---
title: PR Newswire Reviews
meta_title: 'PR Newswire Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 779 reviews by the users' company size, role or industry
  to find out how PR Newswire works for a business like yours.
aggregate_rating:
  rating_value: 3.9
  review_count: 779
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Public Relations (PR)
  url: https://www.g2.com/categories/public-relations-pr
---


# PR Newswire Reviews
**Vendor:** Cision  
**Category:** [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution)  
**Average Rating:** 3.9/5.0  
**Total Reviews:** 779
## About PR Newswire
PR Newswire is a comprehensive multichannel content distribution and amplification solution designed to assist brands in effectively connecting with journalists, influencers, and media outlets across various platforms, industries, and geographical locations. With over 70 years of experience in the industry, PR Newswire has established itself as a leader in facilitating targeted communication, enabling brands to craft impactful campaigns that resonate with their desired audiences. The primary target audience for PR Newswire includes businesses of all sizes, public relations professionals, marketing teams, and organizations looking to enhance their visibility and engagement in the media landscape. By leveraging a robust network of cultivated media relationships and exclusive partnerships, PR Newswire allows users to identify the right influencers and outlets that align with their brand messaging. This targeted Multichannel Amplification™ approach ensures that communication efforts are not only widespread but also meaningful, maximizing the potential for audience engagement. Key features of the PR Newswire Amplify™ platform include: -Campaign Planning: Research trending topics and develop data-informed campaign strategies using the Plan module. -AI-Powered Content Creation: Instantly generate press releases, headlines, quotes, and additional campaign assets such as snapshot videos, blog posts, and media pitches with Create+ tools—all aligned with your brand voice. -Press Release Score: Receive a real-time quality score and AI insights that evaluate your release’s structure, readability, keyword strength, and discoverability to help improve performance before distribution. -Global Distribution: Reach the right audiences through the industry’s largest and most trusted distribution network, spanning 170+ countries. -Performance Reporting: Measure impact and optimize results with detailed analytics and redesigned Visibility Reports that show engagement, pickup, and reach across channels. In addition to its technological advantages, PR Newswire is recognized for its credibility and digital authority within the media landscape. The service offers a white-glove approach, providing personalized support to clients throughout the distribution process. This level of service not only helps brands maximize their media coverage but also fosters trust and reliability in the eyes of their target audiences. By partnering with PR Newswire, organizations ensure their messages reach the right people, at the right time, and in the right format—ultimately amplifying visibility, engagement, and business impact.



## PR Newswire Pros & Cons
**What users like:**

- Users find PR Newswire to be a **super easy tool** for distributing product releases efficiently to a broad audience. (2 reviews)
- Users value the **quick response times** from PR Newswire&#39;s client service, ensuring timely assistance when needed. (1 reviews)
- Users value the **quick response of customer support** from PR Newswire, ensuring timely assistance when needed. (1 reviews)
- Users value the **variety of distribution options** available with PR Newswire, enhancing their outreach capabilities. (1 reviews)
- Users value the **distribution efficiency** of PR Newswire, enabling seamless outreach to a vast audience for product releases. (1 reviews)
- Users find the **AI-Powered Content Creation** feature and diverse distribution options to be valuable time-savers. (1 reviews)
- Network Size (1 reviews)
- Response Time (1 reviews)
- Time Management (1 reviews)

**What users dislike:**

- Users find PR Newswire **too expensive** , making it less accessible for SMEs and freelancers. (1 reviews)
- Users find **limited functionality** in PR Newswire, making it challenging to demonstrate ROI to decision makers. (1 reviews)
- Users find the **prohibitive cost** of PR Newswire limits accessibility for some clients. (1 reviews)
- Users find the **high prices** of PR Newswire challenging for small businesses and freelancers to manage. (1 reviews)

## PR Newswire Reviews
  ### 1. Great

**Rating:** 5.0/5.0 stars

**Reviewed by:** Candace L. | Hytx, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 04, 2019

**What do you like best about PR Newswire?**

Very easy to use and to understand ove this that are easy 

**What do you dislike about PR Newswire?**

Some time the program lags and slows down my work process 

**What problems is PR Newswire solving and how is that benefiting you?**

It has impacted my work my having great soft wear to work with 

  ### 2. My Favorite newswire service for Tech news releases

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ahmed G. | MD, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 26, 2018

**What do you like best about PR Newswire?**

Subtle minimalistic interface
Durable platform with no problems
Separate multimedia platform
ProfNet service

**What do you dislike about PR Newswire?**

Nothing that I'm aware of. The solution is simple and to the point.

