developers, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Product Marketing Alliance?** I found the sessions insightful, the engagement sessions over zoom fun and practical, and the resources useful for my current role and journey. During my interview for my current role, one of my interviewers was a PMA advocate and that was great for our conversation. **What do you dislike about Product Marketing Alliance?** The Alumni body can be impactful, but I am not sure if it is existent or if it is being cheered to grow. With the quality of alumni professionals, more industry enthusiasts will be excited to take PMA courses just for the opportunity that the network provides **What problems is Product Marketing Alliance solving and how is that benefiting you?** It is solving a knowledge-gap problem and standardizing the way product marketing is done. With this standardization, getting into new roles and hitting the ground running is possible. **Official Response from Megan Evans:** > Hi Adebola, Thanks for taking the time to leave us such a glowing review. We're thrilled to have you as a part of our community. Please don't hesitate to let us know if you need anything Thanks, Megan ### 38. All things Product Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Div M. | Explorer | Google Local Guide, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Product Marketing Alliance?** The product marketing community is amazing - folks from all industries across B2B and B2C are here to make a difference in Product Marketing and helping each other. **What do you dislike about Product Marketing Alliance?** I am a fan and don't have anything to dislike as yet. Keep doing what you are doing to support product marketers around the world. Thank you! **What problems is Product Marketing Alliance solving and how is that benefiting you?** From the events to the courses, Product Marketing Alliance has you covered across all topics - from messaging and positioning, to product launches and competitive intelligence. **Official Response from Natasha Beresford:** > Hey there Div, Thanks for such a great review. We'll keep the content coming to support as many product markets as we can! Don't forget to stay active in the Slack community. Many thanks, Nat ### 39. Outstanding resources **Rating:** 5.0/5.0 stars **Reviewed by:** Liz M. | Snr Content Marketing Manager - Digital Research Intelligence , Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Product Marketing Alliance?** They've created an incredible community of genuinely helpful likeminded professionals als. Their resources are the best for those in the product marketing field. **What do you dislike about Product Marketing Alliance?** Nothing. More discounts would allow me to do more courses as I fund them myself. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Trusted resource of expert information **Official Response from Christina Graham:** > Hi Liz, Thank you for taking the time to leave this review! Great to have you part of the community :) Christina Community Manager ### 40. Supportive and engaging community **Rating:** 5.0/5.0 stars **Reviewed by:** Hunter M. | Assistant Professor/ Engagement and Learning Librarian, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Product Marketing Alliance?** The upsides include regular contact in feedback with professionals in the field, networking, opportunities, workshops, and professional development. **What do you dislike about Product Marketing Alliance?** My experience with PMA has been positive. **What problems is Product Marketing Alliance solving and how is that benefiting you?** I'm benefiting from Feedback in the community. There is a great deal of troubleshooting products and tools. **Official Response from Georgia Horsley:** > Hi Hunter, Thank you for your review. I'm glad to hear you've found the community beneficial. Georgia Customer Success Manager ### 41. Great virtual conferences and community, fast customer service response, rich training content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Product Marketing Alliance?** I have been attending PMA conferences for a few years now and they have helped me develop my product marketing competencies. I just completed a paid training session and I'm very satisfied with the content. **What do you dislike about Product Marketing Alliance?** I think PMA can make the membership pricing better. **What problems is Product Marketing Alliance solving and how is that benefiting you?** As a product marketer, staying up-to-date with the tactics, tools, and guidelines is essential. PMA is my top source of information regarding anything related to product marketing. I especially appreciate the live events with experts presenting real use cases and success stories. **Official Response from Christina Graham:** > Hello, Thank you for taking the time to leave this review! So glad you were able to attend our conferences and completed a training course :) Will pass on the message about pricing as well Hope to see you at another event soon! Christina Community Manager ### 42. Review of pricing certification course **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2022 **What do you like best about Product Marketing Alliance?