--- title: PR Newswire Reviews meta_title: 'PR Newswire Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 779 reviews by the users' company size, role or industry to find out how PR Newswire works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 779 scale: '5' date_modified: '2026-08-09' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # PR Newswire Reviews **Vendor:** Cision **Category:** [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution) **Average Rating:** 3.9/5.0 **Total Reviews:** 779 ## About PR Newswire PR Newswire is a comprehensive multichannel content distribution and amplification solution designed to assist brands in effectively connecting with journalists, influencers, and media outlets across various platforms, industries, and geographical locations. With over 70 years of experience in the industry, PR Newswire has established itself as a leader in facilitating targeted communication, enabling brands to craft impactful campaigns that resonate with their desired audiences. The primary target audience for PR Newswire includes businesses of all sizes, public relations professionals, marketing teams, and organizations looking to enhance their visibility and engagement in the media landscape. By leveraging a robust network of cultivated media relationships and exclusive partnerships, PR Newswire allows users to identify the right influencers and outlets that align with their brand messaging. This targeted Multichannel Amplification™ approach ensures that communication efforts are not only widespread but also meaningful, maximizing the potential for audience engagement. Key features of the PR Newswire Amplify™ platform include: -Campaign Planning: Research trending topics and develop data-informed campaign strategies using the Plan module. -AI-Powered Content Creation: Instantly generate press releases, headlines, quotes, and additional campaign assets such as snapshot videos, blog posts, and media pitches with Create+ tools—all aligned with your brand voice. -Press Release Score: Receive a real-time quality score and AI insights that evaluate your release’s structure, readability, keyword strength, and discoverability to help improve performance before distribution. -Global Distribution: Reach the right audiences through the industry’s largest and most trusted distribution network, spanning 170+ countries. -Performance Reporting: Measure impact and optimize results with detailed analytics and redesigned Visibility Reports that show engagement, pickup, and reach across channels. In addition to its technological advantages, PR Newswire is recognized for its credibility and digital authority within the media landscape. The service offers a white-glove approach, providing personalized support to clients throughout the distribution process. This level of service not only helps brands maximize their media coverage but also fosters trust and reliability in the eyes of their target audiences. By partnering with PR Newswire, organizations ensure their messages reach the right people, at the right time, and in the right format—ultimately amplifying visibility, engagement, and business impact. ## PR Newswire Pros & Cons **What users like:** - Users find PR Newswire to be a **super easy tool** for distributing product releases efficiently to a broad audience. (2 reviews) - Users value the **quick response times** from PR Newswire's client service, ensuring timely assistance when needed. (1 reviews) - Users value the **quick response of customer support** from PR Newswire, ensuring timely assistance when needed. (1 reviews) - Users value the **variety of distribution options** available with PR Newswire, enhancing their outreach capabilities. (1 reviews) - Users value the **distribution efficiency** of PR Newswire, enabling seamless outreach to a vast audience for product releases. (1 reviews) - Users find the **AI-Powered Content Creation** feature and diverse distribution options to be valuable time-savers. (1 reviews) - Network Size (1 reviews) - Response Time (1 reviews) - Time Management (1 reviews) **What users dislike:** - Users find PR Newswire **too expensive** , making it less accessible for SMEs and freelancers. (1 reviews) - Users find **limited functionality** in PR Newswire, making it challenging to demonstrate ROI to decision makers. (1 reviews) - Users find the **prohibitive cost** of PR Newswire limits accessibility for some clients. (1 reviews) - Users find the **high prices** of PR Newswire challenging for small businesses and freelancers to manage. (1 reviews) ## PR Newswire Reviews ### 1. Easy to find information **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2017 **What do you like best about PR Newswire?** There’s a ton of info on PR Newswire. When I’m searching for a press release I’ve missed, I can often find it there. **What do you dislike about PR Newswire?** The releases supplied there aren’t always as robust as I’d like, but I guess that’s on whomever compiles the release and not PR Newswire. **What problems is PR Newswire solving and how is that benefiting you?