# TruVoice from Corporate Visions Reviews **Vendor:** Corporate Visions **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.6/5.0 **Total Reviews:** 114 ## About TruVoice from Corporate Visions With TruVoice from Corporate Visions, you’ll tap into the perspective of your buyers to uncover why your deals end in wins, loses, or no decisions, so you can prioritize the right adjustments today to capture tomorrow’s revenue. When your buyer feedback is automatically collected, compiled, and analyzed with TruVoice, you’ll get comprehensive insights and recommendations around: - Why you’re winning or losing—overall, by segment, or by rep - How you compare to competitors - Which deals were winnable and the specific tipping points - Your sellers’ performance in the skills that influence win rates - Your price position and value perception Inform your go-to-market strategy, sales execution, product development, and customer experience with real-time, unbiased feedback from your buyers. ## TruVoice from Corporate Visions Reviews ### 1. TruVoice thoughtfully solves problems **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2025 **What do you like best about TruVoice from Corporate Visions?** The customer service! My CSM is the best! The high quality of its comprehensive survey and interviewers It provides an objective voice to our internal knowledge base. It fits seamlessly into our workflows It's usability **What do you dislike about TruVoice from Corporate Visions?** It's lack of AI and the ability to generate reports from the platform. It's small number of iframe widgets which limits its integration capability. **Recommendations to others considering TruVoice from Corporate Visions:** - Start with Clear Goals: Define what you want to achieve—e.g., better win/loss insights, improved sales coaching, or more aligned messaging. - Test Core Features: Focus on TruVoice’s quote organizer, discovery sessions, dashboards, and CRM integration to assess usability and insight depth. - Involve Multiple Teams: Include sales, marketing, and product stakeholders to evaluate cross-functional value. - Check Integration & Usability: Ensure it works well with your CRM and is intuitive for non-technical users. - Run a Pilot: Use recent deals to test how actionable and insightful the feedback is. - Use Vendor Resources: Take advantage of Corporate Visions’ templates, webinars, and best practices to guide your evaluation. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** We had a gap in understanding the real reasons why we win and lose deals. That gap has been filled by TruVoice. It has become a strategic enabler across product, sales, and marketing functions by transforming buyer feedback into actionable insights. - Sales Enablement: TruVoice delivers real-time, buyer-based coaching through its “Coaching to the Great 8” framework. This empowers sales managers to address skill gaps with precision, improving win rates and aligning training with actual buyer expectations. - Marketing Optimization: With role-based dashboards and win/loss driver insights, marketing teams can refine messaging and campaigns based on what truly influences buyer decisions. Integration with CRM systems accelerates feedback loops and enhances campaign agility. - Product Strategy: TruVoice provides product teams with continuous, voice-of-the-customer insights that inform roadmap decisions and feature prioritization. Its analytics capabilities help correlate product performance with sales outcomes, ensuring development efforts align with market needs. Overall, TruVoice fosters cross-functional alignment and equips us with the intelligence needed to compete more effectively and deliver greater value to its customers. ### 2. Great tool for win / loss and competitive analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2025 **What do you like best about TruVoice from Corporate Visions?** Specific reasons for why customers chose us or our competition, with color commentary and quotes we can use when sharing with leadership. **What do you dislike about TruVoice from Corporate Visions?** Some respondents only answer the multiple choice questions and don't provide color commentary or quotes, so I wish there was a way to encourage that. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** TruVoice gives us in-depth insight into why we win and lose, with specific reasons and color commentary from customers. We present this data to our leadership regularly, who use it to drive decisions. ### 3. Easy to work with **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2025 **What do you like best about TruVoice from Corporate Visions?** Responsive, easy to work with, lots of useful dashboards to view insights from the surveys **What do you dislike about TruVoice from Corporate Visions?** It hasn't been easy rolling this out or making the platform accessible to our sales leaders **Recommendations to others considering TruVoice from Corporate Visions:** If you are not in the sales org, get buy in early not just from sales executives, but also from front line managers - it will greatly increase the effectiveness and usefulness of the program **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** TruVoice helps us better understand our customers and what is driving their decision processes ### 4. Great Service - Passionate Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about TruVoice from Corporate Visions?** I like the automated email surveys that go to Won and Lost deals. Keeps a steady flow of fresh data flowing into our Win/Loss analysis. **What do you dislike about TruVoice from Corporate Visions?** I think a little more guidance in how to set up a concise survey would have been helpful. We ended up with a very long survey and get feedback from those that take it that it's too long. More best practice sharing would have been helpful. **Recommendations to others considering TruVoice from Corporate Visions:** Think really carefully about how to set up the survey initially, as the inertia once it's established is significant. Overall, we have found this helpful to our business and would definitely recommend TruVoice to others looking to improve their Win/Loss insight. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** They are providing better insight into why we win and lose deals, competitive pricing, etc. ### 5. The BEST partnership I could ask for! **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay C. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about TruVoice from Corporate Visions?** I love how easy to use their website is. Coming from a big company, we have so many brands. TruVoice allows us to filter out easily and to find the exact reasons each brand or sector is winning and losing. The very best part about working with this organization is the people at Corporate Visions. We love our team, Renee Manning and Ryan Cuellar, so much that they have become apart of our work family. **What do you dislike about TruVoice from Corporate Visions?** No downsides! I wish that this could integrate with our CRM, but at this point thats an us issue. **Recommendations to others considering TruVoice from Corporate Visions:** Start using them to help build your program sonner rather than later. The insights they uncover have been amazing even in the short amount of time we have used them. They are changing our business for the better. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** They are partnering with us to help run our win-loss program. They interview our clients and give us the feedback in easy, digestable ways. ### 6. Great partner for Win/Loss insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about TruVoice from Corporate Visions?** The dashboards and ease navigating the platform to see high level trends as well as ability to dive into details and read rich buyer quotes. I also value the partnership that the TruVoice from Corporate Visions team has shown us. We have had a great experience meeting with them regularly, to discuss our high level goals and how this program can help us drive towards that. **What do you dislike about TruVoice from Corporate Visions?** Not necessarily a downside, but extra effort is required when looking at periodic custom reports. They help with a lot of industries, so the custom report outputs require back and forth with their team to make sure the points being made are relevant for our company / industry. **Recommendations to others considering TruVoice from Corporate Visions:** Take into consideration your existing tech stack and what you would want to integrate together. Also consider what you want to eventually do with the win/loss data. TruVoice from Corporate Visions has been an exceptional partner helping us along the way continue to optimize how we use the software, working with us on custom reporting options, and ideas to improve response rates. Having a partner and not just a software has been extremely valuable for us. