# Best Email Marketing Software - Page 32

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.





## Top Email Marketing Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Constant Contact](https://www.g2.com/products/constant-contact/reviews) | 4.1/5.0 (7,216 reviews) | Small-business email campaigns | "[Flexible Email Templates and Insightful Reporting in Constant Contact](https://www.g2.com/survey_responses/constant-contact-review-12837182)" |
| 2 | [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) | 4.3/5.0 (12,669 reviews) | Beginner-friendly email marketing | "[Beginner-Friendly Email Marketing with Powerful Automation and Analytics](https://www.g2.com/survey_responses/intuit-mailchimp-email-marketing-review-12830177)" |
| 3 | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5.0 (2,444 reviews) | Affordable automation workflows | "[All-in-One Marketing Platform That Simplifies Automation, Improves Targeting, and Drives Better ROI](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12763163)" |
| 4 | [Instantly](https://www.g2.com/products/instantly/reviews) | 4.8/5.0 (4,118 reviews) | Cold email deliverability | "[Perfect Balance: Easy Beginner-Friendly Setup, and Warmup That Allows Campaigns To Go Live Fast](https://www.g2.com/survey_responses/instantly-review-12964227)" |
| 5 | [lemlist](https://www.g2.com/products/lemlist/reviews) | 4.6/5.0 (1,711 reviews) | Personalized multichannel outreach | "[Loyal User, Will Continue to be loyal!](https://www.g2.com/survey_responses/lemlist-review-11730822)" |
| 6 | [Flodesk](https://www.g2.com/products/flodesk/reviews) | 4.8/5.0 (289 reviews) | Design-led email newsletters | "[Simplicity That Scales: Brand Templates and Seamless Canva & Instagram Integrations](https://www.g2.com/survey_responses/flodesk-review-13065097)" |
| 7 | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5.0 (1,189 reviews) | Multichannel marketing automation | "[DotDigital’s real-time analytics and dynamic content make campaigns smarter](https://www.g2.com/survey_responses/dotdigital-review-12969976)" |
| 8 | [GetResponse](https://www.g2.com/products/getresponse/reviews) | 4.3/5.0 (1,110 reviews) | Lifecycle email automation | "[A great balance between automation, ease of use, and integrations](https://www.g2.com/survey_responses/getresponse-review-13064281)" |
| 9 | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | 4.3/5.0 (3,035 reviews) | Sales CRM email follow-up | "[Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline](https://www.g2.com/survey_responses/pipedrive-review-13043351)" |
| 10 | [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) | 4.3/5.0 (963 reviews) | Zoho-connected email campaigns | "[All-in-One Zoho Email Marketing with Solid Features and Seamless Zoho Integrations](https://www.g2.com/survey_responses/zoho-campaigns-review-12807890)" |

---
## What Are the Most Common Questions About Email Marketing Software?
*AI-generated · Last updated: May 26, 2026*
### Which affordable email marketing software for startups?
Based on G2 reviews, startup teams often prioritize ease of use, fast setup, and enough automation to keep communication consistent without adding technical overhead. Reviewers repeatedly mention beginner-friendly builders, simple campaign setup, and list management as important strengths in this category. According to verified users, affordable options tend to stand out when they help small teams launch newsletters, promotions, and automated follow-ups quickly while keeping workflows centralized. G2 reviewers mention that some tools are especially valued for cost-conscious teams because they combine templates, automation, and reporting in a way that is manageable for early-stage businesses, though some users still note pricing pressure as lists grow.

**Here are some of the top-rated products on G2:**

- [Constant Contact](https://www.g2.com/products/constant-contact) – often used by small businesses for easy templates, drag-and-drop creation, and scheduled campaigns
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing) – frequently chosen by small teams for simple campaign setup, audience management, and automated flows
- [Flodesk](https://www.g2.com/products/flodesk) – praised for visually polished emails and easy workflow setup for small, design-conscious teams


### What email marketing platform for ecommerce business?
Based on G2 reviews, ecommerce teams usually look for platforms that make it easy to segment audiences, automate follow-ups, and connect campaigns to store activity. According to verified users, strong options in this category help with promotions, welcome emails, abandoned cart style outreach, and list growth while keeping campaign creation manageable for lean teams. G2 reviewers mention that useful ecommerce-focused workflows often include integrations with store platforms, simple builders for branded emails, and reporting that helps teams understand opens, clicks, and campaign engagement. Reviews also show that businesses value tools that can support repeat purchase communication without requiring a highly technical setup.