** Getting information about products and events I’m writing about. ### 2. Cision is a great tool for our Communications team **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica R. | Franchsie Marketing Specialist, Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2017 **What do you like best about PR Newswire?** Ease of use, very extensive media database **What do you dislike about PR Newswire?** Sometimes information can be outdated, and it does come at a high cost **What problems is PR Newswire solving and how is that benefiting you?** We use Cision platform for media relations and news releases ### 3. helpful dissimenation tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2018 **What do you like best about PR Newswire?** I think the software is incredibly user-friendly. **What do you dislike about PR Newswire?** Feels limited with features: slightly outdated. **What problems is PR Newswire solving and how is that benefiting you?** Able to reach new networks and connect with different users and consumers. ### 4. Great PR Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah M. | Head of Demand Generation, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2017 **What do you like best about PR Newswire?** I have found that the media contacts in Cision are the most up to date, and enjoy the availability of Twitter handles. It is also extremely user friendly and easy to figure out. **What do you dislike about PR Newswire?** There wasn't much I disliked about this platform! **Recommendations to others considering PR Newswire:** If you are between Cision and another pR software, I highly suggest reaching out to Cision. They have a great platform and customer service. **What problems is PR Newswire solving and how is that benefiting you?** Reaching out to media contacts to pitch products for opportunities. ### 5. User-friendly, Straight-forward Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2017 **What do you like best about PR Newswire?** Cision is extremely easy to use and offers all the tools to be successful in public relations. **What do you dislike about PR Newswire?** I don't like that for PR Web, companies have to have a "Fan Page" in order to link to Facebook. **Recommendations to others considering PR Newswire:** Know that you will have a dedicated representative to assist you, which is pretty awesome! **What problems is PR Newswire solving and how is that benefiting you?** We are using PR Web and HARO. With pass distributors, we've had to pay for edits after a release has gone live, and I love that we have the ability to do it (quickly!) for free. ### 6. Very easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about PR Newswire?** It is easy to navigate, and the customer support is excellent. **What do you dislike about PR Newswire?** The prices are very high. The benefits outweigh the prices though. **What problems is PR Newswire solving and how is that benefiting you?** I am able to reach a mass audience with this medium. ### 7. Above Average Press Release Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Matt H. | Social Media Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2017 **What do you like best about PR Newswire?** Cision recommends enhancements to your release along the ways and grades the sections to get you the most impact **What do you dislike about PR Newswire?** The interface can be a bit confusing at times, where you aren't sure what is considered a press release and where the products veer into something else **Recommendations to others considering PR Newswire:** Learn how to use the research features on the front end, and have someone in charge of regularly spreading your releases using these features **What problems is PR Newswire solving and how is that benefiting you?** Public relations and brand exposure are the goals of using this product ### 8. Good at collecting payment poor at delivering service **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2017 **What do you like best about PR Newswire?** Calling us and collecting payment (very on time). **What do you dislike about PR Newswire?** Poor experience with PR news wire. Paid over USD 2100 for PR releases in greater china, malaysia, and Singapore. They are good and quick at collecting payment but when it comes to delivery, their syndication was late, and no ways to monitor pickup rate. Emailed them, was told it was a public holiday and someone will get back the next day. But never heard from them again. Terrible. **Recommendations to others considering PR Newswire:** Terrible personal experience. Will not use again. **What problems is PR Newswire solving and how is that benefiting you?** not really solving me any problem. Feels like a scam. Wont come back again at all. ### 9. All-in-one **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2017 **What do you like best about PR Newswire?** Their distribution network is fairly thorough and minimizes my need for other services. **What do you dislike about PR Newswire?** I could use a more modern layout. Ease-of-use should be re-thought. **Recommendations to others considering PR Newswire:** Run a trial before committing! **What problems is PR Newswire solving and how is that benefiting you?