[ Primer Reviews ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews) [ Primer Reviews ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews) # Primer Pricing Overview [Editedit](https://my.g2.com/primer-sayprimer-com-primer/pricings) Free Trial ## Primer Pricing Key Insights Last updated on Jul 29, 2026 * * * Primer offers **4 pricing editions** , starting from **$0** to **$15,000**. Primer pricing tiers are designed to support different usage levels and team sizes. Primer also offers a **free trial**. Compare the Primer pricing table below to figure out the best fit for your needs. Some plans may require you to contact **Primer (Sayprimer.com)** for **custom pricing**. * * * Free Plan — $0 Primer Grow — $1,000 / Per Month Primer Scale — $15,000 / Per Year Advanced Suppression Audiences (Add-on) — $15,000 / Per Year Rated 4.6 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Free Plan Free For teams exploring audience creation and initial workflows and wanting to de-anonymize site traffic. - Unlimited draft audiences - 200 website reveals per month - Access to Primer B2B 280M+ person database and audience builder - Predicted match rates - Basic conversion tracking and insights Show More Primer Grow $1,000.00 Per Month For teams building initial scale with targeted B2B audiences. Build and activate high-quality audiences across major ad platforms while improving match rates and campaign efficiency. - Up to 8 active audiences - 5,000 website reveals per month - High match rate audiences across LinkedIn, Google, Meta, and YouTube - Cross-platform audience sync - Dynamic audience updates - Website visitor identification and audience creation - Conversion tracking and performance insights - Audience version history - Live chat and email support Show More Primer Scale $15,000.00 Per Year For teams scaling spend and expanding beyond LinkedIn and Search. Extend targeting across more channels while increasing audience volume, collaboration, and control. - 12+ dynamically updating audiences - 10,000+ website reveals per month - High match rate audiences across LinkedIn, Google, Meta, and YouTube - Access to additional destinations (including DV360 and beta integrations) - Dedicated support channel - SSO (Google, Okta & Azure) - Custom terms and enterprise controls - Optional add-ons for advanced targeting (e.g., 50M person suppression audiences) Show More Advanced Suppression Audiences (Add-on) $15,000.00 Per Year Exclude non-ICP traffic and reduce wasted spend across campaigns. - Build 50M person suppression audiences to filter out unqualified users - Improve efficiency in Search and paid social campaigns - Supports more precise targeting across platforms Show More Primer’s pricing model is designed for B2B marketing teams that rely on paid media but are constrained by high CPMs on LinkedIn and limited scale from search. Plans are structured around audience scale and projected ad spend, helping teams get more out of core channels while expanding into platforms like Meta, YouTube, and Reddit. The Grow plan supports teams building initial scale with high-quality, high match rate audiences. The Scale plan is designed for larger programs that need more audience capacity, additional destinations, and greater control across accounts. All plans include access to Primer’s audience builder, multi-source B2B data, and cross-platform activation. A free plan is available for evaluation, along with optional add-ons for suppression and advanced targeting. Pricing information for Primer is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Primer must be conducted with the seller. Pricing information was last updated on March 23, 2026 Show More ## Primer Pricing FAQs Generated using AI Is Primer free, or does it offer a free trial? Yes. According to G2 data, Primer offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features. How much does Primer cost in 2026? According to G2 data, Primer pricing in 2026 starts at $1,000.00 and can reach $15,000.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Primer (Sayprimer.com)'s official pricing page for the most current details. Who is Primer pricing best suited for? Based on G2 reviewer demographics and Primer's pricing structure on G2, Primer Grow suits small businesses and early-stage B2B marketing teams running ABM campaigns across Meta, Google, and LinkedIn who need reliable audience match rates without enterprise overhead. G2 reviews from small-business users in software, marketing, and financial services consistently praise Primer for enabling LinkedIn-quality B2B targeting on cheaper platforms like Meta. Primer Scale fits mid-market and enterprise teams scaling paid social spend across multiple channels, needing SSO, dedicated support, and suppression audiences. G2 enterprise reviewers in IT, health, and accounting highlight precision ICP targeting and onboarding support as key value drivers at higher tiers. What are the key differences between the free and paid versions of Primer? Primer's free plan caps website reveals at 200 per month, limits users to draft-only audiences with no active syncing, and excludes cross-platform audience activation, dynamic updates, and live support. Primer's