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Probance

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Probance is a marketing automation and customer data platform built for B2C e-commerce and omnichannel retailers. Its behavioral algorithm uses customer and product catalog data to recommend the right product, at the right moment, to the right person, across email, SMS and RCS and WebPush. Why retailers choose Probance: - 10 to 35% revenue increase, depending on the sector - Contractual ROI commitment - Dedicated international support teams with ongoing follow-up Key capabilities: - Customer data platform: unify online and in-store data into a single customer view - Marketing automation: abandoned cart, browse abandonment, post-purchase, win-back and loyalty scenarios - Product recommendations: AI-driven recommendations tailored to complex catalogs - Omnichannel orchestration: coordinate email, SMS and RCS while controlling marketing pressure per customer Founded in 2005 and headquartered near Paris (Saint-Cloud, France), Probance supports retailers across Europe, Canada, South America and Japan.

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