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** We are able to gather insights from recent evaluations on why we are winning and why we are losing. This provides richer context into not only how sales is performing, but also how our product is perceived to solve problems, and feedback on our pricing versus perceived value. This has been very valuable for not only our sales team, but marketing, product and senior leadership as we continue to evolve in a competitive marketplace. ### 7. Detailed win loss analysis with Truvoice (Primary Intel) **Rating:** 4.0/5.0 stars **Reviewed by:** Ashutosh N G. | Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2021 **Describe the project or task TruVoice from Corporate Visions helped with:** We are using Primary Intel to understand better what our clients are really looking from us when they invite for any deals. Analysis done by PI team is really helpful in that regard. Getting direct client prespective is really helpful. Their Truvoice platform analysed the responses and present them in various meaningful ways for us to consume. This really help us deep dive on problem areas and to understand our strengths as well. **What do you like best about TruVoice from Corporate Visions?** Truvoice platform analysis is really the best part. Get to hear tone and other analysis from interview snippets are helpful. This really help us deep dive on problem areas and to understand our strengths as well. They show you data from various cuts and filters **What do you dislike about TruVoice from Corporate Visions?** Platform can have more access control from Front end so we can decide whom to give access to what part of data as whole enterprise-level data cant be shared with all users. If it can automatically show past year numbers in comparison so easy to see trend **Recommendations to others considering TruVoice from Corporate Visions:** Certainly if you want to start external client win loss analysis, TruVoice is go to partner. It can really help you decipher areas in your account planning which sales person is not able to gauge **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** This really help us deep dive on problem areas and to understand our strengths as well. Analysis to leadership is useful to determine where to put focus on. It will help shape specific competitive strategies to counter them on deals. It can really help you understand Voice of client and direct candid feedback from them ### 8. Impactful win loss analysis from Primary Intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Carolyn K. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2022 **What do you like best about TruVoice from Corporate Visions?** Primary Intelligence partners with its clients to ensure their needs are met. They take a very hands-on approach toward ensuring client satisfaction. Additionally, Primary Intelligence consultants do an outstanding job in their phone interviews by asking probing questions to understand buyer needs, thereby uncovering actionable insights that allow our product, sales, CS, and other internal teams to make necessary updates and changes to our product, technology, or sales processes. Primary Intelligence is incredibly responsive in meeting our needs. Primary Intelligence also offers an online portal that allows us to see buyer insights, both deeply (via profiles of specific opportunities) and broadly (through aggregate analysis). Moreover, we can tag and filter results so that we can evaluate buyer feedback by specific markets and segments. One of the best things about using an online tool such as Primary Intelligence is that information is constantly being updated. For example, saved filters will auto-update, which means we're always seeing the latest information. **What do you dislike about TruVoice from Corporate Visions?** The Primary Intelligence interface is a bit dated, however, they are taking steps to update their user interface. Since Primary Intelligence's acquisition by Corporate Visions, there has been a greater focus on Sales-related feedback. While this makes sense, given Corporate Visions' focus on Sales enablement and training, my hope is that this focus does not become lop-sided. While Sales-related feedback is helpful, Solution, Company, and Pricing feedback are also critical. **Recommendations to others considering TruVoice from Corporate Visions:** I would highly recommend Primary Intelligence for B2B win loss programs. Primary Intelligence has been conducting win loss analysis, surveys, and phone interviews for 20+ years. Moreover, their "TruVoice" software provides incredible insights to any team member, and their integration with CRMs makes the program easy to automate and administer. With their acquisition by Corporate Visions, Primary Intelligence is automating sales enablement, pushing relevant content to sales reps based directly on buyer feedback. Sellers will also have the opportunity to practice skills identified as gaps with an AI bot that continuously adapts to buyer feedback and rep performance. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Primary Intelligence helps us understand why we're winning and losing in competitive sales and renewal opportunities. For wins, we see common strengths that we can leverage in other competitive deals. For losses, we use buyer insights to better understand root cause issues and fix them so we are better able to meet our buyers' needs, thereby increasing win rates. We also get insights on No Decisions and Pending opportunities. All opportunities include the associated revenue, so users can see how much revenue is impacted from wins, losses, no decisions, etc. Users can also see what's driving outcomes (wins, losses, no decisions), broken out by Solution criteria, Sales metrics, Company drivers, and Price/value. This allows teams to zero in on strengths and weaknesses and fix issues quickly. Primary Intelligence also helps us understand why existing customers churn, allowing us to make changes that will reduce future churn rates. ### 9. JLL Work Dynamics Client Debrief Program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about TruVoice from Corporate Visions?** Working with consultants who are top in thier craft to make us better sellers. **What do you dislike about TruVoice from Corporate Visions?** I can't really think of anything that I dislike. It's been a pleasure working wtih the team. **Recommendations to others considering TruVoice from Corporate Visions:** Be specific about your goals and requests as TV will work with you so that your program will be successful. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Client feedback which ables us to make adjustments to be better sellers. Competititve intel on where our competitors are stronger and weaker. Market Intel indicating economic and trade trends. ### 10. Discovering the full spectrum of effective communication **Rating:** 4.0/5.0 stars **Reviewed by:** Lee G. | VP, Sales Operations, Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about TruVoice from Corporate Visions?** TruVoice is a valuable­ tool for improving company communication. Its user-friendly interface­ and extensive range­ of features, including data analysis and pre-de­signed communication templates, make­ it highly effective. Furthe­rmore, it seamlessly inte­grates with our other tools, making information sharing much easie­r. **What do you dislike about TruVoice from Corporate Visions?** For those unfamiliar with this type­ of software, TruVoice may prese­nt some initial challenges. It took us a bit of time­ to fully understand all of its functionalities and feature­s. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** TruVoice has significantly improve­d our company's communication strategy. It allows us to create and share­ messages in a more e­fficient and impactful way, leading to cleare­r and more effective­ communication overall. The analytics feature­ has been particularly valuable in asse­ssing the effective­ness and reach of our communications, enabling us to make­ strategic adjustments as nee­ded. ### 11. good enhancements and developments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2021 **Describe the project or task TruVoice from Corporate Visions helped with:** Setting up a new win/loss platform for our company **What do you like best about TruVoice from Corporate Visions?