paid plans unlock active audience deployment across LinkedIn, Google, Meta, and YouTube, with Primer Grow at $1,000.00/month offering up to 8 active audiences and 5,000 monthly reveals, and Primer Scale at $15,000.00/year expanding to 12+ audiences, 10,000+ reveals, SSO, DV360 access, and enterprise controls. G2 reviewers consistently highlight match rate quality and cross-platform sync as the core paid-tier value drivers, features entirely absent from the free plan. Is Primer considered good value for its pricing? G2 reviewers broadly rate Primer highly, with most reviews landing at 4.5 or 5 stars, signaling strong satisfaction relative to cost. Multiple G2 users explicitly call Primer pricey but worth it when campaigns scale, with one small-business reviewer in accounting noting it helped more than double their addressable audience and hit ROAS targets. A mid-market financial services reviewer reported 50%+ reach increases on Meta within weeks. The main value concern from G2 reviews is the jump between pricing tiers and audience caps feeling restrictive at lower plans. One enterprise reviewer flagged high CPA as a concern. Overall, G2 data on Primer's pricing suggests it delivers premium ROI for teams actively running B2B paid media, but requires sufficient ad spend to justify the cost. ## Top-Rated Alternatives [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") 6sense Revenue Marketing 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)") AdRoll ABM (Formerly RollWorks) 4.3/5(655) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) [ View All Alternatives ](https://www.g2.com/products/primer-sayprimer-com-primer/competitors/alternatives) ## Primer Pricing Reviews (2) ![Gabriel D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel D.") GD Gabriel D. Paid Media Specialist Mid-Market (51-1000 emp.) 3/19/2026 "Easy B2B Audience Setup for Meta & Google Ads with Powerful Filtering" 5/5 What do you like best about Primer? Primer offers a very easy and affordable way to set up B2B audiences on Meta and Google Ads, with filtering options that are even better than what LinkedIn Ads offers natively. You can do this in multiple ways, such as integrating directly with your CRM or uploading a CSV, and the platform is straightforward and easy to use. Review collected by and hosted on G2.com. What do you dislike about Primer? In my opinion, the pricing tiers require a significant jump in commitment from one level to the next. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? Primer lets us use B2B targeting filters to build more precise ad audiences on B2C platforms like Meta and Google Ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Naor V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Naor V.") NV Naor V. Paid Marketing Associate Enterprise (\> 1000 emp.) 5/5/2026 "Efficient Audience Targeting with Cost Challenges" 3/5 What do you like best about Primer? I appreciate Primer for its customer exclusion and audience granularity features. They allow me to exclude customers and irrelevant personas from marketing programs, which is very impactful. I find the audience control it offers to exclude customers from certain offers incredibly beneficial. The initial setup of Primer was extremely easy for me, making it a smooth transition from using Metadata.io. Review collected by and hosted on G2.com. What do you dislike about Primer? CPA is super high, and the ideal segments we use for true ICP targeting get overwhelmingly saturated high frequencies over 6 or so weeks. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? I use Primer for audience expansion and improving lead quality, allowing me to exclude customers and irrelevant personas from campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ##### Categories on G2 [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Account-Based Advertising](https://www.g2.com/categories/account-based-advertising) ##### Explore More [What salary benchmarking software is easiest to set up for an HR team that wants clean dashboards without a lengthy onboarding process?](https://www.g2.com/discussions/what-salary-benchmarking-software-is-easiest-to-set-up-for-an-hr-team-that-wants-clean-dashboards-without-a-lengthy-onboarding-process)[Best Inbound Call Tracking Software](https://www.g2.com/discussions/looking-for-best-inbound-call-tracking-software-in-2025-what-s-worth-checking-out)[Which agency management software best handles client policies and commission management for independent insurance operations?](https://www.g2.com/discussions/which-agency-management-software-best-handles-client-policies-and-commission-management-for-independent-insurance-operations) [Which education finance software platforms streamline campus operations from enrollment through financial aid disbursement?](https://www.g2.com/discussions/which-education-finance-software-platforms-streamline-campus-operations-from-enrollment-through-financial-aid-disbursement)[What platform provides analytics on video engagement?](https://www.g2.com/discussions/which-screen-and-video-capture-platform-provides-analytics-on-video-engagement)[Pros and Cons Details](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)