** Reaching audience. ### 10. Great media monitoring and media contact platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Eric L. | Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2017 **What do you like best about PR Newswire?** Most comprehensive media database in the industry. Allows us to easily monitor a wide variety of topics, keywords, etc. for our brand. The tool lets you search from a huge list of criteria. **What do you dislike about PR Newswire?** Interface is outdated and sometimes hard to navigate. The search feature, although very comprehensive, is hard to navigate and confusing to most users. **Recommendations to others considering PR Newswire:** This is still the best media monitoring and media contact database out there. The industry is definitely getting more competitive but Cision is working/has made updates to their tool. **What problems is PR Newswire solving and how is that benefiting you?** Monitor brand exposure and impact of media team work. Also, allows a team of writers to find media contacts and deliver releases to leading journalists/outlets. Easily track placements in key outlets. ### 11. Great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2017 **What do you like best about PR Newswire?** PR Newswire makes it easy to upload a press release without worry. Their website is intuitive and their customer service is always incredibly helpful in ensuring releases are accurate and post accordingly to your needs. **What do you dislike about PR Newswire?** The add-ons can get really costly (i.e. adding a logo, image, additional countries to distribute in, etc). **What problems is PR Newswire solving and how is that benefiting you?** I use PR Newswire to upload press releases for big new announcements. ### 12. Targeted Pitching Has Authentic Results **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2017 **What do you like best about PR Newswire?** It was easy to use and not that expensive. If you need quick impressions for a small SEO boost this is the way to go/ **What do you dislike about PR Newswire?** The coverage is so buried that if you don't have the direct link you would never find it. **Recommendations to others considering PR Newswire:** I don't recommend using wire at all. Only do it when the client really wants to use it. **What problems is PR Newswire solving and how is that benefiting you?** Helping clients with SEO ### 13. PR Newswite **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about PR Newswire?** I like that you can submit your Press Release here. **What do you dislike about PR Newswire?** The cost is a bit much when you don't use it much. My company shared with another one. **What problems is PR Newswire solving and how is that benefiting you?** PR Distribution ### 14. Good for sending out broad information **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2017 **What do you like best about PR Newswire?** PR Newswire is very intuitive. It is great for sending out a broad release. **What do you dislike about PR Newswire?** The results seem to be exaggerated by how large the audience is from the report. **Recommendations to others considering PR Newswire:** Read up on the details. **What problems is PR Newswire solving and how is that benefiting you?** It's great for sending out releases and reaching a large audience when you are not individually pitching. ### 15. Access to outlets **Rating:** 2.0/5.0 stars **Reviewed by:** Amanda S. | Account Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2017 **What do you like best about PR Newswire?** Allows you to have access to the appropriate outlets **What do you dislike about PR Newswire?** Glitchy and confusing to navigate the platform **What problems is PR Newswire solving and how is that benefiting you?** PR and communications on a mass level ### 16. Great for Quickly Identifying PR Outlets & Contacts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2017 **What do you like best about PR Newswire?** Cision is a great tool to easily access PR outlets and contacts for a variety of publications. It makes searching for relevant story-tellers easy and I love that you can save + export lists. **What do you dislike about PR Newswire?** Some of the contact information can be outdated which makes it difficult when you're doing outreach to someone who is no longer with the company. **What problems is PR Newswire solving and how is that benefiting you?** I used Cision to quickly gather a list of relevant PR contacts for my clients. It made the identification process a lot easier and less time consuming since we got the name, email, outlet, and location for each source. ### 17. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about PR Newswire?** Fast and simple service that’s easy to use! **What do you dislike about PR Newswire?** There is nothing that I dislike about PR Newswire. **Recommendations to others considering PR Newswire:** Great service! **What problems is PR Newswire solving and how is that benefiting you?** Media outreach ### 18. Review of Cision **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2017 **What do you like best about PR Newswire?