**Recommendations to others considering PR Newswire:**

Check frequently, try the ProfNet service

**What problems is PR Newswire solving and how is that benefiting you?**

It's literally a must-have tool for media personnel

  ### 3. Works ok for our needs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.)

**Reviewed Date:** February 20, 2019

**What do you like best about PR Newswire?**

Good for finding accurate and diverse contact info

**What do you dislike about PR Newswire?**

Wish there was a better way to pull clips reports that didn't require so much manual work

**What problems is PR Newswire solving and how is that benefiting you?**

Helps us find media contacts we might not otherwise be able to locate

  ### 4. Cision

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kaitlin B. | Admin, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2019

**What do you like best about PR Newswire?**

One of the best tools to use to search for media contacts and basic information about companies and their employees. 

**What do you dislike about PR Newswire?**

Not every professional or company is on cision making it sometimes difficult to find certain people. 

**What problems is PR Newswire solving and how is that benefiting you?**

Through cision we have solved how to get in contact with important media professionals. 

  ### 5. Cision: Easy to Use!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2019

**What do you like best about PR Newswire?**

Cision is easy to navigate and has the information you need when dealing with media outlets. 

**What do you dislike about PR Newswire?**

The information software could be organized/sorted better for users. 

**Recommendations to others considering PR Newswire:**

It will have the information you are looking for, but you may have to spend some time navigating to find it. 

**What problems is PR Newswire solving and how is that benefiting you?**

It simplifies sending information to the press and accessing the information of those you want to send it to. 

  ### 6. A fantastic time/effort saver that more than returns on its cost

**Rating:** 4.5/5.0 stars

**Reviewed by:** Casey D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2018

**What do you like best about PR Newswire?**

The PR Newswire distribution network helps me target an astounding number of journalists and outlets, including ones I would never find no matter how much I like tracking down. Additionally, since the release authoring and distribution functions are seamlessly linked, I can skip a whole lot of the old-school administrative/technical work required to craft and effectively distribute a release.

**What do you dislike about PR Newswire?**

These tools are deeper than they appear on the surface and Cisions' own tutorials only give you a basic knowledge of of the system. I found digging through YouTube and consulting colleagues helped me find demonstrations on how to more powerfully use PR Newswire. That and a lot of experimenting.

**Recommendations to others considering PR Newswire:**

The product is very easy to use after a little training. Figure about a day's worth of time to really figure out how to use it. Watch Cision's internal training videos, then search around YouTube for more advanced tutorials. Also consider a primer in effective research/use of keywords to better understand/bolster Cision's tools. It will help you target your outlets.

**What problems is PR Newswire solving and how is that benefiting you?**

I am able to rapidly move a press release from concept to targeted distribution in basically three steps, which is magical. This lets me focus on 1) the substance of the release 2) aligning it with my marcom team's goals and 3) gaining internal/client approvals. Additionally, (geek alert!) I find simply browsing through the system's distribution lists gives me a much broader knowledge of what journalists/outlets exist.

  ### 7. Helpful for finding the right reporters

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2018

**What do you like best about PR Newswire?**

My favorite part was being able to search for reporters using multiple different keywords or search criteria. It's super helpful being able to search by topics that reporters have self-identified as their interest. You can also see who has opened your distribution and who has opened links within that distribution, which then helps with targeting follow-up to reporters. 

**What do you dislike about PR Newswire?**

Creating media lists can be a bit time consuming and tedious. Not extremely intuitive. 

**Recommendations to others considering PR Newswire:**

Don't let the time consuming nature of creating media lists dissuade you from Cision. The search engine is incredible, and it's very easy to set up press releases. You can just copy and paste from Word! The aesthetic is pleasing and once the media lists are created, it's very easy to just log in and push your news out. 

**What problems is PR Newswire solving and how is that benefiting you?**

Cision helped me easily and quickly conduct outreach about my company, outreach that I could not have accomplished on my own (or if I did, it would've taken days to research reporters and create a media list).

  ### 8. Great for Press Release Distribution and Analytics, Needs More Social Integration

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 17, 2018

**What do you like best about PR Newswire?**

I love that I can easily distribute press releases down the wire and get analytics for any and all coverage. Gone are the days of manually building clip reports - Cision does that and builds you a customizable analytics dashboard for these hits. 

**What do you dislike about PR Newswire?**

There aren't many options in terms of social. You can get analytics, but what about finding relevant influencers and followers? This could definitely help marketing social media experts.

**Recommendations to others considering PR Newswire:**

This is a great tool to use for press release distribution and can easily get your news out there for others to see. The templates they can create for your analytics are also very convenient and easily downloadable and have helped me build reports for my teams that can be used on presentations as well. Not sure how to use it for social media effectively, but hopefully, I will learn.

**What problems is PR Newswire solving and how is that benefiting you?**

Easily distributing news and building reports for our teams quickly and effectively that are easy to digest.

