Priority Engine Reviews & Product Details

There are lots of options in the marketplace to track buying intent signals. But most solution providers don't offer people to market to, in addition to account scoring/ranking. Priority Engine offers both: intelligence on which accounts are researching topics relevant to your solution offering AND the people within those companies doing that research. We've also heard very positive feedback from our sales team that utilizes Priority Engine data on their own. Review collected by and hosted on G2.com.

I honestly don't have any dislikes. One draw-back that I've heard is that the intent monitoring isn't the whole internet, just TechTarget's digital properties. That isn't a really problem for us, because the upside up that approach, is that you receive TechTarget subscribers to market to. Review collected by and hosted on G2.com.

TechTarget's Priority Engine platform makes it incredibly easy to find the right qualified leads and their accurate direct contact information ... all in one place. The quality of the leads and organization style of the platform are both great and there are rarely any leads included in the engine that is not accurate.

I have also seen a massive increase in open rates from the emails that I send out from leads captured in the TechTarget, in my first email I get around a 43% open rate, and by the second email, I'm still at a 31% open rate. Compared to 10-15% open rates from unqualified leads that I find myself through LinkedIn or internet searches. The TechTarget qualification process definitely improves the open rate because the people you want to be talking to are also actively looking for solutions in your field and from the products, you are selling. It is like the lead is warm right from the start! Very useful.

It has an advantage over something like LinkedIn Sales Navigator because the leads are more qualified and have a better chance of converting to meetings or sales.

The user interface is also very intuitive and visually appealing. I don't mind spending a lot of time in the platform with all of the information that is presented to me right away without having to go hunting for it. Review collected by and hosted on G2.com.

There are almost no negative things to talk about for the Priority Engine. The only dislike that I have is that it gives each account/prospect a star rating out of 5 stars, to signal how qualified the lead is, but it doesn't provide much of an explanation as to where those star ratings are generated from.

On occasion, there is some contact information provided by third parties, not from TechTarget themselves, such as information from DiscoverOrg that is not always accurate. I have had trouble contacting these people via LinkedIn or Email. Review collected by and hosted on G2.com.

The most helpful part of Priority Engine is the team. They are always there to explain and offer help and insights. The upside of using is that we are getting great quality leads. Review collected by and hosted on G2.com.

One downside for the is the complexity of building lists, I was the process was a little more straight forward I know the P.E. team is wiling to help me build list but I would like to feel confident in doing it myself. Review collected by and hosted on G2.com.

In my role, we are largely working with Channel Partners to bring in deals. As you can imagine this is a give and take type relationship (as most are) which can prove to be a bit difficult when you are working on all whitespace accounts. With TechTarget, I have been able to put accurate lead/account info in front of established partners to help them target their own customers better while also providing new account insight for some of our smaller boutique type customers. Review collected by and hosted on G2.com.

I haven't really found anything to complain about.If i had a "nice to have" list I guess I do wish I had a bit more liberty to see my entire territory and accounts that fall into it that may/may not not already be in my CRM.It would be helpful to uncover new accounts. Also a bit more liberty to edit account sets would be nice -- since it is derived from our CRM it has a few duplicate/incorrect accounts (not to TT fault). Review collected by and hosted on G2.com.

Contact-specific intent data that's collected on Tech Target's owned websites with content that is relevant to my buyers. No black box intent data.

Great platform that helps my reps and BDRs see who's in market and then map out the buying team based on who's researching rather than guessing based on job titles.

Also fabulous people to work with across the board. Review collected by and hosted on G2.com.

You need to have a strong program in place so that your BDRs and reps will actually use and act on this data. It's a big investment so make sure you're ready to use the information and get value from it. Review collected by and hosted on G2.com.

This product takes away the aspirational part of prospecting. Often when prospecting for new business its all about hoping you find the right people with the right title at the right time. With TechTarget and everything in life, hope is not a strategy. TechTarget provides actionable information in pretty much real time. Review collected by and hosted on G2.com.