** The accuracy of results, the vast amount of contact information. **What do you dislike about PR Newswire?** The inability to easily weed out non-pr contacts. **What problems is PR Newswire solving and how is that benefiting you?** We don't currently use Cision, but in the past we used in to track down media contacts. It was the easiest way to build a media list based on location, beat, etc. ### 19. PR Newswire Review **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about PR Newswire?** I like how easy it is to send news releases for clients. **What do you dislike about PR Newswire?** I dislike how specific some of the lists are. **What problems is PR Newswire solving and how is that benefiting you?** PR Newswire is an easy way to distribute news releases for clients. ### 20. PR Contacts at your Fingertips **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2017 **What do you like best about PR Newswire?** I like the extensive databases of publications , bloggers and influencers. You are able to target a specific person based on their publication and beat. **What do you dislike about PR Newswire?** The database needs to be updated. I have run into media contacts not working. So lots of emails are bounced back from misinformation. **What problems is PR Newswire solving and how is that benefiting you?** Pitching the right story to the right journalist. Nothing is worse than pitching a beauty product to a fashion journalist. So knowing the correct contact person is key. ### 21. Amazing resource to step up your PR game **Rating:** 5.0/5.0 stars **Reviewed by:** Whitney S. | Traffic Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2017 **What do you like best about PR Newswire?** I like that this a service for my agency that cuts out the grunt work. It allows us to work my efficiently and find the best suited media outlet tailored to the specific industry we need. It provides us the tools we need to venture out into the world of bloggers and tap into resources we would not have if it weren't for Cision. **What do you dislike about PR Newswire?** Out of everything, the price of Cision is hard to justify when you don't have the need to use it daily. We are a full service agency, but we do not provide PR and media relations services everyday. So although this helps us tremendously when we do, the cost of it almost isn't worth it. **Recommendations to others considering PR Newswire:** Definitely do your research to ensure you have the need to use it. It is a great tool and great value for the money. However, if you don't use it frequently the price seems quite high. So make sure it is a definitive need before purchasing. **What problems is PR Newswire solving and how is that benefiting you?** We are tapping into media relations strategically, and not out of luck and relationships already built. It helped us deliver better results to our clients. We are able to provide analytics, coverage and additional outreach tools. We finally can measure the success of our PR and media efforts. ### 22. Great Wire Service for Nonprofit **Rating:** 3.0/5.0 stars **Reviewed by:** Anthony M. | News Coordinator, Religious Institutions, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2017 **What do you like best about PR Newswire?** The submission process is easy to use, their team will review release and it coves a wide list of media influencers — and takes away from the task of putting together a targeted list. They also have great customer service. **What do you dislike about PR Newswire?** There are a lot of additional charges that can add up — such as logos — and there is a word count restriction that costs you if you go over. **Recommendations to others considering PR Newswire:** In terms of wire services, I think it's the best value out there. **What problems is PR Newswire solving and how is that benefiting you?** It helps us get out a release when we might not have the time to develop a targeted list. We also use it as a way to get wider visibility on key issues and news. ### 23. Good press tools but user experience could be better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2017 **What do you like best about PR Newswire?** IP changed hands a couple of times, from PR Web to Vocus and now to Cision but with every iteration feature set has grown. Tools are good, international databases are decent and media monitoring is helpful. **What do you dislike about PR Newswire?** User experience is really lacking. I wish they would hire a good UX designed to make the platform more intuitive. **What problems is PR Newswire solving and how is that benefiting you?** PR distribution, media monitoring, media pitches, media databases ### 24. Great comprehensive resource for quick media lists **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2017 **What do you like best about PR Newswire?** Cision is almost always up to date, despite reporters shifting quite frequently. The database is extremely powerful, including best contacts and a comprehensive list of outlets. **What do you dislike about PR Newswire?