  ### 9. Cision: For Media Monitoring and Outreach

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marty B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2018

**What do you like best about PR Newswire?**

Having the articles and coverage in the same place as the database is essential. This efficiency results in better media interaction.

**What do you dislike about PR Newswire?**

Setting up filters and dialing in key words to achieve better coverage can be time consuming. Also, some coverage is better of the printed publications. There are some limitations with content behind paywall too - even for publications that are "included" in your account's coverage.

**Recommendations to others considering PR Newswire:**

Make sure you are comfortable with the range of coverage and that the print version is the primary coverage zone. There can be additional charges to include some of the major dailies on top of the package fees.

**What problems is PR Newswire solving and how is that benefiting you?**

We have been solving the need to reach more media and increase the earned coverage. This has resulted in better overall coverage of our stories and pitches.

  ### 10. Longtime user of Cision and PR Newswire

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about PR Newswire?**

Extremely easy to use platform for distributing press releases

**What do you dislike about PR Newswire?**

It can be frustrating finding the correctly sized image to accompany the release

**Recommendations to others considering PR Newswire:**

Go through the demos of competitors and you will see that Cision is the best product.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision Distribution by PR Newswire enables me to send our company's latest news to the media and their audience

  ### 11. Very comprehensive but not always reliable

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 31, 2018

**What do you like best about PR Newswire?**

This is a very content-rich tool. It has streamlined the process of reaching a critical mass according to certain topics. I have also become aware of outlets I'd never heard of and that I may never have come across otherwise. 

**What do you dislike about PR Newswire?**

The content is as updated as it wants to be. It's commonplace to receive responses from contacts whose profiles indicate they cover, e.g. the environment and then who are aghast that anyone would contact them about covering the environment, haha. 

**What problems is PR Newswire solving and how is that benefiting you?**

My clients are able to get their message in front of very niche audiences in very specific geographies without having to do spend all their time compiling lists thanks to Cision. 

  ### 12.  great user interface that is beautiful and easy to navigate

**Rating:** 4.0/5.0 stars

**Reviewed by:** Thea H. | Producer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 31, 2017

**What do you like best about PR Newswire?**

many contacts, media sources and reputable

**What do you dislike about PR Newswire?**

the user interface used to be incredibly slow and difficult to use. I've heard of changes and favorable updates.

**Recommendations to others considering PR Newswire:**

Look into new updates - I believe they are much better. this review is for my previous experience with Cision. 

**What problems is PR Newswire solving and how is that benefiting you?**

Public relations and media monitoring


  ### 13. Easy to use but functions were limited

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 23, 2019

**What do you like best about PR Newswire?**

Creating media lists was simple and easy to export.

**What do you dislike about PR Newswire?**

To distribute releases using Cision felt too sterile so I never used the capability. Also sometimes the media contacts were out of date.

**Recommendations to others considering PR Newswire:**

If you just need a service for finding media contacts and pitching, get Cision. But for more detailed analytics, I prefer Meltwater.

**What problems is PR Newswire solving and how is that benefiting you?**

It allows you to find the beat reporter and not just the editor for pitching.

  ### 14. pr

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashley P. | Social Media Strategy + Marketing, Public Relations and Communications, Enterprise (> 1000 emp.)

**Reviewed Date:** February 05, 2019

**What do you like best about PR Newswire?**

Ease of use and simplicity of product is better than others 

**What do you dislike about PR Newswire?**

Can be expensive and doesn’t pull social accurately 

**What problems is PR Newswire solving and how is that benefiting you?**

Clips, media hits

  ### 15. PR distro with Cision

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 05, 2019

**What do you like best about PR Newswire?**

Ease of use and news tracking of press release

**What do you dislike about PR Newswire?**

User experience of submitting an order could be improved 

**What problems is PR Newswire solving and how is that benefiting you?**

Issuing company press releases across the wire 

  ### 16. Super service

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** December 27, 2018

**What do you like best about PR Newswire?**

Quick to use, best media reach in the market

**What do you dislike about PR Newswire?**

Cost, should be much reduced in my opinion, as budget constraints are always a factor in any decision. 

**Recommendations to others considering PR Newswire:**

Costly but effective

**What problems is PR Newswire solving and how is that benefiting you?**

Helping clients see worth of PR.

  ### 17. Cision Review 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2018

**What do you like best about PR Newswire?**

I really like that Cision has pre-populated reporter and editor lists of newspapers, magazines, trade journals, etc. That is one of the reasons why we switched databases. I also like the metrics feature. 

**What do you dislike about PR Newswire?**

Sometimes, I don't like that we receive email reports so regularly. I wish they were less frequest. 

**What problems is PR Newswire solving and how is that benefiting you?**

It helps us make contacts with various media outlets and have contact information without having to do additional research. 