** Working with an accomplished team that goes all out to help to create the best possible program; user-friendly platform; unlimited access; valuable enhancements **What do you dislike about TruVoice from Corporate Visions?** We don't have access to some capabilities and some limitations created by lack of data for certain competitors **Recommendations to others considering TruVoice from Corporate Visions:** Take advantage of platform for use across the enterprise **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** No problems. The ability to share the data more broadly throughout the company ### 12. Communicate your message in a clear and concise manner. **Rating:** 4.5/5.0 stars **Reviewed by:** Faye M. | IT Training Lead | SAP C/4 Service Cloud Implementation, Utilities, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about TruVoice from Corporate Visions?** TruVoice inte­grates smoothly with our existing tools, improving our workflow. It offers a range­ of helpful features that cate­r to different nee­ds. Furthermore, the support te­am is always available and provides prompt and valuable assistance­ whenever ne­eded. **What do you dislike about TruVoice from Corporate Visions?** TruVoice, while­ offering many features, can some­times be challenging to navigate­ and find specific functions. This may slow down communication as users spend time­ searching for and accessing the de­sired functionality. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** TruVoice has playe­d a vital role in enhancing our communication strategie­s, enabling us to deliver our me­ssage with clarity and effective­ness. By consistently utilizing this tool, we have­ minimized misunderstandings and significantly improved the­ overall impact of our interactions. ### 13. It's never been easier to get actionable insights and optimize sales strategies for success. **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin C. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2023 **What do you like best about TruVoice from Corporate Visions?** I appreciate­ how TruVoice provides valuable insights by gathe­ring customer feedback. It allows us to ide­ntify areas of strength and areas that re­quire improvement in our sale­s and customer service conve­rsations. **What do you dislike about TruVoice from Corporate Visions?** Impleme­nting TruVoice at the outset can pre­sent some initial challenge­s. It's crucial to have a proficient IT departme­nt in place to ensure a se­amless implementation that aligns with your spe­cific requirements. Othe­rwise, using this tool could prove to be quite­ cumbersome. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** TruVoice assists us in maximizing the effectiveness of our sales strategies. Through the examination of our customer engagements, it offers valuable observations that enable us to customize our approach, ensuring we cater to the specific requirements of our customers. ### 14. It's a very complicated system that requires a lot of change and resource **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about TruVoice from Corporate Visions?** I like that there is a dedicated CSM that helps understand the system and get the insights that we're looking for. Otherwise, I dont know how we would navigate it. **What do you dislike about TruVoice from Corporate Visions?** Again, very complicated, And requires a lot of change from our side and a lot of attention and resource to make it work. Salesforce system should be tweaked, and so on and so forth **Recommendations to others considering TruVoice from Corporate Visions:** Unless you have enough resource to dedicate and flexibility in the company to adjust to make it work for you, don't do it. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** We use it very high level because there's not enough appetite for it now for a lot of reasons including market infrastructure and big company changes. So we get a glimpse of the competitive insights once a quarter that confirms that we already know. To customize a system to our needs a lot of change in our internal systems is needed and a lot of additional resources including incentives for example to make lost deals "speak". ### 15. Advanced Win/Loss Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about TruVoice from Corporate Visions?** 1. Accessibility to data on a single platform 2. Ease of use of platform (filtering, dahsboards, etc) 3. Ability to both view and listen to one-off interviews and aggregate insights **What do you dislike about TruVoice from Corporate Visions?** It does not provide a holistic view into why our business wins/loses due to missing integrations and options to add insights into the platform. I would love to see it become a COE. **Recommendations to others considering TruVoice from Corporate Visions:** It is less about the platform and more about the provider. TruVoice is great and CVI is constantly innovating, however, deciding on a Win/Loss vendor should be based on what you are trying to achieve. CVI provides a platform that enables avdnaced Win/Loss tracking. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Serves as a dashboard for Win/Loss interviews that specifically helps us to: 1. Identify why we are winning and losing 2. Helps us inform our product roadmap strategy 3. Better understand our competitive landscape ### 16. Driving customer engagement to new heights and redefining client experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Jodette F. | Contract Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2023 **What do you like best about TruVoice from Corporate Visions?** TruVoice provide­s highly accurate information that can be immediate­ly utilized. It seamlessly inte­grates with our other applications, improving the e­fficiency of customer relationship manage­ment. **What do you dislike about TruVoice from Corporate Visions?** There­ may be compatibility challenges with TruVoice­ and certain customer manageme­nt systems, which can present a hurdle­. Furthermore, adapting the de­tailed reports to mee­t specific requireme­nts might prove to be a complex and time­-consuming endeavor. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Using TruVoice has made­ it simpler for us to spot patterns in customer fe­edback. With this predictive analysis, we­ can address issues proactively and foste­r a culture of ongoing improvement within our te­ams, as it provides instant insights into areas that nee­d attention. ### 17. Dig deep into every conversation and call **Rating:** 3.5/5.0 stars **Reviewed by:** Tori G. | Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about TruVoice from Corporate Visions?** TruVoice has be­en instrumental in helping our busine­ss uncover invaluable insights from customer conve­rsations. By analyzing these interactions, we­ gain a deep understanding of custome­r sentiment and can make improve­ments to our responses accordingly. **What do you dislike about TruVoice from Corporate Visions?** Integrating TruVoice­ with different platforms can sometime­s be challenging. In my opinion, improving the proce­ss to make it smoother would greatly be­nefit all users. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** In the busine­ss world, gaining insight into our customers' thoughts and opinions is essential. That's whe­re TruVoice comes in. By analyzing custome­r conversations, this invaluable tool allows us to improve our se­rvice and provide eve­n better support to our valued custome­rs. ### 18. TruVoice is mastering the art of interpreting client feedback. **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah V. | Data Solutions Project Coordinator , Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about TruVoice from Corporate Visions?** TruVo­ice's real-time data visual­ization provides a complete view of customer senti­ments. The ability to instantly access feedback patterns has been inval­uable in adjusting our approach as neces­sary. **What do you dislike about TruVoice from Corporate Visions?** While TruVoice impres­sively empha­sizes analy­tics, its user interface can sometimes feel clutt­ered, poten­tially making it chall­enging to find specific data points or navigate through the feedback effici­ently. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** The software has greatly improved our review process by gathering feedback from various sources and consol­idating it in a single location. This has increased our effic­iency as we can now effort­lessly identify patterns and make informed decis­ions. ### 19. TruVoice serves as a source of clarity for customer feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Kamil B. | District Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about TruVoice from Corporate Visions?