** At first, the user interface was a bit complicated. When searching, it's unclear if categories are limiting, as they sometimes narrow searches a bit too much. **Recommendations to others considering PR Newswire:** Make sure to attend the training- there are many tips and tricks that aren't obvious, but incredibly useful. **What problems is PR Newswire solving and how is that benefiting you?** We utilize Cision to build quick and to the point media lists. Many hours have been saved- building lists with Cision would take days elsewhere. It's a great training tool for junior staff. ### 25. Cision Review **Rating:** 5.0/5.0 stars **Reviewed by:** Sammy H. | Legal Intern, Law Practice, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2017 **What do you like best about PR Newswire?** I have used this minimally to help out with our legal teams PR. Great tool to easily distribute press releases and manage contacts **What do you dislike about PR Newswire?** Hard for people who aren't familiar with PR-- but the support team has been great **Recommendations to others considering PR Newswire:** Definitely utilize the support team **What problems is PR Newswire solving and how is that benefiting you?** Easy way to get press out fast ### 26. Cision **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about PR Newswire?** Cision isn’t the Cadillac of PR distribution and monitoring tools **What do you dislike about PR Newswire?** So far, nothing. The dashboard are user-friendly and the tool capability meets our needs **What problems is PR Newswire solving and how is that benefiting you?** Media monitoring, content distribution, Newsroom hosting ### 27. Artificial Numbers at its finest **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2017 **What do you like best about PR Newswire?** I like having the ability to get my news out to multiple outlets quickly without endless pitching. **What do you dislike about PR Newswire?** The statistics they deliver back are always inflated, and make recapping seem unrealistic for clients. **What problems is PR Newswire solving and how is that benefiting you?** Distributing news widely. ### 28. Great media platform w/ good customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2017 **What do you like best about PR Newswire?** New platform and expanded capabilities with analytics **What do you dislike about PR Newswire?** Outdated contacts that aren’t updated often enough **What problems is PR Newswire solving and how is that benefiting you?** Reaching media to secure media placements ### 29. Great for building larger lists! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about PR Newswire?** I like that you can easily search as specific or as open as you want on Cision. It's great especially for building lists and understanding the type of topics each person writes for. **What do you dislike about PR Newswire?** The program isn't totally user friendly, but if you have the time to dig in and explore the program one afternoon, it's really a great tool! **What problems is PR Newswire solving and how is that benefiting you?** It makes it so much easier to find contacts with valid email addresses and up-to-date titles. ### 30. Review of Cision **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2017 **What do you like best about PR Newswire?** Having used a few other platforms, I feel Cision (formerly Vocus) best captures all earned media and its value. It is also pretty simple to distribute press releases and its database is pretty useful as well. **What do you dislike about PR Newswire?** In trying to keep our costs down, our package makes compiling specific areas of coverage (print vs. online or broadcast, etc.) is a little more difficult than I would like, but still not too bad. Also, custom lists can be tedious in regards to uploading individual names. It would be more helpful if I could upload an Excel spreadsheet, instead. **Recommendations to others considering PR Newswire:** Make sure you ask plenty of questions about what services you will receive and won't depending on what you spend. **What problems is PR Newswire solving and how is that benefiting you?** In addition to using Cision to assist in compiling results for earned media, such as total stories, ad value and circulation/viewership, we hope to fully utilize the media database tool to find the best reporters across the country and at home for the right stories. ### 31. The best PR software we have available to us right now, but it could be better. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2017 **What do you like best about PR Newswire?** After having tried a few of Cision's competitors with lower prices, none of them even compare to being as comprehensive as Cision. It's not perfect, but it's the best we have available, especially with tracking down journalist information. There are also really great tutorials for first time users of Cision, which I have my interns complete if they are not familiar with Cision. Cision customer service is also very timely to respond if ever there is an issue or we need additional accounts. **What do you dislike about PR Newswire?