Primis is a Video Discovery Platform that enhances websites by helping users discover engaging video content. Primis leverages machine learning technology to serve consumers with video content they are most likely to engage with. The discovery engine is applied in a fully customizable video unit designed to fit natively in all websites. The video solution helps publishers add new monetization opportunities and drive deeper engagement with consumers. Primis was established in 2007 by three programmers who envisioned a completely automated digital landscape. Growing rapidly, they were acquired by Universal McCann in 2012 and proceeded to launch innovative advertising solutions to publishers. In 2018, Primis has leveraged its technology and experience to create The Video Discovery Platform.