TechTarget's Priority Engine platform makes it incredibly easy to find the right qualified leads and their accurate direct contact information ... all in one place. The quality of the leads and organization style of the platform are both great and there are rarely any leads included in the engine that is not accurate.
I have also seen a massive increase in open rates from the emails that I send out from leads captured in the TechTarget, in my first email I get around a 43% open rate, and by the second email, I'm still at a 31% open rate. Compared to 10-15% open rates from unqualified leads that I find myself through LinkedIn or internet searches. The TechTarget qualification process definitely improves the open rate because the people you want to be talking to are also actively looking for solutions in your field and from the products, you are selling. It is like the lead is warm right from the start! Very useful.
It has an advantage over something like LinkedIn Sales Navigator because the leads are more qualified and have a better chance of converting to meetings or sales.
The user interface is also very intuitive and visually appealing. I don't mind spending a lot of time in the platform with all of the information that is presented to me right away without having to go hunting for it. Review collected by and hosted on G2.com.