** It's not as consistently updated as it should be, so we cannot rely solely on Cision to gather the contacts we need. If you're starting out in PR and are still building relationships, this is a huge drawback because it's not 100% reliable. It's capability for sending out press releases is fine, but is not as good as other email marketing software. Also, Cision is pretty expensive. Fortunately, I am at a large company that finds this service valuable. However, it's easy to see why others choose to go with competitors such as Meltwater. **Recommendations to others considering PR Newswire:** It's the best software for PR professionals that exists right now. Do not waste your time with other services. **What problems is PR Newswire solving and how is that benefiting you?** The biggest business problem that Cision solves is having a great database of contacts, and information about what those contacts cover, available at our fingertips. It's also great with finding local media. I will admit that we do not use Cision to its full capability because we do not feel, in our department, that all of the benefits Cision offers are needed. ### 32. Great PR Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2017 **What do you like best about PR Newswire?** I used have used cision for their PR Newswire service as well as their influencer network for content marketing. I think the database is super easy to use, and the customer service people are very involved and responsive. **What do you dislike about PR Newswire?** I don't like how often you have to go through a customer service representative as opposed to getting something done online. They are very quick and responsive, but it would be easier to do everything online. **Recommendations to others considering PR Newswire:** There is no competition when it comes to their PR newswire service. You are better off forking over the money for their comprehensive lists as opposed to using a budget service that is less effective. **What problems is PR Newswire solving and how is that benefiting you?** They helped us build a media list much quicker than we would have been able to on our own. ### 33. cumbersome **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2017 **What do you like best about PR Newswire?** they have a lot of information, though cumbersome to sort through **What do you dislike about PR Newswire?** Its cumbersome and not intuitive to use **What problems is PR Newswire solving and how is that benefiting you?** getting out press releases and ### 34. Customize able for your needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2017 **What do you like best about PR Newswire?** I like that I can customized my searches for what I need and also save lists. **What do you dislike about PR Newswire?** The platform could be a bit more user friendly. **What problems is PR Newswire solving and how is that benefiting you?** I'm solving locating media outlets in areas. I've realized that there are a variety of ways to target certain media outlets and reporters. ### 35. Cision Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2017 **What do you like best about PR Newswire?** The new platform is really streamlined and easy to use! **What do you dislike about PR Newswire?** Sometimes the clickthrough on pages seems clunky. **What problems is PR Newswire solving and how is that benefiting you?** Cision helps to find media contacts for outreach and pitching. ### 36. Cision Review **Rating:** 1.5/5.0 stars **Reviewed by:** Amanda C. | Project Coordinator / Web Content Specialist, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2015 **What do you like best about PR Newswire?** Cision has great customer service and our rep is always available to talk. **What do you dislike about PR Newswire?** Cision just moved us over to the new platform, The Cloud, and it has a lot of bugs. **Recommendations to others considering PR Newswire:** Make sure you discuss all your needs with your Cision rep so they put you on the right Cision platform for your needs. **What problems is PR Newswire solving and how is that benefiting you?** Building media lists, finding media contact information that isn't available elsewhere ### 37. Dabbling with Cision **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about PR Newswire?** What I like most about Cision is the service I get from the team and the flexibility the product has. **What do you dislike about PR Newswire?** Sometimes navigating the platform isn't as intuitive as it could be. Would like to have my client news more separate. **What problems is PR Newswire solving and how is that benefiting you?** Putting monetary value behind our media reporting ### 38. It fits out needs, not much more **Rating:** 3.0/5.0 stars **Reviewed by:** Kate S. | Director of Corporate Communications, Oil & Energy, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2017 **What do you like best about PR Newswire?** The user interface is no-frills, and the results seem to be very comprehensive. We get hits in a lot of obscure markets and they have never missed one that I know of. **What do you dislike about PR Newswire?