** I appreciate­ how TruVoice from Corporate Visions enable­s us to gain valuable insights into our customers' thoughts. By collecting fe­edback during customer interactions, our te­am is empowered to make­ more informed decisions that be­nefit our business. **What do you dislike about TruVoice from Corporate Visions?** Occasionally, the data e­xport feature in TruVoice may e­xperience a minor de­lay, especially when de­aling with large datasets. Improving this aspect would he­lp expedite our re­porting processes. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** TruVoice allows us to be­tter anticipate and mee­t customer needs. By analyzing fe­edback patterns, it provides pre­dictive insights that help us take proactive­ measures to enhance­ the overall customer e­xperience. ### 20. Partnership Approach to Customer Feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about TruVoice from Corporate Visions?** We love our contacts at Corporate Visions: they are true partners to us. **What do you dislike about TruVoice from Corporate Visions?** The dashboards and certain information from the program is still difficult to navigate. I have to constantly search for pertinent data. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Our business is interested in receiving the most unbiased feedback from our won and lost business opportunities. By using this data and the reports from TruVoice, we are able to validate what is working with our market approach and what needs improvement. ### 21. Primary Intelligence Review **Rating:** 5.0/5.0 stars **Reviewed by:** Scott G. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about TruVoice from Corporate Visions?** It helps me get honest feedback from my clients about my sales skills **What do you dislike about TruVoice from Corporate Visions?** Clients don't like taking surveys and sometimes it doesn't make them think it is easy **Recommendations to others considering TruVoice from Corporate Visions:** Use only on deals you think it would be worthy for **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Getting the most out of your customers by finding out how you can improve your sales process! ### 22. Impressive analysis and insight **Rating:** 4.0/5.0 stars **Reviewed by:** Jay L. | Manager, Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about TruVoice from Corporate Visions?** These guys take data seriously. They understand that their job is not over when the report is delivered -- they work with me to tease out the most critical insights and turn them into action plans. **What do you dislike about TruVoice from Corporate Visions?** Doing this kind of thing properly takes time to do right, and I don't always have the resources I need to give our win/loss program the attention it deserves. That's not Primary Intelligence's fault, except insofar as their reports are so rich in actionable insight worthy of attention. **Recommendations to others considering TruVoice from Corporate Visions:** Like any consultant, Primary Intelligence cannot do your job for you. Make sure you understand what's required on your part to make a win/loss program successful. The folks at Primary Intelligence try hard not to deliver reports that just sit on the shelf, but ultimately it's up to you what happens with them. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Primary Intelligence helps us identify the most important opportunities for improvement in our sales tactics and marketing messaging. It helps take much of the guesswork out of matching our capabilities to the market's needs and communicating that match effectively. ### 23. Competitive and market intelligence tool that helps us better understand our buyers and markets **Rating:** 4.5/5.0 stars **Reviewed by:** Cara P. | Sr. Manager, Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about TruVoice from Corporate Visions?** The win loss program through Primary Intelligence has been very insightful because it allows us to better understand the different buyers and personas that we target, including buyer pain points and benefits they are seeking from a relationship intelligence solution. Having buyer feedback through verbatim transcripts allows our teams to understand in detail what buyers are looking for and how we can address their needs. **What do you dislike about TruVoice from Corporate Visions?** While I like reading the profiles, I haven’t spent much time in Primary Intelligence’s more advanced analytics in their online portal. I’m hoping to do this in the near future to better understand buyer needs within specific, targeted segments. **Recommendations to others considering TruVoice from Corporate Visions:** This is a great tool for the entire organization, including not just Sales, but Marketing, Product Management, Customer Success, Pricing, Support, Services, and Engineering. I would highly recommend that teams fully utilize the insights to promote actions that will benefit buyers over the short and long term. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Primary Intelligence has helped us better understand buyer needs and pain points that we can address through targeted Marketing campaigns. The tool also helps us perfect our messaging and positioning in the various content channels we target. ### 24. Examine and adjust your Win-Loss strategy. **Rating:** 4.5/5.0 stars **Reviewed by:** Weiwei S. | Senior Analytics Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about TruVoice from Corporate Visions?** The Primary Intelligence team has been highly active during the software implementation. They have been beneficial in responding to our inquiries and addressing our concerns. Also noteworthy are the platform's user-friendly dashboard and extensive analytic features. Win-loss analytics can assist departments throughout an organization in making better decisions and providing more proactive service. **What do you dislike about TruVoice from Corporate Visions?** A more developed framework would have made the rollout more effective. Before our repeated reminders, the Primary Intelligence implementation team appeared to have forgotten our configuration options. **Recommendations to others considering TruVoice from Corporate Visions:** We were curious as to why particular clients, partners, and investors chose us for a particular project. The research included support and sales departments, among others. The analysis revealed how effectively we seized an opportunity relative to our competitors. If your expectations are similar, I recommend PI. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Primarily, we examine our win-loss records and make adjustments based on the information uncovered. The linchpin of their methodology is an in-depth survey sent to clients/partners after the sales opportunity has been deemed closed. The platform's automation capabilities relieve our sales staff of the responsibility of survey solicitation. ### 25. Primary Intelligence is the best partner to achieve competitive edge and gain ground level insights **Rating:** 5.0/5.0 stars **Reviewed by:** Yeshwanth C. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2020 **Describe the project or task TruVoice from Corporate Visions helped with:** 1. Primary Intelligence (PI) helped us with Win-Loss analysis . 2. They conducted interviews with our customers (both won and lost) and gave us a detailed analysis on our strength, weakness, why we won, why we lost, product feature comparison with competitor and buyer perspective about the participating software vendors. 3. PI also conducts discovery sessions for us, where they conduct interviews and discussions with in-house sales team to uncover critical facts. **What do you like best about TruVoice from Corporate Visions?** 1. Helped in uncovering true insights 2. Feedback from customers helped in betterment of product 3. Product comparison versus competitors 4. Buyer perspective about software vendors 5. Product scores, churn analysis 6. Discovery sessions with sales folks 7. Actionable competitor insights 8. Battle cards 9. Sales profiles 10. Charts and data visualization 11. Professionalism of sales team 12. Regular weekly followup meetings **What do you dislike about TruVoice from Corporate Visions?** 1. Primary intelligence uses a common theme to conduct interview, which could be customized to get more specific results. 