[ Precise... Reviews ](https://www.g2.com/products/precisely-placeiq/reviews) [ Precise... Reviews ](https://www.g2.com/products/precisely-placeiq/reviews) # Precisely PlaceIQ Features ##### ## Cartography (4) Map Design Ability to create a map from different perspectives and with varying geographic features. Vector Mapping Create a map made up of points and lines that may have additional information assigned to them. Data Visualization Ability to translate data and metrics into charts, graphs, and other ways to communication information. Overlaying Visualize different forms of data in one single image. Show More ##### ## Analysis (4) Predictive Analysis Make informed decisions and predict patterns based on data. Distance Analysis Select a point on the map and display data within a certain radius. Spatial Analysis Use data to gather information about a specific location's geographic features. Data Stream Study data in live time to analyze any changes happening in the location. Show More ##### ## Reporting (8) Data Transformation The ability to convert the format of source data to one required for the reporting system. WYSIWYG Design Easily design and refine dashboards and reports. API Integrations Integrating APIs that allow you to customize your tool as needed. Visit Tracking Track the location of each individual visitor to better understand behavior. Visitor Retention Monitor repeat visitors to understand motivations and influences. Visitor Engagement Record the actions of each visitor through integrations with POS systems, visitor counters, and other data sources. Segmentation Provide the ability to segment reports by a demographic information. Dashboards Allow users to easily build relevant and useful dashboards to digest data. Show More ##### ## Administration (3) Integration Integrate with a variety of data sources, such as guest wifi, customer data platforms, visitor counters, POS systems, and third-party data sources. Performance and Reliability Provide consistent performance and reliable data on each visitor. User, Role, and Access Management Allow administrators to provision access based on the individual user and their role. Show More ##### ## Audience Data - Audience Data Providers (4) Third-Party Data Access Enables access to external audience data from multiple sources. Audience Segmentation Enables users to create audience segments based on demographic, behavioral, and intent data. Audience Insights Surfaces key audience attributes such as demographics, interests, and behaviors. Custom Audience Creation Allows users to build custom audience segments based on defined criteria. Show More ##### ## Activation - Audience Data Providers (4) Cross-Channel Targeting Supports use of audience segments across channels such as display, CTV, and social. DSP Integration Enables activation of audience segments within demand-side platforms. Data Enrichment Enhances existing customer data with additional third-party attributes. Audience Activation Allows deployment of audience segments into campaigns for targeting. Show More ##### ## AI Capabilities - Audience Data Providers (1) Predictive Audience Modeling Uses machine learning to predict user behavior and build audience segments. 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