** The content was really good - it's an excellent introduction for anyone who wants to delve deeper into pricing and go beyond cost-plus into value based pricing. **What do you dislike about Product Marketing Alliance?** The courses can be quite expensive but the content is good and I have learnt a lot. **What problems is Product Marketing Alliance solving and how is that benefiting you?** The PMA is a fantastic community and we all learn from one another - sharing templates, best practice, frameworks and experience. **Official Response from Christina Graham:** > Hello, Thank you for taking the time to leave this review! Great to have you part of the community :) Christina Community Manager ### 43. PMA Core Certification - the perfect start to my PMM education **Rating:** 4.5/5.0 stars **Reviewed by:** Lizzie F. | Global Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Product Marketing Alliance?** The resources, video tutorials and ease of e-learning so I could dip in and out around a very busy work and life schedule. **What do you dislike about Product Marketing Alliance?** I cannot think of anything I dislike atm **What problems is Product Marketing Alliance solving and how is that benefiting you?** Issues of internal misunderstanding as to what PMM should and could be and how this relates to customer feedback and market research for successful launches **Official Response from Christina Graham:** > Hi Lizzie, Thank you for taking the time to leave this review - so great to hear that you enjoyed the course! Great to have you part of the community :) Christina Graham Community Manager ### 44. Amazing course **Rating:** 5.0/5.0 stars **Reviewed by:** Tammy M. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Product Marketing Alliance?** The course format, the videos... The library but the best part is the content. It is engaging and to the point. It was the best product marketing course I have attended. **What do you dislike about Product Marketing Alliance?** There is nothing I disliked in the course or in the platform. I am extremely satisfied with the certification and training. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Gap of knowledge in product marketing. I had done many digital marketing certification and courses and it was by far the best training I have done. **Official Response from Megan Evans:** > Thanks you for this great review! We're glad you enjoyed the course and found a direct improvement in your work-based skills. We hope to see you on another course soon. Thanks, Megan ### 45. Great foundations and sophistication. Documentation, guest speakers significant value-drivers. **Rating:** 4.0/5.0 stars **Reviewed by:** Will O. | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Product Marketing Alliance?** Documentation added huge utility and speakers from companies referencing firsthand experience significant value-add. **What do you dislike about Product Marketing Alliance?** Cost. Could consider more pricing tiers to better monetize the content you already have. **What problems is Product Marketing Alliance solving and how is that benefiting you?** Helping define the role of PMM in a nuanced marketing organization. **Official Response from Georgia Horsley:** > Hi Will, Thank you for leaving us a review. We appreciate your comments and have taken your feedback on board. Georgia Customer Success Manager ### 46. Welcome to the Product Marketing brotherhood **Rating:** 4.5/5.0 stars **Reviewed by:** Arthur B. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Product Marketing Alliance?** As part of the membership, I love the huge amount of resources to become a better Product Marketer; from "Get started guides" to very advanced content. Bonus is people resources: mentorship program, events, community (slack)... **What do you dislike about Product Marketing Alliance?** The price of the certifications is still too high for my (personal) resources, but I have no doubt the value is worth the money. I just wish they'd consider having a different price for businesses and individuals, even students. **What problems is Product Marketing Alliance solving and how is that benefiting you?** As a young PMM, my goal is to climb the product marketing career ladder and I needed a consistent source of verified information and training; I found my happiness with PMA. **Official Response from Megan Evans:** > Hi Arthur, Thank you for leaving this important feedback. It's great to see you are enjoying your membership and being part of the community! Regarding your statement on prices, we do have a variety of discounts (for example, 15% courses for August). So we hope you find one that suits you. Thanks again, Megan ### 47. Great foundational & advanced options to develop in the world of Product Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Product Marketing Alliance?** I completed the core skills course and found it to be a great help coming from a non-product marketing background to understand the range of responsibilities I'll be doing. The templates were helpful too and the GTM tracker in particular is one that I've introduced into my new role - which has been met by great reviews. Also the podcast was fantastic for me to get a sense of different PMM's and what they've done throughout their careers. Big fan! P.s the thursday drop ins are awesome, I've only attended once since the course but knowing that I have some guidance when I have a question is HUGE. **What do you dislike about Product Marketing Alliance?