Informa TechTarget's Priority Engine Reviews & Product Details

I like that we can create specialized lists based on our targeted accounts that are saved for viewing and reporting week over week. The quality of lead generation accounts that are provided to us have been extrememly high resulting in qualified SQLs. It also integrates to our Hubspot which has been extremely helpful in importing contacts not only through a batch import but also through the automated CRM button. Customer support is usually very responsive and our account manager is knowledgeable and helpful in ensuring our questions are answered quickly. We use Priority Engine everyday. The system is easy to navigate. Review collected by and hosted on G2.com.

It would be nice to create and upload our own lists with the ability to change those lists without TechTarget support. I also wish it would provide different types of reports that we could export adhoc based on the type of data we are looking for, and example would be the accounts that are at a score of 100 listed out with primary contacts. Review collected by and hosted on G2.com.

TechTarget does an excellent job of providing detailed, high-quality content that's both technical and easy to digest. It's far better than a regular database, as it offers warm leads and personalized emails for my prospects. The platform is a great go-to for anyone looking for solid, well-researched insights into today’s fast-changing tech world. If you need detailed, useful info, TechTarget should definitely be part of your toolkit. Plus, their customer service is fantastic! Review collected by and hosted on G2.com.

I can't export leads into an Excel sheet, only Salesforce exports, but that's fine! Review collected by and hosted on G2.com.

I like that Priority Engine provides a quick glance at everything a company is using in their tech stack, and for what purpose. It is very easy to use and implement, and I utilize it every day for prospecting purposes. It also allows us to see who key players are within an organization and what their current interests are, which is invaluable information when trying to reach out to the right people. Review collected by and hosted on G2.com.

Sometimes tech stack is not fully accurate - have used additional tools to supplement such as wappalyzer on login pages to uncover additional solutions. Review collected by and hosted on G2.com.

I use it on a daily basis and its the best tool to find the intel of the global enterprises. It not only tells us their top interest areas but also helps us in identifying the right decision makers which helps a lot in prospecting. Review collected by and hosted on G2.com.

It throws error and their customer support is really awful. It takes them 48 hours to reply back properly which leads to downtime. I believe they should definitely improve here. Review collected by and hosted on G2.com.

Intuitive interface and rules engine for list building. The support team at TechTarget onboarded us quickly and without drama. I use the platform extensively for "top of the funnel" exploration and outreach to enterprise IT decision makers. No worries re: GDPR compliance. Review collected by and hosted on G2.com.

I have no issues with Priority Engine. It is an outstanding product. I have seen less than 10% bounce back on my outreach emails (1:1, from my work email). Review collected by and hosted on G2.com.

I like the lead recommendations and tech stack stuff the most. Helps narrow down who I'm reaching out to and gives insight on their current system. I work for RingCentral, so it helps to know who they're currently using for collaboration. I use it maybe 3 days a week and it's a simple interface that's easy to use. Review collected by and hosted on G2.com.

The few people I've connected with listed in the confirmed projects have never known what I was talking about. I'm not sure if that information is old, but it would help to know how it's gathered or if it provided a specific project timeline. Review collected by and hosted on G2.com.

The support from our rep, Kezia, is the best part for us.

In terms of the tool - Quick search into accounts, engagement/activity with the brand, learn intent and then direct export of prospects based on those aspects to the CRM. Review collected by and hosted on G2.com.

Logging into each region separately. Would love a button to switch between accounts without having to move away completely. Review collected by and hosted on G2.com.

TechTarget Priority Engine is exceptionally user-friendly, offering an intuitive dashboard, advanced comprehensive filters, and customizable automated alerts. The platform provides detailed lead insights that enable teams to make data-driven decisions with ease. Seamless integration with CRM systems further streamlines workflows, enhancing productivity and collaboration. This powerful tool empowers sales and marketing teams to efficiently identify, engage, and nurture potential customers, driving better results and maximizing ROI. Its accessibility and efficiency make it an indispensable resource for achieving business objectives. Review collected by and hosted on G2.com.

When attempting to log in, I encounter a persistent issue where I'm unable to access the system immediately and must refresh the page and re-log in each time. Additionally, when searching for an account, the system takes an unusually long time to load, causing delays and frustration. This repeated need to refresh and the slow loading times significantly impact productivity and create a less efficient user experience, making it challenging to complete tasks in a timely manner. Review collected by and hosted on G2.com.

The tool let's me engage with prospects on a deeper level, making sure that the content I share is relevant and timely. The contact information is accurate. The insights into accounts lets you steer your outreach in the right direction. Review collected by and hosted on G2.com.

I have a problem with the interface. I wish it was more report oriented with export features. Review collected by and hosted on G2.com.

I like seeing what type of content a prospect is viewing and customizing my messaging to what they're looking for. The AI writing tool is good for getting something on paper that you can work on, but I wouldn't suggest just using the emails as they are and sending them out. Review collected by and hosted on G2.com.

There's no way to mass export without having them do it from the backend via email, and there's no way to tag prospects you've already reached out to. I'd also appreciate the ability to tag people into groups when they have similar interests and build out a cadence of content based around that group of people without having to check each individual persona manually. Review collected by and hosted on G2.com.