  ### 18. Helps make life easy!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.)

**Reviewed Date:** July 24, 2015

**What do you like best about PR Newswire?**

Ease of use, great monitoring tool and the daily alerts are key for keeping us up-to-date with overnight news. New influencer streams are interesting. Cision is also the best we've found for distributing our releases to the media. 

**What do you dislike about PR Newswire?**

Our organization's name makes it hard to track easily but Cision (formerly Vocus) support has worked with us on narrowing our keyword searches. 

**Recommendations to others considering PR Newswire:**

It has a lot of capabilities, just make sure that you train yourself properly in it's use to be able to get the most out of it. I love their video how-to's and have recommended them to our interns who are looking to build their skills. 

**What problems is PR Newswire solving and how is that benefiting you?**

We're tracking our coverage and competitors coverage much more than we were in the past.

  ### 19. Beware of the "studies"

**Rating:** 3.0/5.0 stars

**Reviewed by:** Adam H. | Reporter | Editorial Assistant, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 26, 2018

**What do you like best about PR Newswire?**

That on any given day, there are tons of press releases that are categorized by industry.

**What do you dislike about PR Newswire?**

Branded content masquerading as "studies" or "surveys"

**Recommendations to others considering PR Newswire:**

PR Newswire may very well be useful from the PR side, but as a journalist using this site for stories and timely information, the content could use a little oversight. There are a lot of sponsored "studies" pretending to be scientific research.

**What problems is PR Newswire solving and how is that benefiting you?**

Timely financial content for story ideas.

  ### 20. Excellent tool for finding exposure for your brand

**Rating:** 4.0/5.0 stars

**Reviewed by:** Heather H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 16, 2018

**What do you like best about PR Newswire?**

I love having the ability to sort through contacts multiple ways and save them to different lists. It's helped me build a strategy for contacting reviewers as well as media for specific pitches. I've also gotten a lot of use out of HARO and the editorial calendars.

**What do you dislike about PR Newswire?**

I wish it were easier to see a snapshot of social information. Anything to speed up the process of sifting through all of the contacts is always appreciated!

**What problems is PR Newswire solving and how is that benefiting you?**

We use Cision to help us find product reviewers and media contacts to pitch. I also use it to keep an eye out for stories pertaining to our industry.

  ### 21. Pretty Good

**Rating:** 2.5/5.0 stars

**Reviewed by:** Lauren M. | Intern, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 03, 2019

**What do you like best about PR Newswire?**

I like how much data is available on Cision.

**What do you dislike about PR Newswire?**

I don't like how blogs aren't included on the platform.

**What problems is PR Newswire solving and how is that benefiting you?**

We are making influencer/media connections and analytics easier.

  ### 22. Great expêrience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lyne L. | Researcher, Enterprise (> 1000 emp.)

**Reviewed Date:** January 09, 2019

**What do you like best about PR Newswire?**

Press releases are numerous and diversified

**What do you dislike about PR Newswire?**

Sometimes some stuff seams to disappear and are difficult to found

**What problems is PR Newswire solving and how is that benefiting you?**

Finding subjects for radio programs

  ### 23. Very Powerful Software with Large Application Use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 12, 2019

**What do you like best about PR Newswire?**

The software allows a variety of distribution channels across all outlets.

**What do you dislike about PR Newswire?**

The only issue is the learning curve that comes with such a powerful tool.

**Recommendations to others considering PR Newswire:**

Understand what applications you need first.

**What problems is PR Newswire solving and how is that benefiting you?**

With Cision, I am able to send out Press Releases to a variety of local and national news organizations and really benefits the organization I work for.

  ### 24. good idea, tough to use

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** July 31, 2018

**What do you like best about PR Newswire?**

I use Cision every day and though most of its products and services are the best in the industry, the distribution needs a lot of work. Customer service is always top notch though and should be noted they are willing to walk us through the processes.

**What do you dislike about PR Newswire?**

It is incredibly difficult to use. Oftentimes we turn to other distribution services because it is too intimidating. Also, it seems to be too hard to train.

**What problems is PR Newswire solving and how is that benefiting you?**

Reaching the right journalists for our distribution and the right editors. We don't want our distributions looking robotic and uniform, we want to be able to personalize.

  ### 25. Easy to use but ROI was not evident

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2018

**What do you like best about PR Newswire?**

It was easy to sign up for and upload a press release

**What do you dislike about PR Newswire?**

The interface wasn't as modern as I would expect, and the levels of options are not varied. You have to buy a larger package in order to have it viewed by many, and I'm not sure it made an impact on our PR. 

**Recommendations to others considering PR Newswire:**

They will call and follow up with you every month or so, or whenever they have an account executive. If there's a way to opt out of this I'd recommend it! 

**What problems is PR Newswire solving and how is that benefiting you?**

Ability to spread a message further out and to other news contacts. 

