--- title: Primo Reviews meta_title: 'Primo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Primo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 7 scale: '5' date_modified: '2026-09-17' parent_category: name: Identity Management url: https://www.g2.com/categories/identity-management --- # Primo Reviews **Vendor:** Primo **Category:** [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) **Average Rating:** 4.5/5.0 **Total Reviews:** 7 ## About Primo Primo is a Unified IT Operations platform founded in 2022, built for companies that need to replace fragmented IT stacks with one structured, auditable system. The platform is currently used by more than 300 companies managing 20,000+ employees across Europe and beyond. Primo centralizes all IT operations in a single system natively connected to your HRIS. Key features include: • Multi-OS Device Management (MDM): Manage Mac, Windows, and mobile devices with Zero-Touch Deployment, policy enforcement, and compliance reporting. • SaaS & Identity Management: Provision and deprovision users via SSO, SCIM, and Role Based Access Control. Track licences and seats, identify shadow IT, and reduce subscription costs. • Lifecycle Management & Procurement : Automate onboarding and offboarding workflows triggered by HRIS data.Order and configure devices globally so they arrive ready to use on day one. • IT Ticketing: Manage IT support requests directly within the platform, linked to devices and employee lifecycle data. Primo helps IT Managers and CTOs eliminate manual coordination between IT and HR, automate the full employee lifecycle, and maintain compliance with GDPR, ISO 27001, and SOC II. All without complexity. ## Primo Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **excellent customer support** of Primo, noting quick responses and proactive assistance across multiple channels. (3 reviews) - Users find Primo's **ease of use** exceptional, with straightforward features and excellent support readily available. (1 reviews) - Users value the **easy integrations** of Primo, simplifying connections with their existing SaaS tools. (1 reviews) - Users find the **easy setup** of Primo straightforward, making it accessible for average technicians to manage independently. (1 reviews) - Users appreciate the **user-friendly features and excellent support** of Primo, making MDM setup straightforward and effective. (1 reviews) - Integrations (1 reviews) - Simple (1 reviews) **What users dislike:** - Users find the **difficulty locating features** in Primo frustrating, indicating a need for clearer navigation and improved UX. (2 reviews) - Users note that **improvement is needed** in the device ordering and repair request processes, which are confusing and unclear. (1 reviews) - Users note the **missing features** for iPads, which limits functionality and hampers the overall experience. (1 reviews) - Users feel that the **device ordering and repair processes** on Primo are unclear and require significant improvement. (1 reviews) - Users find some features lacking in **user-friendly UX** , requiring extra effort to locate and utilize effectively. (1 reviews) ## Primo Reviews ### 1. User-friendly MDM with a Clear Knowledge Base and Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Loriks H. | IT Technician, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 09, 2026 **What do you like best about Primo?** Based on my experience with other MDM solutions, I recommend Primo because it’s more user-friendly. Most of the features and services are straightforward to understand, the knowledge base is clear, and in most cases an average, experienced technician can likely set up the MDM independently. Support from the Primo Team is excellent. They’re consistently available through multiple channels such as email, chat, and phone, and overall they respond proactively to our requests and feedback. **What do you dislike about Primo?** There needs to be more effort put into the services that seem to have been added to Primo, but that don’t fall directly under the Primo team’s responsibility. I’m referring to ordering devices or requesting repairs. The process is a bit tricky and not very clear, even for the Primo team itself. Improvements are needed on this side. **What problems is Primo solving and how is that benefiting you?** Primo is, without a doubt, a key tool in our infrastructure. It allows our team to easily manage and update multiple OS devices, deploy our EDR, and onboard/offboard employees—all within the same tool. ### 2. A modern and reassuring MDM/EDR platform for everyday use **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan B. | CTO & Co-fondateur, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** January 28, 2026 **What do you like best about Primo?