[ PR.co Reviews ](https://www.g2.com/products/pr-co/reviews) [ PR.co Reviews ](https://www.g2.com/products/pr-co/reviews) # PR.co Features ##### ## Content Distribution (4) Distribution Press releases are distributed to multiple media outlets and online channels Contact List Tools for filtering a searchable database of relevant media contacts Social Sharing Ability to share press releases via email and/or social media Analytics Measure and report on campaign results such as views and clicks Show More ##### ## Content Creation (4) Press Release Creation Tools for uploading, creating, and designing a press release Multimedia Ability to embed videos, photos, or other rich media in a press release Newsrooms Allows for creation of a branded online newsroom SEO Press releases are optimized for SEO Show More ##### ## Contact Management (4) Media Database Provides a searchable database of potential PR leads and industry-relevant media contacts Record Management Allows users to manage, sort, filter, and update contact records Relationship Management Records and consolidates all conversations and interactions with PR contacts Segmentation Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts Show More ##### ## PR Management (4) Communications Provides one or more channels for communicating with media influencers and stakeholders Campaign Management Allows users to create, manage, and distribute PR campaigns Engagement Tracking Measures and reports on contact engagement with PR content PR Analytics Provides reports on the effectiveness of PR campaigns Show More ##### ## Workflow Automation (4) Lead Scoring Automatically generates a score for each contact based on their previous engagement with PR content Pitching Provides email templates and/or tools for customizing PR pitches Campaign Scheduling Allows users to schedule PR campaigns to be distributed at a later date or time Follow-ups Automates reminders and follow-up communication to contacts who haven’t engaged with content Show More ##### ## Management (5) Content Management Organize and manage digital assets. Customization Creates a themed newsroom that aligns with a brand's image. White Label Offers a white labeling service to customize platform branding. Media Kits Explains the key information about a business readily packaged for media teams to reference. Contact Management Organize and manage contact lists. Show More ##### ## Distribution & Reporting (5) Omnichannel Distribution Allows content to be directly shared to multiple social platforms. Analytics Reports on key content and visitor metrics. Publication Publish press releases and newstories Scheduling Tools Automates the release of scheduled content. Media Monitoring Provides features to track mentions, tag and sort digital events. Show More ##### ## Agentic AI - Press Release Distribution (1) Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Regulatory Change Management (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ## Top-Rated Alternatives [ ![PR Newswire](https://images.g2crowd.com/uploads/product/hd_favicon/2354270f30b532434d0589e6d66f2592/pr-newswire.svg "PR Newswire") PR Newswire 3.9/5(779) ](https://www.g2.com/products/pr-newswire/reviews) [ ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack") Muck Rack 4.5/5(490) ](https://www.g2.com/products/muck-rack/reviews) [ ![ACCESS Newswire](https://images.g2crowd.com/uploads/product/hd_favicon/044e33f292862d0fa8919a34716efeb7/access-newswire.svg "ACCESS Newswire") ACCESS Newswire 4.3/5(412) ](https://www.g2.com/products/access-newswire/reviews) [ View All Alternatives ](https://www.g2.com/products/pr-co/competitors/alternatives) PR.co Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_88e3e6998d59a47264a5129eebf034ad/pr-newswire.png "Product Avatar Image") PR Newswire 3.9/5(779) [ Compare Now ](https://www.g2.com/compare/pr-newswire-vs-pr-co) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_efdc403c76871259426499ffb73e5cfc/prowly.png "Product Avatar Image") Prowly 4.2/5(112) [ Compare Now ](https://www.g2.com/compare/pr-co-vs-prowly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_73bfb7d5f05f93e6db3936c814bf35b1/prezly.jpg "Product Avatar Image") Prezly 4.3/5(77) [ Compare Now ](https://www.g2.com/compare/pr-co-vs-prezly) ##### Categories on G2 [ Press Release Distribution ](https://www.g2.com/categories/press-release-distribution)[ PR CRM ](https://www.g2.com/categories/pr-crm)[ Online Newsroom ](https://www.g2.com/categories/online-newsroom) ##### Explore More [ Affordable MDR tools for online businesses ](https://www.g2.com/discussions/affordable-mdr-tools-for-online-businesses)[ Is a dedicated on-premise data integration platform worth it for a mid-size data team? 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