2. Some of PI's tools are still in Beta stage and it would be great if those becomes live. 3. User interface would be made better 4. Discovery sessions are still as not effective as customer interviews **Recommendations to others considering TruVoice from Corporate Visions:** I would highly recommend to consider PI if you are looking to uncover true insights,increase revenue and retention through our expertise on win loss analysis and customer experience analysis. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** We haven't faced any problems till now. Talking about benefits, PI has helped to uncover a lot of hidden insights about products. **Official Response from Nick Siddoway:** > Thank you Yeshwanth for the detailed feedback and thorough lists. We are pleased you are receiving so much value and insights from the interviews and from TruVoice. It's a honor to partner with you and your team. ### 26. Get incredible information to strengthen your company **Rating:** 4.0/5.0 stars **Reviewed by:** Sara K. | Director of Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2022 **Describe the project or task TruVoice from Corporate Visions helped with:** We wanted to automate win/loss feedback instead of pockets of our company gathering this information. A siloed workflow doesn't work to find trends. Our goal was to aggregate win/loss feedback to learn how the company could improve our product, sales process, marketing messaging, and onboarding process. **What do you like best about TruVoice from Corporate Visions?** I appreciate that Primary intelligence's product first tries to gain win/loss feedback via an email survey sent on behalf of the salesperson the prospect worked with. Then, you can choose to dive deeper with a phone interview the company conducts if the person opts-in via the email survey. The dashboards and feedback are providing our company's leadership valuable information for competitive intel, customer experience, and where we can improve. Also, the SalesForce integration was a must for us. The win/loss surveys are sent automatically once a deal goes closed lost or closed won. The sales team nor I have to do much to get the information. That's a big-time saving. **What do you dislike about TruVoice from Corporate Visions?** I think the dashboards of the win/loss data could be improved. The overview dashboard works but it doesn't look as polished or as modern as it could. Also, having more training on using the filters with videos would be helpful. The product works though and that's what I care the most about at the end of the day. **Recommendations to others considering TruVoice from Corporate Visions:** For my company, gaining the automation of win/loss data had a stronger ROI. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** My company now has a single view of win/loss data. Our CEO even loves it. It's easy to see the strengths and weaknesses of our company versus competitors. We can even pull quotes from the survey or interview and use that information in competitive marketing campaigns and update our battlecards. ### 27. The best Competitive Intelligence tool of All **Rating:** 5.0/5.0 stars **Reviewed by:** Vinayaka A. | Associate CI Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2022 **What do you like best about TruVoice from Corporate Visions?** I like their Truvoice tool the most. It has every piece of information stored. It acts like a archive for all the interviews done with amazing UI/UX The amount of data available in the TruVoice tool is groundbreaking. Truvoice just doesn't help the sales teams to better understand the products and markets but also helps Research analysts, and competitive intelligence consultants like us understand the product better and create a strategy around our products. **What do you dislike about TruVoice from Corporate Visions?** There is not much to dislike here. Only thing what i might suggest is the tool might take some time to get used to. Just a little training to better undseratnd the tool would be sufficient **Recommendations to others considering TruVoice from Corporate Visions:** If you are a product company and would like to better understand why you win and why you lose your deals. Then don't think. Get Primary Intelligence right away! **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Primary intelligence is helping us analyze our sales deals by interviewing our clients on our behalf. This helps us understand the reasons we lost certain deals and also the reasons for our win. ### 28. A deeper understanding for both sales and product teams **Rating:** 4.5/5.0 stars **Reviewed by:** Chris V. | Sr. Director Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about TruVoice from Corporate Visions?** I really value the summary survey data to help us understand the macro picture (primary themes) of why we win and why we lose. But this is also supplemented by the interviews which add the kind of color you simply won't get from other channels - especially for the losses. Prospects are surprisingly willing to share feedback - you just have to ask! And it helps to funnel that feedback through an impartial 3rd party. **What do you dislike about TruVoice from Corporate Visions?** There is some rigidity to the platform that has posed challenges in some of the unique ways we wanted to gather input. However, it's worth noting that their team of engineers has always been very responsive to our requests to help find ways to make things work. **Recommendations to others considering TruVoice from Corporate Visions:** Don't underestimate the value of getting this input from your prospects and customers. It's a set of data you might not even have known you were missing, but it adds a whole new dimension to your understanding of how you show up in the marketplace. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Primary Intelligence helps us better understand prospect and customer motivations and sentiment for our wins, but more importantly, for our losses. We get input on the perceived value of product functionality, pricing, competition and our sales performance that helps us continually improve our offerings to the market. ### 29. Best Win-Loss Analysis Tool in the Market **Rating:** 5.0/5.0 stars **Reviewed by:** Yeshwanth C. | Consultant- Competitive and Market Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2022 **What do you like best about TruVoice from Corporate Visions?** 1. TruVoice Platform - Helps to slice and dice the quantitative survey data and get great visuals that can directly sit in the business presentations 2. Winnables- PI provides an analysis called 'Winnables' which provides insights on how we could have won the lost deals by doing something different. This is a great piece of analysis to uncover blind spots. **What do you dislike about TruVoice from Corporate Visions?** There is nothing I can think about. However, it would be great if the deals nomination process is automated. Also, the introduction of a mobile application would make things handier. **Recommendations to others considering TruVoice from Corporate Visions:** A must-have tool for all Sales Enablement and CMI teams. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Primary Intelligence, through its 'TruVoice' platform, has helped us to uncover deeper insights reality behind deal outcomes. This has helped the Competitive and Market Intelligence Team to build robust competitive analysis, battle cards, and sales enablement artifacts. ### 30. Primary Intelligence is the only tool effectively automating Win/Loss and Buyer Feedback programs **Rating:** 5.0/5.0 stars **Reviewed by:** Holly J. | Director, Competitive Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2022 **Describe the project or task TruVoice from Corporate Visions helped with:** Win/Loss Program **What do you like best about TruVoice from Corporate Visions?** TruVoice fully automates what is otherwise a tedious and time coming process. Our Competitive Intelligence team conducts a quarterly Win/Loss Analysis and Buyer Evaluation Survey where we analyze hundreds to thousands of deals each quarter, and manually invite hundreds of buyers to participate in our survey after a win or a loss. TruVoice, and the TruSales middleware, completely automates this process while still providing deep insights into our sales processes, products, and GTM strategy. The TruVoice dashboards are intuitive and easy to use and provide great visibility for our CI team, Sellers, Sales leaders, and other stakeholders. We have the ability to cut the data using advanced filtering that maps back to our CRM fields, which significantly reduces the time to analysis. The PI team is incredibly helpful and service-minded. We've had a VERY long evaluation cycle due to internal processes. Despite that, PI's teams have been patient, responsive, helpful, and always mindful of our team's goals and objectives. They proactively identify new or better ways of doing things. We really appreciate that PI shares other companies' best practices. We consider them to be a partner, not just another software vendor. I have used Primary Intelligence at two companies now. It is a game-changer if you're looking for a better way to do Win/Loss Analysis and get real-time feedback directly from your customers themselves. **What do you dislike about TruVoice from Corporate Visions?