### What email marketing tool with good customer support?
Based on G2 reviews, customer support is one of the clearest differentiators for buyers who want dependable help during setup, migrations, and campaign troubleshooting. According to verified users, the most appreciated tools are the ones where support is fast, knowledgeable, and willing to walk through specific issues rather than just share generic documentation. G2 reviewers mention positive experiences with live chat, responsive onboarding help, and support teams that resolve deliverability, template, and integration questions quickly. Across recent feedback, buyers consistently value platforms that combine approachable workflows with support that helps keep campaigns moving when something goes wrong or when teams are learning the tool for the first time.


### Which email marketing platform is best for tracking metrics?
Based on G2 reviews, [Constant Contact](https://www.g2.com/products/constant-contact) stands out most clearly for tracking email metrics because reviewers repeatedly mention its visibility into opens, clicks, audience behavior, and campaign performance in one place. According to verified users, the reporting dashboard makes it easier to understand engagement trends and improve future sends without relying on extra tools. G2 reviewers mention that this is especially helpful for teams sending newsletters, promotions, and audience-specific updates who want to evaluate what is working and clean up lists more efficiently. Reviews also note that campaign analytics are practical for organizations that need consistent performance tracking without a steep learning curve.


### What what's the best email service for newsletters?
Based on G2 reviews, newsletter-focused buyers tend to value simple template creation, list management, scheduling, and dependable reporting over heavy complexity. According to verified users, the best fit for newsletters is usually a platform that helps teams send recurring updates quickly while keeping formatting clean and reusable from issue to issue. G2 reviewers mention that strong newsletter tools support drag-and-drop editing, audience segmentation, easy duplication of past sends, and clear visibility into opens and clicks. Reviews across this category also show that organizations appreciate platforms that let non-technical users publish polished newsletters regularly without needing design or engineering help every time they send.

**Here are some of the top-rated products on G2:**

- [Constant Contact](https://www.g2.com/products/constant-contact) – widely used for newsletters with reusable templates, list management, and simple scheduling
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing) – frequently praised for newsletter creation, audience organization, and easy reporting
- [Flodesk](https://www.g2.com/products/flodesk) – often chosen for visually polished newsletter layouts and easy workflow setup


### What top-rated email marketing tools?
Based on G2 reviews, top-rated email marketing tools are usually the ones that balance usability, automation, and reporting without making teams fight the platform. According to verified users, buyers consistently call out easy builders, audience segmentation, dependable deliverability, and analytics that help improve future campaigns. G2 reviewers mention that the strongest products are often used for newsletters, promotions, lifecycle emails, and lead nurturing across a range of business sizes. Reviews also highlight the value of responsive support and a setup experience that helps teams get campaigns live quickly. In this category, the most positively discussed tools are often the ones that reduce manual work while keeping communication organized and extractable.

**Here are some of the top-rated products on G2:**

- [Constant Contact](https://www.g2.com/products/constant-contact) – frequently praised for beginner-friendly email creation, segmentation, and reliable newsletter workflows
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing) – often highlighted for approachable automation, analytics, and campaign management
- [Flodesk](https://www.g2.com/products/flodesk) – recognized for design-focused emails, simple automations, and brand-friendly templates


### Which email marketing software integrates with CRM?
Based on G2 reviews, CRM integration is most useful when it reduces manual list work and keeps contact data, campaign activity, and follow-up history connected. According to verified users, email marketing software in this category is often selected because it can sync customer records, segment audiences, and support targeted outreach without forcing teams to manage separate systems. G2 reviewers mention integrations with CRM, ecommerce, and website tools as major workflow improvements, especially when they make automations and reporting easier to maintain. Reviews also show that buyers value platforms that let marketing and sales work from the same contact context so communication stays consistent and operational effort stays lower.