The downside is the price. This is a very expensive tool even though it gives a lot of leads. Review collected by and hosted on G2.com.

The best thing about Priority Engine is that it helps my team prioritize our outreach at the beginning of every week. Subsequently, it also provides relevant contacts to reach out to, and insights as to what technology they are currently leveraging. Review collected by and hosted on G2.com.

Priority Engine doesn't update with new companies very often and many times will pull current customers or those I'm also in the midst of an evaluation with because they've visited our website. I've found it very difficult to create lists and have those lists populate accurately. Historically, I've needed to go back through the Priority Engine success team in order to update any lists or reflect changes in my territory. Review collected by and hosted on G2.com.

The latest update really helps to identify who in a prospective organization is researching specific types of technologies for potential projects. It's great to know what exactly was interacted with on my company's website so that when it comes time to engage the information if relevant and specific to their interest. Review collected by and hosted on G2.com.

Better integration with CRMs (Salesforce, SalesLoft, etc.) Click to push to save as much time as possible. Review collected by and hosted on G2.com.

Account info pertaining to who is looking up backup and cloud solutions. It is a solid resource for our sales and marketing departments to find information on new accounts that we are looking at breaking into. It has also proved useful for expanding into existing enterprise accounts where we are trying to map which departments are actively researching new solutions or actively working on projects. Review collected by and hosted on G2.com.

The timeline of when these leads are looking up information. It is difficult to find out when people have been researching products and the ranking of combinations in technology.

I wish there was better mapping about the subsidiary accounts that fall under global 2000 or Fortune 500 listings so we can keep track of where the different departments are moving projects forward. Review collected by and hosted on G2.com.

The weekly updates with timely information on which accounts, and now prospects to target is invaluable to sales. Review collected by and hosted on G2.com.

I think the more priority engine continues to build on insights the better it will get as in who from the account visited company website; the other downside would be that not all of our whitespace accounts have data/profiles in PE Review collected by and hosted on G2.com.

The most helpful and powerful part of Priority Engine is the ability to lookup technologies which may be in-use throughout their environment. This benefit, in particular, is effective at striking up new conversations with Premier. Review collected by and hosted on G2.com.

It is difficult to tell what the contacts engaged in, and more specifically, the content they reviewed. In addition to the lack of granularity, I think the main downfall is the inability to gauge when the contact clicked or accessed your services. Without dates or at the very least identifying if the content was accessed within 30, 60, or 90 days, we have to dig around more for information via other services at Microsoft to add context to what we are seeing. Review collected by and hosted on G2.com.

You gain incredible competitive advantage having near real time updates on buying activity to target the key influences and decision makers on the buying team, customize presentations and discussions and monitor the stage of the deal. At the same time you know who is on the buying team, who can be recruited as internal champions and have key contact information for follow-up. Review collected by and hosted on G2.com.

I've run across several instances where the account highlights don't include some contact downloads or higher value buying activity. Also, it would be great with the weekly reports to know which accounts were there the previous week and which are new. I am doing this manually and sending the list to the account teams. Review collected by and hosted on G2.com.

The quality of the data is high. I particularly like that if someone has downloaded your content it shows who and what content has been downloaded. I also like the ability to email directly from PE (time saver) Review collected by and hosted on G2.com.

I wish there were additional filters to use for the custom queries and ways to see who visited your website even if they did not download content. And besides the exports from your queries, I wish there was an export function so that you can make call lists for the out reach cadence. I wish there was the ability to direct call from PE. Review collected by and hosted on G2.com.

The best part about Priority Engine are the people behind it. Everyone from the account team to the reporting team are top-notch. The support they have provided has been superb. They are constantly reaching out to us proactively to suggest ways in which we can optimize the tool better. Because of their strong support, our sales team is already nurturing several leads with large government, non-profit and business organizations -- in less than six months! Review collected by and hosted on G2.com.