  ### 26. Easy to Use All-in-One PR Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Abby M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 05, 2018

**What do you like best about PR Newswire?**

The way the platform is organized makes it quick and easy to find what you're looking for or looking to do (ex. send out an email release or wire release). Also the live webinars are really helpful!

**What do you dislike about PR Newswire?**

Sometimes you need to follow up a Cision rep on a question you submitted via email or phone call.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision helps us get the word out about our organization and allows us to easily track who is viewing our press releases and what kind of an impact it's having. Also we use the editorial calendar and Help a Reporter Out (HARO) to proactively reach out to the media and pitch story ideas and establish new relationships.

  ### 27. Easy to Use Tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Stephanie W. | Manager, Digital Strategy, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2018

**What do you like best about PR Newswire?**

I like the ability to create and manage media lists in the system. This helps our organization to target recipients for our news releases by beat.

**What do you dislike about PR Newswire?**

Dislike how everything is an add-on (i.e. social listening and integration)--I feel that enterprise customers should be able to do everything & make Cision their one-stop-shop. 

**What problems is PR Newswire solving and how is that benefiting you?**

Easy place to send and measure the effectiveness of news releases and also track engagements with members of the media. It's created a lot of efficiencies across our team to have everything centralized in one platform. 

  ### 28. Love Cision!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** February 12, 2019

**What do you like best about PR Newswire?**

I love how easy it is to find reporter contact information.

**What do you dislike about PR Newswire?**

It is a fairly costly platform. There might be other, cheaper options.

**What problems is PR Newswire solving and how is that benefiting you?**

It's easy to distribute releases to targeted media lists.

  ### 29. Best Way to Find Contacts

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2018

**What do you like best about PR Newswire?**

I use Cision as a way for me to get contacts for various musicians for us to contact. Its invaluable in finding correct publicists and artist reps.

**What do you dislike about PR Newswire?**

The log in process is very disjointed, and requires clicking a press release 2 times.

**What problems is PR Newswire solving and how is that benefiting you?**

The biggest problem was trying to find a central way to get press releases delivered to our inbox every morning. A big benefit was discovering news from industries we may nkt have been familiar with.

  ### 30. Pr essential

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gina D. | Journalist, Enterprise (> 1000 emp.)

**Reviewed Date:** December 26, 2017

**What do you like best about PR Newswire?**

I signed up to Cision quite accidentally but soon it turned into an essential tool for my job. it's an asset. I was able to do fam trips and write one of a kind reportages. I have been invited to events I would never imagine. It's like to be in comfort zone, with Cision you know that you don't have to go crazy to find contacts, someone will do it for you. So when I see in my inbox something unusual I know there is Cision behind. I recommend to all my colleagues to contact someone at Cision and ask to be added to their press list. They are also kind and they contact you if they see something is not right in your profile. Can you ask for more? don't forget that it is meant to save time and provide information that would otherwise only be available to those that have developed personal relationships with those journalists. Cision is the best out there. It's an investment that all Pr should do.  As someone who is in the younger or even older, crowd, this is useful to me because when I started, I was unsure about how to reach who I needed to. Helped me immensely! Again don't think twice and go for Cision.

**What do you dislike about PR Newswire?**

nothing to complain, never had any issues

**Recommendations to others considering PR Newswire:**

it's a must have for journalists 

**What problems is PR Newswire solving and how is that benefiting you?**

essential tool for public relations

  ### 31. Reliable and helpful

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 01, 2018

**What do you like best about PR Newswire?**

I like that they call me to confirm every press release and their editors are really thorough. They've caught many simple mistakes that saved the client embarrassment

**What do you dislike about PR Newswire?**

Wish the layout of the page where you upload releases wasnt so cluttered. There are only a few things I do each time and having to scroll and scroll through stuff is annoying but wouldnt keep me from staying with them.

**What problems is PR Newswire solving and how is that benefiting you?**

Getting company news online and distributed quickly and timely. Also helps establish SEO.

  ### 32. Helpful tool to track press releases

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2019

**What do you like best about PR Newswire?**

This program makes it easy for us to submit and track press releases. 

**What do you dislike about PR Newswire?**

I have no issues with the program - it's great!

**What problems is PR Newswire solving and how is that benefiting you?**

Press release submission

  ### 33. Easy Platform, Great for Distribution, Fun Community

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dianna A. | Corporate Communications and Social Media Coordinator, Publishing, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2017

**What do you like best about PR Newswire?**

Press release distribution down the wire is very simple and straightforward, Can quickly and easily build reports in Excel format or by dashboard with great charts for your presentations. Cision City is the community platform where you can participate in discussions, ask questions and complete fun challenges for prizes. Very responsive and quick Customer Care.