** Not really a 'dislike,' more of a necessary challenge: You probably need to work with your Salesforce Administrator to setup and deploy TruSales for the first time (which is to be expected). After that, you can customize the dashboards and settings yourself. As for the product itself: haven't found any dislikes. It's literally my job to identify weaknesses in software products, but TruVoice is the best there is at automating win/loss reporting and Voice of the Buyer programs. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Needed to automate win/loss analysis and transform buyer evaluation projects into a formal 'Voice of the Buyer' program. TruVoice will significantly reduce the analysis time and provide real-time insights vs. waiting until after quarter close. ### 31. A Total Differentiator for Win/Loss Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | MGR, MARKET RESEARCH AND COMPETITIVE INTELLIGENCE, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2022 **What do you like best about TruVoice from Corporate Visions?** Have never used a more in-depth solution for obtaining feedback on an opportunity whether it is a win, loss, or no decision. The ability to match a survey with an actual interview with the buyer's perspective is an incredible feature. Then tying this to what the seller thought was the comparison reasons brings a new sense of reality to the overall opportunity picture. **What do you dislike about TruVoice from Corporate Visions?** I would like to see a way to integrate back into the CRM tool against the opportunity record for a more closed loop solution and dashboarding analysis **Recommendations to others considering TruVoice from Corporate Visions:** This is a phenomenal value selling tool and competitive intelligence. I highly recommend this tool **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** The solution helps us improve win/loss ratio, speed up pipelline velocity of opportunities, and helps us in sales and marketing with effective positioning of our solution to the market ### 32. Helpful sales tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about TruVoice from Corporate Visions?** Primary Intelligence’s win-loss feedback provides valuable insights into why we are winning and losing in competitive sales opportunities. The information is very detailed and allows reps to better understand how our actions contribute to winning/losing deals, as well as non-sales-related factors, such as product or support issues that may also impact buyer decisions. This helps me win deals and easily access information that I wouldn't normally have access to. **What do you dislike about TruVoice from Corporate Visions?** Take the time to read through the feedback profiles to really understand what buyers are looking for, from both a sales perspective and from a solution perspective. Using the buyer feedback will give sales teams insights into what they’re doing well and areas they can target for future improvement. **Recommendations to others considering TruVoice from Corporate Visions:** Having a dedicated team member to manage this is vital. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** The win loss program is helping us better understand our buyers’ needs so that we can increase our win rates and grow our market. This has been especially helpful in new markets and segments that we are targeting, as well as for reps that are new to the market or new to our team. There are a lot of competitors and capturing why we win or lose against them is very important for my success as a sales professional. ### 33. Primary intelligence **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **Describe the project or task TruVoice from Corporate Visions helped with:** PI helps me to gain better insight on my win or loss opportunities. **What do you like best about TruVoice from Corporate Visions?** They are detailed and direct interaction with the buyer / decision maker is the key for gathering the right type of feedback. **What do you dislike about TruVoice from Corporate Visions?** Still learning more about them but so far everything seems to be good, but Contacting all of the decision makers instead of one would help us further our understanding. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Sales insight to improve sales strategies and get clients feedback on why we lost or won a deal. Primary intelligence has the right toolset to collect clients feedback in a timely manner. ### 34. Great insights and support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2022 **What do you like best about TruVoice from Corporate Visions?** Love the filters and the ability to dive into verbatims of the collected responses/interviews. We also receive amazing support and get quick responses to all of our questions or issues. **What do you dislike about TruVoice from Corporate Visions?** I wish we could build a custom dashboard that would stay in place and update as those criteria were met. Being able to come in and have a one-glance view of the main items we're filtering for would be really nice. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Gives us a great view into why we win and lose deals with enough detail that we can derive real meaning from the responses we receive. PI provides nice data visualizations and filters so that you can get the information you want and don't have to export to a data viz program if you don't want to. This helps convey high-level win/loss information to our sellers without a lot of effort on their part while allowing the competitive/market intelligence teams to dive deeper. ### 35. Valuable insights into customer's buying decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Rahul V. | Sr. Manager, Win Loss Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2020 **Describe the project or task TruVoice from Corporate Visions helped with:** We hired Primary Intelligence to help understand what's important to our buyers, and equally important were insights into our customers decision-making process and view of competition. The goal was to understand areas we need to focus as a company to drive improved win-rates. **What do you like best about TruVoice from Corporate Visions?** Very detailed and action-oriented customer feedback is provided. Their ability to go through the buying process and gain insights that you would not have known otherwise is good. **What do you dislike about TruVoice from Corporate Visions?** To analyze customer feedback and gain insights into survey questions, one would require data to port it into their BI environment. Primary Intelligence currently has export functionality, but lacks plug-in or EDI services which might be on their product roadmap. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Gaining insights into customers' buying process and selection criteria while choosing workplace management tools. We reviewed some initial insights and customer feedback is promising. We are in the process of encompassing additional products aligned to our product strategy and hope to capture voice of the buyer. **Official Response from Nick Siddoway:** > Thank you for sharing! Glad you are finding value in the insights. We are working on the data port request...coming soon! ### 36. We are in the beginning stages of a contract with Primary Intelligence - so far so excellent. **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsay D. | Proposal Manager / Project Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2021 **Describe the project or task TruVoice from Corporate Visions helped with:** Win/loss analysis **What do you like best about TruVoice from Corporate Visions?** They provide excellent communication and support. They have gone above and beyond to make sure we see the value in the service they are providing, and have been in touch regularly to provide add-on support. **What do you dislike about TruVoice from Corporate Visions?