** Not much. Sometimes I would have liked for some of the presenters in the on-demand video content to show a bit more expression as I noticed that at times it did feel a bit monotonous (so quite hard to follow especially when watching a video!), but the man who ran the live course version was great (I think his name was Harvey) and very engaging. Also the price for the PMM conference is quite high unfortunately, as I'd have loved to attend to network more with other PMMS in person in London. Wonder if there could be sessions/one off 2-3 hour events to allow for this for a cheaper price etc? **What problems is Product Marketing Alliance solving and how is that benefiting you?** A gap in the market for upskilling people in the product-marketing-manager field & role. It helps me to find a base-line of what my role should entail and where it should go. Interesting to see they are launching conferences too to bring the community together! **Official Response from Megan Evans:** > Hey, Thanks for taking the time to leave us such a wonderful review. Congratulations on completing the PMM core certification! We hope to see you on another course soon. Thanks, Megan ### 48. Extensive resources, trusted certifications **Rating:** 5.0/5.0 stars **Reviewed by:** Nina C. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Product Marketing Alliance?** The content is from true experts in product marketing. I don't have to guess if what I'm reading is legitimate or worth my time. I know it is. **What do you dislike about Product Marketing Alliance?** Can be a little pricey for the different education modules. **What problems is Product Marketing Alliance solving and how is that benefiting you?** PMA has really given me a viable framework for structuring my activities. Product marketing can mean so many different things to organizations, but the framework can help guide even the most seasoned product marketers. **Official Response from Natasha Beresford:** > Hey Nina, We really appreciate you taking the time to leave us such a great review! It's great to hear that you have found PMA a useful tool for your day-to-day activities. Many thanks, Nat ### 49. Great resource for both new and old PMM's **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2022 **What do you like best about Product Marketing Alliance?** The initial CORE course was a good refresher, but more importantly, is all the on-demand content and resources that are available. You can watch on-demand versions of the course, plus other webinars, access templates, etc. **What do you dislike about Product Marketing Alliance?** The CORE course was good, but it did feel like it was meant for those in startup or growth phase companies. If your company is not that, you may find some of the content to be not as relevant for your current role. **What problems is Product Marketing Alliance solving and how is that benefiting you?** The amount of knowledge sharing is great as it aggregates all the community knowledge into one place. Having access to the templates to give yourself a starting point is much better than having to either create something from scratch or searching on Google for a template that may nor may not be up to date. **Official Response from Megan Evans:** > Hello there, Thanks for taking the time to leave us such important feedback! We're glad you enjoyed the course and found a direct improvement in your work-based skills. Thanks, Megan ### 50. A must-have resource for Product Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Gabe F. | Director Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Product Marketing Alliance?** This organization is helping the PMM community share valuable expertise to better the practice worldwide. I find valuable insights and I love that I can help my team improve with the resources and certifications available. **What do you dislike about Product Marketing Alliance?** There's not much to dislike since they offer so many free resources. As a business, the PMM Alliance needs to make money so the experience can feel a bit salesy when browsing their free content. However, that aligns with my expectation given their business model. **What problems is Product Marketing Alliance solving and how is that benefiting you?** The problem is that it's difficult to level up as a Product Marketer. I use the free and paid resources to get myself and my team to a higher level. We add more value to our business and it helps me retain employees because they are learning a lot on the job. **Official Response from Natasha Beresford:** > Hi Gabe, Thanks for taking the time to leave us such a great review. We're really glad you've been getting so much value out of the content everyone's producing - always nice to hear! Please keep in touch we'd love to know how you're doing. Many thanks, Nat ## Product Marketing Alliance Discussions - [What is Product Marketing Alliance used for?](https://www.g2.com/discussions/what-is-product-marketing-alliance-used-for) - [View Product Marketing Alliance pricing details and edition comparison](https://www.g2.com/products/product-marketing-alliance/reviews?page=33§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+14%3A48%3A54+-0500&secure%5Bsession_id%5D=3ef9d1df-3372-4485-8b8e-11ca2739425f&secure%5Btoken%5D=52e99248f62e6c0327df7650f5576c1fa8e371ade32f9feb8384b3fc07bae296&format=llm_user) ## Product