# Best Marketing Account Intelligence Software ## How Many Marketing Account Intelligence Software Products Does G2 Track? **Total Products under this Category:** 123 ### Category Stats (Aug 2026) - **Average Rating:** 4.48/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ExecAtlas (+2.94%) - Among all products in this category, ExecAtlas recorded the largest rating increase compared to last month _Last updated: August 14, 2026_ ## How Does G2 Rank Marketing Account Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 55,500+ Authentic Reviews - 123+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Account Intelligence Software ![G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-account-intelligence/grids.png?focus%5B%5D=577&focus%5B%5D=4228&focus%5B%5D=2831&focus%5B%5D=135441&focus%5B%5D=19743&focus%5B%5D=319&focus%5B%5D=88125&focus%5B%5D=1354846) Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Lead Forensics, GTM Studio - Powered by ZoomInfo, Apollo.io, Demandbase One, Crossbeam, and INFUSE Demand Accelerator. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=lead-forensics&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=demandbase-one&focus%5B%5D=crossbeam&focus%5B%5D=infuse-demand-accelerator) **Sponsored** ### Cloud Campaign Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-08-14T23%3A54%3A55Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=53353&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53353&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence&secure%5Btoken%5D=d8be25fba4c2411a8307898649642658886ecd0f0dcf7e47501089ef567ff019&secure%5Burl%5D=https%3A%2F%2Fwww.cloudcampaign.com%2F&secure%5Burl_type%5D=free_trial) ### [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,875 #### How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.7/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind GTM Workspace - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 26% Large #### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **robust and accurate contact database** of GTM Workspace, enhancing their outbound prospecting efforts. - Users find **GTM Workspace easy to use** , enabling smooth data export and effective lead nurturing with intuitive functionality. - Users value the **data accuracy** of GTM Workspace, enabling effective sales intelligence and better prospecting success. - Users love the **AI features** of GTM Workspace, enhancing their prospecting efficiency and conversion rates significantly. - Users value the **easy access to relevant contacts and companies** , streamlining prospecting and enhancing lead nurturing efforts. ##### Cons - Users note the **inaccurate data** can hinder effectiveness, impacting contact success and overall user experience. - Users face challenges with **outdated data** , such as inaccurate email addresses and job titles, hindering effective outreach. - Users report **outdated contacts** causing complications, with issues in synchronizing accurate information from integrations. - Users experience **data inaccuracy** issues, with outdated information and difficulties in searching and integrating with other systems. - Users frequently deal with **outdated information** , including poor email addresses and inaccurate job titles, complicating their workflow. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **["Efficient Sales Intelligence Solution - A Review of ZoomInfo SalesOS"](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-8748490)** **Rating:** 5.0/5.0 stars _— Aishwarya K._ [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-8748490) **["All-in-One Company & Contact Intelligence That Speeds Up Account Research"](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-13201159)** **Rating:** 4.0/5.0 stars _— Arun P._ [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-13201159) #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) - 6 comments, 1 upvote - [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) - 4 comments, 2 upvotes - [How does ZoomInfo get my details?](https://www.g2.com/discussions/how-does-zoominfo-get-my-details) - 2 comments, 1 upvote ### [6sense Revenue Marketing](https://www.g2.com/pt/products/6sense-revenue-marketing/reviews) O 6sense Revenue Marketing é uma plataforma de marketing de receita B2B e go-to-market (GTM) baseada em contas que ajuda equipes de marketing e receita a identificar contas no mercado, priorizar grupos de compra e executar engajamento coordenado em canais digitais usando intenção de compra e análises preditivas. A plataforma é projetada para organizações B2B com ciclos de vendas longos e processos de compra com múltiplos stakeholders. Usuários típicos incluem CMOs, líderes de geração de demanda, gerentes de ABM, equipes de operações de marketing e líderes de operações de receita. O 6sense Revenue Marketing é comumente avaliado ao lado de plataformas de ABM, provedores de dados de intenção de compra e soluções de inteligência de receita, mas é projetado para funcionar como uma camada centralizada de decisão e orquestração dentro do stack de tecnologia go-to-market mais amplo. O 6sense Revenue Marketing agrega e analisa grandes volumes de dados de primeira e terceira parte, incluindo sinais de intenção de compra, engajamento em sites, dados de CRM e plataformas de automação de marketing, firmográficos e tecnográficos. Modelos impulsionados por IA avaliam a adequação da conta, estágio de compra, comportamento de engajamento e momento para determinar quais contas estão ativamente pesquisando soluções e quão próximas estão de uma decisão de compra. Esses insights são continuamente atualizados, permitindo que os profissionais de marketing avancem além da pontuação de leads estática e segmentação baseada em regras. A plataforma incorpora inteligência diretamente na execução de campanhas através de fluxos de trabalho automatizados que conectam plataformas de publicidade, plataformas de automação de marketing, experiências na web e ferramentas de engajamento de vendas. As equipes de marketing podem criar audiências dinâmicas, acionar campanhas multicanal e adaptar mensagens e timing com base no comportamento do comprador em tempo real. Agentes impulsionados por IA auxiliam em tarefas como alcance personalizado, acompanhamento de entrada e ativação de campanhas, ajudando as equipes a escalar a execução enquanto reduzem o esforço manual. As principais capacidades do 6sense Revenue Marketing incluem: -Dados de intenção de compra e análises preditivas para identificar contas no mercado -Prioritização e segmentação em nível de conta e grupo de compra -Ativações de audiência automatizadas em publicidade, e-mail, web e ferramentas de vendas -Orquestração de fluxos de trabalho integrada com plataformas de CRM e automação de marketing -Relatórios focados em engajamento de contas, influência no pipeline e impacto na receita Casos de uso comuns incluem marketing baseado em contas (ABM/ABX), geração de demanda baseada em intenção, acompanhamento de leads de entrada, aceleração de pipeline e alinhamento de marketing e vendas em torno de modelos de qualificação de contas compartilhados. O 6sense Revenue Marketing é projetado para apoiar a execução de marketing focada em receita em vez de otimização de volume de leads. Ao alinhar dados de intenção de compra, priorização preditiva e ativação multicanal em uma única plataforma, ajuda as organizações a medir a eficácia do marketing com base na progressão de contas e contribuição para o pipeline em vez de métricas de engajamento superficiais. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,462 #### How Do G2 Users Rate 6sense Revenue Marketing? - **the product tem sido um bom parceiro comercial?:** 8.8/10 (Category avg: 9.1/10) - **Análise de Leads:** 7.9/10 (Category avg: 8.5/10) - **Insights no nível da conta:** 8.5/10 (Category avg: 8.7/10) - **Insights de Mercado:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind 6sense Revenue Marketing? - **Vendedor:** [6sense](https://www.g2.com/pt/sellers/6sense) - **Website da Empresa:** www.6sense.com - **Ano de Fundação:** 2013 - **Localização da Sede:** San Francisco, CA - **Twitter:** @6senseInc 16,911 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Executivo de Contas, Representante de Desenvolvimento de Vendas - **Top Industries:** Software de Computador, Tecnologia da Informação e Serviços - **Company Size:** 52% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Revenue Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam os **dados de intenção perspicazes** da 6sense, aprimorando estratégias de anúncios e simplificando a segmentação de contas. - Os usuários valorizam a **facilidade de uso** do 6sense Revenue Marketing, permitindo a configuração perfeita de segmentos e alertas. - Os usuários apreciam os **recursos avançados de segmentação** do 6sense Revenue Marketing, melhorando a eficácia das campanhas e o engajamento do público. - Os usuários valorizam os **recursos de geração de leads fáceis de usar** do 6sense, fornecendo insights cruciais para campanhas bem-sucedidas. - Os usuários apreciam a **visibilidade clara na jornada de compra** que o 6sense oferece, auxiliando no posicionamento estratégico de anúncios. ##### Cons - Os usuários enfrentam uma **curva de aprendizado acentuada** com o 6sense Revenue Marketing, lutando com a configuração e interpretação de dados. - Os usuários frequentemente enfrentam uma **curva de aprendizado acentuada** e desempenho lento, tornando desafiador maximizar os benefícios da plataforma. - Os usuários acham a **dificuldade de aprendizado** significativa, com desafios em entender e navegar pela taxonomia detalhada e pela interface do usuário. - Os usuários enfrentam dificuldades com a **complexidade da configuração** , exigindo um investimento significativo de tempo antes de experimentar o valor do 6sense. - Os usuários acham que as **funcionalidades ausentes** tornam a configuração complexa e limitam a visibilidade do engajamento individual para um alcance eficaz. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **["Dados de Intenção Que Transformam a Priorização de Contas"](https://www.g2.com/pt/survey_responses/6sense-revenue-marketing-review-13162435)** **Rating:** 4.0/5.0 stars _— Deepak K._ [Read full review](https://www.g2.com/pt/survey_responses/6sense-revenue-marketing-review-13162435) **["6sense torna a segmentação ABM dinâmica, precisa e alinhada entre as equipes"](https://www.g2.com/pt/survey_responses/6sense-revenue-marketing-review-10731945)** **Rating:** 5.0/5.0 stars _— Patricia V._ [Read full review](https://www.g2.com/pt/survey_responses/6sense-revenue-marketing-review-10731945) ### [Lead Forensics](https://www.g2.com/pt/products/lead-forensics/reviews) No mundo acelerado de hoje, o engajamento humano em tempo real é crucial. Você sabia que 84% dos compradores B2B compram da primeira organização com a qual interagem? No entanto, muitas empresas B2B têm dificuldade em reagir rapidamente às oportunidades. O Lead Forensics muda o jogo, permitindo que as empresas se envolvam com os visitantes de seus sites B2B mais rápido do que nunca, exatamente quando estão mais engajados - enquanto visitam seu site. O Lead Forensics fornece toda a inteligência necessária para iniciar conversas valiosas, relevantes e significativas em tempo real. Identifique quem são os visitantes do seu site B2B, de onde eles vêm, o que estão olhando e em que estágio estão no seu pipeline de vendas. Direcione oportunidades diretamente para um Gerente de Contas para encantar os prospectos B2B com um engajamento proativo. Direcione prospectos B2B existentes para seu representante de vendas e alimente a automação de marketing com novos prospectos B2B altamente engajados. Com o Lead Forensics, descubra o potencial dos 98% dos visitantes do seu site B2B que nunca entram em contato com você. Estabelecido em 2009, o Lead Forensics opera globalmente com mais de 60.000 usuários em todo o mundo. Nossa equipe de mais de 400 especialistas dedicados em SaaS está em Scottsdale, Atlanta, Portsmouth, Bournemouth e Bristol. O Lead Forensics possui integralmente nosso banco de dados de IPs correspondentes - nossas joias da coroa - que nos diferencia ao fornecer o máximo valor a cada cliente. Nosso banco de dados pode identificar milhões de endereços IP e contatos B2B, garantindo a mais alta qualidade de dados na indústria. Como possuímos nosso banco de dados, todos os dados são rigorosamente limpos e passam por processos intensivos de verificação. O que está sob o capô importa, e em comparações lado a lado, o Lead Forensics oferece a mais alta qualidade e volume de visitantes de sites B2B correspondentes. Nosso painel intuitivo para o usuário oferece detalhes granulares e relatórios perspicazes. O resultado? Uma solução em que nossos clientes podem confiar, com ROI comprovado e um compromisso de fornecer inteligência de visitantes de sites B2B líder na indústria que ajuda nossos clientes a crescer. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,155 #### How Do G2 Users Rate Lead Forensics? - **the product tem sido um bom parceiro comercial?:** 8.8/10 (Category avg: 9.1/10) - **Análise de Leads:** 8.7/10 (Category avg: 8.5/10) - **Insights no nível da conta:** 8.6/10 (Category avg: 8.7/10) - **Insights de Mercado:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Lead Forensics? - **Vendedor:** [Lead Forensics](https://www.g2.com/pt/sellers/lead-forensics) - **Website da Empresa:** www.leadforensics.com - **Ano de Fundação:** 2009 - **Localização da Sede:** London - **Twitter:** @LeadForensics 6,413 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d6229993a3fd8a5ebf14d44e74c81230f39240773976abb6493b4fc2d27d994&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2517220%2F&secure%5Burl_type%5D=linkedin_company_website) 799 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Gerente de Desenvolvimento de Negócios - **Top Industries:** Software de Computador, Tecnologia da Informação e Serviços - **Company Size:** 59% Small, 35% Medium #### What Do G2 Reviewers Say About Lead Forensics? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários destacam a **facilidade de uso** do Lead Forensics, enfatizando sua configuração simples e funcionalidade confiável. - Os usuários valorizam as **capacidades de geração de leads** do Lead Forensics, melhorando a visibilidade de vendas e a eficácia do marketing. - Os usuários apreciam o **suporte útil** dos Gerentes de Conta, melhorando sua experiência e maximizando os benefícios da plataforma. - Os usuários elogiam o **excelente suporte ao cliente** da Lead Forensics, destacando sua prestatividade e capacidade de resposta. - Os usuários valorizam a **visibilidade em tempo real** nas pesquisas e visitas ao site de clientes potenciais, aprimorando suas estratégias de marketing. ##### Cons - Os usuários relatam **baixa qualidade de leads** , com problemas como endereços de e-mail incorretos e leads internacionais irrelevantes afetando a usabilidade. - Os usuários experimentam **informações ausentes** que limitam a compreensão das origens dos visitantes e os motivos para o engajamento. - Os usuários frequentemente enfrentam **contatos desatualizados** , pois endereços de e-mail e números de telefone podem não ser precisos ou relevantes. - Os usuários enfrentam desafios com **informações incorretas** , levando a oportunidades perdidas e problemas de comunicação com os clientes. - Os usuários acham os **recursos ausentes** do Lead Forensics limitantes, especialmente no que diz respeito à identificação de contatos e restrições de acesso. #### What Are Recent G2 Reviews of Lead Forensics? **["Lead Forensics torna a prospecção direcionada e eficiente com excelente suporte"](https://www.g2.com/pt/survey_responses/lead-forensics-review-13089043)** **Rating:** 5.0/5.0 stars _— Charly K._ [Read full review](https://www.g2.com/pt/survey_responses/lead-forensics-review-13089043) **["Uma Ferramenta Valiosa para Refinamento de PPC, Geração de Leads e Vendas"](https://www.g2.com/pt/survey_responses/lead-forensics-review-13225391)** **Rating:** 5.0/5.0 stars _— Pam B._ [Read full review](https://www.g2.com/pt/survey_responses/lead-forensics-review-13225391) #### What Are G2 Users Discussing About Lead Forensics? - [Para que é usado o Lead Forensics?](https://www.g2.com/pt/discussions/what-is-lead-forensics-used-for) ### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 #### How Do G2 Users Rate GTM Studio - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Lead Analysis :** 7.8/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.7/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind GTM Studio - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Medium, 24% Large #### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **accurate B2B contact data** and intuitive filtering options, enhancing targeted prospecting and campaign efficiency. - Users appreciate the **accuracy of data and intent signals** , enhancing their lead generation and targeting efforts effectively. - Users find **GTM Studio easy to use** , enhancing lead enrichment with simple segmentation and sorting options. - Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign targeting and efficiency. - Users value the **reliable and accurate B2B contact data** offered by GTM Studio, enhancing their targeting and campaign efficiency. ##### Cons - Many users find the **pricing too high** for small teams, making it less accessible for their needs. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles affecting reliability. - Users note that the **high pricing** may not be suitable for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform's complexity and extensive features. - Users find the **complex interface** of GTM Studio challenging initially, requiring training to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **["Amazing Platform That Helps Marketers Bridge the Gap with your Audience"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)** **Rating:** 5.0/5.0 stars _— Verified User in Hospital & Health Care_ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) **["Account Exectuive"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)** **Rating:** 5.0/5.0 stars _— Alex P._ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### [Apollo.io](https://www.g2.com/pt/products/apollo-io/reviews) Apollo.io é uma plataforma de go-to-market (GTM) impulsionada por IA que ajuda equipes de receita a encontrar, engajar e gerenciar compradores B2B em todo o ciclo de vendas. Apollo.io é a empresa por trás da primeira plataforma GTM totalmente agente da indústria, transformando a forma como as equipes de receita executam. Indo além da automação, os agentes inteligentes da Apollo impulsionam ativamente os resultados em todo o funil de vendas – desde a prospecção até o gerenciamento de negócios – tudo em um só lugar. Confiada por milhões de usuários e centenas de milhares de empresas – incluindo Anthropic, Autodesk e Docusign – a Apollo está tornando o go-to-market de classe mundial simples, inteligente e acessível para todos. A Apollo atende representantes de desenvolvimento de vendas, executivos de contas, líderes de vendas, operações de receita e equipes de marketing em organizações B2B de vários tamanhos. As equipes usam a Apollo para construir e manter listas de contas-alvo, orquestrar movimentos de saída e entrada, gerenciar oportunidades e entender quais atividades levam a um pipeline qualificado e receita fechada. As principais capacidades incluem: Dados e segmentação: Acesso a um grande banco de dados B2B com detalhes de empresas e contatos, incluindo dados firmográficos, tecnográficos e de sinais de compradores, para que os usuários possam definir perfis de clientes ideais e criar segmentos precisos para alcance. Prospecção e enriquecimento: Ferramentas para pesquisar, filtrar e salvar listas de prospectos, além de fluxos de trabalho de enriquecimento que mantêm registros de contatos e contas atualizados na Apollo e em sistemas conectados, como CRM. Engajamento de vendas: Sequências multietapas e multicanais para e-mails, chamadas e tarefas que padronizam como os representantes acompanham os prospectos, com controles para tempo, limitação e entregabilidade. Fluxos de trabalho agentes e assistidos por IA: Agentes inteligentes e recursos de IA que ajudam na pesquisa de contas, pontuação de leads, geração de mensagens e recomendações de próximos passos para que os representantes possam priorizar e personalizar em escala. Gerenciamento de negócios e atividades: Funcionalidade básica estilo CRM para rastrear oportunidades, estágios, atividades e notas, dando às equipes uma visão única da saúde do pipeline e do desempenho de vendas. Ao combinar dados, engajamento e execução de negócios em uma única plataforma, a Apollo é projetada para reduzir o número de ferramentas desconectadas em uma pilha GTM típica e fornecer um fluxo de trabalho consistente para construir pipeline e gerenciar negócios. Isso ajuda as organizações a melhorar a qualidade dos dados, aumentar a produtividade dos vendedores e executar programas de go-to-market mais estruturados e mensuráveis. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,411 #### How Do G2 Users Rate Apollo.io? - **the product tem sido um bom parceiro comercial?:** 9.1/10 (Category avg: 9.1/10) - **Análise de Leads:** 9.0/10 (Category avg: 8.5/10) - **Insights no nível da conta:** 8.8/10 (Category avg: 8.7/10) - **Insights de Mercado:** 8.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Apollo.io? - **Vendedor:** [Apollo.io](https://www.g2.com/pt/sellers/apollo-io) - **Website da Empresa:** www.apollo.io - **Ano de Fundação:** 2015 - **Localização da Sede:** San Francisco, CA - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd66144fa663d2dd3c2508a803817bd944c2b55318e4c7961b7f099adc28bac4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapollo-io%2F&secure%5Burl_type%5D=linkedin_company_website) 1 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Executivo de Contas, Gerente de Desenvolvimento de Negócios - **Top Industries:** Tecnologia da Informação e Serviços, Software de Computador - **Company Size:** 67% Small, 29% Medium #### What Do G2 Reviewers Say About Apollo.io? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **facilidade de uso** do Apollo.io, desfrutando de uma interface simples que simplifica seu fluxo de trabalho. - Os usuários destacam o Apollo.io por sua **geração de leads simplificada** , melhorando a acessibilidade e a eficiência na prospecção de vendas. - Os usuários valorizam o **banco de dados abrangente e a automação perfeita** do Apollo.io para prospecção e suporte eficientes. - Os usuários apreciam os recursos de **automação em massa e personalização** do Apollo.io, melhorando significativamente a eficiência de seu alcance. - Os usuários valorizam a **automação que economiza tempo** do Apollo.io, agilizando o alcance e melhorando a produtividade geral. ##### Cons - Os usuários acham as **opções limitadas de integração de CRM** frustrantes, desejando mais recursos no plano básico. - Os usuários experimentam **dados imprecisos** no Apollo.io, exigindo verificação manual e levando a informações de contato não confiáveis. - Os usuários acham a **curva de aprendizado íngreme** e a interface desajeitada, tornando a navegação eficaz desafiadora. - Os usuários acham os **recursos limitados** do Apollo.io restritivos, especialmente em relação às integrações de CRM e permissões de sequência nos planos mais baratos. - Os usuários experimentam **imprecisão de dados** com o Apollo.io, descobrindo que informações de contato desatualizadas ou incorretas prejudicam os esforços de alcance eficazes. #### What Are Recent G2 Reviews of Apollo.io? **["Prospecção e Contato Tudo-em-Um Que Economiza Tempo Sério"](https://www.g2.com/pt/survey_responses/apollo-io-review-13265102)** **Rating:** 4.0/5.0 stars _— Meghana R._ [Read full review](https://www.g2.com/pt/survey_responses/apollo-io-review-13265102) **["Apollo.io Supercarrega a Prospecção com Dados Poderosos, Sequenciamento e Integração de CRM"](https://www.g2.com/pt/survey_responses/apollo-io-review-13134727)** **Rating:** 5.0/5.0 stars _— Sanskar M._ [Read full review](https://www.g2.com/pt/survey_responses/apollo-io-review-13134727) #### What Are G2 Users Discussing About Apollo.io? - [Quais capacidades únicas o Apollo.io oferece para otimizar os fluxos de trabalho de vendas e marketing?](https://www.g2.com/pt/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [Para que serve o Apollo.io?](https://www.g2.com/pt/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [Como removo minhas informações do Apollo io?](https://www.g2.com/pt/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [O Apollo IO é gratuito?](https://www.g2.com/pt/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [What is Apollo io?](https://www.g2.com/pt/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 #### How Do G2 Users Rate Demandbase One? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.7/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Demandbase One? - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase 21,346 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website) 985 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 32% Large #### What Do G2 Reviewers Say About Demandbase One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. ##### Cons - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. #### What Are Recent G2 Reviews of Demandbase One? **["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) **["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)** **Rating:** 4.0/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### [Crossbeam](https://www.g2.com/pt/products/crossbeam/reviews) Crossbeam é a Plataforma de Receita do Ecossistema que capacita as equipes de entrada no mercado a compartilhar e acessar com segurança insights únicos do ecossistema a partir dos CRMs de seus parceiros para descobrir novas oportunidades, direcionar as contas certas e alcançar suas metas de receita. Conecte-se com mais de 30.000 empresas na Rede Crossbeam e identifique o caminho mais rápido para a receita com Inteligência de Ecossistema, jogadas recomendadas para sua equipe de receita, e introduções calorosas e co-venda com seus parceiros. **Average Rating:** 4.8/5.0 **Total Reviews:** 409 #### How Do G2 Users Rate Crossbeam? - **the product tem sido um bom parceiro comercial?:** 9.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind Crossbeam? - **Vendedor:** [Crossbeam](https://www.g2.com/pt/sellers/crossbeam) - **Ano de Fundação:** 2018 - **Localização da Sede:** Philadelphia, Pennsylvania - **Twitter:** @Crossbeam 1,348 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=730c606afe80562d9539949415c267ecc0c49b924794678f7de51b079a1930d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11765969%2F&secure%5Burl_type%5D=linkedin_company_website) 195 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Chefe de Parcerias, Gerente de Parcerias - **Top Industries:** Software de Computador, Tecnologia da Informação e Serviços - **Company Size:** 61% Medium, 22% Large #### What Do G2 Reviewers Say About Crossbeam? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam a **gestão eficaz de parcerias** da Crossbeam, que acelera as vitórias nos negócios e simplifica a colaboração. - Os usuários valorizam as **parcerias eficazes** promovidas pela Crossbeam, aprimorando as oportunidades de negócios e a construção de relacionamentos com os principais stakeholders. - Os usuários acham a **facilidade de uso** do Crossbeam impressionante, apreciando seu design intuitivo e processo de configuração eficiente. - Os usuários consideram as **capacidades de compartilhamento de dados** no Crossbeam inestimáveis para estratégias de parceria eficazes e geração de leads. - Os usuários valorizam a **eficiência do mapeamento de contas** com o Crossbeam, economizando tempo e melhorando a colaboração com parceiros. ##### Cons - Os usuários acham **o acesso aos dados desafiador** , lutando com buscas de conexão e capacidades limitadas de exportação no Crossbeam. - Os usuários relatam **problemas de parceria** devido a papéis pouco claros e categorização inconsistente, complicando a colaboração e a comunicação. - Os usuários acham **as limitações de gerenciamento de dados** frustrantes, incluindo opções de edição restritas e desafios com a limpeza de dados. - Os usuários enfrentam **problemas de integração de CRM** com o Crossbeam, levando a dificuldades na visibilidade e conectividade entre os sistemas. - Os usuários observam que **é necessário melhorar a interface do usuário** para uma melhor intuitividade e flexibilidade nas funcionalidades de relatórios do Crossbeam. #### What Are Recent G2 Reviews of Crossbeam? **["Crossbeam como uma Fonte Única de Verdade Confiável para Ecossistemas de Parceiros"](https://www.g2.com/pt/survey_responses/crossbeam-review-13176675)** **Rating:** 5.0/5.0 stars _— Chris K._ [Read full review](https://www.g2.com/pt/survey_responses/crossbeam-review-13176675) **["Crossbeam: O Motor para o Crescimento Liderado por Ecossistemas"](https://www.g2.com/pt/survey_responses/crossbeam-review-13024049)** **Rating:** 5.0/5.0 stars _— Ken W._ [Read full review](https://www.g2.com/pt/survey_responses/crossbeam-review-13024049) #### What Are G2 Users Discussing About Crossbeam? - [Where is crossbeam located?](https://www.g2.com/pt/discussions/where-is-crossbeam-located) - 1 comment - [O que é receita proveniente de parceiros?](https://www.g2.com/pt/discussions/what-is-partner-sourced-revenue) - 1 comment - [A Crossbeam é legítima?](https://www.g2.com/pt/discussions/is-crossbeam-legit) - 2 comments - [O que a Crossbeam faz?](https://www.g2.com/pt/discussions/what-does-crossbeam-do) - 1 comment ### [INFUSE Demand Accelerator](https://www.g2.com/pt/products/infuse-demand-accelerator/reviews) O INFUSE Demand Accelerator é uma plataforma premiada de inteligência de demanda em tempo real que fornece aos clientes insights ao vivo sobre o desempenho de seus programas de demanda para permitir a tomada de decisões baseadas em dados. Inteligência de demanda em tempo real: Capitalize em oportunidades com análises comportamentais, de receita e de desempenho. Painel totalmente personalizável: Acompanhe suas métricas e KPIs, fornecendo os insights de que você precisa, sem taxas de assinatura. Maximize o ROI com insights acionáveis: Otimize campanhas com dados sobre alcance de contas, pontuação de intenção, conversão de leads, engajamento do comitê de compras e muito mais. Suporte de especialistas em demanda 24/5: A equipe INFUSE está disponível 24/5 para apoiar e otimizar seus programas de demanda. **Average Rating:** 4.5/5.0 **Total Reviews:** 37 #### How Do G2 Users Rate INFUSE Demand Accelerator? - **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 9.1/10) - **Análise de Leads:** 8.6/10 (Category avg: 8.5/10) - **Insights no nível da conta:** 9.0/10 (Category avg: 8.7/10) - **Insights de Mercado:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind INFUSE Demand Accelerator? - **Vendedor:** [INFUSE](https://www.g2.com/pt/sellers/infuse-95804489-59a5-4b31-91be-0fbc1aca8406) - **Website da Empresa:** infuse.com - **Ano de Fundação:** 2012 - **Localização da Sede:** Boca Raton, US - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=874e7ebeb8b763b68ac5f1d83b903592aca0e8c44468d2f386e48e2e86aeca4d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10943742%2F&secure%5Burl_type%5D=linkedin_company_website) 835 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Tecnologia da Informação e Serviços, Marketing e Publicidade - **Company Size:** 55% Large, 29% Medium #### What Do G2 Reviewers Say About INFUSE Demand Accelerator? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **facilidade de uso** do INFUSE Demand Accelerator, destacando sua clareza e interface amigável. - Os usuários apreciam a **interface amigável** do INFUSE Demand Accelerator, achando-a clara e fácil de navegar. - Os usuários valorizam os **insights e a clareza orientada por dados** fornecidos pelo INFUSE Demand Accelerator, aprimorando sua tomada de decisões estratégicas. - Os usuários elogiam a **geração de leads de alta qualidade** da Infuse, valorizando sua abordagem estratégica e trabalho em equipe responsivo. - Os usuários elogiam as **capacidades de automação** do INFUSE Demand Accelerator, melhorando a eficiência das campanhas e a execução estratégica. ##### Cons - Os usuários desejam **mais opções de filtragem** para melhor análise e organização de leads em vários critérios. - Os usuários acham a **incapacidade de manipular o intervalo de datas** limitante, apesar da utilidade dos dados em tempo real. - Os usuários acham que o **processo de configuração difícil** pode retardar sua experiência com o INFUSE Demand Accelerator. - Os usuários observam o **alto custo** do INFUSE Demand Accelerator, o que é esperado para programas especializados. - Os usuários desejam opções de **filtro** aprimoradas, como critérios adicionais e agrupamento regional, para uma melhor análise de leads. #### What Are Recent G2 Reviews of INFUSE Demand Accelerator? **["Painel de Controle Fácil de Navegar Que Centraliza Informações de Desempenho de Campanhas"](https://www.g2.com/pt/survey_responses/infuse-demand-accelerator-review-13102269)** **Rating:** 4.5/5.0 stars _— Thomas G._ [Read full review](https://www.g2.com/pt/survey_responses/infuse-demand-accelerator-review-13102269) **["INFUSE Demand Accelerator: Informações Detalhadas, Fáceis de Usar e Suporte Excepcional"](https://www.g2.com/pt/survey_responses/infuse-demand-accelerator-review-13049175)** **Rating:** 5.0/5.0 stars _— Nikol R._ [Read full review](https://www.g2.com/pt/survey_responses/infuse-demand-accelerator-review-13049175) ### [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 #### How Do G2 Users Rate Brandwatch Consumer Intelligence? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.7/10) - **Market Insights :** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Brandwatch Consumer Intelligence? - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 808 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Large, 34% Medium #### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. ##### Cons - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **["BrandWatch for your Social Listening needs"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)** **Rating:** 4.5/5.0 stars _— Francisco O._ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) **["Integration of accounts and queries to obtain more data and create reports"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### [Cognism](https://www.g2.com/pt/products/cognism/reviews) Cognism é o principal fornecedor de dados B2B e inteligência de vendas na Europa. Negócios ambiciosos de todos os tamanhos usam nossa plataforma para descobrir, conectar e engajar-se com tomadores de decisão qualificados mais rapidamente e fechar mais negócios. Com sede em Londres e escritórios globais, os dados de contato e sinais contextuais da Cognism são confiáveis por milhares de equipes de receita para eliminar as suposições da prospecção. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,336 #### How Do G2 Users Rate Cognism? - **the product tem sido um bom parceiro comercial?:** 9.3/10 (Category avg: 9.1/10) - **Análise de Leads:** 8.5/10 (Category avg: 8.5/10) - **Insights no nível da conta:** 8.2/10 (Category avg: 8.7/10) - **Insights de Mercado:** 7.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Cognism? - **Vendedor:** [Cognism](https://www.g2.com/pt/sellers/cognism) - **Website da Empresa:** www.cognism.com - **Ano de Fundação:** 2015 - **Localização da Sede:** London, England - **Twitter:** @Cognism 2,331 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53af528ccf487f8aac75891e4e90cc65073cd8b10b1b31e1ac223acce7c66f05&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10533439%2F&secure%5Burl_type%5D=linkedin_company_website) 451 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Executivo de Contas, Representante de Desenvolvimento de Vendas - **Top Industries:** Software de Computador, Tecnologia da Informação e Serviços - **Company Size:** 50% Medium, 25% Small #### What Do G2 Reviewers Say About Cognism? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam a **facilidade de uso** do Cognism, elogiando seu design intuitivo e acesso rápido a dados relevantes. - Os usuários valorizam os **dados de contato de alta qualidade e verificados** da Cognism, aumentando o sucesso do alcance e melhorando a eficiência. - Os usuários valorizam a **alta precisão dos dados** da Cognism, melhorando sua capacidade de refinar pesquisas e obter contatos relevantes. - Os usuários valorizam a **facilidade de geração de leads** com a Cognism, apreciando seus dados confiáveis e recursos úteis. - Os usuários valorizam o Cognism por seus **recursos que economizam tempo** , aumentando a produtividade e simplificando seus esforços de prospecção de vendas. ##### Cons - Os usuários enfrentam desafios com **dados imprecisos** do Cognism, levando a abordagens ineficazes e detalhes de contato não confiáveis. - Os usuários relatam **números incorretos** e detalhes ausentes, o que prejudica a confiabilidade geral dos dados da Cognism. - Os usuários acham os **contatos desatualizados** no Cognism frustrantes, pois muitas vezes contêm informações incorretas e números pessoais. - Os usuários relatam **informações incorretas** nos dados da empresa e nos filtros de tecnologia, impactando significativamente a confiança e a usabilidade. - Os usuários enfrentam desafios com **contatos limitados** , incluindo problemas de precisão e cobertura inadequada para empresas menores e nichos. #### What Are Recent G2 Reviews of Cognism? **["Cognism Supercarrega a Prospecção com Dados Precisos e Enorme Economia de Tempo"](https://www.g2.com/pt/survey_responses/cognism-review-13191418)** **Rating:** 5.0/5.0 stars _— Dinesh K._ [Read full review](https://www.g2.com/pt/survey_responses/cognism-review-13191418) **["Extensão Revolucionária do Chrome para Prospecção no Reino Unido e Europa"](https://www.g2.com/pt/survey_responses/cognism-review-13159382)** **Rating:** 4.5/5.0 stars _— Maxime S._ [Read full review](https://www.g2.com/pt/survey_responses/cognism-review-13159382) #### What Are G2 Users Discussing About Cognism? - [Para que é usado o Cognism?](https://www.g2.com/pt/discussions/what-is-cognism-used-for) ### [A-Leads](https://www.g2.com/pt/products/a-leads-a-leads/reviews) A-Leads é um tipo de solução de geração de leads projetada para ajudar empresas a adquirir leads de alta qualidade, garantindo que paguem apenas por resultados bem-sucedidos. Esta plataforma inovadora foca em fornecer informações de contato precisas e atualizadas, permitindo que as empresas otimizem seus esforços de marketing e maximizem seu retorno sobre o investimento. Ao eliminar cobranças por erros, A-Leads oferece aos usuários uma fonte de dados confiável que pode aprimorar suas estratégias de vendas e marketing. Voltado principalmente para equipes de vendas, profissionais de marketing, gerentes de desenvolvimento de negócios e recrutadores, o A-Leads atende a organizações de todos os tamanhos que buscam melhorar seus processos de geração de