Prodja is a B2B wholesale ordering platform built for Australian wholesale distributors, importers, and manufacturers with field sales teams.
Replace phone and email ordering with a modern system
Prodja gives your business three connected tools: a web-based management hub, a mobile sales rep app, and a self-serve B2B ordering portal for your buyers. Use one or all three.
Prodja Hub
Your central dashboard for managing products, customers, orders, quotes, and promotions. Every plan includes it.
Prodja Sales App (iOS & Android)
Your field reps walk into a customer visit with the full catalogue on their phone, apply the customer's negotiated pricing, place the order on the spot, and move on. The order appears in your Hub in real time — no call-ins, no end-of-day catch-up.
Prodja Wholesale Storefront
A branded, private ordering portal for your wholesale buyers. Each buyer logs in, sees only their pricing, and orders 24/7 — without calling your team. Priced flat by number of active buyer accounts, not per buyer.
Quote Approval Portal
Send a quote from the app or the Hub — your buyer receives an automated email with a branded approval link. They click Approve, Decline, or Request a Revision. No PDF. No email chain. No chasing.
Xero and MYOB integration
Every order automatically creates an invoice in your accounting software. No manual re-entry, no exports, no double-handling.