**What do you dislike about PR Newswire?**

They are still working out some small issues on the new platform in terms of reporting, such as building very specific reports - you can still get them done, just takes a few extra steps.

**Recommendations to others considering PR Newswire:**

Excellent platform for press release distribution and reporting. Haven't touched the social aspect, but definitely looking into it.

**What problems is PR Newswire solving and how is that benefiting you?**

Easily getting information and press releases out to the masses, building reports for higher-ups in the company to show progress of news coverage and distribution, easily communicating with staff to solve problems.

  ### 34. Great Product Management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 16, 2018

**What do you like best about PR Newswire?**

Our product manager is always available for additional training/to share updated features.

**What do you dislike about PR Newswire?**

It can sometimes be slow to get recommended/requested features incorporated. 

**Recommendations to others considering PR Newswire:**

N/A

**What problems is PR Newswire solving and how is that benefiting you?**

Much better analytics. They recently showed us the ability to see collected data at different granular levels, which is incredibly helpful in sharing quantificable impact with our clients.

  ### 35. Cision

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 06, 2018

**What do you like best about PR Newswire?**

I LOVE having the webinars readily available. They walk you through step-by-step, and they also have live webinars where you can ask questions as you go along. It's also easy to get in touch with Cision employees in case you have any questions. Our account manager calls us about once a month to check up on us, which is really nice. He often does one-on-one webinars and walk-throughs if we need help.

**What do you dislike about PR Newswire?**

Don't really have anything to complain about at this time.

**Recommendations to others considering PR Newswire:**

Do it! We have had a lot of success with this platform and have gained many new members to our organization through it. It's gotten our name out there to more potential members of our organization, or at least helped us with distributing information to those who need it.

**What problems is PR Newswire solving and how is that benefiting you?**

Trying to pitch stories to reporters to get out name out there. We've had a lot of media recognition with this platform. We will eventually also connect social media to Cision, so hopefully that will help our company.

  ### 36. Cision allows me to locate contacts in key markets 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jordana J. | Account Coordinator, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2018

**What do you like best about PR Newswire?**

The advanced features when searching for relevant contacts, number of contacts in the system and how quick it always is. 

**What do you dislike about PR Newswire?**

Nothing. Cision always exceeds expectations 

**What problems is PR Newswire solving and how is that benefiting you?**

Allows for quick dissemination 

  ### 37. Go-To Media Monitoring Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 26, 2018

**What do you like best about PR Newswire?**

I like how seriously Cision takes reports that contact information is out of date or incorrect. I've reported a few incidents and each time they were resolved within an hour or two. Compared to Meltwater, Cision has been able to pull articles Meltwater wouldn't have been able to - Cision is a more comprehensive platform. I'm a big fan of Cision City and am grateful to learning opportunities the Cision City Challenges represent. I also appreciate the webinars Cision offers when new product updates are rolled out Ex Matterhorn Release.

**What do you dislike about PR Newswire?**

I dislike that you can only add a piece of coverage to one campaign. I also dislike that certain features like Publicity Value are not automatically turned on in your account and as a result, require users to contact customer service to get it changed.

**Recommendations to others considering PR Newswire:**

I would recommend exploring Cision before your current media monitoring service expires because that will highlight all the ways Cision is better and how Cision will make your life easier. If you switch to Cision, I recommend leaving a bit of overlap between your old media monitoring service and starting Cision so you can ensure you have the right search terms and contacts built in Cision lists.

**What problems is PR Newswire solving and how is that benefiting you?**

I use Cision to devise media lists for pitching and monitoring coverage mentioning my workplace. Through Cision I track my campaign activity and create reports to share with team members. I've also been able to discover other tips for media pitching and communication efforts through the case studies and challenges in Cision City.

  ### 38. Cision - reliable and organized.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2018

**What do you like best about PR Newswire?**

My favorite feature Cision has to offer is the extent to which press/media contacts are organized and updated. Contacts are sorted in a variety of different ways (product category, publication, industry, etc.) that make them easy to find and keep tabs on. In addition, every featured media entity is also organized by department, where you can then find up-to-date contact information of all members of that specific team within the organization.

**What do you dislike about PR Newswire?**

For a beginner, the platform can be difficult to navigate. Cision has a handful of different features, and the interface can appear cluttered at times. I think the data can be organized and labeled in a more user-friendly way. 

**Recommendations to others considering PR Newswire:**

If your goals are to target strategic media and press contacts, make sure you approach Cision with a strategy and know exactly what it is that you're looking for. There's a lot of data and it can be easy to get lost if you're not strategic in your approach.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision is a one-stop shop for any and all relevant press and media contacts that would be useful when targeting specific public relations efforts. 

  ### 39. Great tool for releasing your company Press Releases

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 17, 2018

**What do you like best about PR Newswire?**

My company uses PR Newswire to release press releases from time-to-time. We have a small team but PR Newswire is always eager to help us with the process.

