The UX, the dashboard, and the ease of launching a campaign brief are all great features and tools. I've had success with Popular Pays in two of the most highly-regulated industries in the past and continue to be able to use them across multiple industries.

It's pretty easy to get things started and am very grateful for our account support team. Review collected by and hosted on G2.com.

It's hard to tell if creators have worked with other brands in the space to ensure we're not working with someone who has already worked with a competitor. A way to make that easier on brands and agencies would be a huge help.

Also working hard to keep costs low as brands continue to shrink budgets. Review collected by and hosted on G2.com.

The customer service, the ease of the platform and the amount of creators they have access to Review collected by and hosted on G2.com.

Sometimes it takes a while to get any bites on briefs we create. Review collected by and hosted on G2.com.

Popular Pays makes contacting creators convenient under one campaign. Review collected by and hosted on G2.com.

Most creators don't thoroughly read the campaign brief and submit content that does not align with the campaign. Review collected by and hosted on G2.com.

The account service team is unmatched, they are experts in the tool and they are so good about helping you every step of the way to make sure you are maximizing the platform and being as efficient as possible. The platform is also very intuitive and easy to use, and the creator base is large. Review collected by and hosted on G2.com.

Working with the creators, but that comes with the dinner, doesn't it? Review collected by and hosted on G2.com.

The platform is extremely easy to use, quality of influencers and the customer service is excellent. The team was able to turn on the platform extremely quickly and with ease. Review collected by and hosted on G2.com.

In the time that I used that platform, I didn't have any major issues or dislikes. Review collected by and hosted on G2.com.

Their communication is exceptional. I've never worked with a partner that consistently provides updates, has check-ins during process stages and adapts to the amount of budget allocated. Their plans and recommendations are always flexible and meets our needs. The platform itself is very easy to navigate and is a great resource between client and creators. Review collected by and hosted on G2.com.

I can't say anything negative about the platfrom or the people we work with. Both are extremely helpful and put our needs first. Review collected by and hosted on G2.com.

Popular Pays eliminates the noise and makes it easy to draft, launch, and connect with creators for a campaign on the same day. Review collected by and hosted on G2.com.

It takes a bit more legwork to make sure that creators do what they need to in a timely manner, but that's more on the creator's end. The platform could benefit from placing stricter guidelines for creators to protect the time and ROI of brands. Review collected by and hosted on G2.com.

Popular Pays has been a great way for us to scale our production of UGC and videos for paid ads. We are able to easily put together a campaign brief that allows people to apply to a campaign instead of having to hunt around social to find partners that are a good fit. There customer support is also great and super helpful! Review collected by and hosted on G2.com.

You do have to sort through a lot of applications to find enough quality partners to use in campaigns, but they are there! The applications are limited to ~50, so just be sure to review regularly to allow for new applicants to come through. Review collected by and hosted on G2.com.

The platform itself is very easy and intuitive to use. It's easy to share content with the team or client for review and to chat with the content creators. The Popular Pays team was also incredibly helpful. They jumped in any time we needed it to communicate with the creators, address feedback, etc. Review collected by and hosted on G2.com.

I did not experience any issues with the platform itself. Working with creators is a lot of work, but the platform makes it as simple as it can be. Review collected by and hosted on G2.com.

Always having someone to go to who knows exactly what to do. We use it across 3 brands, and 4 campaigns per brand per year! Review collected by and hosted on G2.com.

Sometimes, not a lot of people apply to our campaigns, so we have to go looking for people, but the team is always there to help! Review collected by and hosted on G2.com.