leads. A plataforma é particularmente benéfica para empresas que dependem fortemente de decisões baseadas em dados e precisam garantir que seus esforços de alcance sejam direcionados ao público certo. Com sua interface amigável e recursos robustos, o A-Leads simplifica o processo de encontrar e engajar potenciais clientes. Uma das características de destaque do A-Leads é seu compromisso com a precisão dos dados. A plataforma emprega algoritmos avançados e processos de verificação de dados para garantir que os usuários recebam apenas os leads mais atuais e relevantes. Este foco na confiabilidade significa que as empresas podem gastar menos tempo peneirando informações desatualizadas ou incorretas e mais tempo engajando com prospects que estão genuinamente interessados em seus produtos ou serviços. Além disso, o modelo de pagamento por desempenho permite que os usuários invistam seus orçamentos de marketing de forma mais eficaz, já que são cobrados apenas por leads que se convertem em resultados tangíveis. Outro benefício chave do A-Leads é sua escalabilidade. Seja uma empresa buscando gerar alguns leads ou milhares, a plataforma pode se adaptar para atender a demandas variadas. Os usuários podem personalizar suas campanhas de geração de leads com base em critérios específicos, como indústria, localização ou tamanho da empresa, garantindo que alcancem o público certo. Essa flexibilidade permite que as empresas ajustem suas estratégias de marketing e alcancem melhores resultados ao longo do tempo. No geral, o A-Leads se destaca na categoria de geração de leads ao priorizar a integridade dos dados e a satisfação do usuário. Sua abordagem inovadora para aquisição de leads não só economiza tempo e recursos, mas também capacita as empresas a tomarem decisões informadas com base em insights precisos. Ao aproveitar o poder de dados confiáveis, as organizações podem aprimorar seus esforços de vendas e, em última análise, impulsionar o crescimento. Totalmente compatível com GDPR e CCPA. **Average Rating:** 4.9/5.0 **Total Reviews:** 281 #### How Do G2 Users Rate A-Leads? - **the product tem sido um bom parceiro comercial?:** 9.6/10 (Category avg: 9.1/10) - **Análise de Leads:** 9.9/10 (Category avg: 8.5/10) - **Insights no nível da conta:** 9.9/10 (Category avg: 8.7/10) - **Insights de Mercado:** 9.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind A-Leads? - **Vendedor:** [A-Leads](https://www.g2.com/pt/sellers/a-leads) - **Ano de Fundação:** 2024 - **Localização da Sede:** California, US - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7223782ca50cda1fa259b8fa92efdad0abbd04603c3dd1e3bd9a1a1b90a79a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fa-leadsdata&secure%5Burl_type%5D=linkedin_company_website) 11 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Diretor - **Top Industries:** Tecnologia da Informação e Serviços, Marketing e Publicidade - **Company Size:** 50% Medium, 33% Small #### What Do G2 Reviewers Say About A-Leads? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam a **facilidade de uso** do A-Leads, apreciando sua organização de dados confiável e interface amigável. - Os usuários valorizam a **qualidade incomparável dos leads** da A-Leads, o que melhora significativamente o crescimento e sucesso de seus negócios. - Os usuários apreciam os **recursos que economizam tempo** do A-Leads, permitindo acesso rápido a dados vitais para um alcance eficiente. - Os usuários apreciam a **precisão dos dados** do A-Leads, considerando-o confiável para conectar-se rapidamente com profissionais qualificados. - Os usuários se beneficiam da **eficiência** do A-Leads, agilizando a aquisição de clientes e acelerando os processos de contratação em funções de nicho. ##### Cons - Os usuários sentem que os **recursos limitados** do A-Leads restringem as opções de personalização e relatórios, impactando a usabilidade geral. - Os usuários acham a **interface de usuário ruim** um pouco desatualizada e às vezes desorganizada, tornando a navegação menos eficiente do que o desejado. - Os usuários experimentam **dificuldade de filtragem** devido ao carregamento lento e opções limitadas específicas de saúde, mas ainda encontram leads adequados. - Os usuários acham que a **filtragem deficiente** limita a funcionalidade, desejando opções mais avançadas e específicas para nichos no A-Leads. - Os usuários buscam mais **opções avançadas de filtragem** para melhorar os resultados de busca e direcionar funções de trabalho específicas de forma eficaz. #### What Are Recent G2 Reviews of A-Leads? **["Dados Precisos e Segmentação Rápida Que Impulsionam Campanhas Direcionadas"](https://www.g2.com/pt/survey_responses/a-leads-review-13147683)** **Rating:** 5.0/5.0 stars _— Sunil P._ [Read full review](https://www.g2.com/pt/survey_responses/a-leads-review-13147683) **["Dados Precisos de Tomadores de Decisão e Discagens Diretas que Escalam o Alcance Rapidamente"](https://www.g2.com/pt/survey_responses/a-leads-review-13147700)** **Rating:** 5.0/5.0 stars _— Scott S._ [Read full review](https://www.g2.com/pt/survey_responses/a-leads-review-13147700) ### [RocketReach](https://www.g2.com/products/rocketreach/reviews) Fuel Your Outreach with Speed and Precision RocketReach helps grow your business with the simplest lead intelligence and engagement solution in the world. With continuous updates of our data quality and verification processes, our users have up-to-date access to the most accurate contact information and signals on when best to engage. Create automated workflows to discover and engage with prospects in just a few clicks with RocketReach Autopilot and Sequences Create Targeted Sales Prospecting Strategies Save time, target the right contacts and personalize your outreach. With RocketReach, Sales teams increase efficiency and have higher response rates for their prospecting efforts. Fill Your Pipelines Marketing teams use RocketReach to create targeted contact lists with Intent Data that don’t hurt your deliverability. Secure Top Talent Faster Whether you’re searching for specialized skill sets or high-demand senior candidates, learn why the Top 5 US Executive Recruiting Firms and Global Tech firms use RocketReach. RocketReach for Healthcare Finding contact data for healthcare providers is extremely challenging. RocketReach has accurate contact information for millions of professionals working in hospitals, healthcare administration, healthcare technology, and more. RocketReach lets you create contact and company lists with the world's largest and most accurate contact database and lead intelligence platform. Try it for free today. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,361 #### How Do G2 Users Rate RocketReach? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.2/10 (Category avg: 8.7/10) - **Market Insights :** 7.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind RocketReach? - **Seller:** [RocketReach](https://www.g2.com/sellers/rocketreach) - **Company Website:** rocketreach.co - **Year Founded:** 2016 - **HQ Location:** Brooklyn, NY - **Twitter:** @RocketReachCo 3,422 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd2867a6d479dd3dacab284bb9879ce509a22cbca31ca90ca809d1a55bf992e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18097967%2F&secure%5Burl_type%5D=linkedin_company_website) 95 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 66% Small, 23% Medium #### What Do G2 Reviewers Say About RocketReach? _AI-generated summary from verified user reviews_ ##### Pros - Users find RocketReach's **easy access to detailed contact information** invaluable for effective prospecting and networking. - Users find RocketReach to be **incredibly easy to use** , enhancing their efficiency in contacting potential job opportunities. - Users value the **high accuracy** of RocketReach, finding reliable contact information effortlessly for job opportunities. - Users value the **accurate, up-to-date contact details** from RocketReach, enhancing their outreach and business opportunities. - Users value the **high accuracy** of RocketReach, which provides reliable contact details that enhance their networking efforts. ##### Cons - Users report **inaccurate data** in RocketReach, finding outdated contact information and difficulty identifying the correct details. - Users are frustrated by the **outdated contacts** in RocketReach, making it difficult to find reliable information. - Users encounter **outdated data** in RocketReach, leading to emailing the wrong contacts and wasted efforts. - Users often face issues with **outdated information** , leading to miscommunication and wasted credits on inaccurate contacts. - Users express concern over the **insufficient data** for Asia contacts, often lacking vital phone numbers and details. #### What Are Recent G2 Reviews of RocketReach? **["A useful tool for finding the right contacts behind construction projects"](https://www.g2.com/survey_responses/rocketreach-review-13181171)** **Rating:** 5.0/5.0 stars _— Roofingreen E._ [Read full review](https://www.g2.com/survey_responses/rocketreach-review-13181171) **["Efficient Contact Extraction, Needs Higher Email Limit"](https://www.g2.com/survey_responses/rocketreach-review-12629219)** **Rating:** 4.0/5.0 stars _— Ronald D._ [Read full review](https://www.g2.com/survey_responses/rocketreach-review-12629219) #### What Are G2 Users Discussing About RocketReach? - [What is RocketReach used for?](https://www.g2.com/discussions/rocketreach-what-is-rocketreach-used-for) - [How do I remove my information from RocketReach?