** The system could be more intuitive. I'd love some work along tutorials or mouse-over tips. And when I have called support, they have more of a "here I will just do that for you" attitude (versus my preference to actually learn how to do it.) **What problems is PR Newswire solving and how is that benefiting you?** We're working to capture clips and metrics on our media hits, both in mainstream media (TV, newspaper, radio) as well as social (mostly twitter.) The tool works well for those purposes. ### 39. Go-To PR Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2017 **What do you like best about PR Newswire?** The extensive directory of resources - including beat reporters at major dailies, magazine writers and bloggers **What do you dislike about PR Newswire?** Dated looking interface, learning curve for new users **Recommendations to others considering PR Newswire:** Take the time to learn how to use lists and save them properly. It is not a completely intuitive site, takes practice **What problems is PR Newswire solving and how is that benefiting you?** Clients looking for more publicity ### 40. Great tool for media **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2017 **What do you like best about PR Newswire?** Good for relationship with journalists and sending out news **What do you dislike about PR Newswire?** Sometimes, journalists contacts are not updated. **What problems is PR Newswire solving and how is that benefiting you?** Mailing ### 41. Cision is the best platform to use when building media lists and looking for PR analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2017 **What do you like best about PR Newswire?** Cision is very user friendly. You are able to search for specific reporters, outlets, topics, etc. It's easy to use when you want to quickly look up a publication or reporter's name, or if you want to build a media list from scratch. **What do you dislike about PR Newswire?** I don't think I have anything negative to say about Cision. it's my favorite tool to use when looking up media lists, outlets and reporter's name. **Recommendations to others considering PR Newswire:** It's the best platform out there. I've used others and Cision is definitely much more user friendly and easier to figure out quickly. **What problems is PR Newswire solving and how is that benefiting you?** The business 'problems' that we're solving are finding targeted reporter's to pitch specific story angles to. The benefits that I realized are that without databases like Cision, we would have a much harder time building relationships with targeted reporters. ### 42. Cision is works well for searching for journalist and getting contact information. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2017 **What do you like best about PR Newswire?** The abundant amount of contacts in the database. **What do you dislike about PR Newswire?** I'd like an easier way to filter results. **What problems is PR Newswire solving and how is that benefiting you?** Reaching journalists who cover diverse industries and finding publications that are topic specific. ### 43. Great for reporter look up **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2017 **What do you like best about PR Newswire?** I like the new user interface and the simplicity of finding contact info for reporters **What do you dislike about PR Newswire?** I don't like that it doesn't update quickly. Reporters move very frequently, and I find that Cision is often outdated **Recommendations to others considering PR Newswire:** Great for list building and finding contact information. Use this to start your list of media contacts, but double check to ensure that the information is up to date **What problems is PR Newswire solving and how is that benefiting you?** Cision gives us an opportunity to find relevant reporters and publications for our clients. It's a common database for just about anyone we'd need contact information for ### 44. Must have product for media professional **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2017 **What do you like best about PR Newswire?** This gave a very thorough look at media outlets and up to the minute detailed reports of the outlet and reports per every subject matter possible **What do you dislike about PR Newswire?** The price tag was steep which was the only complaint. **Recommendations to others considering PR Newswire:** Very useful product to assist with press offices **What problems is PR Newswire solving and how is that benefiting you?** Making targeted distribution lists, pitching news stories and keeping up to date press lists categorized by reporter beats. ### 45. Using Cision for media lists and distribution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2017 **What do you like best about PR Newswire?** I like using Cision for building media lists, finding individual media contacts, and distributing releases. We also use the influencer ratings to help determine who to contact and what outlets to prioritize. It's helpful to have one place to find all the details about outlets, like circulation, focus, etc. **What do you dislike about PR Newswire?