Marketing Alliance Integrations - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) ## Product Marketing Alliance Features **Activity Tracking** - Activity Tracking **API** - API **Reporting & Statistics** - Reporting & Statistics **Feedback Management** - Feedback Management **AI Copilot** - AI Copilot **Third-Party Integrations** - Third-Party Integrations **Progress Tracking** - Progress Tracking **Customizable Reports** - Customizable Reports **User Management** - User Management **Activity Dashboard** - Activity Dashboard **Real-Time Data** - Real-Time Data **Role-Based Permissions** - Role-Based Permissions **Video Conferencing** - Video Conferencing **Alerts/Notifications** - Alerts/Notifications **Compliance Management** - Compliance Management **Self Service Portal** - Self Service Portal **Reminders** - Reminders **Drag & Drop** - Drag & Drop **Assessment Management** - Assessment Management **Mobile Access** - Mobile Access **Generative AI** - Generative AI **Access Controls/Permissions** - Access Controls/Permissions **Real-Time Reporting** - Real-Time Reporting **Content Management** - Content Management **Customizable Branding** - Customizable Branding **Course Authoring** - Course Authoring **Training Record Management** - Training Record Management **Self-paced Learning** - Self-paced Learning **Multi-Language** - Multi-Language **Performance Metrics** - Performance Metrics **Interactive Content** - Interactive Content **Surveys & Feedback** - Surveys & Feedback **Content Library** - Content Library **Progress Reports** - Progress Reports **Engagement Tracking** - Engagement Tracking **Certification & Licensing** - Certification & Licensing **Skills Assessment** - Skills Assessment **Customizable Questions** - Customizable Questions **Assignment Management** - Assignment Management **Employee Portal** - Employee Portal **Single Sign On** - Single Sign On **Learning Management** - Learning Management **Gamification** - Gamification **Training Management** - Training Management **Video Support** - Video Support **Synchronous Learning** - Synchronous Learning **Blended Learning** - Blended Learning **Skills Tracking** - Skills Tracking **SCORM Compliance** - SCORM Compliance **Employee Onboarding** - Employee Onboarding **Certification Tracking** - Certification Tracking **Asynchronous Learning** - Asynchronous Learning **Functionality** - Skill Gap Analysis - Skill Assessment - Projects - Comprehension Checks - Course Recommendation Engine - Learning Paths - Channels **Training & eLearning** - Manager Portals - Content Libraries **Courses** - Personalized recommendations - High-quality content - Video content - Projects - In-course assessments - Certification practice tests **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Onboarding - Individual Development Plans - Career Development - Approval Process Control - Customizable Branding - AI Copilot - Reminders - Customizable Templates - Employee Profiles - Employee Engagement - Learning & Development - API **Content** - Interactive Content - Video Content **Administration** - Team-level monitoring - Administrative dashboard - Certificates **Platform Reporting and Analytics** - Advanced Analytics - SSO - API Access **Compatibility** - Mobile compatibility **Generative AI** - AI Text Generation **Platform** - Customization - Integration APIs - Internationalization - User, Role, and Access Management - Activity Dashboard - Activity Dashboard - Mobile Access - Activity Dashboard - Training Management - Goal Management - Feedback Management - Action Management - Mobile Access - Activity Dashboard - Benefits Dashboard - Activity Dashboard - Feedback Management - Performance Management - Recruitment Management - Compliance Management - Training Management - Calendar Management - Employee Management - Orientation Workflow Management - Task Management - HR Management - Help Desk Management - Mobile Access - Payroll Management - Document Management - Job Description Management - Social Media Integration - Mobile Access - Activity Dashboard - Third-Party Integrations - Assessment Management - Social Media Integration - Activity Dashboard - Mobile Access - Third-Party Integration - Initiative Management - Workflow Management - Community Management - Employee Referral Management - Candidate Management - Workflow Management - Communication Management - Advertising Management - Application Management - Email Management - Job Management - Discount Management - Pipeline Management - File Management - Job Management - Data Storage Management - Compensation Management - Employee Management - Job Application Management - HR Management - Competency Management - Performance Management - Compliance Management - Job Description Management - Evaluation Management - User Management - Role-Based Permissions - Third-Party Integrations **Agentic AI - Technical Skills Development** - Adaptive Learning ## Top Product Marketing Alliance Alternatives - [CXL](https://www.g2.com/products/cxl-institute-cxl/reviews) - 4.7/5.0 (137 reviews) - [Pluralsight](https://www.g2.com/products/pluralsight/reviews) - 4.6/5.0 (1,297 reviews) - [Udacity](https://www.g2.com/products/udacity/reviews) - 4.5/5.0 (720 reviews)