** Primo has established itself with us as a credible alternative to a well-known solution that, however, did not tick all the boxes for our organization. Under the hood, the platform combines high-level MDM and EDR, which provides us with real comfort regarding security and fleet management issues. Interactions with the Primo team have always been simple, direct, and effective, whether during deployment or on a daily basis since then. In the end, we are fully satisfied with our choice and confident for the future. **What do you dislike about Primo?** The complexity of SentinelOne, which is a tool where the configuration can take you very far, is still not abstracted. **What problems is Primo solving and how is that benefiting you?** Simplicity: MDM configuration, providing evidence to external auditors Availability: when we have questions, they are very available and responsive ### 3. Simple and clear interface: an all-in-one tool that simplifies onboarding/offboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Jocelyn K. | CTO and Co-Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 28, 2026 **What do you like best about Primo?** Primo offers a simple, clear interface that is easy to use. It is a true all-in-one tool that makes user onboarding and offboarding simple and efficient. Integrations with other software are EASY. Ordering and managing equipment is greatly simplified, saving time and reducing overhead costs. Customer service is responsive and helpful. **What do you dislike about Primo?** One limitation is the lack of an API, which would make it easier to connect Primo with internal software and build custom integrations. **What problems is Primo solving and how is that benefiting you?** We use Primo to manage users, configure devices, and handle hardware ordering. These processes are significantly simplified, which helps save time and improve operational efficiency. ### 4. Super User experience, Zero-Touch deployment, Complete lifecycle of laptops, and Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** January 28, 2026 **What do you like best about Primo?** - The new interface has a better user experience - The "Zero-Touch" Deployment is great and multi-platform (Apple Business Manager & Windows Autopilot) - The vision on the health status and upgrade of the laptop fleet - The lifecycle management of the laptop fleet (integrated ordering + take-back and recycling of old laptops) - Onboarding and Offboarding - Customer Service attentive and responsive **What do you dislike about Primo?** - Order with delivery times that are much too long (or even orders canceled because models are no longer in stock) - Chaotic deliveries of laptops (dropped off in a supermarket) **What problems is Primo solving and how is that benefiting you?** Management of the laptop fleet from onboarding to offboarding (from purchase to recycling of the laptop) ### 5. Customer service ultra available via Slack **Rating:** 4.5/5.0 stars **Reviewed by:** James A. | DSI, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** January 28, 2026 **What do you like best about Primo?** The availability of customer service via Slack **What do you dislike about Primo?** I only use the MDM version. And in this version, what's less convenient for the user is having to create an account during the onboarding process. **What problems is Primo solving and how is that benefiting you?** More efficient mobile fleet tracking (iPhone) ### 6. Excellent Support and Frequent Updates That Keep Improving **Rating:** 4.5/5.0 stars **Reviewed by:** François-Xavier D. | Chargé de projet technique, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 10, 2026 **What do you like best about Primo?** Good support and frequent updates/envolutions. Good integrations with the SaaS we use. **What do you dislike about Primo?** Things are evolving fast but a few features are for iPads are still missing. **What problems is Primo solving and how is that benefiting you?** Being able to track the health of the company IT gear, being able wipe/control if needed, faster onboarding/offboardings. A good time save. ### 7. Helpful, Responsive Customer Service on Slack **Rating:** 4.0/5.0 stars **Reviewed by:** Charly L. | CPTO, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** January 28, 2026 **What do you like best about Primo?** - The customer service is always helpful and very responsive on slack. - Fixing issue and bugs are usually done within hours if not minutes **What do you dislike about Primo?** The UX of certain features is not always the best and one have to search around **What problems is Primo solving and how is that benefiting you?