** Sometimes it can be a bit glitchy and I'm often unsure whether the contacts are all updated regularly. I've also found it frustrating that you can't actually access the previous releases you've sent out. You can see that they've been sent but can't actually see what was sent. **Recommendations to others considering PR Newswire:** I recommend asking to test drive it and see the media database so you can get an idea of how helpful it would be for you. **What problems is PR Newswire solving and how is that benefiting you?** We're solving the issues of strategically communicating about our work, which is more important than ever before. ### 46. Could use improvement but really helpful! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2017 **What do you like best about PR Newswire?** I really like the smart load function and have found it really helpful thus far. **What do you dislike about PR Newswire?** It is very limiting and I wish the search was a bit smarter and could correct or load in suggestions **Recommendations to others considering PR Newswire:** Great to use but definitely could use some search improvement. **What problems is PR Newswire solving and how is that benefiting you?** I have found a lot of media outlets that I might not have been able to otherwise! I also have found more info on editors so that I can pitch to them better ### 47. Cision for leads **Rating:** 4.0/5.0 stars **Reviewed by:** Mariko S. | Client Success Specialist, Ad Agency, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2017 **What do you like best about PR Newswire?** I like how the sectors are broken down and I can find a way to reach my target audience based on different price points. **What do you dislike about PR Newswire?** Difficult to find direct contacts (e-mail) for some press releases. **What problems is PR Newswire solving and how is that benefiting you?** Cision provides insights on new brands and new related to company PR initiatives. ### 48. Cision PR newswire and distribution service **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2016 **What do you like best about PR Newswire?** Once set up, the Cision service can be a useful way to distribute PR stories online and to relevant contacts. The newsrooms look nice and the PR can easily be shared. **What do you dislike about PR Newswire?** Very unhelpful support and any software issues take an age to sort out,. There seems to be a high turn over of staff, so you are never able to contact your Account Manager as they have left. Cision recently "migrated" my account - losing me all my images and preset templates. After 10 days of being unable to send my PR as the migrated system was not fully functioning, I switched to another provider. During this time I sent emails and range various support helplines and the team were still very unhelpful. **Recommendations to others considering PR Newswire:** Don't do it! **What problems is PR Newswire solving and how is that benefiting you?** Sending out PR to a dedicated list, knowing the PR gets to the right people. Having switched from Cision (Vuelio), I can see that the customer service and functionality were both lacking. ### 49. Useful software for media targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2017 **What do you like best about PR Newswire?** I like the fact that it allows to find emails of specific editors and even freelance writers. **What do you dislike about PR Newswire?** The interface is not very intuitive and it requires to conduct a training with new employees and interns. **What problems is PR Newswire solving and how is that benefiting you?** We are using Cision to pitch our stories to key media outlets to raise awareness about the mission of our non-profit. ### 50. Expedited PR efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2017 **What do you like best about PR Newswire?** The fact that Cision maintained an updated database of media contacts and you can curate lists that drill down who you need to reach **What do you dislike about PR Newswire?** Cost. It's expensive and not always up to date **What problems is PR Newswire solving and how is that benefiting you?** A quick way to distribute press releases ## PR Newswire Discussions - [What is Cision PR Newswire used for?](https://www.g2.com/discussions/what-is-cision-pr-newswire-used-for) - 1 comment - [View PR Newswire pricing details and edition comparison](https://www.g2.com/products/pr-newswire/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+05%3A41%3A45+-0500&secure%5Bsession_id%5D=e8b0020e-ed4e-42c3-b365-709d44c0fbd7&secure%5Btoken%5D=a5702089270c8d3bdb23af8b6269f3ecaed8a7c1c1e2d5c4bfa71c6a7b289268&format=llm_user) ## PR Newswire Features **Content Creation** - Press Release Creation - Multimedia - Newsrooms - SEO **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Press Release Distribution** - Natural Language Interaction - Proactive Assistance **Content Distribution** - Distribution - Contact List - Social Sharing - Analytics ## Top PR Newswire Alternatives - [Newswire](https://www.g2.com/products/newswire/reviews) - 4.4/5.0 (697 reviews) - [ACCESS Newswire](https://www.g2.com/products/access-newswire/reviews) - 4.3/5.0 (400 reviews) - [Notified GlobeNewswire](https://www.g2.com/products/notified-globenewswire/reviews) - 4.4/5.0 (361 reviews)