![Piyushree N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piyushree N.")
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Piyushree N.

Demand Generation Manager

Small-Business (50 or fewer emp.)

9/12/2024

"Identify intent-driven decision makers"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Priority Engine has been a game changer for our demand generation strategy. The intent data is incredibly actionable. The integration with our CRM and marketing automation tools is seamless, allowing us to prioritize leads and personalize campaigns at scale. The weekly intent reports are especially helpful for aligning sales and marketing on high-potential accounts. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The UI could be more intuitive, especially when filtering or customizing views. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

We used to rely heavily on form fills and cold outreach, which led to low conversion rates. With Priority Engine, we now focus on accounts that are already in-market, which has significantly improved our lead quality and pipeline velocity. It’s helped us reduce wasted effort and increase ROI on our campaigns. Review collected by and hosted on G2.com.

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Rating Updated (8/5/2025)
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

See what 444 reviewers think of Informa TechTarget Portal (Priority Engine)

4.3 out of 5 · Verified reviews from real users

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