**What do you dislike about PR Newswire?**

The releases can get expensive, especially if you're targeting regional or local markets. 

**What problems is PR Newswire solving and how is that benefiting you?**

They are always there to help, over the phone or via email. Their team will find the best solution. 

  ### 40. Cision PR Newswire Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** November 06, 2018

**What do you like best about PR Newswire?**

Cision Distribution by PR Newswire is an easy-to-use platform. It's user friendly.

**What do you dislike about PR Newswire?**

Cision Distribution by PR Newswire isn't as advanced as it could be - there aren't enough features.

**What problems is PR Newswire solving and how is that benefiting you?**

I use the newswire for the most valid press releases and news.

  ### 41. Cision Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.)

**Reviewed Date:** September 18, 2018

**What do you like best about PR Newswire?**

That there is such a wide range of reporters available, from trade to consumer.

**What do you dislike about PR Newswire?**

The new interface isn't as intuitive as the old version, so it takes some time getting used to.

**Recommendations to others considering PR Newswire:**

Taking the tutorials will go a long way.

**What problems is PR Newswire solving and how is that benefiting you?**

Finding new reporters to connect with and outlets that are targets for campaigns -- benefits are a seemingly endless database with relevant and updated information.

  ### 42. Seamless Process for Standard Distribution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 19, 2018

**What do you like best about PR Newswire?**

PR Newswire provides a seamless process for regular PR distribution needed for our average one release per month. The translation offerings are a nice addition and much cheaper than the standard translation service.

**What do you dislike about PR Newswire?**

Turnaround times vary by language, which have cause unknown delays for releases in multiple languages. The reporting capabilities are good, but would like to see more in the future.

**Recommendations to others considering PR Newswire:**

If you have a small team that needs PR support, PR Newswire is a great option. It can be used by advanced knowledge users and novice users. 

**What problems is PR Newswire solving and how is that benefiting you?**

PR Newswire enables us to reach global markets that we would otherwise not be able to tap into with the industry lists and multiple newsline options. As we enter new markets, it is a great feature to quickly announce the company's presence. 

  ### 43. Cision is the best 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Haya Z. | Founder, Apparel & Fashion, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 20, 2018

**What do you like best about PR Newswire?**

its the best of the best -cision is my go to in all matters PR related!

**What do you dislike about PR Newswire?**

Sometimes info isnt up to date.  Sometimes an editors info is out of date but that is rare.

**Recommendations to others considering PR Newswire:**

I would highly recommend cision over all other brands 

**What problems is PR Newswire solving and how is that benefiting you?**

Finding contacts is easy problem solved there and distribution is always facile.

  ### 44. It’s effective

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2018

**What do you like best about PR Newswire?**

It gets information out efficiently and effectively 

**What do you dislike about PR Newswire?**

Not a great interface, sometimes clunky to use

**What problems is PR Newswire solving and how is that benefiting you?**

Distribution 

  ### 45. PRN 2017

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jessica P. | Media Coordinator, Machinery, Enterprise (> 1000 emp.)

**Reviewed Date:** December 19, 2017

**What do you like best about PR Newswire?**

PR Newswire has excellent customer service. They are also very reliable in terms of getting our releases out at the correct time. 

**What do you dislike about PR Newswire?**

I don't like that once you approve the proof of a release, it places it in a que where it could be accidentally distributed. We had an issue where an old release was sent out 5 times within an hour to our entire email list of beat reporters that we keep on file with PRN. I now don't approve proofs any sooner than necessary. 

**What problems is PR Newswire solving and how is that benefiting you?**

PRN helps us ensure we meet the Sec requirements in terms of who must receive our corporate press releases. They save us the time and effort of trying to maintain the distribution list ourselves. 

  ### 46. Cision - Searching for Contacts Made Easy 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Madison J. | Public Relations Intern, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 28, 2017

**What do you like best about PR Newswire?**

Cision is great when pulling large contact lists of reporters, editors etc. It makes it easy to contact specific people and search for publications. It has narrowing search features which help get the right person. I also like how you can export the contact list as an excel sheet which makes the process a lot easier since that is usually the next step in making a media list. 

**What do you dislike about PR Newswire?**

The biggest problem I have with Cision is that it only allows one user at a time to use the program. At an office focused on media and communication, it is imperative to use Cision on most projects, so when only one person is able to log in, it causes problems and slows down the process. Most of the time, colleagues kick each other out in the person mid-search. This loses important searches and makes it very difficult to work efficiently when researching. 

**Recommendations to others considering PR Newswire:**

I recommend Cision when you need to send out large press releases. It's also great when you need to narrow searches by publication topic, contact topic etc. 