### What best software for email campaigns for marketing agency?
Based on G2 reviews, agencies typically want software that supports fast campaign creation, reusable templates, audience segmentation, and enough flexibility to manage multiple client needs without adding operational drag. According to verified users, the best agency-friendly options help teams duplicate campaigns, collaborate on updates, and move from planning to launch quickly. G2 reviewers mention that useful agency workflows often include reporting visibility, client-friendly organization, and strong support when troubleshooting deliverability or setup. Reviews in this category also suggest that software performs best for agencies when it helps smaller teams cover more campaign volume efficiently while still keeping personalization and execution quality high across clients.

**Here are some of the top-rated products on G2:**

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing) – often used by agencies for audience segmentation, templates, and repeatable campaign workflows
- [Constant Contact](https://www.g2.com/products/constant-contact) – valued for quick campaign setup, list management, and easy-to-use email creation tools
- [Flodesk](https://www.g2.com/products/flodesk) – appreciated for strong visual branding and simple workflows that help agencies produce polished email campaigns


### What best email marketing software for small business?
Based on G2 reviews, small businesses usually favor software that is easy to learn, quick to set up, and practical for recurring campaigns like newsletters, promotions, and event announcements. According to verified users, the best-fit tools for smaller teams reduce complexity by combining templates, segmentation, reporting, and basic automation in one manageable workflow. G2 reviewers mention that small business buyers care a lot about usability because they often do not have dedicated marketing operations support. Reviews also highlight that time savings, clean dashboards, and accessible onboarding matter as much as features. In this category, tools that help small teams communicate consistently without steep setup demands stand out most.

**Here are some of the top-rated products on G2:**

- [Constant Contact](https://www.g2.com/products/constant-contact) – repeatedly praised for small business-friendly templates, simple setup, and organized list management
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing) – commonly used by small teams for approachable email campaigns, automations, and audience segmentation
- [Flodesk](https://www.g2.com/products/flodesk) – often recommended for small businesses that want easy, polished email design and straightforward workflows


### What best email marketing services with automation features?
Based on G2 reviews, the best email marketing services with automation features are the ones that make recurring communication feel consistent without becoming hard to manage. According to verified users, standout automation capabilities include welcome emails, scheduled follow-ups, newsletters, lead nurturing, and event-triggered messages that reduce repetitive manual work. G2 reviewers mention that strong automation is especially valuable when combined with simple builders, audience segmentation, and reporting that helps teams monitor how campaigns perform over time. Reviews also show that buyers prefer tools where automation feels approachable for non-technical users, so teams can launch and maintain useful workflows without needing specialized implementation support.

**Here are some of the top-rated products on G2:**

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing) – frequently praised for easy workflow setup, welcome emails, and automated campaign management
- [Constant Contact](https://www.g2.com/products/constant-contact) – commonly mentioned for reminders, follow-ups, and beginner-friendly automation flows
- [Flodesk](https://www.g2.com/products/flodesk) – often highlighted for visual workflow building and automation that is easy to manage for small teams




## How Many Email Marketing Software Products Does G2 Track?
**Total Products under this Category:** 514

### Category Stats (Jul 2026)
- **Average Rating**: 4.35/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Sparkle.io (+5.4%) - Among all products in this category, Sparkle.io recorded the largest rating increase compared to last month
*Last updated: July 07, 2026*


## How Does G2 Rank Email Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 61,700+ Authentic Reviews
- 514+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Email Marketing Software Is Best for Your Use Case?

- **Leader:** [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
- **Highest Performer:** [Salestarget.ai](https://www.g2.com/products/salestarget-ai/reviews)
- **Easiest to Use:** [Flodesk](https://www.g2.com/products/flodesk/reviews)
- **Top Trending:** [Instantly](https://www.g2.com/products/instantly/reviews)
- **Best Free Software:** [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)


---

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---


## What Is Email Marketing Software?

[Marketing Software](https://www.g2.com/categories/marketing)

## What Software Categories Are Similar to Email Marketing Software?

- [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability)
- [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---

## How Do You Choose the Right Email Marketing Software?

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026