The team at PR.co make it a super easy set up process and they're on hand to guide you through every step of the way. I use the tool on a daily basis and it's significantly improved media relations and media intelligence for us. Review collected by and hosted on G2.com.

The CMS could do with an upgrade but the team are aware and hoping to implement some changes in the near future. Review collected by and hosted on G2.com.

PR.co has a lot of really useful resources online, that not only help with day-to-day PR strategy but for getting internal buy-in to use the software and to make the onboarding process easy. Review collected by and hosted on G2.com.

Some of the tools aren't super intuitive, for example, you can't change the file name of a photo once it's already uploaded to a media kit. Review collected by and hosted on G2.com.

The platform is easy to onboard, easy to use and it helps us to do our jobs more efficient and in a beautiful manner. The fact that we can create the source of truth for all things related to our brand is invaluable. What our developers love most is that we can do all this without them, so they can develop our own product instead of building and maintaining a non-core product. Furthermore, they have a great and friendly support team. Always willing to give us a helping hand. The team is quick to respond, and even if they can’t solve our issue immediately, they always find ways to help. Review collected by and hosted on G2.com.

I'd love to be able to churn out static pages (e.g. a page for investor relations). I've been told that that's on the roadmap. Review collected by and hosted on G2.com.

One of the reasons we chose to work wih pr.co is how easy it is to use. The platform itself is very straightforward and uncomplicated. Our team and journalists (!) love it because it's easy to maintain and it makes our news look more professional. Review collected by and hosted on G2.com.

It would be great if they can add a track change tool. Review collected by and hosted on G2.com.

The Shimano newsroom was built without specific needs in mind. For a globally-minded business with a variety of regional offices and distributors, it's important that the branding of our newsroom looks and feels the same as the rest of our websites. This consistency helps us build trust with our stakeholders, as we aim to provide a seamless experience for them.

The CRM database has helped us organize our work and enhance our media relations strategy. Review collected by and hosted on G2.com.

There is nothing to dislike about PR.co, where a feature that could be improved is the ability to track and compile media coverage in a seamless report. I find the adding clippings feature a bit cumbersome. Review collected by and hosted on G2.com.

• Easy to use tool, very intuitive

• Hands-on support team that answers our questions and fixes our issues

• Smooth collaboration within our team

High-res images & videos for our client’s media kits

• News categorization: this feature allows us to use our online newsroom to feature our client’s latest news and their press assets. Review collected by and hosted on G2.com.

If I had to pick a downside, I wish the CRM integrated with Gmail so colleagues could see who & how what media were last pitched. But maybe this feature is added someday! Review collected by and hosted on G2.com.

Overview and fast build up off your press releases. Easy to use in the backend. Review collected by and hosted on G2.com.

A summary c.q. clippings with a press release. Review collected by and hosted on G2.com.

Easy to use the tool, very intuitive and user friendly. The team is very helpful and energetic; it is easy to use, even for non-tech-savvy users. Powerful media kits: we use this function to upload high- res images, documents, and fact sheets. etc., for each of our clients. Instead of using links that expire, we usually send the newsroom or media kit. The PR CRM helps us to keep our media database up to date. We can add our latest encounters with the journalists we work with. Review collected by and hosted on G2.com.

We sometimes run into minor bugs, but the support team is quick to fix any issues we run into. Review collected by and hosted on G2.com.

We launched a great-looking newsroom on short notice, with minimal technical effort from our side. Working with their sales and support team was great. When needing help I would get an answer in a matter of minutes, always really friendly. Review collected by and hosted on G2.com.

Not sure, I haven't really found anything yet. Maybe that it would be nice to have an app to be able to use it on the go. Review collected by and hosted on G2.com.

pr.co is highly specialized and thought-through. The backend is easy to use. Importantly, the team is super responsive and a pleasure to work with. Can fully recommend working with them. Review collected by and hosted on G2.com.

The CRM is focused on email as the primary form of contact. In our case, we work a lot with influencers and even conventional journalists who are easier to reach on social media - it would be helpful to have more options for integrating these channels. Review collected by and hosted on G2.com.