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-rocketreach) - [How much does RocketReach cost?](https://www.g2.com/discussions/how-much-does-rocketreach-cost) - 4 comments, 1 upvote - [Is RocketReach good?](https://www.g2.com/discussions/is-rocketreach-good) - 4 comments - [What is RocketReach used for?](https://www.g2.com/discussions/what-is-rocketreach-used-for) - 2 comments ### [Prospeo.io](https://www.g2.com/pt/products/prospeo-io/reviews) Prospeo é uma plataforma de inteligência de vendas B2B e enriquecimento de dados que ajuda equipes de receita a encontrar contatos verificados, construir listas de prospectos direcionadas e inserir dados limpos diretamente em seus fluxos de trabalho de vendas. Ao contrário dos provedores legados que cobram contratos de seis dígitos por dados desatualizados, a Prospeo oferece precisão de nível empresarial a uma fração do custo — com cada e-mail e número de celular verificado antes da entrega. A Prospeo atende representantes de desenvolvimento de vendas, executivos de contas, agências de outbound, fundadores e equipes de operações de receita em organizações B2B de todos os tamanhos. As equipes usam a Prospeo para construir listas de leads de alta qualidade, enriquecer registros de CRM e CSV em massa e eliminar a limpeza manual de dados que atrasa a execução de outbound. Capacidades principais incluem: Dados e segmentação: Acesso a mais de 300 milhões de perfis verificados, 143 milhões de e-mails verificados e mais de 125 milhões de números de celular verificados, filtrados por mais de 30 dimensões de busca avançadas, incluindo intenção de compra, tecnografia, crescimento de pessoal por departamento, rastreamento de mudanças de emprego, estágio de financiamento e faixa de receita. Enriquecimento e qualidade de dados: Enriquecimento em massa de registros de CRM e CSVs com mais de 50 pontos de dados verificados por contato. O processo de verificação proprietário de 5 etapas da Prospeo oferece 98% de precisão de dados, e os créditos são cobrados apenas por resultados verificados — sem gastos desperdiçados em contatos desatualizados ou não encontrados. Prospecção e construção de listas: Ferramentas para buscar, filtrar e exportar listas de prospectos direcionadas em segundos. Uma extensão do Chrome captura dados de contato verificados diretamente do LinkedIn, sites de empresas, GitHub e Twitter sem sair do navegador. Integrações e API: Integrações nativas com HubSpot e Salesforce, além de conexões com Clay, Zapier e Instantly. Uma API de Busca e Enriquecimento amigável para desenvolvedores oferece respostas JSON limpas com latência de milissegundos e 99,99% de tempo de atividade, facilitando a incorporação da Prospeo em qualquer pilha de vendas existente. Atualização de dados: Todo o banco de dados é atualizado em um ciclo semanal de 7 dias — em comparação com as atualizações mensais ou trimestrais típicas das plataformas legadas — garantindo menos e-mails devolvidos, menos números desconectados e menos tempo gasto em registros desatualizados. Ao combinar dados verificados, enriquecimento em tempo real e integração direta com CRM em uma única plataforma, a Prospeo é projetada para eliminar a lacuna entre a construção de listas e a execução de outbound. Isso ajuda as equipes a melhorar a entregabilidade, aumentar as taxas de conexão e passar mais tempo vendendo em vez de corrigir dados. **Average Rating:** 4.6/5.0 **Total Reviews:** 546 #### How Do G2 Users Rate Prospeo.io? - **the product tem sido um bom parceiro comercial?:** 9.1/10 (Category avg: 9.1/10) - **Análise de Leads:** 9.4/10 (Category avg: 8.5/10) - **Insights no nível da conta:** 10.0/10 (Category avg: 8.7/10) - **Insights de Mercado:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Prospeo.io? - **Vendedor:** [Prospeo](https://www.g2.com/pt/sellers/prospeo) - **Website da Empresa:** www.prospeo.io - **Ano de Fundação:** 2019 - **Localização da Sede:** Toronto, CA - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f7c402b5b14977926c4a4e5e6f033d7d56ec87a41c0646936b8b39e73e66acf&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprospeo-radom&secure%5Burl_type%5D=linkedin_company_website) 31 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Fundador, Executivo de Desenvolvimento de Negócios - **Top Industries:** Marketing e Publicidade, Software de Computador - **Company Size:** 84% Small, 13% Medium #### What Do G2 Reviewers Say About Prospeo.io? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários elogiam a **alta precisão dos dados** do Prospeo.io, melhorando significativamente a eficácia do alcance e reduzindo as taxas de rejeição. - Os usuários destacam a **interface amigável** do Prospeo.io, tornando a geração de leads fácil e eficiente para as equipes de vendas. - Os usuários elogiam o **atendimento ao cliente rápido e prestativo** da Prospeo, garantindo uma experiência tranquila e uso otimizado. - Os usuários destacam as **ferramentas fáceis de usar** do Prospeo.io, simplificando a geração de leads e garantindo conexões de alta qualidade com os clientes. - Os usuários elogiam a **alta precisão** do Prospeo em encontrar e-mails verificados, aumentando significativamente o sucesso do alcance. ##### Cons - Os usuários acham o Prospeo.io **caro** , especialmente quando precisam de dados extensivos para operações comerciais sem suporte suficiente. - Os usuários estão frustrados com os **créditos limitados** que não são acumuláveis, levando ao desperdício de recursos e suporte inadequado. - Os usuários relatam **problemas de verificação** que impedem funcionalidades básicas, levando à insatisfação e à falta de suporte. - Os usuários observam a **imprecisão** na cobertura, sugerindo a necessidade de múltiplos provedores de dados para melhores resultados. - Os usuários desejam uma **melhor integração com o LinkedIn** , especificamente com o LinkedIn Recruiter, para melhorar sua experiência. #### What Are Recent G2 Reviews of Prospeo.io? **["Prospecção Simplificada com Dados Precisos"](https://www.g2.com/pt/survey_responses/prospeo-io-review-13239675)** **Rating:** 4.0/5.0 stars _— Abimanyu A._ [Read full review](https://www.g2.com/pt/survey_responses/prospeo-io-review-13239675) **["Ferramenta de Geração de Leads Simplificada e Precisa"](https://www.g2.com/pt/survey_responses/prospeo-io-review-13229522)** **Rating:** 4.5/5.0 stars _— Zelosify w._ [Read full review](https://www.g2.com/pt/survey_responses/prospeo-io-review-13229522) ### [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,026 #### How Do G2 Users Rate Adobe Marketo Engage? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.7/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adobe Marketo Engage? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Operations Manager, Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 53% Medium, 25% Large #### What Do G2 Reviewers Say About Adobe Marketo Engage? _AI-generated summary from verified user reviews_ ##### Pros - Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency. - Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly. - Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness. - Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively. - Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly. ##### Cons - Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate. - Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. - Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly. - Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging. - Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **["The Most Powerful Marketing Operations & Automation Tool"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)** **Rating:** 5.0/5.0 stars _— Robyn H._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) **["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)** **Rating:** 4.0/5.0 stars _— Lindsay C._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments ### [DemandScience](https://www.g2.com/pt/products/demandscience-demandscience/reviews) A DemandScience ajuda os profissionais de marketing B2B a gerar e acelerar o pipeline através de uma solução de marketing de desempenho totalmente gerida. Reunimos a syndicação de conteúdo, publicidade digital, serviços de dados em conformidade, personalização da web, divulgação por e-mail, suporte a eventos e criação de conteúdo em um programa simplificado projetado para tornar a geração de demanda mais fácil, rápida e previsível. Nos bastidores, nossa camada de inteligência conecta dados de compradores verificados, insights de intenção, comportamento do público e sinais de desempenho em tempo real para que as campanhas possam alcançar os prospects certos com maior precisão. Nossa equipe de serviços especializados planeja e executa programas multicanal em nome de nossos clientes, atuando como uma extensão de sua equipe de marketing para reduzir o esforço operacional e gerar resultados mensuráveis. Os clientes também têm acesso a um hub de relatórios centralizado onde podem acompanhar o desempenho das campanhas, entender a atividade do público e visualizar os próximos passos recomendados, impulsionados por IA. Sem taxas de plataforma e sem ferramentas complexas para gerenciar, a DemandScience remove o atrito da geração de demanda, oferecendo execução eficiente, alcance preciso de público e impacto confiável no pipeline através dos canais. **Average Rating:** 4.4/5.0 **Total Reviews:** 740 #### How Do G2 Users Rate DemandScience? - **the product tem sido um bom parceiro comercial?:** 9.3/10 (Category avg: 9.1/10) - **Análise de Leads:** 8.7/10 (Category avg: 8.5/10) - **Insights no nível da conta:** 8.6/10 (Category avg: 8.7/10) - **Insights de Mercado:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind DemandScience? - **Vendedor:** [DemandScience](https://www.g2.com/pt/sellers/demandscience) - **Website da Empresa:** demandscience.com - **Ano de Fundação:** 2012 - **Localização da Sede:** Greater Boston, US - **Twitter:** @DemandScience 305 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9e386a5ff4fe9e24a7143fd58650781c103a45d2ff45e702f2a144435fefde&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemandscience-com%2F&secure%5Burl_type%5D=linkedin_company_website) 1,053 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Gerente de Marketing Digital - **Top Industries:** Software de Computador, Tecnologia da Informação e Serviços - **Company Size:** 55% Medium, 23% Large #### What Do G2 Reviewers Say About DemandScience? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários acham a plataforma da DemandScience **excepcionalmente fácil de usar** , melhorando a usabilidade e simplificando o gerenciamento de campanhas sem esforço. - Os usuários elogiam o **suporte útil** da DemandScience, que melhora sua experiência e ajuda a alcançar o sucesso. - Os usuários elogiam o **excelente suporte ao cliente** da DemandScience, destacando a assistência responsiva e útil fornecida pela equipe. - Os usuários valorizam a **entrega automatizada de leads** para o CRM e a eficiência de custos, melhorando significativamente seus esforços de marketing. - Os usuários valorizam a **usabilidade perfeita e os recursos excepcionais** do DemandScience, tornando o gerenciamento de campanhas e o acesso a dados sem esforço. ##### Cons - Os usuários acham a DemandScience **não intuitiva** , enfrentando desafios com a integração e uma interface de usuário complicada que dificulta a usabilidade. - Os usuários estão frustrados com a **baixa qualidade dos leads** da DemandScience, citando leads desatualizados e não responsivos na LATAM. - Os usuários expressam preocupação com a **qualidade dos leads** da DemandScience, citando informações desatualizadas e falta de resposta. - Os usuários enfrentam uma **curva de aprendizado definida** com o DemandScience, buscando melhores tutoriais e opções de personalização mais claras. - Os usuários expressam frustração com os **recursos de personalização ausentes** , dificultando sua capacidade de adaptar a plataforma às suas necessidades. #### What Are Recent G2 Reviews of DemandScience? **["Ótimos resultados apoiados por uma equipe colaborativa"](https://www.g2.com/pt/survey_responses/demandscience-review-12222958)** **Rating:** 5.0/5.0 stars _— Nicole B._ [Read full review](https://www.g2.com/pt/survey_responses/demandscience-review-12222958) **["DemandScience Entrega—Suporte Rápido e Amigável e Capacidades Poderosas"](https://www.g2.com/pt/survey_responses/demandscience-review-12224648)** **Rating:** 5.0/5.0 stars _— Neville W._ [Read full review](https://www.g2.com/pt/survey_responses/demandscience-review-12224648) #### What Are G2 Users Discussing About DemandScience? - [Para que serve a Plataforma Terminus ABM?](https://www.g2.com/pt/discussions/terminus-abm-platform-what-is-terminus-abm-platform-used-for) - [What is Terminus ABM Platform used for?](https://www.g2.com/pt/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Por que o ABM é importante?](https://www.g2.com/pt/discussions/why-is-abm-important) - 1 comment - ‹ Prev ‹ Prev - 1 - [2](/categories/marketing-account-intelligence?order=g2_score&page=2#product-list) - [3](/categories/marketing-account-intelligence?order=g2_score&page=3#product-list) - [4](/categories/marketing-account-intelligence?order=g2_score&page=4#product-list) - [5](/categories/marketing-account-intelligence?order=g2_score&page=5#product-list) - … - [8](/categories/marketing-account-intelligence?order=g2_score&page=8#product-list) - [9](/categories/marketing-account-intelligence?order=g2_score&page=9#product-list) - [Next › Next ›](/categories/marketing-account-intelligence?order=g2_score&page=2#product-list) Spotlight Categories [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) [Quality Management Systems (QMS)](https://www.g2.com/categories/quality-management-qms) [SEO Tools](https://www.g2.com/categories/seo-tools) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management) Similar Categories - [Buyer Intent Data Providers](/categories/buyer-intent-data-providers) - [Competitive Intelligence](/categories/competitive-intelligence) [Browse Marketing Account Intelligence Themes](/categories/marketing-account-intelligence/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated October 3, 2024 Marketing account intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other [account-based marketing software](https://www.g2.com/categories/account-based-marketing) like [account data management software](https://www.g2.com/categories/account-data-management) or [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). Some ABM products include functionality that spans across several or all of the ABM-related categories, while others are designed to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with [CRM software](https://www.g2.com/categories/crm) and [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) to help provide a persistent, unified customer database. To qualify for inclusion in the Marketing Account Intelligence category, a product must: - Collect target account data from external sources on a more granular level than contact information - Score or rank leads to better connect marketers with prospective accounts - Integrate with a product that can manage data profiles or have that capability itself Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image")](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)[GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)[4.5/5(9,110)](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | Intent-driven B2B prospecting with CRM enrichment | "Efficient Sales Intelligence Solution - A Review of ZoomInfo SalesOS" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image")](https://www.g2.com/products/6sense-revenue-marketing/reviews)[6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)[4.2/5(1,482)](https://www.g2.com/products/6sense-revenue-marketing/reviews) | Intent-driven ABM orchestration across sales and marketing | "Intent Data That Transforms Account Prioritization" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c1d45b3c512c2ae480a9af0a7be6ab62/lead-forensics.png "Product Avatar Image")](https://www.g2.com/products/lead-forensics/reviews)[Lead Forensics](https://www.g2.com/products/lead-forensics/reviews)[4.4/5(1,162)](https://www.g2.com/products/lead-forensics/reviews) | Anonymous website visitor identification for B2B pipeline | "Lead Forensics Makes Prospecting Targeted and Efficient with Excellent Support" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")](https://www.g2.com/products/apollo-io/reviews)[Apollo.io](https://www.g2.com/products/apollo-io/reviews)[4.7/5(9,788)](https://www.g2.com/products/apollo-io/reviews) | Buyer-intent account enrichment for outbound prospecting | "All-in-One Prospecting and Outreach That Saves Serious Time" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image")](https://www.g2.com/products/demandbase-one/reviews)[Demandbase One](https://www.g2.com/products/demandbase-one/reviews)[4.4/5(1,988)](https://www.g2.com/products/demandbase-one/reviews) | Intent-driven ABM with real-time account orchestration | "Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1f4fdaaaabe1fc91c86aa0e77c6ade9c/crossbeam.png "Product Avatar Image")](https://www.g2.com/products/crossbeam/reviews)[Crossbeam](https://www.g2.com/products/crossbeam/reviews)[4.8/5(411)](https://www.g2.com/products/crossbeam/reviews) | Partner account mapping with CRM-synced overlap data | "Crossbeam as a Reliable Single Source of Truth for Partner Ecosystems" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9406855d6b5e0a7393eaa753f8950f6f/brandwatch-consumer-intelligence.jpg "Product Avatar Image")](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)[Brandwatch Consumer...](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)[4.4/5(729)](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | Real-time social listening for brand intelligence | "BrandWatch for your Social Listening needs" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_042badcf2aa359894da2211448eb4303/cognism.png "Product Avatar Image")](https://www.g2.com/products/cognism/reviews)[Cognism](https://www.g2.com/products/cognism/reviews)[4.5/5(1,356)](https://www.g2.com/products/cognism/reviews) | GDPR-compliant mobile numbers for EMEA prospecting | "Cognism Supercharges Prospecting with Accurate Data and Huge Time Savings" | * * * Show More ### Marketing Account Intelligence Topics - [What is Marketing Account Intelligence Software?](#what-is-marketing-account-intelligence-software) - [Why Use Marketing Account Intelligence Software?](#why-use-marketing-account-intelligence-software) - [Who Uses Marketing Account Intelligence Software?](#who-uses-marketing-account-intelligence-software) - [Marketing Account Intelligence Software Features](#marketing-account-intelligence-software-features) - [Potential Issues with Marketing Account Intelligence Software](#potential-issues-with-marketing-account-intelligence-software) - [Software and Services Related to Marketing Account Intelligence Software](#software-and-services-related-to-marketing-account-intelligence-software) [ ### Marketing Account Intelligence Topics Expand/Collapse ](#) - [What is Marketing Account Intelligence Software?](#what-is-marketing-account-intelligence-software) - [Why Use Marketing Account Intelligence Software?](#why-use-marketing-account-intelligence-software) - [Who Uses Marketing Account Intelligence Software?](#who-uses-marketing-account-intelligence-software) - [Marketing Account Intelligence Software Features](#marketing-account-intelligence-software-features) - [Potential Issues with Marketing Account Intelligence Software](#potential-issues-with-marketing-account-intelligence-software) - [Software and Services Related to Marketing Account Intelligence Software](#software-and-services-related-to-marketing-account-intelligence-software) ## Learn More About Marketing Account Intelligence