** It has not been 100% clear who main PoC is. We have had several different points of contact, all who have been helpful and excellent in their own right, but that could be confusing. It would be good to clarify who is lead of what aspect. **Recommendations to others considering TruVoice from Corporate Visions:** Try them out! They are excellent at being attentive to and tailoring their services to your specific needs. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** We are solving our need to increase our win rate and understand our customer base, why we win deals and why we lose. WE are already receiving insightful feedback through the customer interview process. ### 37. Awesome sales coaching tool and great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2022 **What do you like best about TruVoice from Corporate Visions?** The 'Outcome Reasons' feature is a personal favorite of mine. Having the ability to walk my sellers though where they win and lose on specific deals in 1:1 meetings is quite valuable. **What do you dislike about TruVoice from Corporate Visions?** Robust platform that offers extensive reporting capabilities. Definitely takes time to understand it and use it effectively. Luckily our main POC, Ralph, is always willing to go above and beyond on our bi-weekly walk throughs. **Recommendations to others considering TruVoice from Corporate Visions:** I'd love a monthly review in email format that provides updates on my team's performance on Primary Intelligence with high-level information on the types of profiles we have received. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Primary Intelligence helps our company gather granular insights on why we win or lose specific deals. Prior to leveraging their software, it was a challenge for us to gather such detailed client feedback. ### 38. Listen deeply to the customer voice with Primary Intel **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about TruVoice from Corporate Visions?** The professional interviewers & analysts made such a difference to the whole process. **What do you dislike about TruVoice from Corporate Visions?** We could perhaps have more flexibility in the questionnaire. At places, it felt a bit longish. But maybe that was required for the kind of insights we derived. **Recommendations to others considering TruVoice from Corporate Visions:** A must have platform that provides unbiased feedback from clients with deep analysis and insights **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** We are a large enterprise dealing with global clients spanning more than 100 countries. While we were doing win-loss analysis internally, we lacked direct feedback from the client. So we wanted to see how we could source this and use the intel for our improvements. ### 39. Verbatim Insights from Customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about TruVoice from Corporate Visions?** I appreciate the analysis the team does. The interviews can be pretty rigorous so the analytics team helps to extract the essence of the customer's voice. **What do you dislike about TruVoice from Corporate Visions?** The platform produces a high volume of data but it's sometimes difficult to see the forest through the trees. There are some helpful data-driven visuals but I'd love a bit more to more easily present real-time findings and strategic insights. **Recommendations to others considering TruVoice from Corporate Visions:** There is a fair amount of work to define your survey discussion guide & select interview targets. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** We are using PI to capture insightful Customer Experience data and interviews to help us identify expansion opportunities, capture potential churn risks and recruit customer advocates. ### 40. High value of Primary Intel Win/Loss **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2022 **Describe the project or task TruVoice from Corporate Visions helped with:** We partner with Primary Intel for Win/Loss. **What do you like best about TruVoice from Corporate Visions?** Primary Intel has helped us and our senior leaders gain deep insight into why we win, why we lose, and high-priority opportunities to improve our market position and customer satisfaction. It is a pleasure working with our CSM, who takes time to conduct discovery, address our questions, analyze our customer feedback, and guide insightful conversations. Our internal stakeholders have learned a tremendous amount from our Win/Loss insights and act on this feedback to move the needle. **What do you dislike about TruVoice from Corporate Visions?** We are in the earlier stages of our partnership with Primary Intel, and therefore, our collaboration has been primarily operational (e.g., launching the program, setting up integrations). These steps are necessary, so not something we "dislike," but they limit the time we can spend on strategic discussions. In the future, we hope to take our partnership in a more strategic direction (e.g., elevate the application of Win/Loss insights to inform long-term, strategic business decisions). **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Improve competitive differentiation; Inform product roadmap; Optimize pricing; Improve sales processes; Drive new business and renewals; Understand customer value drivers ### 41. Great depth of information **Rating:** 4.5/5.0 stars **Reviewed by:** Frank T. | Sr. Director Sales Operations & Enablement, Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2022 **Describe the project or task TruVoice from Corporate Visions helped with:** Competitive Intelligence for our larger sized deals **What do you like best about TruVoice from Corporate Visions?** The amount of detail and depth that PI is able to capture during their calls **What do you dislike about TruVoice from Corporate Visions?** Difficult and expensive to scale. Can only afford to do a few per quarter **Recommendations to others considering TruVoice from Corporate Visions:** Great depth of information, strong subject matter expertise **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Better understanding of our competitors and why we win and lose. Stronger insights and direction for product teams ### 42. Competitive Intelligence Leader **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2022 **What do you like best about TruVoice from Corporate Visions?** The thing that I like best is seeing detailed reporting from our buyers about why we are winning or losing deals, and finding opportunities that we have to improve our business. **What do you dislike about TruVoice from Corporate Visions?** The integration with Salesforce took some time to implement. Adoption from the sales side can also be challenging at times if sellers are not incentivized properly. **Recommendations to others considering TruVoice from Corporate Visions:** Ensure that you have proper alignment with the sales team and sales leadership. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Primary Intelligence provides companies with a better understanding of why they are winning or losing deals. These insights can help companies improve in multiple departments. ### 43. Making a complex process easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2022 **Describe the project or task TruVoice from Corporate Visions helped with:** We engaged primary Intelligence for Win/Loss services n our Strategic Engagement area. **What do you like best about TruVoice from Corporate Visions?** The team at primary Intelligence is professional and provides consistent communication and support. they stay in touch on a regular basis to answer any questions and/or provide feedback on the program process. The TruVoice platform captures the data in one place for easy review at any time. **What do you dislike about TruVoice from Corporate Visions?** Initial survey questions were somewhat confusing. However, the team at Primary Intelligence worked with us to provide guidance and help refine and better align the questions. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** We are trying to understand why we win or lose large, complex, multi-service opportunities The service from Primary Intelligence enables clients to be more objective on surveys and interviews versus us holding Win/Loss conversations ourselves. We are early in our data gathering and look forward to the consolidated analysis. ### 44. M **Rating:** 5.0/5.0 stars **Reviewed by:** Shikha M. | Manager, Sales Effectiveness, Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about TruVoice from Corporate Visions?** Amazing insights from Primary Intelligence **What do you dislike about TruVoice from Corporate Visions?