[This is an unincentivized review] We have been a power user of Primer since Q3 FY23; over the last 4.5 months we have uncovered numerous use cases including:

1. Finding new contacts within our ICP - and this enabled us to rock inbound leads. Within out this, we would have missed our Q3 goals.

2. Enriching data from conferences enabling us to have a real multi channel, multi treaded outreach.

3. Higher match rate on LinkedIn - our lists match at 90%; from here it has enabled us to bring down the cpc, cpl, and SALs.

4. Our conversion rate from MQL to SAL is over 90%, this shows that Primer is identifying the RIGHT contacts within our ICP.

Beyond the tool itself, Primer has one of the BEST support teams I have had the pleasure of working with.

1. Weekly touch points to ask what I need, any challanges they can help with and brainstorm ideas to meet my goals.

2. The continuous innovation, part of which includes feedback I have given on the "nice to haves".

3. I have access to the entire team via the Slack channel - this is amazing as I can ping any of the team members on questions, brainstorming, etc and response time is almost immediate! Review collected by and hosted on G2.com.

What I dislike is I need to leave this as an anonymous review so that our competitors don't uncover what powers our outreach strategy and has enabled us to build a solid demand gen motion! Review collected by and hosted on G2.com.

Incredibly responsive customer support. Frequent product updates. Efficiency of building audiences for ad platforms - doing this manually is slow and painful. Having the ability to target very precise audiences across multiple ad platforms has helped us improve performance of ads and responses in our outbound campaigns. Always love hearing our prospects tell us that they see our ads everywhere, on all their social platforms. Review collected by and hosted on G2.com.

This has improved, but it's taken up to three days to build and sync audiences in the past. Before we upgraded to the unlimited plan, it was difficult to see what was consuming credits on our account, and sometimes things that weren't supposed to consume credits ended up consuming credits. There are some product gaps. There's not a way to combine audiences from two different lists, like if you want the audience to include people from either list (list A OR B). Sometimes data that I need is missing from the export, and I'll have to file a ticket.

That being said, they are constantly soliciting feedback and do release product updates frequently. Their team is very responsive to questions and requests. I feel like they are a true partner, something I can't say about most vendors I work with. Review collected by and hosted on G2.com.

Primer made it easy to consolidate and unify a number of our go-to-market tactics. By bundling the data providers, they were able to strengthen the final output beyond what any one provider would deliver, and they were able to sync this with identity resolution technology that allows the user to create highly accurate ad audiences. The interface has gotten better and better since day one and the support is quick and friendly on the occasion it's needed. Review collected by and hosted on G2.com.

There's really no one thing I don't like. I became a customer in their early days, which meant occassionally being part of some product updates and testing, but the support team was a dream -- responsive, fast and provided clear updates. Review collected by and hosted on G2.com.

Primer allows me to run hyper targeted campaigns on LinkedIn to audiences that are changing daily. Without Primer, I would be spending hours updating dozens of audiences to accomplish what I am now doing in minutes with Primer. Review collected by and hosted on G2.com.

Primer went through some growing pains initially, as any company does early on, but their Customer Success team has really put the work in to earn my trust; answering endless questions from me and running extensive tests when I request them. Review collected by and hosted on G2.com.

We are just scraping the tip of the ice berg when it comes to leveraging Primer to its full capability. However, for the use-case of building and functionalizing a foundational ABM List, the tool has been great for us. Its enrishment capabilities and integrations with our primary acquisition channels have made this new process seamless for our business. Review collected by and hosted on G2.com.

Primer, as a tool, doesn't point you in the direction of new opporortnistic tactics to accomoplish goals. You need to understand your goals and tactics with plans ot leverage the tool beforehand. Review collected by and hosted on G2.com.

It has a good UX for first-time users to create multichannel audiences easily. Review collected by and hosted on G2.com.

Integrations could be easyer to be done. Review collected by and hosted on G2.com.

It helps me reach my Meta audiance in a better targetted way which helps me to choose right user. Customer support is very respnsive. This CTR improvement is really blow my mind. Review collected by and hosted on G2.com.

I didn't find any dislike, anticipating for the upcoming update now. Review collected by and hosted on G2.com.

Product is great – I can greatly improve our reach on Meta, while also making sure we're reaching the right people.

Customer Success is extremely attentive and responsive. Review collected by and hosted on G2.com.

Primer is still an early tool, and they have some kinks in their software that you have to work around Review collected by and hosted on G2.com.

Primer makes it possible to build and reach your ideal customer across multiple marketing channels by layering data sources. It provides an unprecedented level of granularity by allowing you to filter audiences by hundreds of data points and guarantees accuracy because it uses so many different data providers. Then it lets you send that audience to platforms like Meta. This makes your marketing activities much more efficient than previously possible. Review collected by and hosted on G2.com.

Not much! Primer is a true gamechanger.If anything, I wish it were a little more affordable, but they're addressing that with the launch of Primer Pilot. Review collected by and hosted on G2.com.

Transparency of the website, selection of B2B product for customers. Review collected by and hosted on G2.com.

The only problem is the subscription, because it seems too expensive to me (the lowest is $500 per month). Review collected by and hosted on G2.com.