--- title: Privy Reviews meta\_title: 'Privy Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 122 reviews by the users' company size, role or industry to find out how Privy works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 122 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Privy Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend Privy for its **excellent customer support** , highlighting accessible help and valuable marketing advice. [(4 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190256&qs=pros-and-cons#reviews) Users find Privy extremely **easy to use** , allowing quick creation of marketing elements by any team member. [(4 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190336&qs=pros-and-cons#reviews) Users praise the **helpful customer support** of Privy, valuing the knowledgeable assistance and marketing advice offered. [(4 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190411&qs=pros-and-cons#reviews) Users praise **Privy's email marketing capabilities** , highlighting excellent customer support and impressive results in engagement and signups. [(3 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190393&qs=pros-and-cons#reviews) Users find Privy to be **very user-friendly** , especially appreciating its easy email templates and seamless Shopify integration. [(3 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190619&qs=pros-and-cons#reviews) Users express frustration over **limited templates** and insufficient updates, leading to loss of work and confusion. [(3 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190109&qs=pros-and-cons#reviews) Users find the **reporting issues** in Privy limiting, desiring more detailed insights for better targeting. [(2 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190139&qs=pros-and-cons#reviews) Users desire **more campaign templates** , as the existing options can be confusing when creating emails. [(2 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190155&qs=pros-and-cons#reviews) Users note that the **reporting lacks detail** , making it difficult to analyze subscriber engagement effectively. [(1 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190063&qs=pros-and-cons#reviews) Users express frustration over **delays in template updates** , leading to loss of work and inadequate support from customer service. [(1 mentions)](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2402011&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Privy ##### 1. Customer Support Users commend Privy for its **excellent customer support** , highlighting accessible help and valuable marketing advice. [ See 4 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190256&qs=pros-and-cons#reviews) See Related User Reviews VD Victoria D. Small-Business (50 or fewer emp.) 3.5/5 "privy" What do you like about Privy? They have a staff of real people available for help. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Privy... A Game Changer!" What do you like about Privy? I appreciate the easy access to knowledgeable support staff and their marketing advice. ##### 2. Ease of Use Users find Privy extremely **easy to use** , allowing quick creation of marketing elements by any team member. [ See 4 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190336&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Love it! Easy To Use Email and Text" What do you like about Privy? I like the easy email templates. I have used other email systems that where not as user friendly ![Robert I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert I.") RI Robert I. Small-Business (50 or fewer emp.) 5.0/5 "Powerful Marketing Toolkit" What do you like about Privy? It's very easy to create pop-ups, banners and other marketing elements. I can have any team member create them in minutes. ##### 3. Helpful Users praise the **helpful customer support** of Privy, valuing the knowledgeable assistance and marketing advice offered. [ See 4 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190411&qs=pros-and-cons#reviews) See Related User Reviews VD Victoria D. Small-Business (50 or fewer emp.) 3.5/5 "privy" What do you like about Privy? They have a staff of real people available for help. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Privy... A Game Changer!" What do you like about Privy? I appreciate the easy access to knowledgeable support staff and their marketing advice. ##### 4. Email Marketing Users praise **Privy's email marketing capabilities** , highlighting excellent customer support and impressive results in engagement and signups. [ See 3 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190393&qs=pros-and-cons#reviews) See Related User Reviews ![Michelle S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle S.") MS Michelle S. Small-Business (50 or fewer emp.) 5.0/5 "Love Privy for My Business" What do you like about Privy? I started out using Privy for my pop-up to capture leads in multiple ways. Then decided to use them for email marketing. We set up automations, cart a WF Weslie F. Small-Business (50 or fewer emp.) 5.0/5 "Privy Ups The Game" What do you like about Privy? Not only is the customer service amazing, but the increase in email signups and open rates is incredible! I love having a CSM to help me every step of ##### 5. User-Friendly Users find Privy to be **very user-friendly** , especially appreciating its easy email templates and seamless Shopify integration. [ See 3 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190619&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 0.0/5 "Not happy at all. My templates are now useless after the latest update." What do you like about Privy? It used to be a user friendly platform before its most recent update. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to use - highly intuitive and proven!" What do you like about Privy? The customization and functionality are impressive for an app of this cost. You can handle pretty much anything a larger customer contact platform ca ### 5 Cons or Disadvantages of Privy ##### 1. Limited Templates Users express frustration over **limited templates** and insufficient updates, leading to loss of work and confusion. [ See 3 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190109&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 0.0/5 "Not happy at all. My templates are now useless after the latest update." What do you dislike about Privy? Updates that impact templates and no notification provided to its users. An update was done and I lost so much of my work. My templates that I worke ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Privy... A Game Changer!" What do you dislike about Privy? I would like to see more campaign templates. ##### 2. Reporting Issues Users find the **reporting issues** in Privy limiting, desiring more detailed insights for better targeting. [ See 2 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190139&qs=pros-and-cons#reviews) See Related User Reviews ![Michelle S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle S.") MS Michelle S. Small-Business (50 or fewer emp.) 5.0/5 "Love Privy for My Business" What do you dislike about Privy? The only downside to Privy is the reporting. I wish there was more detailed reporting, especially when you want to dial in on what your email subs are WF Weslie F. Small-Business (50 or fewer emp.) 5.0/5 "Privy Ups The Game" What do you dislike about Privy? The Privy team is always working to fix little bugs here and there, but what service doesn't have small issues here and there? The important thing is ##### 3. Template Limitations Users desire **more campaign templates** , as the existing options can be confusing when creating emails. [ See 2 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190155&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Privy... A Game Changer!" What do you dislike about Privy? I would like to see more campaign templates. YW Yashika W. Small-Business (50 or fewer emp.) 5.0/5 "Awesome experience" What do you dislike about Privy? sometimes it can be a bit confusing(for me at least) using some of the templates when creating emails. ##### 4. Data Management Users note that the **reporting lacks detail** , making it difficult to analyze subscriber engagement effectively. [ See 1 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190063&qs=pros-and-cons#reviews) See Related User Reviews ![Michelle S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle S.") MS Michelle S. Small-Business (50 or fewer emp.) 5.0/5 "Love Privy for My Business" What do you dislike about Privy? The only downside to Privy is the reporting. I wish there was more detailed reporting, especially when you want to dial in on what your email subs are ##### 5. Delays Users express frustration over **delays in template updates** , leading to loss of work and inadequate support from customer service. [ See 1 mentions ](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2402011&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 0.0/5 "Not happy at all. My templates are now useless after the latest update." What do you dislike about Privy? Updates that impact templates and no notification provided to its users. An update was done and I lost so much of my work. My templates that I worke ## Top-Rated Alternatives [ ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend") Omnisend 4.6/5(1,263) ](https://www.g2.com/products/omnisend/reviews) [ ![Justuno](https://images.g2crowd.com/uploads/product/hd_favicon/f08b52e3c228a42767140a5a1b9babeb/justuno.svg "Justuno") Justuno 4.3/5(67) ](https://www.g2.com/products/justuno/reviews) [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/privy/competitors/alternatives) ![Robert I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert I.") RI Robert I. President Small-Business (50 or fewer emp.) 8/25/2022 "Powerful Marketing Toolkit" 5/5 What do you like best about Privy? It's very easy to create pop-ups, banners and other marketing elements. I can have any team member create them in minutes. Review collected by and hosted on G2.com. What do you dislike about Privy? So many tools to choose from.. sometimes it takes a moment to find just the right one for the promotion we're running. Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? We were losing a lot of web site visitors. Now with an exit pop-up we're capturing a high percentage of people we would never have before. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![✧ Lauralynn S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "✧ Lauralynn S.") ✧S ✧ Lauralynn S. Growth & Retention Mid-Market (51-1000 emp.) 3/4/2022 "Highly recommend" 5/5 What do you like best about Privy? I use Klaviyo for email marketing and Privy for email capture and notifications on our website. They look good both on mobile and desktop. I can quickly build custom forms that trigger based on a website visitor's behavior. Bonus: They have excellent customer service. Review collected by and hosted on G2.com. What do you dislike about Privy? Limited reporting. I have to manually export data on a monthly basis to analyze how our email capture forms are performing. Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? I use them for their website popups. - Create easy custom popups very quickly. They have a bunch of templates you can choose from. - Easy a/b testing - I've tested a couple of different email capture forms and saw a lift when using the spin-to-win template. - I've also had success with their abandon cart popup as well - Can have popups that show based on how people are entering your website - You can also exclude popups from appearing based on where people are coming from. For example, I suppress the welcome popup if you visit our website by clicking on one of our marketing emails. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Brooke G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brooke G.") BG Brooke G. Small Business Owner Small-Business (50 or fewer emp.) 3/1/2022 "Brought in LOTS of Email Subscribers! Beautiful Templates" 5/5 What do you like best about Privy? The template setup is easy to use and personalized with colors to fit the email theme! The automation is also great because I don't have to send emails every time manually. Popups automatically capture customer emails and get sign-ups.. easy to close the window if they choose to decline. Review collected by and hosted on G2.com. What do you dislike about Privy? I had SOME minor issues when setting up coupons in emails. This process could be a little easier, although I get the tracking purposes behind sending customers different and unique codes. (You can turn this off! That was my minor issue) Review collected by and hosted on G2.com. Recommendations to others considering Privy: Do it! You won't regret it! Privy has helped me emails look professional and timely for my customers. Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? Privy has solved Customer retention problems and come-back numbers. Before Privy, almost no one was on my email list, and a deficient number of those even looked at the emails. Now at least half of the emails are opened every time they are sent! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 8/25/2022 "Privy is the best!" 5/5 What do you like best about Privy? We utilize Privy's special technology for their pop-ups and email/SMS capture. It has been the best way for our business to capture contact information from our customers - way better than shopify's native capture or even klaviyo's capture. Review collected by and hosted on G2.com. What do you dislike about Privy? I do not dislike anything about Privy. We primarily utilize Privy for their pop-ups and abandoned cart emails, but do not utilize much of the rest of their suite. Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? Email capture / SMS capture / Abandoned Cart - Privy does all of these better than anyone that we have attempted to use in the past. They are great at what they do! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Becca H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Becca H.") BH Becca H. Director Small-Business (50 or fewer emp.) 6/1/2022 "Sooo worth the investment! The ROI is unmatched in the field with the SMS marketing feature" 5/5 What do you like best about Privy? We have loved our transition to Privy- it has replaced 2 other softwares we used to use for marketing- saving us hundreds of dollars and making us thousands in return- literally. The onboarding makes it easy to understand and use. Review collected by and hosted on G2.com. What do you dislike about Privy? So far, the segmentation of customers. We are B2B and B2C and it's hard for privy to pick up which type of customer it is. But we've worked around by using privy for general marketing and not pricing or product-specific promotions Review collected by and hosted on G2.com. Recommendations to others considering Privy: Do it Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? OMG SO MANY!!!!! Saving on wages of staff, and the welcome series email based on past purchase is soooo cool Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lynne C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lynne C.") LC Lynne C. Owner Small-Business (50 or fewer emp.) 2/22/2022 "Very helpful" 5/5 What do you like best about Privy? While social media is big, the reach on social media to get to my customers can be incredibly difficult unless I am paying to boost posts. Being able to email my customers who've signed up for newsletters directly with promos or updatres is HUGE and helps increase my income. Since I started using Privy, my sales have gone up far beyond what I had expected. In addition, it doesn't cost much. I don't use all the features, but I replaced my Shopify Cart Saver with the Privy one, and I like it way better. It's so much more personalized. I also use a welcome discount pop-up, but by far, the newsletters are my most significant use. Review collected by and hosted on G2.com. What do you dislike about Privy? The only thing is the ease of use when editing or creating new items, mainly the pop-ups. I have a hard time navigating the edit features of the actual pop-up itself, but overall, I have pretty much figured it out now. To be frank, my dislikes are far, far, far less of a big deal. I'm pretty happy overall. Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? Being able to reach my customers quickly with promos via email is the \*best\* possible solution I have come across and I am so very very happy. Reaching these customers has increased my revenue, which is the idea. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller GH Greg H. Owner Small-Business (50 or fewer emp.) 2/18/2022 "So glad I signed on with Privy" 5/5 What do you like best about Privy? I've struggled to get subscribed email customers and abandon cart recovery for years. After signing up for a monthly plan, my onboarding rep developed and reviewed a beginner setup along with resources to dig deeper. After turning these features on, I began to see results immediately. I am seeing my customer list grow, and conversions are trending up. I've even recovered an abandoned cart which had been years since that has happened. I am very pleased with Privy and my decision to sign on for services beyond the free plan. Review collected by and hosted on G2.com. What do you dislike about Privy? Some technical suggestions took me a while to set up, but they were important and beneficial, and the support team guided me through how to complete them. Review collected by and hosted on G2.com. Recommendations to others considering Privy: Prepare for the onboarding session. take notes, review the recording. Put the basic setup into place and turn on recommended features Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? Email signups, abandoned carts, low conversions are all trending upward now. I am financially benefitting from the product and business performance has increased. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller YW Yashika W. Founder/Owner Small-Business (50 or fewer emp.) 8/25/2022 "Awesome experience" 5/5 What do you like best about Privy? I love that privy has good templates to use Review collected by and hosted on G2.com. What do you dislike about Privy? sometimes it can be a bit confusing(for me at least) using some of the templates when creating emails. Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? Privy is collecting contact info when customers enter my website and I have auto emails in place to assist with things like cart abandonment etc Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Mid-Market (51-1000 emp.) 8/25/2022 Business partner of the seller or seller's competitor, not included in G2 scores. "Surprisingly versatile pop-up utility." 4.5/5 What do you like best about Privy? The open-ended nature of the platform lets us customize our on-site displays not only to drive conversion but to alert customers to changes, closures, and anything we need to communicate. Review collected by and hosted on G2.com. What do you dislike about Privy? It would be nice if the connection with BigCommerce were a little more full-fledged (parity with Shopify). Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? Privy lets us grow our lists, but also allows us to explore different offers with easy and instant A/B testing results. This allows us to see what offers drive conversion, and where we can afford to hold back. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Alberto C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alberto C.") AC Alberto C. Sales & Marketing Manager Small-Business (50 or fewer emp.) 8/31/2022 "Privy" 5/5 What do you like best about Privy? easy to use and easy to set up. Plus it works. Review collected by and hosted on G2.com. What do you dislike about Privy? the integration to zapier was a little time consuming, but we figured it out. Review collected by and hosted on G2.com. What problems is Privy solving and how is that benefiting you? it helps with our lead capure. Plus the spin to win was great. Review collected by and hosted on G2.com. 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