** Managing my stock of computers and easily order computers - [View Primo pricing details and edition comparison](https://www.g2.com/products/primo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-17+05%3A36%3A45+-0500&secure%5Bsession_id%5D=21d55d42-397a-4e0f-9a1d-3f2112b9ef09&secure%5Btoken%5D=ddc39bc94b734a0d6305b2d4dce3992be9be2569191fdff46d52283d1bad39fd&format=llm_user) ## Primo Features **Additional Functionality** - Fraud Detection - PCI Compliance - Application Management - Audit Management - Single Sign On - Secure Data Storage - SSL Security - Privileged Account Management - Reporting & Statistics - Two-Factor Authentication - Member Accounts - HIPAA Compliant - AI Copilot - Self-Service Access Request - User Provisioning - Audit Trail - Third-Party Integrations - Real-Time Notifications - Active Directory Integration - Authentication - Compliance Management - Workflow Management - Access Controls/Permissions - Access Management - Secure Login - Customizable Branding - Real-Time Monitoring - Security Auditing - Policy Management - Data Synchronization - Collaboration Tools - API - Unified Directory - Multi-Factor Authentication - Biometrics - Activity Dashboard - Generative AI - Credential Management - Event Logs - Real-Time Analytics - Password Management - Access Certification - Self Service Portal - Mobile Access **Functionality** - User provisioning - Password manager - Single Sign-on - Enforces policies - Authentication - Multi-factor authentication - Two-Factor Authentication **Platform - Mobile Device Management (MDM)** - Regulation Compliant ** Type** - On-premises solution - Cloud-solution **Operating System** - Multi-Systems Support - Apple Support - Android Support ** Reporting** - Activity Tracking - Reporting - Access & Permission Change Reporting - Compliance & Audit Trail Export - Ad hoc Reporting - Role-Based Permissions - Real-Time Reporting **Management** - Applicatons Management - Applications Consolidation - Whitelist - Blacklist - Usage Information - Mobile Device Management - Lockdown Management - Endpoint Management - User Session Management - Content Management - Patch Management - Task Management - Mobile Content Management - Security Management - Audit Management - Remote Monitoring & Management - Data Management - Policy Management - Compliance Management - Asset Lifecycle Management - Configuration Management - User Management - Inventory Management - Software Management - Deployment Management **Authentication & Authorization - Identity and Access Management (IAM)** - Adaptive & Contextual Access Control **Security** - Remote Wipe - Security **Administration & Governance - Identity and Access Management (IAM)** - Identity Lifecycle Management - Self‑Service Account Management - Member Accounts - User Management - Multiple User Accounts **Agentic AI - Mobile Device Management (MDM)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integration - Third-Party Integrations - Active Directory Integration **Generative AI - Identity and Access Management (IAM)** - AI‑Driven Access Anomaly Detection - Automated Policy Tuning - Predictive Role Recommendations **Additional Functionality** - Secure Data Storage - User Defined Attributes - Third-Party Integrations - Reporting/Analytics - Audit Trail - Automated Scheduling - Active Directory Integration - Secure Login - Real-Time Notifications - Event Logs - Activity Dashboard - Generative AI - Risk Assessment - Self Service Portal - Data Verification - Customizable Templates - Biometrics - Security Auditing - AI Copilot - Real-Time Data - Reporting & Statistics - Monitoring - HIPAA Compliant - Real-Time Monitoring - Customizable Reports - Risk Analysis **Additional Functionality** - Mobile Access - Usage Tracking/Analytics - Automatic Reset - Onsite Printing - Self Service Portal - Remote Access/Control - For Android Devices - Surveys & Feedback - Digital Signage - Barcode/Ticket Scanning - Touch Screen - Point of Sale (POS) - Timeout - Multi-app mode - Offline Access - Generative AI - QR Codes - Data Synchronization - Location Tracking - AI Copilot - Browsing Restrictions - Customizable User Interface - Self Check-In/Check-Out - Secure Browsing - Alerts/Notifications - Customizable Branding - Video Looping - Self Ordering - For iPad Devices - Reporting/Analytics - Single-app mode - Templates - Check-in/Check-out - Ticketing - Order Entry - Broadcast Messaging - Visitor Tracking - Secure Data Storage - Access Controls/Permissions - Wireless Internet Access Control - Single Sign On - Enrollments/Onboarding - Automatic User/Device Recognition - API - Kiosk Mode - Remote Update/Installation - Activity Dashboard - Synchronization Scheduling - IT Asset Tracking - Two-Factor Authentication - Wireless Troubleshooting - Monitoring ## Top Primo Alternatives - [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) - 4.5/5.0 (3,960 reviews) - [Iru](https://www.g2.com/products/iru/reviews) - 4.7/5.0 (849 reviews) - [Scalefusion](https://www.g2.com/products/scalefusion/reviews) - 4.7/5.0 (395 reviews)