Software ### What is Marketing Account Intelligence Software? Marketing account intelligence ultimately comes down to collecting and parsing data. When investing in this type of software, it's crucial to consider the product's data capabilities. First, you want to find out what type of data a product is offering to uncover. The purpose of having a marketing account intelligence tool is to obtain access to granular data on targets and potential accounts to allow you to focus on those that are the best fit for your company. This, in turn, will assist you in improving your lead generation success. Generally, the more nuanced the data the better. While it’s nice to have information like a target’s role in the company, it’s even better if you can acquire information like how long they’ve been at that company, whether they are attending any events soon, or what type of technology they use. Depending on the nature of your business, some of these types of data may be more valuable than others, so be sure to consider your data needs before purchasing. In addition to the types of data, you’ll want to consider where a marketing account intelligence tool sources its data. This is something you can find out when speaking directly with the vendor; the sources used will differ depending on the types of data a product collects. There’s no tool that can provide 100% data accuracy, but the quality of the data is an important consideration when investing in marketing account intelligence software. You can obtain this information by looking at the reviews of products as well as by having the vendor explain their data quality and verification methods. Key Benefits of Marketing Account Intelligence Software - Reduce the amount of time spent by sales teams on long-shot prospects - Fill in the gaps in your database to glean valuable company information - Provide data relating to content strategy to marketers - Help marketers decide where to best place marketing materials - Improve sales forecasting by scoring leads - Limit time spent by sales teams searching for prospect contact data ### Why Use Marketing Account Intelligence Software? This type of software ties in with an account-based marketing (ABM) strategy. Instead of focusing on individual contacts, marketing and sales can use marketing account intelligence software to identify opportunities at targeted accounts, which can include selling to a new account or discovering new upsell and cross-sell opportunities with existing customers. You can gather information to help target specific accounts based on individual job functions, the company’s technology stack, and company size, industry, and location. Marketing account intelligence tools assist marketing and sales teams to obtain a holistic view of their accounts to be able to create targeted content and messaging that will resonate with key personas within those accounts. This type of software can also help sales better prepare for their sales calls with targeted accounts by knowing specific account information and industry and company trends. Not only are you able to collect data for targeted accounts, but you can also create data profiles within marketing account intelligence software to keep all of your key data points in one place. If a marketing account intelligence tool doesn’t have this capability itself, it will have the ability to integrate with a product that can do this for you. Some tools can integrate with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [sales engagement software](https://www.g2.com/categories/sales-engagement) tools to automatically and continuously update and enrich your database. ### Who Uses Marketing Account Intelligence Software? Marketing and sales teams predominantly use marketing account intelligence software to increase the likelihood of success with an ABM strategy. Marketers can use this type of software to help focus resources and marketing budgets on accounts that are the best fit and are most likely to buy, which can increase overall productivity. With the help of artificial intelligence and machine learning, sales and marketing can use marketing account intelligence tools to gather insights into account profiles to better personalize outreach and the overall customer experience. Additionally, with predictive behavior modeling, both teams can use this type of software to combine account profiles with behavior indicators from the web, social media, the news, and various other sources to predict the probability of an opportunity closing. ### Marketing Account Intelligence Software Features Marketing account intelligence software is truly the foundation for an account-based marketing strategy, as it provides marketing and sales with accurate account information and the optimal people to contact at their targeted accounts. This software also helps both teams determine what messaging and content resonates with each contact in prioritized accounts. Below are some features that this type of software can include. **Lead intelligence —** Types of intelligence that this type of software can gather for you can include market insights and account-level insights. These insights assist in building a complete view of what’s happening in the market, as well as an up-to-date view of decision-makers within the accounts you are targeting. Marketing account intelligence software can pull this information from the web, news and social media sources, and various other places. This type of intelligence also keeps your CRM data clean so you can ensure you are reaching out to the best and most appropriate contacts. **Lead analysis —** This feature helps marketers and salespeople prioritize leads through lead scoring based on real-time data related to contacts and their company. It’s important to find out how a tool scores target accounts and what attributes they consider. When done effectively, this feature can be a huge benefit as it ranks target accounts by the likelihood of making a purchase. Some tools will allow you to configure the scoring so that you can decide which attributes you value most in the scoring of accounts. You’ll want to be sure that your marketing account intelligence tool integrates with the CRM tool you use so that you can have all of your target data in the same place you track interactions. This way your sales pipeline starts before first point of marketing contact. **Lead management —** Lead management in marketing account intelligence software features can include segmentation capabilities, which helps marketing and sales prioritize accounts and increase overall effectiveness at closing deals. This feature will offer insights on all of the data that is gathered to help marketing and sales make sense out of it. Additionally, lead management enables you to measure performance throughout your sales cycle, as well as streamline your sales efforts. **Campaign execution —** As previously mentioned, marketing account intelligence doesn’t just pull in data, it also provides insights relating to personalizing content and experiences for specific contacts within accounts. For example, website personalization provides tools that dynamically serve content, messaging, and calls-to-action (or CTAs) and individualize the experience for contacts. Email campaigns can also help you engage prospects and customers through tailored content. For example, if a salesperson receives information about a particular customer that could assist with an upsell opportunity, that person could reach out with targeted content across multiple channels. **Integrations —** Since many marketing account intelligence tools will automatically update prospect data, a tool that integrates with your CRM will prevent salespeople from having to update customer information as it changes. This can benefit your CRM by keeping it cleaner and free of duplicate and incorrect data. Additionally, this type of software can also integrate with marketing automation software, sales development software, email connectors, and others. ### Potential Issues with Marketing Account Intelligence Software **Data accuracy —** It’s important that the marketing account intelligence software you choose pulls in the most accurate data possible. Data decay happens all the time, and at an alarming rate. People change contact informant, they change companies, new physical offices open, companies merge and get acquired, and so on. That being said, it’s crucial that the tool you select gathers accurate, clean data that can help you add any missing information and get rid of irrelevant data that is detracting from your marketing and sales efforts. **Data privacy regulations —** Data privacy regulations are increasing, like the EU’s General Data Protection Regulation, or GDPR and the California Consumer Privacy Act (CCPA). Strict data privacy regulations are created to give consumers control over how their data is used. These types of regulations will proliferate as more consumers request privacy rights. As it relates to marketing account intelligence, it’s important to choose a tool that adheres to these regulations so you can avoid any repercussions of gathering and using data inappropriately. ### Software and Services Related to Marketing Account Intelligence Software **Account-based execution software —** Account-based execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Companies can use marketing account intelligence software to bolster account-based marketing efforts. [**Content experience software**](https://www.g2.com/categories/content-experience) **—** Content experience software enables companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. Marketing account intelligence software provides data relating to content strategy for marketers and helps marketers decide where to best place marketing materials.