**What problems is PR Newswire solving and how is that benefiting you?**

It is beneficial when you want to contact someone directly instead of going through their website or general email to contact them. It's more direct and usually gets more responses. Some contacts even put how or what they prefer to be contacted about which helps keep a good relationship. 

  ### 47. cision is great

**Rating:** 5.0/5.0 stars

**Reviewed by:** Toni L. | Senior Account Executive, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2018

**What do you like best about PR Newswire?**

cision is great... it neatly gives you relevant reporters contact information and info on what they cover

**What do you dislike about PR Newswire?**

sometimes cision is outdated or just inaccurate. it would be great if they could do a better job keeping up with media and omitting journalists and producers who no longer work with certain publications 

**Recommendations to others considering PR Newswire:**

great product, just sometimes outdated 

**What problems is PR Newswire solving and how is that benefiting you?**

working in public relations, i use cision to search for media to share story ideas. my job would be incredibly challenging without cision 

  ### 48. One of the better media tools but still just ok

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jan L. | Director of Content Marketing, Insurance, Enterprise (> 1000 emp.)

**Reviewed Date:** December 26, 2017

**What do you like best about PR Newswire?**

I like being able to research journalists and send media pitches directly. It's nice to be able to view a journalist's profile and get their contact info. I had a story come up that had our company name wrong. I was able to find the journalist and send him a note with a correction right away.

**What do you dislike about PR Newswire?**

Everything is separate. If I want analytics, I have to buy that. If I want social, I have to buy that. I also can't find journalists by keyword on a topic they may have written on in the past. Meltwater has that feature and I really like it (despite Meltwater's heavy pressure sales techniques, the service is really good).

**Recommendations to others considering PR Newswire:**

Years ago, I used cision exclusively and hated it. You needed a degree in programming to get a list put together! Now, it's much, much easier to use so it's a step in the right direction. However, I'm still not over the moon about Cision. It's just OK. It gets me a list of journalists based on demographics and some criteria but it really doesn't allow me to really research journalists based on what they're writing about. We all know that beats change and they're not consistent. Searching a keyword or phrase and seeing who has written about that is such a better way to target. I guess I'm still in the Meltwater camp but have been given Cision as a tool the company uses. I have to say I'm just not impressed and it's just OK.

**What problems is PR Newswire solving and how is that benefiting you?**

I had to do several regional pitches for our national product and it was easy to find journalists by region. I find in the B2B setting, it's tough to find the right journalists in niche audiences. It takes research and Cision is one of the better choices. I still prefer Meltwater EVEN with their pushy sales.

  ### 49. Easy to use, a must-have for PR teams

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jessie P. | Public Affairs Associate - Social Media Lead, Hospital & Health Care, Enterprise (> 1000 emp.)

**Reviewed Date:** July 04, 2018

**What do you like best about PR Newswire?**

I like how easy it is to upload your content, including headline, photos and contact information.

**What do you dislike about PR Newswire?**

I dislike that the approval process after submitting content can take a while. 

**What problems is PR Newswire solving and how is that benefiting you?**

We're able to get our news out to journalists efficiently, when we need to. We've secured various media coverage through our postings on Cision.

  ### 50. New To Cision

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris N. | Marketing Director, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 25, 2018

**What do you like best about PR Newswire?**

Cision is a very powerful tool that is helping us with our digital marketing reach and web monitoring for markets that we work with as well as our company mentions.  Their webinars to help train us on best practices in using their platform have been most helpful and their instructors have always been available for any questions or concerns we have.

**What do you dislike about PR Newswire?**

Wish there was more integration with LinkedIn since it is the most widely used social media platform for business.

**Recommendations to others considering PR Newswire:**

Buy it if you want to strengthen your marketing stack.

**What problems is PR Newswire solving and how is that benefiting you?**

Cision is helping us connect to more Influencers in the markets that we serve so that we can have a more focused audience when we send out our announcements and company news.  This is increasing our brand awareness.


## PR Newswire Discussions
  - [What is Cision PR Newswire used for?](https://www.g2.com/discussions/what-is-cision-pr-newswire-used-for) - 1 comment

- [View PR Newswire pricing details and edition comparison](https://www.g2.com/products/pr-newswire/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-08-09+05%3A14%3A37+-0500&secure%5Bsession_id%5D=9d53f0cf-6f7a-47dd-a3f1-f138b0d77c28&secure%5Btoken%5D=900db20f31ab279d74b921026c763c53e2cbe9457b5e506dc5770a47d61b3031&format=llm_user)

## PR Newswire Features
**Content Creation**
- Press Release Creation
- Multimedia
- Newsrooms
- SEO

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Press Release Distribution**
- Natural Language Interaction
- Proactive Assistance

**Content Distribution**
- Distribution
- Contact List
- Social Sharing
- Analytics

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