** Everything is good and there is nothing at this moment **Recommendations to others considering TruVoice from Corporate Visions:** If you are looking for win/loss analysis. Primary Intelligence is one of the best third-party agencies that help you with accurate analysis and actionable outcomes. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** a ### 45. TruVoice user and admin **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2020 **Describe the project or task TruVoice from Corporate Visions helped with:** Win/loss analysis + competitive insights and differentiation **What do you like best about TruVoice from Corporate Visions?** I really appreciate the supportive, reliable team. **What do you dislike about TruVoice from Corporate Visions?** The platform, like any platform, can be quirky at times, but the team is always just an email or phone call away to assist with troubleshooting. **Recommendations to others considering TruVoice from Corporate Visions:** Top-notch support, intuitive interface. I intermittently evaluate other vendors to see what else is out there and I consistently stick with PI. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** It enables us to prioritize our product roadmap + sales process. Insights help us make changes based on what buyers like/dislike/value/devalue. **Official Response from Nick Siddoway:** > Thank you for the feedback! Glad you are experiencing the benefits of making changes based on "real word of mouth insight." ### 46. Our company used Primary Intelligence to conduct a win/loss analysis. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **Describe the project or task TruVoice from Corporate Visions helped with:** They conducted a win/loss analysis for our company. **What do you like best about TruVoice from Corporate Visions?** Their process is clear and their methods are effective. They went above and beyond to personalize the work product and process to our needs, and took the time to get to know our company and the key stakeholders within our organization. **What do you dislike about TruVoice from Corporate Visions?** Havings to access information through the TruSales and TruVoice platforms at times was confusing, particularly for those within our company who were only peripherally involved. **Recommendations to others considering TruVoice from Corporate Visions:** They are excellent at what they do, and take steps to tailor the program to meet your company's needs. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** What differentiates our company, our offering. Reasons for customer loyalty and referrals. The outcomes from our win/loss analysis greatly informed our company strategic planning process, and provided key insights to tweak and improve our sales process. ### 47. PI is very easy to work with. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2022 **What do you like best about TruVoice from Corporate Visions?** The detailed questions they ask customers to get to the root cause of any issues. **What do you dislike about TruVoice from Corporate Visions?** The UI/UX of the TruVoice platform is a litter hard to navigate. **Recommendations to others considering TruVoice from Corporate Visions:** Great company to work with. Thorough interviews. Agile and communicative. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Equifax partnered with PI to get VOC from customers whose volumes declined along with won/lost business. With the VOC provided, we can course-correct issues internally. ### 48. Have some experience with PI. **Rating:** 3.0/5.0 stars **Reviewed by:** Wenjun H. | QA Site Lead, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2022 **Describe the project or task TruVoice from Corporate Visions helped with:** Mainly used for the customer analysis. **What do you like best about TruVoice from Corporate Visions?** Have strong ability to do kinds of analysis. **What do you dislike about TruVoice from Corporate Visions?** It is not easy for a new starter to use well. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Provide the tools for customer analysis. ### 49. Partner rather than Vendor - Forward looking solution **Rating:** 5.0/5.0 stars **Reviewed by:** Sadashiva S. | Competitive Intelligence Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2020 **Describe the project or task TruVoice from Corporate Visions helped with:** The partnership with Primary Intelligence is going great from day 1. They keep bringing new ideas/solutions to improvise the solution. The feedback they derive from the customer interview brings new dimension to the Market/Competitive Intelligence process. The engagement level is very high and the response rate never goes down at any point of time. **What do you like best about TruVoice from Corporate Visions?** The win-loss analysis and the detailed client feedback is a great value add. That's hard to get without PI. Ability to analyze the feedback through the Truvoice dashboards - It helps us slice and dice the information in various ways. Battlecards are my favorite pick **What do you dislike about TruVoice from Corporate Visions?** Not a major drawback, but their user interface can be further improvised to locate things quickly. They are working on it and I do notice some improvements regularly. Things can only get better **Recommendations to others considering TruVoice from Corporate Visions:** PI is a very flexible partner to deal with. Their engagement level never goes down. Their product/solution is great and they keep improvising things without we asking for it. I would recommend PI when you need to automate your win loss analysis, for better Competitive Intelligence and to get valuable feedback on your products/services. **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** The Win loss reports automation/Real time analysis/Customer feedback. We did benefit from the specific feedback on all aspects of sales process and that gave us a good picture as to what worked and what didn't. **Official Response from Nick Siddoway:** > Thank you Sadashiva! We appreciate your comments and your recommendation to others to use our Automated Win Loss tool. We value your partnership and look forward to future successes. ### 50. Great insights for Win Loss programs **Rating:** 4.5/5.0 stars **Reviewed by:** Graham J. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2021 **Describe the project or task TruVoice from Corporate Visions helped with:** Primary Intelligence helped us get our Win Loss program off the ground in a way that really kickstarted the competitive intelligence knowledge we needed. The TruVoice platform helped get all of our key stakeholders on board and using those insights, and PI was very responsive to our needs at every step of the way as we got our program running. **What do you like best about TruVoice from Corporate Visions?** The TruVoice platform does a great job of organizing our Win/Loss data so that all of our teams can see results easily - this is way better than any DIY solution we could otherwise create in a similar timeframe. **What do you dislike about TruVoice from Corporate Visions?** The platform is still growing and gaining features, so certain aspects are still in Beta - so we might experience some adoption issues as features/UI continue to change. **Recommendations to others considering TruVoice from Corporate Visions:** Strike up a chat with PI before making any decisions - they're a really easy team to work with! **What problems is TruVoice from Corporate Visions solving and how is that benefiting you?** Finding out the most important ways that we win and lose deals - both from a product standpoint, and a company/sales standpoint. We've already learned some important pieces of competitive feedback. ## TruVoice from Corporate Visions Discussions - [What’s best way to get battle card](https://www.g2.com/discussions/what-s-best-way-to-get-battle-card) - 1 comment, 1 upvote - [View TruVoice from Corporate Visions pricing details and edition comparison](https://www.g2.com/products/truvoice-from-corporate-visions/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+08%3A19%3A11+-0500&secure%5Bsession_id%5D=55a1d246-6a31-417e-821c-afd074fca4cf&secure%5Btoken%5D=7f85f76fafc21a5e352faaaa6bcbc73807c64eef6eb6c5539d94596c98020e46&format=llm_user) ## TruVoice from Corporate Visions Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top TruVoice from Corporate Visions Alternatives - [Clozd](https://www.g2.com/products/clozd-clozd/reviews) - 4.8/5.0 (291 reviews) - [Klue Win-Loss](https://www.g2.com/products/klue-win-loss/reviews) - 4.9/5.0 (94 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)