--- title: Prisma Reviews meta\_title: 'Prisma Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 437 reviews by the users' company size, role or industry to find out how Prisma works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 437 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Prisma Reviews & Product Details Visit Website As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. * * * Product Website Prisma Seller [Mediaocean](https://www.g2.com/sellers/mediaocean) Discussions [Prisma Community](https://www.g2.com/products/prisma-mediaocean/discuss) Languages Supported English Solution Type All-in-One Overview by Aaron Goldman Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/prisma-mediaocean/pricing) ## Prisma Integrations (1) What do users say about integrations? Verified by Prisma [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews) Show More ![Keller C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keller C.") KC Keller C. Supervisor Mid-Market (51-1000 emp.) 10/13/2025 "Great Product!" 5/5 What do you like best about Prisma? Prisma makes it incredibly simple to place buys, keep an eye on spending, track changes, and manage all aspects of buying and monitoring our campaigns. The notifications alerting us to changes or missing items are especially helpful, ensuring that we never miss important deadlines. The number of features is also such a positive - I am constantly learning new things that make using this product easier and easier. Review collected by and hosted on G2.com. What do you dislike about Prisma? The main drawback I’ve found with Prisma is how it randomly allocates funds when I manually enter budgets. Occasionally, the platform will take a budget I’ve input for one month and shift the amount to a different month, which can create problems if I don’t notice it right away. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Primsa allows me to keep everything organized in a single location, regardless of the type of campaign I'm managing or which vendors I'm working with for a particular tactic. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite KM katie m. Paid Social Associate Enterprise (\> 1000 emp.) 10/14/2025 "Prisma Makes Database Management Simple and Organized" 4/5 What do you like best about Prisma? I really like Prisma because it's super easy to learn and use. It helps keep all your data organized, which is great for tracking things like budgets and project details without getting confused. It just makes working with databases much simpler and more straightforward. Review collected by and hosted on G2.com. What do you dislike about Prisma? However, if I were to identify some areas for improvement, I've noticed that Prisma occasionally encounters unexpected bugs, which can be disruptive. There are also times when its performance feels a bit slow for certain operations. Furthermore, despite its modern approach, some aspects, particularly when needing to bypass its abstraction for very specific or complex queries, can feel a little old-fashioned, somewhat breaking the otherwise streamlined experience. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? risma removes the friction from database interactions, allowing us to focus more on the strategic aspects of building and managing effective social media campaigns, rather than getting bogged down in data plumbing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite MZ Monte Z. Associate Enterprise (\> 1000 emp.) 10/16/2025 "Easy Deal Creation and Helpful Support for Occasional Users" 4.5/5 What do you like best about Prisma? I like that prisma allows me to create IOs for deals simply and easily. I am not a member of the investment team, but have to use the platform occasionally. The learning curve has not been too steep, it is relatively inutitive and there are great learning materials from the company for this purpose. The Customer Support team has been helpful with any access issues, and the platform has been easy to implement into our workflow. Review collected by and hosted on G2.com. What do you dislike about Prisma? As a casual user, who only occasionally needs to access prisma 1-2x a month, the process of creating a new campaign is not always the most straightforward, as I have to enter details in the details tab before bulding out, but am not explicitly directed to do so. I also would like more options for sponsorship, as we have had to be creative with how that integrates with our Taxonomy generator. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? This tool assists us in generating insertion orders, making the process more straightforward. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/14/2025 "great exp" 5/5 What do you like best about Prisma? Operations‑based Pricing Instead of charging for compute, CPU, memory, bandwidth etc., Prisma bills per operation (create, read, update, delete) via the Prisma ORM client. Prisma +2 Prisma +2 → This often means more predictability. You're billed for what your app actually does, not for infrastructure you don’t use. It simplifies understanding cost relative to usage. Prisma Free Tier & Generous Inclusions There’s a free plan with usable quota (e.g. 100,000 operations, some storage, several databases) so you can prototype, build smaller apps, test without cost. Prisma +1 This lowers the barrier to entry. Good for experimentation or early‑stage products. Spend Limits / Alerts Prisma offers the ability to set spend limits so you don’t accidentally go over budget. You get alerts (e.g. when you hit 75% of your limit), and actions like pausing if you hit 100%. Prisma +1 → This type of control is very helpful also in production to avoid surprise bills. Prorated Billing / Flexible Plans If you change your plan mid‑period, the pricing is prorated. If you upgrade or downgrade, you’re only charged for the portion of time you were on a particular plan. Prisma +1 → Also the plans have tiers (Free, Starter, Pro, Business) so you can scale up as needed. Prisma Transparent Model & Simplicity Because cost drivers are fairly simple (number of operations + storage) and there are no hidden complexity in compute/memory/time‑of‑day etc., it’s easier to reason about forecasts, cost per feature, etc. Prisma → And documentation is fairly explicit about what counts as an operation, what’s included, etc. Prisma Review collected by and hosted on G2.com. What do you dislike about Prisma? lags a bit while actualization and Performance Overhead on Complex Queries Prisma’s abstraction layer can make certain complex or deeply nested queries slower compared to raw SQL or other ORMs like TypeORM or Sequelize. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? billing Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") AS Verified User in Sports Small-Business (50 or fewer emp.) 10/14/2025 "Prisma Streamlines Workflow and Centralizes Campaign Management" 2.5/5 What do you like best about Prisma? I truly value how Prisma streamlines my workflow. Rather than switching between various spreadsheets and tools, I’m able to handle IOs, pacing, and billing all within a single platform. This results in a much more organized process for monitoring budgets across different campaigns, saving me considerable time and making it easier to keep everything in order. Review collected by and hosted on G2.com. What do you dislike about Prisma? While Prisma is quite useful for organizing campaigns and maintaining clear budgets, I find it somewhat cumbersome to navigate and not very flexible when quick changes are needed. The platform is also fairly manual, requiring extra attention to data entry and budget verification to prevent mistakes. To address this, I’ve developed my own internal quality control steps, which have been very helpful. Still, increased automation would be a significant improvement. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Prisma addresses the challenge of managing budgets and billing across multiple platforms. Previously, it was all too common for important figures to be misplaced in endless email chains or scattered spreadsheets. Now, with Prisma, everything is consolidated—IOs, planned versus actual spend, pacing, and invoice information are all accessible in a single location. This centralization allows me to maintain financial clarity for campaigns, communicate more effectively with the billing team, and wrap up flights on schedule with fewer mistakes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 10/14/2025 "Advertising Associate Review of Prisma" 4.5/5 What do you like best about Prisma? As an associate in advertising, I appreciate how Prisma centralizes a lot of my day-to-day tasks. I use it for media planning, managing ATBs, pushing dollars, and tracking hours — and I like that all of these functions are housed in one platform. It’s efficient and helps keep everything organized across different campaigns and clients. I also find the system fairly reliable for budget tracking and financial reconciliation, which is critical in this role. The multiple sections give it a lot of range, and once you get comfortable with the flow, it becomes a solid tool for campaign management. Review collected by and hosted on G2.com. What do you dislike about Prisma? While Prisma is powerful, I think it has a bit of a learning curve — especially for newer users. I’d like to see more built-in learning opportunities or tooltips. For example, if you hover or click on a section, it could briefly explain what it’s for or how to use it. That would make onboarding smoother and help users become more confident and independent more quickly. The interface could also be a little more intuitive in some places — sometimes it feels like you need to know exactly where to go, or else you're stuck. More contextual help and user guidance would go a long way. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Prisma helps solve the problem of keeping media budgets organized and flowing efficiently between teams and clients. I use it to allocate dollars to different investment teams and to route those dollars to clients for approval, so it acts as a central hub for budget management and accountability. It streamlines communication, reduces the risk of errors in financial tracking, and ensures that everyone involved is working from the same source of truth. That’s been a big benefit for me — it saves time, keeps things transparent, and supports smoother collaboration across teams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 10/14/2025 Business partner of the seller or seller's competitor, not included in G2 scores. "Centralized Media Planning and Seamless Collaboration with Mediaocean Prisma" 5/5 What do you like best about Prisma? One of the things I like best about Mediaocean Prisma is its centralized platform for managing media plans and budgets. It offers clear visibility into campaign performance, facilitates seamless collaboration between teams, and integrates well with agency workflows. The user interface is intuitive once you're familiar with it, and the reporting capabilities help ensure transparency and accountability in media buying. Review collected by and hosted on G2.com. What do you dislike about Prisma? While Prisma is a powerful tool, it can sometimes feel unintuitive for new users. Certain workflows, like duplicating or editing media plans, can be more time-consuming than expected. Additionally, system speed and occasional lag during peak usage hours can impact productivity. More streamlined navigation and improved performance would definitely enhance the overall user experience. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Prisma helps centralize and streamline the media buying process by bringing planning, buying, and financial tracking into one platform. It reduces the need for manual tracking across spreadsheets and emails, which helps minimize errors and improves efficiency. By having a single source of truth for campaign data and budget approvals, it makes coordination between teams smoother and enhances overall accountability. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Enterprise (\> 1000 emp.) 10/14/2025 "Prisma Streamlines Media Planning, but Has a Steep Learning Curve" 4.5/5 What do you like best about Prisma? Having everything centralized—campaigns, channels, data—makes it so much easier to stay organized and aligned across teams. The omnichannel normalization is a game-changer too; it helps us compare performance across platforms without juggling different formats or metrics. It’s made our media planning and execution way more efficient Review collected by and hosted on G2.com. What do you dislike about Prisma? While Prisma is incredibly helpful for centralizing media workflows, one thing I find challenging is the learning curve when first getting started. The platform has a lot of powerful features, but it can feel a bit overwhelming until you're familiar with the interface and terminology. Also, depending on the organization’s setup, integrating it smoothly with existing systems might require some extra coordination. That said, once you're past the initial setup, it really does streamline campaign management in a meaningful way. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Prisma helps solve the challenge of fragmented media management across multiple channels. Before using it, coordinating campaigns across digital, print, and broadcast often felt disjointed and time-consuming. With Prisma, everything is centralized—planning, buying, and reporting—which means fewer errors, better visibility, and faster execution. For me, the biggest benefit is how it streamlines collaboration. Teams can work from the same data set, track progress in real time, and make informed decisions without chasing down updates or juggling spreadsheets. It’s made our workflow smoother and more strategic. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/13/2025 "A Powerful Multipurpose Tool for Media Buyers in the Right Hands" 4.5/5 What do you like best about Prisma? I have used Prisma extensively for both media trafficking as well as a finance tool. While Prisma has been great for both, I've found that using Prisma as a finance tool fills a unique gap in my lineup of media tools. For example, while I am certainly able to create media placements within the platform to traffick, I can also do this with a standard spreadsheet (and, of course, Prisma has the capability for me to then upload this spreadsheet easily); however, Prisma gives me a much more robust view of my campaign spend across campaigns and vendors which is not something I can easily duplicate with other tools. Moreover, I find it far easier to manage templates, issue media orders, and manage them from one centralized location which has been great. Review collected by and hosted on G2.com. What do you dislike about Prisma? It's not an intuitive platform by any means. In fact, our agency keeps an on-going user's guide that various members of our team contribute to to address common questions and use cases. One of the largest complaints is when someone makes an edit, the cell on the planning tab or the line in the invoice reconciliation turns red, and the user can't figure out how to resolve. I fully expect Prisma to roll out an AI assistant at some point, but until then, the majority of our agency has to rely on select "power users" to step in to help whenever they encounter an issue. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? I work with Prisma as a Media Buyer at a large digital advertising agency that handles display, video and audio campaigns on behalf of our clients. In this role, I am responsible for everything from uploading the media plan, to trafficking placements, to reconciling finances, so I use Prisma from start to finish for every campaign. The biggest problem that Prisma helps me solve is trafficking the media plans and being able to quickly view these plans from multiple views (traffick, flighting and finance) which is not easily replicated by other tools. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AC Aidi C. Media Planner Mid-Market (51-1000 emp.) 10/13/2025 "Very Helpful Tool for Managing All Buys in One Place" 3.5/5 What do you like best about Prisma? Prisma is a very efficient platform that allows us to manage all media buys in one centralized place, which makes tracking and organizing campaigns much easier. The customer support team is always quick to respond and helpful when resolving questions or issues. The interface is also intuitive and well-designed, making it easy to navigate and complete tasks without much training. Review collected by and hosted on G2.com. What do you dislike about Prisma? The platform can be a bit glitchy at times—especially when making multiple edits quickly or when several team members are updating the same campaign simultaneously. These issues can cause the system to lag or temporarily lock edits, which slows down workflow during busy periods. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Prisma helps streamline and centralize the entire media buying process, reducing the need to manage multiple spreadsheets or platforms. It provides better visibility into campaign budgets, placements, and approvals—all in one place—which saves time and minimizes errors. The tool also improves collaboration across teams by allowing everyone to view and update campaign details in real time, leading to more efficient workflows and faster turnaround on campaign execution. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Prisma? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Prisma ](https://www.g2.com/products/prisma-mediaocean/discussions/new) GU Guest User What is Mediaocean used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-mediaocean-used-for) [ View all Discussions ](https://www.g2.com/products/prisma-mediaocean/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 4 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/prisma-mediaocean/pricing) Prisma Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/prisma-mediaocean-vs-skai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2691fd4fdb9c896b56405cae70218c0/smartly.png "Product Avatar Image") Smartly 4.4/5(475) [ Compare Now ](https://www.g2.com/compare/prisma-mediaocean-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e04e4aaf59fc62bd4dc642ca5765f978/sprinklr-social.png "Product Avatar Image") Sprinklr Social 4.1/5(1,217) [ Compare Now ](https://www.g2.com/compare/prisma-mediaocean-vs-sprinklr-social) ##### ##### Prisma Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Platform API / Integrations Custom Reports User, Role, and Access Management [ View More Features ](https://www.g2.com/products/prisma-mediaocean/features) ## Top-Rated Alternatives [ ![Smartly](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smartly") Smartly 4.4/5(475) ](https://www.g2.com/products/smartly/reviews) [ ![Skai](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Skai") Skai 4/5(297) ](https://www.g2.com/products/skai/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/prisma-mediaocean/competitors/alternatives) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Media Sales Software](https://www.g2.com/categories/media-sales-software) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which PR analytics platforms make it genuinely easy to build weekly or monthly reports for executives without spending half a day pulling data from multiple sources?](https://www.g2.com/discussions/which-pr-analytics-platforms-make-it-genuinely-easy-to-build-weekly-or-monthly-reports-for-executives-without-spending-half-a-day-pulling-data-from-multiple-sources)[Streem vs TeamViewer Frontline vs SightCall for a field service organization comparing AR collaboration tools: which gives technicians and customers the most seamless remote visual guidance experience without requiring dedicated hardware?](https://www.g2.com/discussions/streem-vs-teamviewer-frontline-vs-sightcall-for-a-field-service-organization-comparing-ar-collaboration-tools-which-gives-technicians-and-customers-the-most-seamless-remote-visual-guidance-experience-without-requiring-dedicated-hardware)[Top-rated application development tools with cloud hosting](https://www.g2.com/discussions/top-rated-application-development-tools-with-cloud-hosting) [Which AP automation tools are top-rated by software companies](https://www.g2.com/discussions/which-ap-automation-tools-are-top-rated-by-software-companies)[Top tools for tracking HR performance metrics](https://www.g2.com/discussions/what-are-the-top-tools-for-tracking-hr-performance-metrics)[Pros and Cons Details](https://www.g2.com/products/prisma-mediaocean/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)