Nothing. It is a great tool. I would highly recommend it to any company looking to accelerate their time to close. Review collected by and hosted on G2.com.

I really like the new feature of "Your Top Prospects." This gives me a much better idea of which topics the individual is looking at vs. which topics my account is looking at. This gives me a better chance of sending more detailed informatino. Review collected by and hosted on G2.com.

I dislike not being able to see the specific research articles referenced. Review collected by and hosted on G2.com.

Seeing which companies are looking at tools right now. It is very helpful being able to tell what companies may or may not be thinking about products that are in our space. It is also helpful being able to see what tools they are currently evaluating, or even which stage they are in the decision making process. If there are confirmed projects that is even more beneficial. Review collected by and hosted on G2.com.

It is often incorrect - once a contact was listed as a buyer and that he had downloaded Zoom content and was in IT. I called him and he said he went to a tech conference 10 years ago and has been getting IT calls ever since but his role had NOTHING to do with collab tools. Review collected by and hosted on G2.com.

Showing the correct contacts that are relevant for each topic. However, there is a lot of noise when there are sales reps at those companies looking at my company to try and sell them. Review collected by and hosted on G2.com.

Inaccuracy, not a lot of meetings generated. Don't know if people are looking for jobs or trying to invest/learn without wanting to buy. There is also a lot of noise when reaching out to investment firms which shows "prospects" when they are investment analysts trying to invest into my company. Sometimes I reach out to these prospects and they say they have no initiatives related to the topics shown. More often than not, it is highly inaccurate and hasn't produced much fruits to my labor. Review collected by and hosted on G2.com.

Tech Target prospects, knowing who is engaged in content and what they are consuming. Buying cycles and buying intent is great intel. I love that LinkedIn profiles are usually linked, so it is easier for me to connect with them professionally. I like that it is live data and changes as account become more or less engaged. Review collected by and hosted on G2.com.

Sometimes email addresses are not business addresses. I know that is not TT's fault but makes it tricky to talk to prospects. I wish we could see exact content the customer is consuming. the topics are helpful but it would be nice to know if it is competitive content or just OEM content. It also may assist in knowing what to share as a 'next step' Review collected by and hosted on G2.com.

Accurate exports of individuals when they are looking for your Product or Service. Gives us weekly insights on the accounts that we are both prospecting and have as current customers. We are able to have more meaningful, customized conversations that help direct our marketing messages. Our nurture programs have been positively affected by increasing our deliverability and click to open rates. Review collected by and hosted on G2.com.

The one addition I would make is to segment by job title to run campaigns. This would just provide one more segmentation to make your messaging more relevant. For example, if we want to export those with high intent that are system administrators, we cant at this point. The other addition would be to have the ability to upload more that one target account list on each segmentation. i.e. upload your target account list and look at also adding your list of competitors. Review collected by and hosted on G2.com.

The data integration of both our programs with TechTarget and web traffic from our site and helping our teams focus on the prospects that are showing the best intent signals. The tool helps our sales team quickly see which prospects are engaged and showing intent for our products. Review collected by and hosted on G2.com.

A strong integration with SFDC and marketing tools would be the next level to really get the most out of the tool. Review collected by and hosted on G2.com.

I like that I can easily filter by region and that I can see recent activity, when certain content was viewed. I also like that there is LinkedIn integration so I can be brought right to prospects' profiles Review collected by and hosted on G2.com.

It is difficult to see which accounts have been viewed already. It is also an administrative burden to pull leads out and be able to track their activity. Tech Target wants their customers to pay an export fee for this. Review collected by and hosted on G2.com.

The new Priority Engine provides top targets, by company and by interest which enables you to find the most interested companies or the most interested parties. This has enabled me to focus my attention to where it was most likely to create activity Review collected by and hosted on G2.com.

I was not able to search users by job function, and I had many people in my list that were searching for cloud, but I was only interested in people looking at cloud that were part of the storage team Review collected by and hosted on G2.com.